Rhapsody of Entertainment Rebirth
Chapter 216 Chapter 216: The box office is also crazy
There were many guests from the industry attending the premiere of "Crazy Stone", and most of Shan He's acquaintances in the capital came to support him.
Han Shanping, Zhang Yimou, Feng Xiaogang, Jiang Wen, and Ma Wei all walked on the red carpet one by one.
Many well-known actors also came. Zhou Xun, Zhang Ziyi, Ge You, Wang Zhiwen, Li Bingbing, Liu Yifei and other actors who have collaborated with Shanhe or Chuhe Film and Television were invited to come, plus several actors in the movie Actors, the premiere of "Crazy Stone" was a star-studded affair!
Unknowingly, Shanhe already had a lot of connections in the Chinese film and television industry.
Reporters on both sides of the red carpet also marveled at the energy of Chuhe Film and Television.
"The connections of Chuhe Film and Television are a bit scary. A small production with millions of dollars has created a scene of a big production!"
"The key is that Shanhe's reputation is big enough. Chuhe Film and Television cannot be underestimated in the future."
"What's next? It's very popular now. Look, a small production with 5 million yuan has a greater publicity than a large production with 50 million yuan. It is only released during the Spring Festival holiday. How about Chuhe Film and Television? He’s just a fool, or his intentions are too great!”
"It makes sense. Judging from this battle, Chuhe Film and Television has full confidence in "Crazy Stone"?"
In the hall of the Film and Television Museum, Shanhe kept chatting with friends and actors in the industry who came to support him.
This was Shanhe's first time attending a movie premiere. Even though he was mentally prepared, the continuous entertainment and scene talk still made him feel a little bored!
The arrival of Han Shanping helped him solve the problem.
"Shanhe, how do you feel about attending a premiere for the first time? It has to be your own movie. You didn't show up at the premiere of "Hero". If you want to be a director in the future, this kind of scene is inevitable. You have to get used to it!"
Shanhe smiled bitterly and replied: "Mr. Han, I used to be a writer who made a living by writing. This kind of welcoming and sending-off scene is not suitable for me. I will slowly adapt to it in the future!"
"Come on, don't be stuck here. Let's go to the theater. You have Zhong Lifeng at Chuhe Film and Television, so you don't need to support the scene here!" Han Shanping said with a smile.
"Jiang Wen and my senior brother haven't come in yet. Wouldn't it be bad if I didn't greet them?" Shanhe said hesitantly.
"Hey! It's not necessary. They are used to this kind of situation. There is no need to engage in such a scene. We can talk about it later in the theater!"
"That's okay!"
More than an hour later, all the guests walked across the red carpet and entered the theater. Then the invited media, film critics and audiences quickly filled the largest screening hall in Beijing.
The host invited the film's creative team to the stage and began interviews with Ning Hao and several leading actors.
Shanhe and Zhang Yi and Jiang Wen sat in the front row and chatted in a low voice.
"Shan He, why don't you come up and say a few words? Aren't you with the whole process? You are also the screenwriter and assistant director." Jiang Wen teased.
"This movie is not my idea. I just studied with Ning Hao. What's going on is up to me. I'm not you, trying to steal the director's job as soon as I enter the crew!" Shanhe responded with a smile.
Zhang Yimou, who was standing by, grinned widely, "Lao Jiang, look, your reputation as a drama tyrant is known all over the country, and you still haven't reflected on it!"
"What should I reflect on! I insist on myself and have pursuits, Lao Mouzi. This is what you said to me when I was filming "Red Sorghum"!" Jiang Wen criticized Zhang Yi.
Shanhe smiled and asked Jiang Wen: "Director Jiang, the filming of "Heroes of Heaven and Earth" was good. Why is the box office so bad? I can't understand it?"
"With an investment of more than 100 million, the domestic box office is only 40 million, and overseas is even worse. Colombia really lost money this time. Sometimes the box office trend of movies is really confusing. I also think it was well shot, but it It just doesn’t appeal to people, and there’s no protection against piracy. It’s only been a few days since it was released, and clear version discs are already everywhere!” Jiang Wen replied with a low sigh.
