Rise of the Argentine Empire
#64 - Rosario City
At the Lanyun Clothing Factory, Saint Hesser also made a special trip.
He proposed to Lin Yun, the person in charge of the factory, to accelerate the factory's development and strive for greater production scale and sales profits.
He formulated the future development goals and direction of Lanyun Clothing, which would not only produce clothing in the future, but also produce shoes and carry out assembly line production. The current small workshop production speed can no longer meet the increasingly rapid development needs.
Saint Hesser adjusted the factory's structure and organization, established new departments such as the Business Department and the Finance Department, promoted several new managers and salesmen, and made arrangements for the next step of work.
"Regarding the development of the clothing factory, we must establish our own brand, starting with women's clothing, and also take more orders."
"The next step is to establish a shoe production line, and I will arrange the necessary equipment as soon as possible."
Saint Hesser is very optimistic about the clothing and shoe industry. The assembly line machinery and equipment are not complicated. If they cannot be found domestically, they can be imported. It is also a labor-intensive industry with supplied materials processing.
Adidas of Germany was only reorganized two years ago. The two brothers of the original Adidas separated and established Puma and Adidas. The American Nike company has not yet been established.
So Saint Hesser's first clothing brand was freshly released, and it was called the Nike brand. Anyway, it is an American brand, so use it first. If this broken company dares to resist and slander Xinhua Xia's cotton, even though the cotton is not enough, then I'm sorry, first use a little pragmatism, and then register it globally when there is more, and it can be frozen. A check mark, simple and direct.
The second brand is called Sisley Fan, which happens to be an Italian brand. There are quite a few Argentine Italians, so it's barely okay. Use it first, and register it globally if there are no problems.
He racked his brains but couldn't think of a better name, so he could only use pragmatism first. If it's not suitable, he can change the brand later.
In this way, the name of Lanyun Clothing Factory is a bit petty. It can be registered as Lanyun Clothing Company later. Now it is still producing and expanding in the name of the factory.
Argentina does not lack cotton at all. When talents are found, the textile factory can start work. The two seasons of cotton in the southern hemisphere have already been harvested this year. Importing cotton from the United States is a silly idea.
Cotton is divided into spring sowing and summer sowing. At that time, the factory had just been established, and Saint Hesser's machinery and equipment had not yet arrived. Argentina's sheep wool would not be sheared until the turn of spring and summer.
That is, in the second half of the year. Now the Lanyun Textile Factory in Maria Town has not started work, which is also the reason. You can wait until Saint Hesser's summer vacation to start the textile factory. After all, it is not easy to start work without raw materials. If you want to do it, do it big.
......
With the whistle of the steam train, Saint Hesser saw the Rosario Railway Station. Because the industry is relatively developed, the air here is not as good as Kecheng, and the air humidity is a little higher.
Rosario City, Railway Station.
Saint Hesser is carrying a bag and wearing a cowboy hat, dressed as a gaucho.
This is the third time Saint Hesser has passed through Rosario. Unlike the previous two times, Saint Hesser will stay here for a few days this time.
Lucian had already been waiting at the station in advance. Next to him was parked a black car. He couldn't see clearly what brand it was for a while. There was only an MG logo. It was estimated that it was an MG car.
Lucifer opened the car door, Saint Hesser sat in the passenger seat, just about to put on his seat belt, he found that there was no seat belt. He was really confused. Many cars do not have seat belts now.
Now, besides the United States, the United Kingdom is the second largest automobile producer in the world, producing more than one million cars every year.
Germany, France, Japan, and Italy, these old automobile powers in later generations, are still in difficult beginnings.
Volkswagen of Germany has just started re-producing Beetles. The output of BMW and Mercedes-Benz is not high.
The annual output of Renault and Peugeot in France has not yet reached 100,000, and Fiat in Italy is still a regional brand.
The three major Japanese automobile manufacturers, Toyota, Honda, and Nissan, are still converting to produce military supplies for the Korean War.
