Salted Fish’s Self-help Strategy

　　 April 2 is an auspicious day. The Chinese and Korean film industry is very particular about it. You must choose an auspicious day for the boot. All the important casts must burn incense after the incense bath. It is very auspicious for Yi'an bed, foundation, worship, consecration, cutting clothes, and napping on this day.

It was the first time for Zhu Yan to participate in this kind of formalist rally, but he seemed quite adaptable. Not only was he generous, but after the worship, he danced with a two-finger-wide incense, and came along with a piece of "Thunderbolt". The feeling of a long hair flung into an electric sound.

At the same time, half of this crew is composed of film and television production companies with good cooperative relations in the past, and half are employees directly transferred from Pakistani Information and Pakistani Media. The short video business is extremely skilled, and it is directly recorded against Zhu Yan. , Easily sent to the Douyin Tuba. This is the announcement to the entire network that the first cinema film created by the Pakistani Group has officially launched.

Other people’s movies are made before they are shot, and they are looking for a release to talk about guarantees. The Pakistani people are speculating before they are shot, and few serious movie shots are shot. The crew features and photos of the main coffee are all released, so that the crew is close from top to bottom. From the distance, feel about which is the big anchor and what is the self-media, and deepen the understanding of the tone of the show.

　　 During this period of time, the news continued. For example, Western Guangdong Province and Hu Jian Province actually started large-scale arrests and smuggling. Hu Jianren: I never expected you to have today!

　　 Another example is the launch of a new mode in Plague Company, which allows players to prevent the outbreak of the plague and balance the relationship between disease progression, public response, and the healthcare system.

　　 But the most eye-catching thing is BYD's blade battery, which actually did the acupuncture experiment without any abnormalities and did not heat up, and it almost broke the spectacle lens. If it can be mass-produced, and the performance matches the performance in the experiment, it is definitely a milestone event in the history of lithium battery application. BYD’s old king claims to let the word “spontaneous combustion” disappear from the dictionary of new energy vehicles. The biggest shortcoming of the car is battery safety.

　　 The high-end sedan with this battery is said to be listed in Pengcheng in June. Chu Yuanxi has been driving the company's car and finally has the idea of ​​buying a car.

　　 But he doesn't have time to pay attention for the time being, there have been many major events recently.

The start of "I Serve" is of course a major event for Chu Yuanxi, but it is a major event in the plan. For example, "Wu Dao Tunjun" will have to be started after a while, but there are no surprises. All work is scheduled and then It’s a step-by-step approach. The CEO's job is just to schedule, not responsible for surprises.

　　 The big surprises are usually unplanned or unexpected. It is better if it is unexpected and unplanned, such as the sudden anti-inflammatory spread between Ali and Pinduoduo. Even in the last ten days of March that just passed, Ali implemented risk control on Pinduoduo.

　　 The so-called risk control is a written statement, which is actually an orderly blockade of employees of competing companies. For example, if Xiaokang wants to implement risk control on the door opener, the simpler way is to collect the location of the open door management, R&D and operation teams, and then ban all the IPs in that segment. Do you want to copy? How can copycats succeed in copycats, but such a ban will increase the workload of the other party. Copycats will be very cumbersome and there will be legal risks.

　　 It’s just that Xiaokang hasn’t done this before. It’s possible in the future. At present, people who are copied are also copied, and the particularly valuable ones have not yet been launched.

　　 Relatively speaking, Alibaba Wind Control Pinduoduo is elegant and elegant. I don’t want Pinduoduo people to read their product information and data. A new mobile app client version of the ship is specially prepared for the IP of Pinduoduo. So when Pinduoduo's shopkeeper's little two opened the Taobao, they would be puzzled to find: Huh? Where is the tens of billions subsidy zone of Juhuasuan and Taobao? What about Lao Tzu's coupons?

　　 The problem is that one piece of IP is just one paragraph. In the magic capital Golden Hongqiao International Center where Pinduoduo is located, there is more than one company from them, and a lot of pond fish are hit.

　　Chu Yuanxi is hiding in a dark corner and preparing to lighten his sword, and is afraid that people who Ali notices in advance need a tank to pull hatred, and Pinduoduo is now a super tank, which can pull hatred.

