Salted Fish’s Self-help Strategy

"This is a little contrary to my original intention..." Chu Yuanxi pondered for a moment, "I hope to expand the IP influence through film and television dramas, and I don't want to realize it now."

"You have considered Mr. Chu too much. Your requirement is "cross-platform" or "non-exclusive". Otherwise, if it is "single broadcast", only about one-third of your fans will not be affected. Open a VIP on another platform, right?"

"Yes, yes, can't it be exclusive?"

"It's OK, but it's very difficult, and the bargaining power is different. I want to make money too. You do IP authorization and want to earn money and you want to expand your IP influence. All good things are taken up by you. We are in vain, you It’s also a business, can this work? Moreover, if it’s solo broadcast, the website will give different exposure. The exposure of A-level solo dramas is about the same as that of SS-level non-exclusive dramas. This can be regarded as a certain degree of compensation. ?"

"Ah, I have to think about it. The difficulty you mentioned is mainly the cast?" Chu Yuanxi held her breath for a long time before vomiting out suddenly, her face flushed.

"Cass, the reputation of the production team, business negotiations, IP." Zhang Dongdong said in a deep voice: "Your IP is not exclusive to the three majors. It is not that easy."

This is a question he hasn't thought about, and the key is that he is not familiar with TV dramas.

The original wishful thinking is obviously one of the top three, the best one is Penguin Video or iQiyi. I have never considered searching for raccoons. In terms of exposure, they are all broadcast exclusively. The exposure effect of Sou Li video is definitely much smaller than that of the three platforms. Even if the exposure of the three majors is weaker than Sou Li, so this SS-level exposure is good, maybe not as good as it. Three B-levels.

However, Chu Yuanxi understood why Zhang Dongdong was worried. What Zhang Dongdong wants is to make money before shooting, or to sell before shooting, but to sell before shooting requires the purchaser's lineup of Sino-Italian cast, and the IP is hard enough. However, "A World of Disorder" is now an unverified IP, which is a weakness as a top-level configuration.

That's why she can't say it easily.

Chu Yuanxi liked Zhang Dongdong's way of speaking, going straight and not bends.

What is a verified IP? "Fights Break Sphere" is. The sales of this book in the mobile reading base have exceeded 100 million long ago. For only paid reading, Chu Yuanxi does not know how much sales it generates, but it is conservatively estimated to start at 300 million.

This is bought by the user with real money, which is called a verified IP.

"Fights Break the Sphere" happens to be premiered tomorrow night. It is to be seen how the broadcast effect will be, but the money has already been made by the film party. Mango Channel and Penguin videos are bought before they are broadcast, and Penguin videos are broadcast exclusively.

And "Troubled Times" has always been an update of the public account without any payment. Now it is supported by Pakistani Entertainment, which seems to be huge, but relatively fair data, only a certain discussion group, Weibo super chat, etc., the real verification There is no.

Therefore, it is not so stable to buy a video site before it is broadcast. After all, Zhang Dongdong is more sure about Shanghai TV. Even if you buy it, the price may not be particularly satisfactory, because Chu Yuanxi knows that the biggest weakness of this IP adaptation of the TV series is that this is not a female-oriented IP.

The majority of TV audiences are women, while men are relatively strong in major online movies and even cinema movies. Therefore, women's IP tends to dominate the adaptation of TV dramas, and "Out of the Wind" is led by Uncle Sheng, which is simply not saved...

It’s not the same with Shangsou. The traffic that may be brought by "Troubled Times" may only be a useful supplement to the three big ones. For the three big ones, it is a booster, and for the big three, it may be for their own users. For high-quality content, they are all new users of Souvenu, and they are new paying users. They must pay for it, regardless of the shortcomings.

Chu Yuanxi can be regarded as quite a "confidant", but "knowing the enemy" is a little bit worse. This is not only Zhang Dongdong, but also major video platforms.

After listening to Zhang Dongdong finished, he nodded embarrassedly: "Actually, I don't want to make money and raise an IP. I am willing to invest in copyright and even invest some money in it."

"This..." Zhang Dongdong looked embarrassed, because Chu Yuanxi hadn't concluded a matter before, and brought the topic to the clause again, and she had already argued for the clause. She looked at Monica, and Monica shrugged: "But Dongdong doesn't want us to invest, and she doesn't want copyright ownership. She wants the simplest way, giving money and licensing to share."

Zhang Dongdong nodded: "Relatively speaking, the financial problem is easier for me to solve. I am not unwilling to share the benefits with you, Mr. Chu, but I hope the structure of this project is simpler and less external interference. "

Chu Yuanxi smiled, the so-called outside interference, isn't it just gentle asking him not to beep around? However, this requirement is also normal. There are often some copyright owners who point fingers at the crew, and even rush to the crew to fight with the director and scriptwriter, and there are various other strange things one after another. If the Ba people invested, Chu Yuan would be even more confident when he was beeping.

"Then what copyright do you want?"

"It is best to have full copyright, if not, the full copyright of film and television plus game. I will give you 30 million for film and television, and the game will give you 10% of the turnover. What do you think?"

"Didn't Monica tell you? We are already working on the game "Out of the Wind"."

"Say, this is easy to solve."

"No, it's not easy to solve." Chu Yuanxi is not polite~www.wuxiaspot.com~ I definitely can't allow others to use my IP to keep changing the skin or distributing it, and do more than ten games in a short period of time, let alone 10 % Is divided, and I would not agree with 20%. Your condition is kinder, and Zhongguang Film and Television also came to talk about it before. It is also a similar condition, but it is less than yours. In the end, we are not very happy. "

"I heard Monica say, you said personally, the purpose of doing IP is to make money, not to love this IP, right?" Zhang Dongdong wondered, "I give you the terms, as long as the game is not too frequent , Refer to "Flower Thousand Bone" and "The Bad Man", you should be able to recover more than 100 million yuan? This IP authorization fee, I think there can be no more."

"It's not that problem." Chu Yuanxi rolled her eyes, "The fans of "A World of Disorder" are based on the full supply of the traffic pool of the Ba Ren company. If people are endlessly harvesting fans, it is equivalent to cashing out from the company. , Not just one IP and one game type. I authorized you, and the foundation of my company will be shaken, just for the revenue of one hundred and two hundred million, how can it work?"

"I will not harvest like you said, that is to destroy the IP."

"Then you can take a game license, OK?"

. Wonderful book house