Rhapsody of Entertainment Rebirth

After "A Dog's Purpose" was finalized, Qu Ling immediately arranged proofreading and typesetting, and the art design was already ready.

Shanhe soon saw the cover design in his mailbox. The entire cover was very simple, with a side face of a Labrador retriever, with black eyeballs looking straight at you, shining brightly.

The title of the book is divided into two columns and arranged vertically. A dog and the mission are separated, and the word "的" in the middle is one size smaller.

The entire cover has a large area of ​​blank space, with only Shanhe's author's name on it.

It gives people a simple and warm feeling.

Shanhe liked the design, and the cover was decided.

Qu Ling began to promote the book before its release. This cover, which was recognized by Shanhe, was printed into a large number of posters and roll-ups, which were posted at the entrances of major bookstores.

A striking title is added above: Shanhe's new work "A Dog's Mission" takes you into the cycle of life and helps you find the meaning of life. On sale on June 29th!

Internet publicity is in full swing, and the same posters can be seen everywhere.

After book fans discovered that the rumors from the past few days had become reality, the conversation became even more heated. Book fans who have pets at home began to describe various strange behaviors of their pets on the forum.

A few netizens who owned digital cameras also posted pictures of their pets. For a while, dogs and cats became hot topics on the Internet, and some cute pet photos were posted everywhere.

Qu Ling directly set a record of two million copies in the first printing. She was full of confidence in Shanhe's new work. This book was perfect for bestsellers.

The subject matter is novel, the text is fluent, and the reading threshold is very low. All ages can understand the story and emotions, and there is a happy ending in the end.

Qu Ling even felt that this book would set a new sales record for Shanhe.

On June 29, 2002, "A Dog's Purpose" was released for sale.

Shanhe's popularity and reputation, coupled with early investment in publicity, supported the first wave of book sales.

The piles and shelves of major bookstores are constantly being replenished, and the Labrador retriever has entered the minds of book lovers with its shining eyes.

The response to "A Dog's Purpose" from readers was immediate.

The development of the Internet has brought book distribution into a fast pace.

That night, a large number of spontaneous comments about "A Dog's Purpose" appeared on major book and literature forums.

"It's so touching! Shanhe wrote about Huangdou so well that I want to get a dog too!"

"Shanhe's brain is so imaginative. A dog's reincarnation made me dizzy when I saw it. Shanhe, why don't you write a science fiction novel?"

"A dog connects decades and different lives together. It is looking for its own mission. Why aren't we looking for the meaning of life?"

"Shanhe's writing has become more and more simple and touching. My son, who is just in junior high school, is reading it with gusto. The description of the third line is so good that my eyes turned red when he read it. It is almost my story!"

"That's good on the top floor, I want to get a dog too!"

"Same as above, I also want to get a dog!"

"I also want to get a dog +1!"

…

"I also want to get a dog +1001!"

I also want to get a dog has become a hot topic on several forums.

Good word-of-mouth will naturally drive book sales, and more readers and melon-eaters will join the buying ranks.

The craze set off by "A Dog's Purpose" was much faster than Qu Ling imagined.

The reason was a piece of news from Beijing TV Station.

The pet management regulations in Beijing were promulgated in 2000, which means that dog licenses began to be issued in 2000, requiring pet dogs to apply for dog licenses from relevant departments after they reach adulthood, otherwise dogs are not allowed to be kept in the city.

This regulation has not been implemented truthfully, and the Beijing management department is preparing to launch a large-scale investigation operation.

The Beijing TV station started its publicity campaign first. In the news report, the reporter interviewed customers who bought pets in the pet store.

"Sir, are you here to choose a pet? What are you going to raise?"

"Are you from a TV station? Are you going to do interviews when buying a dog? Wait, let me sort it out. I'm going to buy a Labrador puppy. I want to name it Huangdou!"

"Why did you choose to keep a dog? Cats are also good pets? Have you heard of the pet management regulations promulgated by the capital?"

"Cats are no good. They dislike their owners too much. Have you seen "A Dog's Purpose"? I just like the Labrador in it, Huang Dou. It's so touching. My girlfriend and I both like dogs!"

"You may not have heard my next question clearly. To keep a dog in the urban area of ​​Jingcheng, you need to apply for a dog license. What do you think of this regulation?"

"Is it because there are too many people raising dogs recently? I went to see that Shanhe's book actually triggered a dog-raising craze? What should I do with this dog license? I have never heard of it!"

…

This was actually a normal news interview, but the urban management's large-scale investigation operation the next day attracted the attention of people in the capital.

An excerpt of this news interview was posted on an online forum at some point, with the title: Shanhe’s new book triggered a dog-raising craze, and a certain unscrupulous administrator cracked down on dog lovers.

This post suddenly spread in major forums in the capital, and the name quickly evolved into Shanhe Xinshu, triggering changes in the capital's dog-raising policy, the birth of sky-high price dog tags, and raising dogs became a symbol of nobility!

This novel rumor immediately aroused the interest of netizens, so it was reposted and discussed in various forums, and even spread to reality.

The dog-checking operation in the capital had already attracted public attention. Once the rumor spread that Shanhe's new book had triggered the investigation in the capital, the public began to gossip.

"I asked why I just checked the dog certificate properly. It turns out that this is the reason. This country is so powerful that one book can make all the noise!"

"It's been said on the Internet that Shanhe's new book is about a dog. It's very touching. Everyone wants to raise a dog. Can't we check? Everyone raises a dog. Where can the urban management control it? In the future, raising a dog will be a problem. It’s going to cost a lot of money!”

"This is really new. A book has made such a big splash. There are book fans in Shanhe not only in the capital, but also in other places!"