　　 But this is because Pinduoduo's play is too precise, and Ali's play is unstable. When Alibaba was about to rely on Taobao special edition and Juhuasuan to attack before and after, with Juhuasuan focusing on the downward trend of brand goods, and the special edition focusing on the upward trend of factory goods, it suddenly discovered that Pinduoduo's GMV has exceeded one trillion and DAU has approached 200 million. .

　　 You must know that the DAU of Taobao has fallen to 250 million, and the gap between the two sides is fast approaching. At this time, it is no longer appropriate to talk about the front and back attack, because Pinduoduo has already targeted Ali's entire e-commerce ecology, and it is not divided into sinking markets and first- and second-tier markets like Ali. With the 200 million DAU level, there is no way to actively divide which market, I can only take it all!

　　 Therefore, Pinduoduo is working hard to organize its own logistics and payment, and build an ecological closed loop. Once these two key elements are sufficient, Ali’s only remaining advantage is money.

　　 If Chu Yuanxi sits in the seat of Xiaoyaozi, I’m afraid it will have trouble sleeping and eating. Although the local life is peaceful and good, Taobao is the foundation.

　　Taobao is essentially an e-commerce empire built on traffic. Its traffic is ancestral. It is the dividends obtained in the BAT era and the minds of users. With this mind, Ali's traffic is there, but it is also more difficult to expand. But Pinduoduo has big penguin legs, and some of the traffic is not seen at all, let alone slipping.

And Taobao’s data in the past year or two looks pretty good, but don’t forget that Taobao and Douyin have established a strategic cooperation. The live streaming and short video shopping on Douyin were all directed to Taobao at the beginning. Later, they diverted a part of their electricity. Business, but the homepages of grandma’s main product windows basically point to Taobao.

　　 Therefore, this "good" has a big problem, because Taobao itself has its own core "data-flow" system, and its flow e-commerce is established by providing various data services to the shopkeeper.

　　 It can be said that Taobao is the only way to urge shopkeepers to purchase data services, shop for various entrances, and analyze changes in various channels using tools such as business consultants, traffic verticals, etc. Shopkeepers buy the paid version to see how many orders are made by competitors every day, which channel the traffic is obtained from, and then adjust their traffic suppression strategy, which is the ecology of Taobao practitioners.

However, the traffic from Douyin live broadcast and short video shopping carts does not matter this set. It does not violate Taobao’s tradition, but completely breaks Taobao’s own ecosystem and treats Taobao as a SaaS e-commerce software service platform. Union/you have a meaning. If there is a difference, it is that the logistics, after-sales and customer service experience for Douyin users are better. Both Douyin and Taobao take what they need.

　　 The key is that this part of the traffic is not controlled by Taobao. The traffic empire of Taobao is helpless. Instead, Douyin can be adjusted through traffic tilt. For example, if the grandmother dares to hang Taobao's shopping cart, he will limit the traffic! This is the problem under Taobao's seemingly good quality, it is not as solid as it used to be.

　　Does Douyin do that? The actual situation is that Douyin has also experienced several versions of Taobao's drainage. Among them, the version at the beginning of this year has already done so. A group of anchors who play short videos and bring goods have brought traffic to zero!

You should know that the group of entrepreneurs who started to work on Douyin e-commerce in 2018, that is, the earliest batch, basically do not do live broadcast delivery, all the content of the delivery is short video shopping cart, Douyin has a current limit, and The sky fell almost down. And Douyin adjusts its strategy lightly, and its posture is very chic. As for the goods-carrying grandmothers who have contributed to it, what should they do if they have become dependent on short video shopping? Transformation.

　　 can't turn around? Whocare?

In other words, if Chu Yuanxi led Pakistani Entertainment to take the path of short video to bring goods to monetize and acquire, it seemed to save time and effort without using brains to make money, and then the group structure was reorganized violently. By this year, Pakistan Information It's almost cold, at least half the cold. Pakistani information is not only the engine of the Pakistani group, but also one of the lifelines of a well-off society.

　　 Therefore, Lu Yu has stopped mentioning a word from e-commerce recently, and he walked around when he saw Chu Yuanxi.