Zhang Yimou nodded and said: "The impact of piracy on the box office is indeed too great. Shanhe, have you taken any measures this time?"
"China Film and Chuhe Film and Television have made preparations, basically following the method of "Hero", and trying to prevent the Spring Festival holiday!" Shan He replied in a low voice.
During the conversation, the interview on stage had ended, the lights dimmed, and "Crazy Stone" began its journey to release.
The opening LOGO animation of Chuhe Film and Television was created by Xie Meiyu. A big boy ran on the grass holding his sister's hand. The footprints behind him turned into a big river as they ran. Then the picture froze, forming the logo of Chuhe Film and Television. .
After the animated subtitles, Guo Tao's bitter face appeared on the big screen. For the next hour and a half, laughter continued in the theater. Ning Hao's fast-paced editing was very suitable for the film's cold humorous atmosphere.
When Shan He's cameo appeared on the screen, even Jiang Wen and Zhang Yimou laughed loudly, and the whole theater was instantly filled with laughter.
"Shan He, you did an amazing job! You will have to guest star in my movies from now on. How much more box office will he gain!" Jiang Wen pointed at Shan He with a smile.
"I didn't expect you, Shanhe, to have a talent for comedy. The contrast is so great. Your performance is really good!" Zhang Yimou also praised.
Shanhe smiled and said nothing. This time it was really a trap and the sacrifice was too big. Fortunately, the character emoticon package has not appeared yet. Otherwise, I would probably appear more frequently than the embarrassing pictures of Yao in later generations. high!
The film completed its premiere with laughter, and the following audience question session was very lively. The creative team also answered many audience questions with excitement.
Shanhe quietly left the Film and Television Museum first. He had to avoid reporters' questions, especially since his first screen image was so unbearable that he would definitely be mentioned again and again.
After attending the premiere, Shanhe was going back to his hometown to celebrate the New Year, leaving "Crazy Stone" to Zhong Lifeng and Ning Hao.
After the first day of screening of "Crazy Stone", the Internet was the first to give reviews. Among the first audience, Shanhe fans accounted for a large proportion.
"It's so damn funny. "Crazy Stone" is the funniest movie I've ever seen, especially the scene where Shan He comes out. My stomach hurt from laughing!"
"The filming of "Crazy Stone" is really novel. It is indeed a movie that Shanhe participated in the screenplay. It is narrated from multiple angles and finally comes together. The editing is also great. The rhythm is very good. It is enjoyable all the way to the end. It is really suitable for young people to watch. !”
"The lines are so funny. The thief Mike played by Liang Jiahui is so funny, 'I'll beat your lungs out!' Those three stupid thieves are also so funny!"
"Fan Binbin is very charming! That Xie Xiaomeng is also very funny. He spends a lot of money to pick up girls, but I can understand that Fan Binbin's performance is too annoying. I guess I have to do the same!"
"It's worth going to the cinema to see the scene with Shan He. Shan He's acting is so good, he can actually portray the essence of a fool!"
…
"So many people have watched it. Shan He really starred in it. Everyone praises it so much. It seems I have to go see it. I don't even remember the last time I went to the cinema!"
"Is Shan He playing a fool? Let me go. If the sacrifice is so big, I must go and support him!"
"Crazy Stone" is indeed a movie that is very suitable for the Internet. It is fast-paced, relaxed and funny, with a novel structure and classic lines!
It is easy to form a topic, and its diffusion is very strong. In one night, several lines from "Crazy Stone" have been circulated on the Internet.
"I'll beat your lungs out!"
"You insulted my character and my IQ!"
"Is it a public toilet? Come when you want and leave when you want!"
Netizens have already begun to learn from and use it!
Coupled with the early publicity and promotion of Chuhe Film and Television, "Crazy Stone" became very popular on the Internet!
"Crazy Stone" also made headlines in many media in reality.
