Salted Fish’s Self-help Strategy

The first thing that can be brought out is the AR+ map team. The ability of this team to realize the business is not inferior to the slight interest in the IPO of Nasdaq in early April.

　　AR has always been very futuristic. For example, Iron Man movies express similar feelings very authentically. The real craze in the venture capital circle is c　　Leap, who used a demo video of "a whale jumping out of the stadium floor" to attract investments from Ali, Penguin, and Google. They also successfully went out of the circle, making many ordinary people realize what It is AR.

　　 But later, in order to be able to quickly land, so that users with mobile phones can use it, AR products, including Xiaokang, all fall on mobile phones instead of AR glasses when choosing equipment.

Weixion is an AR holographic company of the Kingdom of Korea. Although it was turned into an advertising company because the R&D expenditure was too low, the annual cost of less than 10 million yuan was calculated based on an average of 25,000 per person per month. The R&D team is more than 30 people, but After all, it was successfully listed, with a market value of $300 million. So it is very suitable for comparison. Moreover, the main business of this company is also AR advertising. After Xiaokang completed the research and development of map advertising, it was even more closely aligned.

　　 In terms of income, the well-off map AR team is definitely a younger brother, and a younger brother. The other party’s annual revenue is more than two billion yuan, and the gross profit margin is huge.

　　 This is also normal. For advertising, the business model is simple, and a set of technical solutions does not require any additional investment. The next thing is to maintain, operate and collect money, unless a new product line is opened. This is also the reason why R&D investment is particularly low.

　　 In fact, game companies that do not rely on purchases as a survival model have similar characteristics. A single game is online, as long as the life cycle is long enough, the rest is the matter of operation and version updates. Relatively speaking, the version update is still a new R&D workload.

　　 But the well-off map and AR functions are the pillar functions of the entire well-off system, and are the bottom-level support of the ecology, and are not responsible for income. The same is true for map ads. They are not developed for revenue, but to support urban treasures or mobile payments.

The gameplay of 　　 map is fortunately intuitive. When the user drags the map, he can clearly see what businesses are on his route and who is doing activities nearby. It’s not worth going around. Of course, it has to be a well-off merchant.

　　 Under this model, Xiaokang pushes business advertisements, and the ability to reach users is intuitive and convenient, which is significantly higher than traditional advertisements.

　　 Therefore, the content of this type of advertising exactly matches the ecology of mobile payment and Xiaokang. The rule is that only those connected to Xiaokang mobile payment can appear in advertisements. Whoever cooperates with Xiaokang's mobile payment strategy will tilt advertising resources to whom. And "cooperation" is a thing that is easy to quantify. Whoever has a high number of transactions and a large turnover will be more cooperative, simple and straightforward.

　　 This kind of crude push strategy is actually not in line with the trend. What is now emphasized is that the advertisement also adopts the strategy of thousands of people and pushes it to users with more matching categories to achieve accurate advertising. But that is the strategy adopted by commercial advertising companies to fine-tune the traffic in order to make more money.

　　 But the well-off AR does not take on the responsibility of making money. It is definitely the best choice to be simple and rude from the perspective of promotion.

　　 For the same reason, the relatively good income ability of the AR team failed. "Growth" and "income" are the two ends of the sky. Only when the future well-off situation is achieved and the demand for growth slows down will we consider harvesting. At that time, it makes sense to compare the income capabilities of the two.

　　 But for valuation and even independent package listing, especially on NASDAQ, revenue is not the first, at least not before. Comparing R&D investment, the investment of Xiaokang Map AR can hit a dozen low interest rates. The annual R&D investment exceeds 100 million yuan. Of course, this also includes the cost of purchasing third-party services.

　　 In addition, what investors value most is the future and prospects, at least before. In the ideal state of a moderately prosperous future, millions of merchants will be connected to, while only more than 100 toB service targets of WeChat last year. By that time, the well-off VR team will probably not compare it with Weixi. What needs to be compared is Huang Tuan's business advertising services.

