Richest Man: I really don’t want to make money

I didn't have this ability before. When I saw such things, I could only show a little sympathy, but I couldn't do anything.

But now I have the system and the charity funds available.

If I can do something for these people, I will feel better.

He plans to collect more information these days and then determine a target location.

Then he will take time to check it out. After all, the system has stipulated that when he wants to do a new charity project, he must go to investigate it in person.

..........

A few days passed in a flash,

Nanhe Coffee.

Several coffee shop employees sat in their seats bored, looking at the pedestrians passing by outside, but no one came in to drink coffee.

Song Xia and Sudan sat in the corner of the coffee shop.

"Teacher Su, what should I do? It's been ten days, and the daily turnover is not even one thousand."

Song Xia looked worried.

During these ten days, the peak performance of the coffee shop was actually the opening day.

In the following days, there were only a dozen people who came to drink coffee every day.

Sudan fell silent after hearing Song Xia's words.

She calculated the cost of the coffee shop these two days. The monthly salary of employees alone is about 200,000 yuan.

Counting the water and electricity bills and some purchase costs.

In this case,

if you want to make a profit, you need at least 10,000 yuan in income every day.

And it has not yet counted the rent and decoration of the store, the rent of the office and the cost of purchasing coffee machines and other machines.

If these are counted, the coffee shop wants to make a profit.

In the current state of the coffee shop, there is no hope at all.

Alas!

Sighed.

"Hello, Mr. Chen!"

At this moment,

the voice of the clerk came from the door.

Looking up, I saw that Mr. Chen had already walked into the coffee shop and was walking over here.

The two hurriedly stood up.

"Mr. Chen."

"Sit down."

Chen Mo nodded slightly and sat opposite the two.

"How is the coffee shop these two days?"

When the two heard Mr. Chen's question, they all lowered their heads in shame.

Now that the coffee shop is so bleak, they don't know how to face Mr. Chen.

Chen Mo couldn't help laughing when he saw the two of them. He has been paying attention to the coffee shop during this period of time. He already knows what the coffee shop is like.

I came here today mainly to implement the second step of the money-losing plan, open branches, and increase the cost of losing money.

Song Xia took a deep breath and spoke slowly.

"The business of the coffee shop has been very bleak these days, and the daily turnover has not even reached 1,000."

"Mr. Chen, why don't we do some publicity and do some special activities to attract some customers."

"Otherwise, if this continues, the coffee shop will lose more and more!"

Chen Mo listened to Song Xia's words and was already happy in his heart. Isn't this exactly what he wants?

Lose money,

Lose money hard for me.

Still want to do publicity and activities, how can this be possible?

"You are still too impatient. Since you have chosen the boutique route, this is the result in the early stage, which is also predictable."

"I need to take a long-term view and not worry about the gains and losses in front of me."

"You must be patient, understand?"

"But if we do some discount activities and publicity, can we also improve the reputation of coffee?"

Song Xia murmured, but the tone was a little weaker.

"It's different. The fame gained through discounts is just a castle in the air. It's too illusory."

"As the saying goes, it's not a business that's done by relying on discounts. What do the customers you attract through discounts want? They want cheapness and price!"

"And what do our boutique coffee shops sell? They sell taste, service, and a comfortable and quiet environment."

"So discounts are absolutely not allowed. It completely goes against our original intention and concept of opening a boutique coffee shop."

"..."

"As the saying goes, good wine needs no bush. One day, our Nanhe Coffee will surpass Starbucks and become the largest domestic coffee in China."

Chen Mo talked nonstop, and by the end, even he himself believed it.

But seeing the longing looks on the faces of the two people opposite, he knew that he had not fooled them in vain.

These two people are much easier to fool than Wu Yu, the traitor. When he thought of Wu Yu, he was so angry that his teeth itched. He said that the agency fee was high and it was difficult to find an agent.

Two days later, he recruited an agent back.

Fortunately, only one agent was recruited, which did not affect the overall situation.

Sudan's eyes were thoughtful. Everything that Mr. Chen just said, theoretically speaking, made sense.

But the most critical point is, if the coffee shop does not promote, how can it improve its reputation?

Just rely on the taste and environment of the coffee!

But now there are only a few people who come to the coffee shop to drink coffee every day. With those few customers, when can it become famous?

Sudan looked distressed and looked up at Chen Mo.

"Mr. Chen, if you don't promote, it will be difficult to make the coffee shop famous."

Chen Mo heard Sudan's words and shook his head slightly.

"No, you don't have to promote to become famous."

"Then..."

Sudan was really confused.

"Then do you know why Starbucks is so famous?"

Chen Mo looked at Sudan.

Sudan thought for a while: "Starbucks entered our domestic market relatively early. At that time, the domestic coffee market was not open. Starbucks attracted many consumers instantly with the banner of boutique coffee, and once became a choice to show their living standards."

Back then, many people went to Starbucks not to drink coffee, but to post on WeChat Moments.

When Chen Mo heard Sudan's answer, his expression froze slightly.

He didn't expect Sudan to speak so professionally, but he recovered quickly.

"You have a point, but there is another key issue, that is, Starbucks has many stores."

"Why is it so popular? That's because they have their own stores all over the country. Think about it, you can see a Starbucks wherever you go shopping, how can it not be popular?"

"So if we want to make Nanhe Coffee Shop famous, we must follow his practice and open branches."

"But our coffee shop has just been opened for a short time, and it has not yet achieved profitability. Isn't it a bit early to open a branch now!"

Sudan was slightly surprised when she heard this. She heard what Mr. Chen said, and she was going to open a branch.

This is very risky!

Chen Mo listened to Sudan's words and smiled slightly.

I chose to open a branch only because it was not profitable. If it was profitable, why would I open a branch?