"The premiere of "Crazy Stone" was star-studded. The three major directors Zhang Yimou, Feng Xiaogang, and Jiang Wen attended the premiere, and stars such as Ge You and Zhou Xun made appearances one after another!"
"'Crazy Stone' made the whole audience laugh. Shanhe sacrificed his image to perform cerebral palsy. I hope the Spring Festival holiday will be spent with laughter!"
"Chuhe Film and Television turned a small cost into a big investment for the Spring Festival holiday, and the plan is very big!"
"Ning Hao, an outlier among the sixth generation directors, has gone from literary films to urban comedies. Has he fallen or awakened?"
"Ning Hao, the next Feng Xiaogang?"
…
"Crazy Stone" began its extraordinary box office harvest with word-of-mouth and the promotion of Chuhe Film and Television.
At this time, Shanhe boarded a flight to Fujian Province.
The year flies by so fast, and in the blink of an eye it’s time to go home for the New Year.
Shanhe and his family replicated last year's journey. This year, Qiu Jiang still drove the whole family back to his hometown to celebrate the New Year. Shanhe missed the time to go home with his family because he attended the premiere of "Crazy Stone".
The capital and the capital are never hometowns. It is much more comfortable to celebrate the New Year in my hometown than elsewhere. Chinese people can never forget their roots from the bottom of their hearts.
Shanhe met his father at the airport. The two father and son did not engage in any formal gestures such as hugging, but just looked at each other and smiled.
Qiu Jiang took his son's luggage cart and said to him with a smile: "We have to hurry up and get on the road now. We can get home in time for dinner, otherwise it will get dark and the road will be difficult to drive!"
"Okay! Dad, what time did you arrive at FZ yesterday? Have you had a good rest? Don't drive tiredly!"
"Don't worry, I left home early yesterday morning. I travel back and forth to the northwest and southwest several times a year. You are still worried about me. Tell me about your mother and son's problem. They can't even learn how to drive. It's so inconvenient!" Qiu Jiang replied.
"It's not that I can't learn it, it just takes more time. The key is that I don't have time to learn it!" Shanhe insisted.
Qiu Jiang looked at his son beside him and said, "Let's forget it! You are just like your mother. Learning is even more worrying!"
"Hehe!" Shanhe touched his forehead and asked, "Have you prepared all the New Year's goods at home? Should we add some more to FZ?"
"Waiting for you to tell me, your mother made a list for me two days ago. I bought everything yesterday. Let's drive back quickly. It will take five or six hours!"
Shan He and his father had just left the capital of Fujian Province when Yang Liu's call came.
"Hey, Yang Liu, tell me if you have something to say!"
"Boss, the box office of "Crazy Stone" on the first day is out, 6.7 million!"
"Okay! 1.7 million more than the company's estimate of 5 million. How is the reputation?"
"The reputation is very good. According to the company's survey, the audience's satisfaction rate is over 90%, and only a handful of people find it incomprehensible and boring."
"That's great! Does the company have any predictions about the subsequent box office trends?"
"In a word, the situation is great. It shouldn't be a big problem to break 20 million in the first three days. Boss, you don't know how much publicity effect your one-shot cameo will bring. Mr. Zhong said that it would cost another 2 million You can’t even create this kind of momentum!”
"What? I just play a supporting role and still make headlines?"
"It didn't make the headlines, but your fans laughed crazy on the Internet. Now the Internet is talking about going to the cinema to watch Shan He play a fool! Haha..."
"I knew it! Your boss has sacrificed a lot this time. Ning Hao is such a thief. I think he had planned it. Forget it, I can't get online in my hometown anyway. Out of sight, out of mind!"
"Don't worry, boss. Everyone praises you for your acting skills, and they actually treat you like a fool. I think this is a good idea. It will make your image more down-to-earth and the audience will feel more intimate with you!"
"That's all I can think of, I don't really care!"
"Boss, are you home?"
"There are still five or six hours left, so I won't talk to you anymore!"
"Okay! I will notify you as soon as there is news."
"knew!"
