Royal Gold Medal County Magistrate

Fang Zheng pushed Li Yuanzhao aside and looked at the shopkeeper.

"What's your surname?"

"My surname is Chen..."

Shopkeeper Chen knelt on the ground, staring blankly at Fang Zheng, his mind momentarily confused.

"Alright! Get up first. Shopkeeper Chen, let me ask you a question. Is the silver you earn each month enough to spend?"

Shopkeeper Chen got up and said bitterly, "It's enough to spend... Although there are several people in my family, fortunately, I have some savings."

"Barely enough."

"So, you're saying it wasn't enough before?"

"That's right..."

Fang Zheng grinned: "Then, Shopkeeper Chen, do you want to get rich?"

Shopkeeper Chen nodded like a chick pecking at rice: "Yes! I think about it every day!"

"Good! That's easy to handle... I have a way to get rich, I wonder if you're interested?"

"Mr. Sai, please speak, I'm all ears!"

Fang Zheng started pacing around the general store, looking around at the messy goods and the few idle shop assistants.

He said: "Your business is so-so, I think the problem lies in having too many people doing too little."

"Look at those guys, some are chatting idly, some are playing with bugs, but none of them are willing to go out and shout a few words to attract customers."

Shopkeeper Chen said with an embarrassed smile: "They're all... relatives, it's not good to scold them. Besides, business is just like this, shouting... doesn't help much..."

Fang Zheng raised an eyebrow: "Of course it's useless! You can only shout at your doorstep. What if you expand the scope?"

"Let's not talk about this, let's talk about the next thing."

"Look at these groceries in your shop, are they any different from what other shops sell?"

"The same things, aren't there many shops on this street selling them? Yes or no?"

Shopkeeper Chen was stunned for a moment.

He had been a merchant for more than ten years, and this shop had been open for more than ten years.

Although the business was just average and hadn't improved much, he had seen quite a bit.

He didn't expect that this young Mr. Sai would point out the shortcomings of his shop in one sentence.

But that's the way things are. There are indeed quite a few general stores on this street, but everyone sells them like this!

Could it be that Mr. Sai really has a way to get rich?

So he said expectantly: "Ah, yes, yes, yes! Mr. Sai is truly insightful, opening my eyes! I wonder... what's your advice?"

Fang Zheng started strolling around the room.

At the same time, he talked eloquently: "There is a way to break the situation."

"Since everyone sells the same things, then we must start from publicity and packaging."

"Let's talk about packaging first..."

Fang Zheng walked to the soy sauce vat.

"Take this soy sauce, for example. You must first give it a resounding name, tell a story, and then promote it on the market."

"These are best concentrated on a catchy slogan so that people can remember and spread it."

"For soy sauce, you can say, 'Chen's Soy Sauce is delicious and fresh, sun-dried for one hundred and eighty days!'"

"Listen, if you shout this out, doesn't it feel different all of a sudden?"

The corners of Shopkeeper Chen's mouth turned up. It was well said, indeed catchy.

You can remember it after listening to it once, sun-dried for one hundred and eighty days!

Then he hesitated and said: "But... this soy sauce hasn't been sun-dried for one hundred and eighty days..."

"How many days has it been sun-dried?"

"Ninety days."

"Then divide it into two vats. When someone comes to buy soy sauce, scoop a spoonful from each vat, and wouldn't that add up to one hundred and eighty days! You blockhead!"

Shopkeeper Chen grinned: "Oh! That's right! Why didn't I think of that."

Li Yuanzhao covered his face on the side.

Old Fang's appearance of忽悠 people is really unbearable to look at.

Fang Zheng continued to walk, walked to a basket of ginger, and picked up a piece at random.

"This ginger can also have a name. Let me ask you, what is ginger used for?"

Shopkeeper Chen said blankly: "Cooking, decocting medicine to treat colds and reduce fever..."

"That's right! Promote it based on its characteristics. Go outside and say, 'Chen's Ginger, made for fever!'"

"This........"

"Also, your rake, wok... you can get a co-branded model from the temple, and say that it has been blessed by the Buddha. The effect is doubled after use, and vegetarian dishes can be fried with the taste of meat."