This business has now begun to generate large revenue for Huang Tuan. If they can polish this product well enough and provide sufficient high-quality advertising services, I am afraid that they will not increase the commission price indiscriminately and bind the exclusive with the overlord clause. It has incurred accusations from the vast majority of businesses, and has led to public protests from several provincial-level catering associations.

　　 Therefore, taking a single line of map AR from a comprehensive point of view, the value is absolutely higher than the low interest rate. This is still not considering the development of other income-based functions of map AR, only considering the advertising money. See the micro-knowledge, which shows the overall value of a well-off society.

　　 However, advertising is indeed a big market, and it also crosses the coupon itself. In the past April, a large number of supermarkets are focusing on placing coupons, but they are unable to reach users.

　　 For example, Yu Tang, outside the famous Chaoyangmen of the Imperial Capital, is sending out coupons, meal coupons, retail coupons, etc., as well as various small group purchase red envelopes. The categories are very complete. Hualian shopping is more ruthless, and it is universal. For offline merchants, this stimulus is unprecedented.

　　 But users don’t know how to break?

These are all merchants that actively access the function of the Xiaokang AI shopping group. They do not require any independent development. First, distribute the coupons. These are all real community operation needs. The appearance of the Xiaokang AI group leader can be described as appropriate and justified. Time.

　　 On this day, Chu Yuanxi was on the front line again, busy like a product manager, embarrassing the product manager of the map team.

The main reason is that even though Chu Yuanxi is an old industry and economics, first, old does not mean a certain degree of excellence. The degree of excellence is not a linear relationship with the working time. What's more, Chu Yuanxi's industry experience in this world is all from Pengfei Technology Brushed out, a sentence called lack of good news, in the middle and lower reaches of the Sankei chain of contempt.

　　Secondly, he has been out of work for two years. The so-called three days of not training a layman, especially the mobile Internet development speed in the past two years is really fast, even the easiest game product manager has been turned upside down, let alone applications.

　　 And now that Xiaokang is a cafe, he raised his hand to several billions when financing. Of course, the level of employment is also very high, and he must despise the upper reaches of the chain. If Chu Yuanxi were not the president of Xiaokang, after submitting his resume, it is estimated that he would not even be able to answer the phone call of Xiaokang, let alone offer.

Chu Yuanxi also specifically asked Liu Lu when he was recruiting product managers, not to use criteria such as whether he had done a million-level DAU before, because Xiaokang's APP is a very special product, which must be out of routine. DAU is just Secondary factors.

　　 Even so, Xu Ensheng, who is in charge of map products, has better business capabilities than Chu Yuanxi now. He also spends time with R&D every day, is more familiar with products, and knows the abilities and habits of R&D personnel better. So Xu Ensheng was extremely embarrassed. Whenever he felt that Chu Yuanxi's command had a problem, he didn't know whether to correct it or not. This was a big problem.

　　 You said he was wrong, he was actually right, you said he was right, but the Jaguar command is blind, artificially reducing efficiency. And I don’t know exactly what Chu Yuanxi is thinking about, why entangle some inexplicable details, shouldn’t this be polished after the product is made? Chu Yuanxi would have been sprayed to death by him if Chu Yuanxi had a small birthing warp!

For this reason, Su Gu, the person in charge of the APP module, patted Xu Ensheng on the shoulder and said: "I tell you, you came late. Do you know Wang Le from the Ba people? The Sanjing from "A Time in Trouble". He was always ravaged by President Chu in the past, and he was anxious and forced President Chu to vow never to interfere in the front line again."

"and after?"

　　 "Later, when Zhao Jie stayed behind when selling Pakistani games, he transferred Wang Le to the manager. After arriving at Lingxi, he was the business director of the one-man studio. Later he was rotated within Ali, but his rank was not lowered."

　　 Xu Ensheng heard this not bad, this, I know what to do!

　　 Chu Yuanxi also has no choice, not on the front line, because sitting in the well-off president's office can't help but swipe her mobile phone, and swipe her mobile phone to surf the Internet.