Shanhe hung up the phone, smiled and explained to his father who was driving: "Yangliu's call, the company's first theatrically released movie did well at the box office. It's a good sign that it can hit the big time this time!"
"I know, "Crazy Stone". You went to the mountain city to shoot it with Ning Hao during the summer. Unfortunately, the county cinema didn't show it. We probably won't see it until next year! By the way, how are you preparing for your new book? ? Science fiction novels are not very popular in China!" Qiu Jiang asked while driving.
"I have been preparing for almost three months. It is more difficult than I imagined. But I already have a foundation in my mind. I will start writing after the year. I will send a descendant of a northwest farmer to Mars. After nearly two years of farming alone on Mars, I will survive. , with the whole world’s attention, being rescued from Mars by our country’s space agency, Dad, how do you feel?”
"It's quite attractive. Farming on Mars is a bit interesting!"
…
The two father and son chatted from time to time and drove over mountains. By the end of the year, there were not many vehicles on the road and the journey was very smooth.
Except for refueling at a gas station, Qiu Jiang rushed back without stopping. When he got home, it was still dark.
Shanhe saw a whole family at the entrance of the village, and the one who jumped on them the fastest was definitely the Labrador Doudou, who had already followed the car for a long distance.
Shanhe hugged the whining Doudou and looked at his sister running towards him. The fatigue from the journey disappeared!
After hugging his grandparents, teachers, grandma, and mother one by one, Shanhe was surrounded by family members talking and asking questions. He answered their questions with a smile.
"I said, what are you talking about here? Go home quickly. Xiaohe and I haven't eaten yet! Xixi, come here and help dad get some luggage!" Qiu Jiang shouted as he opened the trunk and moved the luggage out.
"Jiang'er is right. My grandchildren haven't eaten yet. We can't go hungry. Old man, help your son move things quickly!" Grandma took Shanhe's hand and walked home.
While Shanhe was receiving treatment from his family and being invited to drink with his fellow villagers, Chuhe Film and Television Branch in the capital was busy promoting and supervising theaters.
The box office of "Crazy Stone" in the first two days shocked the entire film and television industry. It was 6.7 million on the first day and exceeded 10 million on the second day, 10.3 million!
At this time, domestic films except "Run!" Apart from "Dad" and "Hero", there is no other film that can do this. Ning Hao became famous in the film and television industry in one day!
"Run it! "Dad" is a project controlled by China Film and the Olympic Organizing Committee, and it is in the context of the Olympic bid. Its success can be said to be the result of the right time, place and people working together.
"Hero" has an investment of 30 million US dollars, a number of superstars have joined the film, and the international director Zhang Yi has given the blessing. The publicity is overwhelming. Although its success is exciting, it is also reasonable.
But what about "Crazy Stone"? The production investment of 5 million is only a small-cost production. Even if Chuhe Film and Television adds 5 million in promotional expenses, it is only a medium production.
Because of Liang Jiahui or Fan Binbin? The roles of the two are not even the protagonists, and they don't have enough appeal!
The reason given by the film and television industry and the media is: Ning Hao's film talent and Shanhe's appeal among young people, the two together created a miracle of low-cost production!
At this time, Zhong Lifang was not dazzled by the explosive box office. The goal of Chuhe Film and Television was the Spring Festival holiday and to open a Spring Festival stall. Since it had a good start, why hesitate?
Chuhe Film and Television's promotion did not stop, but instead added an additional two million in promotional funds.
For a time, promotional posters such as "Crazy Stone will celebrate the New Year with you with a smile!" and "Happy movie watching in the Year of the Monkey!" can be seen in major cities across the country.
A video of the "Crazy Stone" creative team sending New Year greetings to audiences across the country also appeared on the Internet. Everyone is inviting netizens to celebrate the New Year with laughter. Ning Hao also edited a "Crazy Stone" New Year special trailer and put it on the Internet .
