Rise of the Reborn Giants

Chapter 714 Brand Image

Who is the person Zhang Han is most grateful to?

There is no doubt that it is Ye Yun!

At first, he and Smith parted ways because of the huge gap between ideal and reality.

He was even feared by Smith because of his ability, and in the name of Ruihui, the entire market banned him!

He was desperate and even wanted to commit suicide. How desperate was he in that situation?

At this time, Ye Yun appeared and gave him hope.

It even allowed him to fulfill his lifelong ideal.

Everyone has a cure and everyone has medicine.

On the surface, my life ideals seem very lofty.

But compared with Ye Yun, he is just a little bit worse!

In addition to ensuring the same ideals, Ye Yun strives to achieve the goal of becoming a "national entrepreneur".

Not only to realize his ideal, but also to make countless Chinese people proud of the four words "Made in China"!

This kind of chicken soup was poured down, which made Zhang Han, who was originally a little slack due to the huge sales of licorice and the upcoming release of beauty-preserving medicine.

My blood boils instantly!

"Have confidence and you will never let Mr. Ye down!"

"Haha, okay!" Ye Yun said with a smile, but he changed the subject and said, "But you are not young anymore. Don't forget to solve the major events in your life after work!"

Zhang Han was stunned for a moment, as if he had been poured cold water on him. He nodded and said calmly.

"oh."

Having lived with Zhang Han for decades in his previous life, how could Ye Yun not know his virtues?

Understand this is perfunctory!

As if to change the topic, Zhang Han said quickly.

"Mr. Ye, the packaging of the beauty medicine has been finalized. The next step is to use your design as a blueprint. Later I will ask the marketing department to warm up the beauty medicine online to ensure that when the product is officially launched, it will maintain enough

heat!"

"Okay, you can take care of these things." Ye Yun nodded, then looked at everyone and said, "If there is anything else, if it's okay, today's meeting will end here."

Originally, the meeting ended here, but at this time, Zhong Xiaowen weakly raised her hand.

Ye Yun remembered that this girl was his schoolmate, and she also graduated from Jinling University of Traditional Chinese Medicine.

He is a talented person from Jinling and Jinshan, and has won many national-level awards.

In the past year, as a management trainee, she has entered the management level of Yaoke Group.

"Manager Zhong, what do you want to say?" Ye Yun asked.

"Mr. Ye, I have an idea that I have been pondering for a long time. I originally wanted to bring it up at this meeting. You happen to be here too, and I hope you can give me some guidance." Zhong Xiaowen stood up and said.

"Say." Ye Yun nodded.

"Mr. Ye, now that there are skin care products like beauty elixirs, we can consider developing Yaoke Group's offline physical stores in the future. This will definitely be of great benefit to building a brand image!"

"So I think we should put this matter on the agenda. Although in this era, due to the impact of e-commerce, the profits created by offline physical stores are worse than those sold online across the country, both in terms of profits and market.

Quite a few. Even taking into account cost factors such as rent, it is even more thankless."

"But a good physical store serves as a facade, which is an important part of improving the brand image." Zhong Xiaowen has obviously thought about this in her mind for a long time and said it very skillfully.

Ye Yun nodded and looked at Zhao Handao.

"Secretary Zhao, what do you think?"

Zhao Han said over there.

"Manager Zhong, Mr. Zhang and I have also discussed the matter of offline physical stores. However, the products of Yaoke Group are too single now, with only one type of licorice. As for the beauty medicine, it has just gone through research and development.

and production stage, it has not yet been put on the market, let alone gained market recognition.”

"Even if the miraculous effect of the beauty-retaining medicine can finally be recognized by the market, the physical stores of Yaoke Group can only be compared to two products. Under such circumstances, we feel that it is too early to open offline physical stores.

"

Ye Yun continued to nod and looked at Zhong Xiaowen again.

"Manager Zhong, I think what Secretary Zhao said makes sense. What do you think?"

Meeting Ye Yun's eyes, Zhong Xiaowen said to Zhao Han as if she was being encouraged.

"Secretary Zhao, this is not too early. As I said just now, the market and profits of physical stores are not worth mentioning online. Because fundamentally, the purpose we pursue is not to make money, but to

It’s about improving the brand image!”

"Even if there are only two products, licorice and beauty medicine, we still have to build a storefront. Especially for beauty medicine, we can provide a free trial route offline."

"Firstly, it can make consumers further recognize the beauty-preserving medicines and pave the way for future domination of the market. Secondly, these consumers will also become our natural advertisements, further shortening the time for the success of the beauty-preserving medicines!"

Zhong Xiaowen paused and continued.

"I know what you want to say, Secretary Zhao, with the reputation and miraculous medicinal effects of licorice, it seems unnecessary to do this kind of experience route. But it is still very necessary to enhance the brand image and raise awareness! Of course, I said

This kind of offline physical store must be in line with those international big brands, and it needs to be opened in the most central and prosperous commercial plaza of a city!"

As soon as these words came out.

Zhao Han didn't know how to answer for a while, because she herself felt that what Secretary Zhao said was reasonable.

He looked at Ye Yundao with questioning eyes.

"Mr. Ye, I think what Manager Zhong said makes sense, but even if it opens, we don't have to open it across the board. We can open in cities like Jinling, Luzhou, and Suzhou that are close to Jinling. It won't be too late to expand in the future..."

"Well, you can just discuss the store matters." Ye Yun nodded.

In fact, Ye Yun had considered the matter of offline physical stores a long time ago.

After all, this was the indispensable development path of Yaoke Group in the previous life.

As Zhao Han said before, Yaoke Group's own products are now too single.

But since Zhong Xiaowen took this opportunity to raise it, Ye Yun would not object.

Anyway, this matter needs to be put on the agenda sooner or later.

More importantly, it can cultivate the ability of the people under them to learn independently and put forward opinions.

Although he will still pay attention to Yaoke Group in the future, it is impossible to focus all his energy on it. It is also necessary to cultivate the confidence and ability of employees.

"Okay, since Mr. Ye has no objection, I will go to the relevant departments to coordinate later." Zhao Han nodded and said, "Manager Zhong, where are you?"

"I will hand over the design plans of several offline stores. I will leave it to Mr. Ye to finalize the details," Zhong Xiaowen said.

When Ye Yun nodded in agreement, Zhao Han pointed to the packaging drawing of the beauty medicine that Ye Yun had just drawn.

"Mr. Ye, I will apply for a patent for this design first. Once the patent is approved, I will arrange for the marketing department to plan and promote it."

"Okay." Ye Yun said.

And while Ye Yun was dealing with company affairs.

His phone rang.

It was Li Mengyao who called.

"Ye Yun, Mom doesn't know why, but she was taken to the detention center!"

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