Of course, the British brands Jaguar, Land Rover, Bentley Martin Luo Mingjue add up to only more than 1 million vehicles.
There are even more other small car brands, Skoda, Volvo, niche car manufacturers Porsche in Germany, Lamborghini in Italy, Ferrari, Rolls-Royce in the UK, and so on.
The United States has the most. Ford is now undergoing a difficult transformation. General Motors is making a lot of money. There are also Chrysler Corporation, American Motors Corporation, and too many.
Unfortunately, these companies have little to do with Saint Hesser, and he can't afford them. He can only covet them. Now he honestly accumulates profits, and buys a few bankrupt car production lines when the time is right. Now the car production lines in various countries are very valuable and cannot be bought at all. Maybe there may be opportunities in the United States.
After World War II, the military orders of the United States disappeared and turned to civilian use. A group of unsuitable companies will soon go bankrupt. If we can get a few production lines, maybe we can make our own cars. Of course, the production of cars is not just a simple production line. It also requires the cooperation of steel, petroleum, chemical industry, machinery, equipment manufacturing, and parts industries.
Saint Hesser thought in the car that Lucifer's car was well-made and should be a second-hand car.
"Miller, where did you buy this car? It's pretty good."
"Boss, this car is a second-hand car from Rosario Automobile Sales Company. It has been refurbished and waxed."
"Very good."
"Where are we going now?"
"Let's go to my house. Hotels in the city are too troublesome."
"Is your home in Rosario? I didn't know that."
"My hometown is a small town in Olavarria, Buenos Aires Province. Kecheng is my grandfather's home."
"Last year, I was assigned here for factory sales and met my current wife, Bessie."
"I got married here, so I simply settled down and just bought a house here."
"That's great. I didn't expect you to be married."
Saint Hesser was shown affection.
"I also met my girlfriend in Rosario at that time. I got married after knowing her for two months. I didn't invite anyone. The National Housing Bank increased the loan scale, and I was qualified. It just so happened that the company paid a lot of wages and had some savings, so I gritted my teeth and took out a loan to buy a house."
"That's a good choice."
Saint Hesser responded, and the two stopped talking.
Lucian's car drove all the way to the suburbs, rows of newly built houses and residences. Lucifer drove over here. It was a two-story building with small gardens and garages in front and back. The area was quite large, and Saint Hesser estimated that each floor was 100 square meters.
"Boss, we're here."
Lucian parked the car and opened the car door for Saint Hesser.
Saint Hesser followed him out of the car. At the entrance of Lucifer's house, an elegant lady with a slightly bulging abdomen was sitting there reading a book.
"Bessie, the guest is here. This is my boss, the respected Mr. Saint Hesser."
"Hello, Mrs. Lucifer. It's a pleasure to meet you. You are a very elegant lady."
Saint Hesser took off his hat with his left hand and bowed.
Bessie smiled reservedly, then extended her hand, "Hello, respected Mr. Saint Hesser. You are a polite person. Thank you for taking care of my husband."
"It's my duty."
Saint Hesser extended his right hand, shook it gently, and then separated.
The three entered the house one after another. Lucian helped Bessie and then helped her sit on the sofa, and then hurriedly ran to boil water.
"Boss, do you want black tea or coffee?"
"Give me a cup of black tea, add a little sugar, thank you,"
Saint Hesser looked around the whole house, which was quite tidy.
Saint Hesser put down his personal belongings and sat on the sofa, chatting with Bessie.
After a while, Lucian walked into the room with a tray, on which were three drinks, a cup of warm milk, and two cups of black tea. The cups were porcelain white.
Saint Hesser took the black tea, took a sip, the taste was sweet and sour, soft and mellow, and the aroma was very pleasant. Lucian gave his wife Bessie warm milk, and then sat on the sofa and took a sip.
In later generations, Assam milk tea drinks in stores can be regarded as a variant of British black tea, removing the sour taste. As a drink, authentic British black tea needs to be boiled, steeped, and added with milk. Saint Hesser likes to add a little white sugar.
