Rise of the Reborn Giants
Chapter 955 Internet celebrity economy
I heard Ye Yun's confession.
Many senior executives of Yaoke Group looked at each other, their hearts skipping a beat.
After listening to Ye Yun's words, are you ready to give up?
But if we just leave it like this, wouldn’t it mean that every time Yaoke Food releases a new product?
The Penglai Group doesn't have to do anything, just follow the example, and can they take away part of their achievements?
When Yao Ke Food comes out with a new product, Penglai Group just copies it.
Even if we really go to court, dragging it out for a year and a half, and then appeal again, even if we wait until death, I'm afraid there won't be any results.
By that time, let alone the possibility of winning, even if it did win, Penglai Group's copycat products would have been sold all over the country.
"Mr. Ye, Penglai Group is so shameless. We can't just swallow this tone!"
Zhang Han said unhappily.
Ye Yun sneered.
"Who told you that I was ready to swallow this breath?"
Zhang Han said curiously.
"Didn't you just say that even if we sue, the chances of success are low?"
"Now the market for corn biscuits has begun to be eroded, and because we are the exclusive agent of Fat Xilai, other major supermarkets are forced to choose Wangmi Biscuits."
"Even if we can keep the corn cracker market in the future, it is impossible to reach the glory of Goodbye Cheese Sticks... or even one-tenth of the Goodbye Cheese Sticks..."
Ye Yun stood up.
"wrong!"
"Liu Chuanming really thinks that in modern society, plagiarism alone can lead to success?"
"He is really not afraid of death when he copies my things, Ye Yun!"
“Don’t forget, if the food industry wants to succeed, the product itself only accounts for 20 to 30% of the importance!”
"What's more important is marketing! It's word of mouth!"
"What impact does Liu Chuanming think this little trouble will have on me?"
"dream!"
"Xing Tao, I will send all the marketing plans for Penglai Group to your email later."
"The success of this battle depends on you!"
After saying that, Ye Yun turned around and left the conference room!
The marketing plan he wants to create is very simple and not complicated!
Just four words.
Internet celebrity economy!
His goal is still on today’s increasingly popular Internet platform!
The success of corn biscuits is due to this path of reproduction.
Use the previous New Western way of selling goods, use a cultured person's idea of selling goods, and bring a product.
Now, in addition to major live broadcast anchors...
There is another kind of anchor who is very popular!
Call the test anchor!
Since Liu Chuanming was so shameless in plagiarism, Ye Yun had no need to be polite to him.
Just spend a lot of money to hire trolls and Internet celebrities to infiltrate Penglai Food!
Anyway, many times, those people are just stating the facts!
Three people become a tiger. When everyone says that a product is not good, and everyone is talking about it, can the plagiarized products of Penglai Group still be sold?
In less than an hour, Ye Yun sent the complete marketing plan to Zhao Han, Xing Tao and others.
The one who is responsible for the production and the one who is responsible for arranging the anchor introduction.
Everyone performs their duties in an orderly manner.
It’s as if Penglai Group’s Wangmi biscuits have never been launched!
In addition, Yaoke Group still announced that in half a month, new Yaoke food products will be launched on time!
At the same time, Zhao Zhuoya, the current person in charge of Fat Xilai, had a face that was blackened into charcoal.
After listening to Ye Yun before, Zhao Zhuoya chose to go head-to-head with the Penglai Group!
Orders totaling over a billion dollars were all canceled by her.
Her original idea was to rely on corn crackers to make a good comeback.
Zhao Zhuoya was really satisfied with the results of the first two days.
But who would have thought that the Penglai Group would be more shameless than a woman like her?
Yaoke Group sells corn biscuits, and Penglai Group directly sells Wangmi biscuits!
Even the packaging and taste are similar to Yao Ke Food’s corn biscuits!
What's even worse is that the price of Wangmi biscuits is three yuan cheaper than corn biscuits!
The same thing, with corn crackers advertised and marketed on the front.
The taste is similar, one costs fifteen yuan and the other costs twelve yuan.
Who the hell buys corn biscuits!
Okay!
Although they are both subsidiaries of Ye Yun, Fat Xilai and Yaoke Food exist independently!
In order to win the exclusive agency rights, Fat Xilai paid a lot of price!
It's better now. I thought it was a good move that could reverse life and death, but it turned out to be a bad move that pushed me into the abyss!!
After all, other large supermarket chains have started selling rice crackers, but they can only sell corn crackers!
This is life-threatening!
No, absolutely not!
Thinking of this, Zhao Zhuoya took out her cell phone and dialed Ye Yun's number.
Now, she can only find Ye Yun to find a solution!
"Hey, Mr. Ye, what should we do now?"
"Fat Xilai has stocked up a lot of Yao Ke food. If it can't be sold, and we don't have other food, there will be a big problem!"
As soon as the call was connected, Zhao Zhuoya said anxiously.
Ye Yun said calmly.
"Mr. Zhao, don't worry, Yao Ke Food has already prepared a response."
"The third product is ready to go online. Also, if the corn biscuits cannot be sold, all losses incurred by Fat Xilai will be borne by Yaoke Food!"
"In addition, the legal department of Yaoke Group has also sued Penglai Group for infringement!"
"Don't worry, Penglai Group will suffer the consequences!"
When Ye Yun said this, Zhao Zhuoya's heart was half cold at that moment.
What Ye Yun said sounded really beautiful...
But, after talking for a long time, there was no key point!
Are new products ready to go online?
I have a hammer!
When your new product goes online, won’t Penglai Group continue to shamelessly plagiarize it?
Is it possible that every time you think about launching a new product, you only get two or three days of bonuses?
And then the remaining cake is waiting to be cannibalized bit by bit by the Penglai Group?
Is this a problem that can be solved by hiding?
As for prosecution...
Is this... can you tell me what to do?
Let’s not talk about whether we can win this lawsuit.
Even if we can win, such a large-scale event will have to be delayed for at least two years.
And two years later, even if the court makes the final decision, Penglai Group will file an appeal for a second instance.
Nayima has been delayed until the year of the monkey and the month of the horse!
Zhao Zhuoya felt like the world was spinning and her whole body was not feeling well.
…
the other side.
Wu Lan's life has been getting better and better recently.
Although the eldest daughter Li Mengyao has always been dissed about the low living expenses, in the end, at 10,000 yuan a month, how much can she, a retired old lady, spend?
In addition, Dai Hui, a new son-in-law, is new to the family, so the move can be considered generous.
I saved a huge sum of nearly 100,000 yuan one after another.
One hundred thousand doesn't sound like much, but to Wu Lan, it's already a lot.
In addition, Wu Lan usually likes to play two games of mahjong, and she gets to know a lot of people as she goes back and forth.
The more you play, the bigger it gets!
Not to mention, I don’t know if it’s luck or luck.
In the past few days, Wu Lan has won tens of thousands of yuan.
"Wu Lan, you are so lucky, do you want me to take you to a good place to play a few games?"
On this day, an old friend found Wu Lan.
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