There is a hidden rule of winner-take-all in theaters. Several other movies originally had a 40% scheduling rate, but this time they were directly reduced by more than 20%. "Crazy Stone" was released during the Spring Festival holiday. The family is the only one here and no one can stop them!
The box office on the third day dropped slightly, but still exceeded 8 million. The total box office of "Crazy Stone" in the first three days reached 25.5 million!
As soon as the data came out, all entertainment-related media across the country made the news a front-page headline.
Various online portals are also rushing to report on this rare box office miracle in the Chinese film industry.
""Crazy Stone" tells us that big development can be achieved with a small budget!"
"Ning Hao became famous in one battle and became the standard-bearer of the new generation of directors!"
"Chuhe Film and Television is full of courage, taking what others give up, and crazy investment to create "Crazy Stone"!"
"Twenty-five million in three days! What about thirty days? A milestone for domestic films. It's not that the audience doesn't watch the movie, it's the movie that refuses the audience!"
…
Movie fans and book fans on the Internet are even more excited.
"Shanhe is indeed my idol. He has made a big splash even before he has officially made his move. In addition, I think he has the potential to be an actor. One shot is worth at least 10 million in box office. No explanation!"
"To be honest, the filming of "Crazy Stone" was already good, and the mountains and rivers were just the icing on the cake. It would still be a hit without him! No explanation!"
…
"I'm going to give you a thumbs up! Shanhe is not one of the screenwriters! I would say Shanhe best understands the tastes of our young people. That's what novels are like. "Bottom Hot Girl" and "A Dog's Purpose" are my favorites!"
"I have watched it three times. The first time I went by myself, the second time I went with my girlfriend, the third time I went with Faxiao, and I think I will have to watch it a fourth time. I went with my family during the Chinese New Year, the promotional poster said That’s great, doesn’t the Chinese New Year require celebration and joy?”
"If all the movie theaters show this kind of movie, I don't believe that no one will watch it. It's all such nonsense. Who is looking for trouble?"
…
Chuhe Film and Television has been fully prepared for the upcoming Spring Festival holiday. China Film and major theaters have also seen the hope of opening up Spring Festival schedules, and have spontaneously begun to promote the concept of "movies accompany you to celebrate the New Year happily"!
"Crazy Stone" The time and place are right, it just depends on the people!
At this moment, Qiujia Village does not have access to the Internet, and cannot even read newspapers. Even if it has access to the Internet, Shanhe has no time to access the Internet. He is busy with the top priority of the New Year in the countryside: killing pigs!
There are only two old people in Shanhe's hometown. Raising pigs is too tiring. Due to the strong opposition of the family, the grandparents stopped raising pigs.
But the third uncle next door has a pig, and the pig he raises is too big, weighing more than 250 kilograms. Don't compare it with the pigs in the farm. Farmers in the south can raise pigs weighing nearly 300 kilograms, which is rare!
Qiu Dahai discussed with his brothers and neighbors, okay, let's pay to share a pig together!
So, the two families started preparing to kill pigs early in the morning. Killing pigs is not an easy job. Most people definitely don’t have this ability and can’t do it. Basically every village has a pig-killing master. In the end, everyone has to listen to his command, and he is only responsible for the key steps, and he has to do everything else himself.
For example, driving pigs, tying pigs, going to court, boiling water, shaving, cleaning pigs out of the water, etc.!
Therefore, when a family wants to kill a pig in a rural area, the whole family has to do it together, and sometimes people have to be called in to help.
It's a big thing weighing more than 250 kilograms. Putting it on the chopping board is not something that one or two people can handle. Shanhe and his father are waiting for it. Shanhe is okay. He has done this kind of thing several times in his memory, but Qiujiang can't. , although he is the son of a farmer, he is really a man of culture. He left the countryside when he grew up. He has only seen pigs running, but has never been to the scene himself!
"Dad, you pull the rope, don't pull it straight back, pull it diagonally!"
"Jiang'er, can you do it? Xiaohe is much stronger than you. If you can't let your father go, you will probably have to kill the chicken!"
"Dad, let's switch. You hold the front legs, and I'll hold the back legs!"