　　 Why is Xiaomi's top executives generally so good at it? Many people say it is because this method is cost-effective, spreads lightly and saves money, and endorses everything with their high-level status. In fact, it is not always true. Sometimes people are involuntarily in the arena.

　　The main reason is that if the user is pure enough after the health coin is on the chain, he can completely throw away all the gorgeous coats, do not watch any riding, shopping, etc., eventually, you will see a core of online earning. Xiaokang can turn his eyes to the cloud, and of course he can also keep his feet on the ground. Wangzhuan is a very good landing place, although it sounds very low.

　　 The only problem is that this offends people.

　　 The existing online earning are those spam apps that trick users into clicking ads with various names, such as raising pigs, farming, walking, drinking water, watching the news, etc., anyway, the form can be different, and clicking rogue ads is the same. Moreover, the actual share of users is very low. There is only one way for users who really want to make money, that is, to become APP promoters. Using the hierarchical model of MLM to pull down the line is much faster than simply walking and raising pigs. Actually not much.

　　 But on-chain health coins only need users to enter the well-off city treasures and open them. You can achieve the effect of "online earning" without doing anything, let alone clicking an advertisement once a minute. After closing, wait for the cooling, and then continue to click after cooling.

　　 The average well-off user is opening the APP for cycling, shopping, playing city treasures, and looking for coupons. If they choose to participate in mining, they will start to earn online during this time. But there are also professional online earners, so-called "pure" people, who don't ride or shop, only provide computing power, contribute to the life of their mobile phones, and act as computing power batteries.

　　 The key is that the revenue is not lower than that of online earning who is desperately advertising. How comfortable is this? Greatly optimize the time of professional online earning players and improve their lives. There have been several announcements in the "Recycling Old Health Coins" campaign. This gameplay has been fully warmed up. Therefore, on April 10th, the number of users who entered ushered in another explosion.

　　 But it is also equivalent to digging the roots of Wangzhuan APP. What they need most is the dedication of users. They don't have anything without user-contributed advertisements, but no users contribute computing power to the well-off society, and the well-off society is still well-off, because the ecology is not so rich.

　　 In fact, to be cautious, Chu Yuanxi consciously made a choice when designing the entire operation logic of the health coin on the chain, instead of directly adding coins to pull new ones, and drew a clear line with Wangzhuan APP.

　　The so-called direct coin deposit, the most typical method is Pinduoduo's coin coin method, which stimulates users to pull new ones and withdraw cash after a certain amount is saved.

　　 This set of solutions has a long history. The spirit of the original version is "share with friends and get benefits for yourself". Later, Pinduoduo was cut into a social e-commerce paradigm, which can be called version 2.0. As a result, Pinduoduo didn't give others a chance. He broke through himself and released the third edition, which is the new cash withdrawal edition. It can be regarded as a master in the field of exploring coin-throwing mode.

　　 So many people in Xiaokang are particularly wondering why don't we throw coins when the health currency is used for sharing? Doesn't Mr. Chu like throwing coins? This is abnormal!

　　 As long as you do a good job of risk control, kill the wool party, users will add money to the well-off wallet after successful sharing, and it will be reflected in the bank card. Then it must be actively fissioned. Isn't it good? It can also increase the viscosity of mobile payments.

　　Especially, since the health currency can exist without the well-off stores, that is to say, the scope of adaptation is the whole country, rather than the three urban areas operated by the well-off, then stimulating new sales is an option. Let alone a player with such a high rank as our well-off, even junior players, I am afraid they will consider throwing coins, at least before 2020.

　　 The health coin was launched in 2020, but the plan was not made in 2020. When the plan was made, there was no such situation. Therefore, Chu Yuanxi received a lot of internal feedback last year, from grassroots employees to project managers to business directors, and even Xue Jianhua.

　　 In fact, Xiaokang is not to not join in the feedback, but to add things too low. Well-off users share success, that is, after attracting new or old users, they are given coupons with different amounts.