"Quite authentic British black tea,"
Saint Hesser praised.
Then the three began to chat. In the afternoon, Lucifer personally cooked a hearty English dinner.
A large portion of Scotch broth, made with barley, lentils, and mutton stewed together, had a rich flavor.
A large portion of roast beef, along with beer-braised beef, was prepared for the two gentlemen.
There was also a pudding, a serving of mashed potatoes, carrot pie, and roast chicken with french fries.
The taste was indeed quite good, and all three ate with relish. The only regret was the lack of green vegetables.
Mrs. Bessie didn't eat much. After dinner, Lucien was responsible for washing the dishes. Later, Saint-Hesse learned that Bessie was of Scottish descent, while Lucifer Miller was a relatively rare descendant of Germans, although his surname was British. It was unclear how that came about; perhaps the surname had been changed.
Saint-Hesse tidied up in the guest bedroom on the second floor.
Both the first and second floors had bathrooms and washrooms, with three bedrooms and a living room. Saint-Hesse heated water, took a hot bath, and then fell soundly asleep.
Lucifer, as Saint-Hesse's first sales representative, was indeed doing a great job. He could already be considered Saint-Hesse's top personnel specialist and important sales manager. Such talent could not be wasted; he needed to be given more tasks.
Moreover, Lucien was not old, only 25 years old, 17 years younger than Cross from the Plari factory. His future was promising; he was a good young man like Guerrero.
Seeing Lucien again today, after getting to know him better, Saint-Hesse felt even more that Lucien was a talent and so good to his wife... Saint-Hesse felt like this bachelor had been critically hit.
Never mind. I'll just give him a raise later, so Lucifer can earn more money for milk powder. He deserves it.
......
The city of Rosario is located in the center of the Pampas grasslands, which are also one of the most important granaries in the world.
It is currently Argentina's second most important industrial port city, second only to the capital, Buenos Aires. Industrially, it is much more developed than Cordoba, especially in the machinery and military industries.
This is also where the first flag of the Argentine Republic was raised, truly a place of strong revolutionary roots.
In 1810, the May Revolution broke out in Argentina. The Argentine national hero, San Martin, led the people of Rio de la Plata in resisting the Spanish colonists.
On February 27, 1812, on the artillery positions of the independent army on the banks of the Parana River, the citizen of Rosario, Ciel, raised the blue and white flag designed by General Belgrano, and Rosario was recorded in Argentine history.
On July 9, 1816, Argentina declared its independence.
In 1853, the Federal Republic was established.
139 years have passed since the first flag was raised. Today, Rosario is an industrial city and one of the three major cities in Argentina.
......
Saint-Hesse was familiar with Rosario because of two people from later generations: the football prince "Little Flea" Messi and the Cuban leader Che Guevara, both of whom were born in Rosario.
Like Bu City and Ke City, Rosario is also divided into Little Rosario and Greater Rosario.
Greater Rosario covers an area of approximately 600 square kilometers and has a population of approximately 700,000, which is tens of thousands more than Ke City.
Little Rosario has a population of over 400,000 and covers an area of over 100 square kilometers.
Located in the center of the Great Plains, with an altitude of only 20 meters, the climate is mild and humid. Compared to the cities of New China, it is somewhat similar to the weather in Pingnan City in the northern part of Southern Fujian Province. It is considered very mild, with good climatic conditions.
Rosario's mechanical industry accounts for more than half of the economy of the entire Santa Fe Province, with many talents and skilled workers. The foreign trade industry is also relatively developed, accounting for about one-fifth of Argentina's total.
Early the next morning, Saint-Hesse enjoyed a hearty English breakfast before heading out with Lucifer.
Lucifer had rented a small office in the city, with several recruited salesmen under him. He was also recruiting suitable employees in the city to send to Maria Town. Maria Town was not too far away, only about 200 kilometers.