…
In Qiu Jiang's panic, the big white pig was finally lifted onto the chopping board. Shanhe skillfully tied its two hind legs with ropes and let his father pull him. He stepped forward to help his cousin hold down the pig's head.
The white knife went in and the red knife came out. After a long howl, the few people relaxed!
"Xiaohe is pretty good. You can see that he is good at work. Jiang'er, you are really not good at it, but you can help boil water!"
"He is lucky. He has never suffered hardships and has never been to the fields a few times. What kind of work can he do!" Qiu Dahai said with disdain for his son. "Look at my grandson. He is worthy of being the Wenquxing who came to earth. Don't look at him. He has never done such menial work. , but when it comes to fucking, you learn quickly!"
Qiu Jiang replied to his father sarcastically: "Your grandson is from Wenquxing who came to earth. He learned how to kill pigs so quickly. Is it possible that Wenquxing is still responsible for killing pigs in heaven?"
"You know nothing! The number one scholar in ancient times still led troops to fight!"
…
"You two gentlemen, stop bickering and come over here to hang the pig hair. It will be permed in a while and the pig skin will not be scraped clean!"
After talking busy all day, the two families gathered together for a pig-killing feast!
In rural areas at this time, the Year of the Pig is celebrated with prosperity, and the family has to talk busy for two or three days just because of the half pig.
Kill pigs, make bacon, stuff sausages, and write Spring Festival couplets!
Shanhe lives extremely freely and relaxedly in his hometown!
On New Year's Eve, Chuhe Film and Television is still busy. "Crazy Stone" has been released for a whole week, and the box office has exceeded 45 million, which has achieved great success.
But Zhong Lifeng still did not relax. In the next seven days, "Crazy Stone" will take on the important task of opening up the film market and opening up a new schedule. This is a very challenging task!
If successful, Chuhe Film and Television and "Crazy Stone" will be recorded in the history of Chinese films, and their status will be incomparable!
Shanhe, who is in his hometown, is also paying attention to the success or failure of this time. Yang Liu will inform Shanhe of the box office trends and publicity effects every day.
On New Year's Eve, the box office dropped sharply to 1.7 million. Shanhe's heart dropped by more than half. Yesterday, it was nearly 6 million, a drop of more than two-thirds in one day! It seems that the public’s movie-watching habits are not so easy to change. Can domestic consumption support the Spring Festival box office?
On New Year's Day, the box office rebounded, reaching 3.5 million.
On the second day of the new year, five million!
On the third day of the new year, 5.8 million!
On the fourth day of the lunar month, 6.3 million!
On the fifth day of the lunar month, 8.8 million!
On the sixth day of the lunar month, it reached its peak, breaking 10 million, 11 million!
During the seven days of the Spring Festival, "Crazy Stone" grossed 42 million at the box office!
The first person to eat crabs will gain huge rewards!
The cumulative box office of "Crazy Stone" has reached 87 million, and it is already certain to exceed 100 million!
The entire film and television industry has been driven crazy by the box office of "Crazy Stone". The potential of the Spring Festival holiday is so great. From now on, comedy movies do not need to compete for the Lunar New Year slot. The Spring Festival slot is no worse than the Lunar New Year slot!
The China Film and Television Theaters are even more delighted. This is making the cake bigger!
Everyone is used to sharing the cake, and all eyes are on this small amount of food. No one dares to make bets like Chuhe Film and Television, and dares to open up the market with projects that guarantee profits!
As a result, I won the bet, so you can go to the General Assembly with me!
Chuhe Film and Television has been in a state of jubilation these days. Zhong Lifeng announced on the spot that they would receive one to two months more salary on top of the original overtime pay! In addition, the bonus promised by the company remains unchanged!
Half a month is equivalent to earning nearly half a year’s salary!
Shanhe is also very passionate in his hometown. "Crazy Stone" can actually achieve this level. I am a butterfly doing pretty well!
The key is to make a good movie. A good movie plays a huge role in China, a market with huge potential!
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