　　 Pinduoduo did this too, but it was used against the wool party. It is said that it is for cash withdrawal of 100 yuan, honestly sharing the new one, it is 100, as for those who are looking for a group of old users to help each other out, give two 50 yuan coupons, which are available for more than 1,000 yuan, take it away, thank you, wool The party's face was swollen.

　　 Xiaokang does not have such a ruthless threshold for use, but its experience is not good, because there are already a lot of coupons, and then giving coupons seems a bit redundant. Coupons are not useless, but the strength of the krypton gold, too much will deviate from the normal and reasonable consumption level.

　　 These are the things that Chu Yuanxi considered. Convenience store shopping has a consumption ceiling. Normal users cannot buy too many things from convenience stores, and there are not so many SKUs to choose from.

　　 Not to mention convenience stores, even if Pinduoduo has such a rich source of goods, one day suddenly issued a large number of coupons to try? Is 15% discount enough? If you give 5 cards at the same time within 24 hours, the user will definitely be in pain, and it will be uncomfortable to buy, or not to buy.

　　 But Chu Yuanxi had to stop because of two considerations.

　　 He doesn't want his potential users to have not yet come into contact with the real well-off. It is one of the first to establish the wool gene. As for the users who have already contacted the well-off, they cannot cultivate wool consciousness. This is called the user's mind.

Although the coupon subsidy users are also regarded as a category of wool, and the toxicity is very difficult to understand, Chu Yuanxi has a solution. There are many details and a lot of online content. The short section is to use health coins to solve the problem, and finally succeed. Excessively to socialize in the community to form a new ecology, the detoxification is complete.

　　 But if the health coin is poisonous again, what is the solution? This is not to fight poison with poison, but to cover up the less poisonous with more potent poison, and the vicious circle will explode.

　　 The so-called user mind is actually the user’s impression of the Xiaokang brand, and what kind of consumption scene the Xiaokang convenience store looks like in the user’s mind. This is very important. If you have the impression that you have to cooperate with wool before going to a well-off consumption, without wool, it will be difficult for the well-off business to move forward smoothly to the next stage. It can only be that more shops are opened, but it is difficult to see profit.

In fact, Little Blue Cup and Pinduoduo have already formed such a bad impression. Pinduoduo has used various methods to resolve it. In the end, it had to make tens of billions of subsidies. I don’t know if things are really cheap. What is it like after stopping subsidies.

Of course ~www.wuxiaspot.com~Because of Pinduoduo's hard work, the tens of billions of subsidies will not stop as soon as they are introduced, which directly raises the industry standard, so that Goudong and Ali have to follow up their own tens of billions of subsidies. In the middle of the game, the bubble is very big, so you don't need to consider the problem of detoxification in a short time.

　　 As for the second point, he was vaguely worried about it, not wanting to happen, but it still happened...

　　 It was the night of the 11th. He hadn't planned to let the brothers go home. He suddenly received a call. After putting down the call, he said to Yuan Mu: "We have been reported."

　　 "What? We? Xiaokang? Reported?"

"Yes." Chu Yuanxi looked on the expression that others owed him 20 billion, mainly because the current rules are related to the blockchain. After receiving the report, the relevant departments must quickly organize an inspection. If the verification is true, someone must drink tea. Localities can also choose flexibly, whether to discuss one case, one discussion or to centrally handle reporting clues.

　　 This is very cheating. Reporting that Xiaokang conducts illegal fund transactions under the guise of the blockchain is a very serious crime. Even if the boss of the non-union knows that Xiaokang is very innocent, the process will have to go through. For example, it is necessary to check whether Xiaokang is very clean in name and flawless in logic, but in fact it is secretly committing illegal things. And because blockchain is a cutting-edge technology, "ordinary people" are not obliged to be particularly transparent when reporting, just report it.

　　 Therefore, Chu Yuanxi said to Yuan Mu: "This matter is left to you."

　　 Yuan Mu was speechless. He said that I am a CFO, weak, pitiful and helpless. Why should I leave this to me?

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