　　 But Pinduoduo, unless Dad Penguin gets him, he will be as safe as Mount Tai, and he can develop his power step by step.

　　 How did Pinduoduo become so fierce? Because of the precision of the game, the main focus is on the mid-waist, urging all shops to upgrade themselves from dealers to brand owners, and then expand the product pool. For Pinduoduo traffic to enter the platform, the commodity pool must be large enough. To match the scale of Taobao's commodities, this task can only be expanded by the middle waist.

　　 And the head brand Ali stared very hard. The two-choice strategy of man-to-man made Pinduoduo have nowhere to spit, but the mid-waist was not able to take care of it.

Therefore, Pinduoduo has changed from its previous focus on slashing and finding people, and now it has become a prominent search function. It encourages users to find goods, move closer to traditional e-commerce, and comprehensively fight Taobao Tmall, gradually tearing its own low. Low-quality labels. It can be said that since the beginning of 2020, he has officially stood in front of Ali in an upright posture.

　　When considering a big battle, you can't just consider the harmony of people, you must also consider the right time and place. At this time, the rise of Pinduoduo was a geographical advantage for Xiaokang, and Chu Yuanxi extremely welcomed the super master Tanla to walk away 99% of Ali's hatred.

　　 So the question is, payment and needless to say, is Pinduoduo's logistics enough? The four links and one reach are almost completely cast by Ali, and it is still one reach, there will be no big surprises. In addition, SF Express is too expensive, not in line with Pinduoduo's tone. As for Big Dog East, although it belongs to the penguin family, there is no atmosphere of strategic cooperation.

　　 Therefore, can Pinduoduo only be able to keep the EMS extremely slow? This has to be mentioned a recent explosive news-Southeast Asian logistics giant Jitu Express "J&TExpress" is preparing to enter the logistics battlefield between China and Korea, and quickly docked with Pinduoduo.

This news mentions Polar Rabbit, mentions Graby-Opener, mentions OTO, and some others. These new commercial stars from India and Southeast Asia have joined the Guochao battlefield to fight, one by one, making waves. Yuan Xi almost spit out...

　　 As a businessman who encouraged Elizabeth to go to Southeast Asia to open up the battlefield, how could he not pay attention to the target area? Just do a little homework and you will know that Jitu and Temu are not the same at all, okay? It is not a Southeast Asian giant at all, but a courier system built by a large blue-green factory to solve offline sales problems after entering Southeast Asia!

　　 This is the power that Elizabeth can use in the future. Of course, it is also the power that Graby must face up to dominate the local living market in Southeast Asia. The roots are growing...

　　Blue and green must go offline, and they are very good at this aspect of construction. Therefore, in less than five years, more than 100 large-scale transshipment centers, more than 4,500 self-operated outlets, and tens of thousands of employees have been built. And should we talk about the origins of blue-green and Pinduoduo?

　　 Jitu, who entered the country, has so many stores in low-tier cities as a foothold behind the large blue and green factories. It is almost impossible to start business quickly, and it is very consistent with the tone of Pinduoduo. Wouldn't the big shortcomings of Pinduoduo be made up?

　　 Chu Yuanxi thought about it and gave them 100 likes. With such a tank, one should even consider whether it is possible to take a milk.

　　 During this period, Cao Xiang has quickly organized his own application materials, including several core patents, focusing on the research and development of well-off internal and external chain technologies, mainly used to overcome the super-chain trusted deposits that record transparent data and go to the cloud. As for Sun Yongqiang, he would naturally be slower, but it would not delay things.

　　 Besides, there is the issue of quality life brand building. This line is grasped with two hands. While building the factory, we will find an OEM to do the OEM. After a period of selection and experimentation, it has been determined as planned. The next step is production and launch. Currently, only a small-scale launch in Imperial Capital is tentatively scheduled.

　　 This set of processes is lacklustre. In short, it is to run in small steps and quickly update on the premise of small-scale verification in the process of continuous rolling. Therefore, after about a month, there will be many new products in well-off stores.

　　 If these are all right, then the focus of the well-off society will gradually shift from building a quality life brand to launching the urban treasure project. Chu Yuanxi chose to go online tomorrow, which is a bigger matter.