…

Rumors on the Internet and in real life gave "A Dog's Purpose" a legendary color, and the public's curiosity about the book suddenly exploded.

The sales of "A Dog's Purpose" began to soar, and the upward curve made Qu Ling, who had always been calm, dumbfounded!

Qu Ling couldn't laugh or cry at this inexplicable rumor, but her keen business sense allowed her to immediately arrange for the company's publicity department to promote the rumor online.

For a time, "A Dog's Purpose" triggered a heated discussion among the people. When did owning a dog become a symbol of wealthy people? Is it reasonable for a dog tag to be sold for tens of thousands of dollars?

The media will naturally seize on hot topics, and newspapers and periodicals will follow up one after another. Dog breeding has appeared in newspapers, magazines and TV news. The power of online rumors is beginning to show!

At this time, Shanhe was nervously preparing to film "If National Treasure Could Talk". When he learned that a series of changes in reality had been triggered by a specious online post, he shook his head and smiled bitterly.

In Shanhe's memory, this kind of thing is not uncommon in later generations. Everyone has a mobile phone and everyone is a media.

Spreading rumors to stir up trouble, create popularity, and attract traffic has become a common phenomenon. All headline-grabbing and bloody parties are out of date.

At this time, the Internet had just started in China, and Internet cafes had just begun to bloom all over the country, but this force had already shown its power that cannot be underestimated.

"A Dog's Purpose" sold nearly 300,000 copies in the last two days of its first week, and its cumulative sales in its first week exceeded 650,000, once again breaking the ceiling of domestic book sales.

Amid the heated discussion among the people, sales next week are expected to hit a new high!

The ultra-high sales and the craze it caused led to media coverage of "A Dog's Purpose".

"A dog sparked a heated discussion, and Shanhe's new book set off both the book market and the pet market!"

"Shanhe's new book sets another record, and raising dogs has become a fashion..."

"The Beijing City Administration Bureau refutes the rumors. The investigation was not initiated by Shanhe Xinshu. Shanhe Xinshu is suspected of false propaganda!"

…

Unlike social news reports, literary newspapers and magazines gave overwhelming praise to Shanhe's new book.

"Can a dog find its own mission? Shanhe's new book tells you that it can, and it is very persistent. The novel uses a dog's perspective to describe a philosophical question, how should I face my life..."

"Shan He's writing style has basically taken shape, and "A Dog's Purpose" is the best representative. Although it is not Shan He's best novel, it is the novel that best represents him. With simple words and sincere emotions, Shan He can be appreciated by both refined and popular people. The road is getting smoother and smoother..."

"I saw the prototype of a master, the imagination of a genius, the plain but touching words, the various characters, the turmoil of the background. In his writings, you feel like you are right next to them, watching all the time with a dog. The passage of time, the transformation of life, the meaning of life is in the book..."

…

A Dog's Purpose is viewed differently by readers than literary criticism.

The first impression this book gives people is that it is beautiful, has a strong sense of immersion, and is so novel that it is hard to put it down and makes you want to read it to the end.

But after you finish reading the whole story, even if there is a happy ending, even if there are too many touches, you will still feel a little confused.

How should I spend my life, what is my mission, and am I living the life I want?

A good book brings you more than just joy or sadness, it brings you more to think about!

The rumors on the Internet seemed to come true a week later. The number of dog owners in various cities began to increase significantly, and various dogs in the pet market began to sell well.

Especially for Labradors, the price has increased by 50%, and the sales boom is still rising.

There are more and more dogs named Huangdou. The name Huangdou is probably only less famous than Wangcai in China!

At Shanhe's home in Modou, the family read "A Dog's Purpose" as soon as the sample book came out. Even Qiu Chuxi, a fourth grader, worked hard to read the entire book in three days.

She even read the contents of the book to Doudou on the side, "Doudou, this is the book my brother wrote for you. Doudou, have you also been a police dog?"

The Labrador dog Doudou on the side tilted his head to look at his little friend, and soon licked her cheek.

"Doudou, you are so annoying, you drool so much!"

The heated discussion caused by "A Dog's Purpose" also brought surprises to Shanhe's family.

"Teacher, where do you think Xiaohe's book ranks among his works? I think "Under the Zhengyang Sect" and "Parasite" are the best. "A Dog's Mission" is a bit tricky and has poor literary taste. That’s right!” Qiu Jiang commented on his son’s work.

Yu Zhengchong took a sip of tea and responded: "My favorite has always been "We Are Young People". That book was the most shocking work by Xiaohe. This new book has a very low reading threshold, and even Xixi can barely read it. Finished, the literary quality is not bad, your realm is not enough, do you know the three realms of looking at mountains, seeing mountains as mountains, seeing mountains as not mountains, seeing mountains as mountains, the river has gone to the third realm!"

"Qiu Jiang, what your teacher said is a bit praising his own child, but the truth is that the literature Xiaohe pursues is probably not the type of pure literature you like. He wants ordinary people to understand his books, " The key reason why "A Dog's Purpose" has such a huge response is Xiaohe's writing style!" Mrs. Xie also said at the side.

Xie Meiyu looked at her husband with a smile, "Qiu Jiang, don't worry about your son's novel, but pay more attention to your daughter's essay. I have never seen her get more than 20 points for a thirty-point essay question. You are a high school Chinese teacher, but you can’t teach fourth grade Chinese?”

Qiu Jiang looked at his wife, "I think our family's literary talent is all given to Xiaohe. If Xixi can score 18 points out of 30, that is already the greatest achievement of our father and daughter's joint efforts!"

Qiu Jiang's words made the whole family smile.