With railways, highways, and waterway shipping connecting Maria Town, this distance was not so unacceptable given the high wages and relative unemployment.
Saint-Hesse, as usual, reviewed the reports to understand the situation.
"Miller, I've decided to turn this small distribution department into a formal trading company. No, a comprehensive trading company," Saint-Hesse made a decision. An ordinary trading company was not enough.
"I'll follow your arrangements, boss."
"Mm-hmm."
"My goal is this: Since Rosario has so many good mechanical equipment factories, including some ordnance factories, you just need to desperately help me recruit people."
"No problem, boss."
"Okay, you go ahead and get busy. I'll take your car into the city to take a look later."
Saint-Hesse had great ambitions for firearms research and planned to recruit talent for reverse engineering, starting with the production of ordinary firearm parts. If they could be accurately replicated,
and experience was accumulated, then if they could obtain firearms production lines and blueprints from Europe in the future, they could produce their own guns and compete with the Argentine Military Light Weapons Factory (FMAP) and the Domingo-Matheu Light Weapons Factory to obtain Ministry of Defense orders and increase their qualifications and strength.
It was necessary to expand this office and increase Lucien's strength. A small office was not enough to unleash his talents.
"Miller, this afternoon, I will hold a meeting. At that time, I will arrange the company's specific structure, how many employees are needed, and various aspects of wages and finances."
Currently, the Rosario office, besides Miller, had several salesmen recruited by Miller, but wages and finances were managed by the Cordoba finance department, which was not conducive to long-term development.
For the entire morning, Saint-Hesse, except for the first hour when he said a few words, drove Miller's car around the city. It was indeed a quasi-industrial city.
There were many mechanical factories, and even many workers were unemployed. No wonder Lucifer could find so many workers. The air quality was just average, but it was still acceptable.
Rosario didn't have much coal industry, so it wasn't as dusty as London's smog. There weren't even many cement factories here.
There was even a talent market here, which was quite impressive. Passing by a military machinery factory, the security measures were very strict, and the working hours were relatively fixed, after all, most of these were state-owned factories.
There were even soldiers on guard. Unfortunately, he didn't find the Guevara family's large farm, which was said to be outside the city. He didn't force it. An hour later, Saint-Hesse drove back downstairs, picked up Lucifer, and returned to his house.
As usual, Lucifer cooked, while Saint-Hesse seriously considered in the living room how to quickly develop the new company and give Lucifer the greatest degree of freedom.
Currently, none of the companies and factories under his command were comprehensively developed. A simple sales company could not guarantee future development very well, so the long-term goal of this new company was to become a comprehensive trade integration company.
There was already a sales company in Bu City, managed by Little Nix, mainly responsible for the sales of Saint-Hesse's products and foreign trade, but it did not oversee the various branches and offices nationwide.
In this case, the company managed by Lucien also had to be linked with Maria Town to provide Maria Town with a continuous stream of talent, research and development, and upgrades for these supporting factories.
Importing equipment from abroad was very efficient and of good quality, but it was not conducive to the development of its own national supporting industries. Once it was completely blocked and a suitable replacement could not be found, those equipment would become scrap iron.
If there were its own supporting companies and industries, even if they were a little worse at the beginning, there would be opportunities to develop world-class equipment and products. The current goal was to completely strengthen the textile factory, mold factory, and fertilizer factory through domestic equipment and reverse engineer its own equipment.
This would take a long time, so the first step now was to choose a name for the new company.
Saint-Hesse slapped his head. He had it. Why not just call it Cohen Brothers Company?
After thinking about things, Saint-Hesse happened to see that lunch was ready and ate very happily.
It's just that these potatoes were a bit greasy.
At first, eating these English dishes, I felt that it was not bad and a little novel, and the sweet and sour thick soup also felt a little greasy, the feeling of dark cuisine.
Thinking about whether to show off his skills tonight and let this newly married couple see what delicious potatoes are.
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