"This... isn't this disrespectful to the Buddha?" Shopkeeper Chen felt something was wrong... Although it sounded good, it seemed to be getting more and more off track.

Fang Zheng said disdainfully: "How is this disrespectful to the Buddha! Borrowing it for publicity is giving it face. At worst, you can donate one or two coins to the temple after you make money, and that Buddha will be your partner."

"............"

Shopkeeper Chen thought for a while with a slumped face: "Then, other people can say the same thing, right? It's still useless in two days!"

"Tsk tsk tsk, you're so right! Old Chen! You should get rich if you're so smart!"

Fang Zheng patted him on the shoulder in surprise.

"So, what should you do?"

"I'm telling you, since everyone can learn the trick, you must use it to the extreme as soon as possible! Promote it crazily every day, so that the people of the entire capital only know about your Chen's Soy Sauce and Chen's Ginger."

"When others react... then people will only know Chen's and not others!"

"Think about it, your goods are constantly flowing, and the people who come to buy goods are breaking down the threshold, lining up from the street to the end of the street... You receive money every day until your hands are calloused."

"What kind of experience is that? Think about it carefully..."

"Hiss ~"

Shopkeeper Chen showed an痴汉 smile, standing there傻乐, as if he really saw countless money waving to him.

But he quickly came back to his senses.

He hesitated and said: "I don't have that much money to hire people to promote it! This is simply impossible!"

"What's the rush? Of course, I have a solution for telling you this. Young Master Li, come here."

Li Yuanzhao was reluctantly pulled over.

Fang Zheng supported his shoulders and said: "See that? You know the sanitation team under Young Master Li, right?"

"I know... what's wrong?"

"Young Master Li is here this time specifically to increase the income of small shops like yours! Think about it, he has thousands of people under his command! Walking through the streets and alleys in the capital!"

"If these people all have your Chen's signboard and product portraits pasted on their backs, and shout a few words while they work... Think about it, how many people will know your Chen's name by then! At least tens of thousands, right?"

"I'm afraid that in less than a month, your Chen's will have to change to an iron threshold."

After listening to this, Shopkeeper Chen knelt down again with a plop, and said excitedly: "I am really grateful that you two masters can help me so much!!"

"What's the rush? We charge money."

"? ? ?"

"Didn't you say... you came here specifically to help small shops increase their income...."

Shopkeeper Chen's mood plummeted rapidly... After a long time, you came to my shop to do business!

I can afford a sanitation team of thousands of people!?

Fang Zheng pulled him up, stretched out five fingers, and said: "Don't be afraid! Newcomers only need five taels a month!"

Shopkeeper Chen's eyes burst into light again.

As long as it's five taels, thousands of people will promote him for a month! That's too worth it!

"I'll do it!"

Fang Zheng smiled and put his arm around Shopkeeper Chen's shoulders, and said in a low voice: "Don't worry... think about it again."

"If you earn thirty taels a month, you will have to give some people five taels."

"If you can earn three hundred taels a month... will the payout still be five taels?"

"If it were me, I would think that you earned thirty taels a month before and gave five taels honestly, but when you get rich, I will ask you for two hundred and seventy-five taels."

"Do you think that's right?"

Shopkeeper Chen's face quickly turned ashen. He was so ecstatic just now that he didn't think about this. If it's really what Mr. Sai said, then what's the point of his effort?

"Then I won't do it..."

"Look, you're getting anxious again, aren't you?"

Fang Zheng's tone began to become stern.

"This is a new business that Young Master Li and I are doing, in order to help small shops like yours. If it can't be done just because of some local thugs, then wouldn't that be slapping Young Master Li in the face?"

"Do you think the thousands of people around Young Master Li are afraid of them?"

"Moreover, this matter is related to the livelihood of the people, and it must be successful. If someone blocks our way, then they are opposing the yamen, opposing the imperial court! Opposing the emperor!"

"No matter who it is, they are doomed!"

"Old Chen, are you willing to continue to live like this, giving tribute of five taels every month, and your family living in poverty, or are you willing to give this five taels to me, so that you have no worries and make a lot of money every day?"

"Okay, now tell me... who is bullying you?"

......