　　 This version does not connect to the Internet, so it is just a warm-up for the complete function.

　　 This date was unexpectedly opposed by Yuan Mu, because, after all, she had made IP investment for a long time, so when "I Serve" started to choose the best auspicious days, she also participated enthusiastically.

　　 So, not only was April 3 not an auspicious day, but it also avoided opening the market, which became a reason for Yuan Mu's objection.

　　 Chu Yuanxi took a look at the almanac; "Are you stupid? Don't open the market, but is it unlucky for you to pay for money? That's it!"

In fact, Yuan Mu, Liu Lu, and Xue Jianhua are all concerned about the launch of the function, and Chu Yuanxi knows that this function has been tested repeatedly, at least the version that is not connected to the upstream has absolutely no functional problems. What he is more concerned about is The test of mobile payment in this version.

Xiaokang’s mobile payment is officially launched at the next milestone, but it is impossible to test again at the next milestone. Therefore, at least the function should be prepared in the milestone 6, the development completion degree should be raised, and a small range of tests should be carried out and the quality of life foundry The principle is the same.

　　 Before there was no Xiaokang’s own mobile payment? Of course it is to connect WeChat and Alipay! After all, this is the typical mobile payment in the minds of the general public.

　　 When it comes to mobile payments on WeChat and Alipay, Chu Yuanxi can't think of one thing, that is, the so-called big wind-face recognition payment since last year. Alipay took the lead in launching the smart device "Dragonfly", and WeChat subsequently launched the benchmarking device "Frog". The two sides competed fiercely around the promotion of the device and provided huge subsidies.

　　 Why is it called a frog? Because frogs eat frogs, they are commonly known as fish-eating tigers, which are the larvae of dragonflies.

Last year, people who came to Xiaokang to promote this thing are in an endless stream. The Xiaokang market commissioners declined one by one at the instruction of Chu Yuanxi. The reason is high-sounding, and I don’t want to be between my Dalong father and Ma father. Choose a side station.

　　 However, the real situation is that Chu Yuanxi took out his ancestral golden eyes, and at a glance, it was obvious that the organizations to which these promoters belonged were strictly micro-business in the past, or they were born in sales. Their slogan is to provide one-stop service, backed by Alipay and WeChat, and with a moderately prosperous transaction volume, they can earn tens of millions a month by just eating subsidies! This is the best time to enter the arena, why not join us and wait?

　　 This smell can be smelled through the reports of the marketing specialist.

　　You don’t have to ask about this kind of organization. It must have seen the so-called "Taikou" and then rushed in to swindle money ~www.wuxiaspot.com~ It is not the same as the Fengkou entrepreneurs. At first glance, they are also entrepreneurial, but they absolutely do not have any maintenance and iteration capabilities. Taking their equipment is the same as taking a brick.

　　Chu Yuanxi is actually a problem. If the old man really wants to do it, he can directly connect with Alipay Dragonfly or Frog. What do you want? Do I have no contact information for Dragon Father or Ali executives?

　　 You must know that both WeChat and Alipay require the partner to provide their own system for face payment. This system needs to be undertaken by companies with software development capabilities. If Chu Yuanxi really wanted to do it, both the Pakistani and the well-off can develop it by himself, without the need for others to provide it.

　　 Of course, he does not discriminate against these promoters, because fundamentally speaking, you have to have this momentum when you walk on the ground. You can't get magical powers just because the target of the promotion is a large convenience store company. Instead, it should be more powerful. Doing the floor push must have this kind of indomitable mind, not afraid of contempt, not being ashamed, giving up personal honor and disgrace, and achieving greater glory.

Only once the marketing specialist was really angry and said to the other party: "Half an hour ago, a colleague of yours came over with the same template as yours. Only the company name and the company logo are different. The others are the same. Your colleague did not follow What do you think?"

　　 However, Chu Yuanxi felt that it might be the marketing commissioner who blamed the other party. The most likely situation is that the other party is just an agent with a service provider on it. A service provider must have a lot of agents under it, so they distribute materials with a unified template, fill in the name and logo by themselves, and then let these agents compete. .

　　————

　　 I posted a new book option on Gongzhong, which is very lively.