Salted Fish’s Self-help Strategy

Monica feels that it is normal that there is no content suitable for Facebook and Instagram, unless the beautiful photos of Zhu Yan and Zhou Minxi are updated, but that is meaningless and does not attract many fans at all, at least not significant for the size of the Ba people.

Want to know how Pakistani Entertainment's Weibo fans rushed up? It was Chu Yuanxi who took advantage of her efforts several times and even took the initiative to lure people's traffic. But this is in China. Under a familiar environment, Monica has no confidence to take advantage of the external network. This is like more than 20 million fans on Douyin, and only four to five million fans on Weibo. This Weibo is just better than nothing.

However, she never expected Chu Yuanxi to think like this: "We can export culture."

"Culture...what is it?"

"Cultural export is now being promoted and supported by the government. It is to translate the texts of "Out of the Wind" and "Animal Company" into English, and then update them on Twitter and Instagram. We did not make animations, and now we don't need oily turtles. "

Monica herself has an Ins account with 80,000 fans: "Hey, do you know what Twitter and Instagram are? Have you seen Instagram? They are all taken by handsome guys and beautiful women, and they don’t get vomited when posting comics. ?"

"As long as it allows to post pictures, I don't think there is anything wrong with it. They have so many users, why don't we allow us to scratch?"

Monica was about to froth, and vomited fiercely: "Then why don't you post on Facebook? There are more Facebook users"

"Don't Facebook have to follow each other? It's like Renren. Or you can do it easily."

"You spare me!" Monica was speechless, "Then, who will translate?"

"Well, this is a technical problem, shall I think about it?"

"Don't think about it, let me turn it over." Monica said angrily. As she said that, Chu Yuanxi showed a suspicious expression. She suddenly snorted, "What is the mother tongue of my sister, have you forgotten? "

"My mother tongue is Chinese, but my primary school composition often fails..."

"Not everyone is a scumbag and illiterate!" Monica gave you a beep and try again, and Chu Yuanxi stopped quickly and ran to check Liao Xingxing's ad placement.

It's been almost a week, and he also found two marketing specialists, and they are all beautiful women... Chu Yuanxixin said that you recruited according to your appearance? Or intend to solve the problem of being single for many years in one fell swoop?

However, most of the girls in business and marketing are beautiful women, which is not incomprehensible.

Seeing that Liao Xingxing was refreshed, his face was red and oily, as if applying BB cream or something else, he was pulling two beauties to study Douyin advertising plans.

Just listen to Liao Xingxing's plausible words: "As far as I researched, the keyword of Douyin is'imitation', and users have the habit of imitating video content. This is the key to our dividends through advertising. So we need to think carefully about how to promote advertising. For the audience, what game rules are customized to allow users to participate?"

Chu Yuanxi said that you just stole my knowledge achievements in such a grand manner? I patted Liao Xingxing on the shoulder and said to two new marketing colleagues: "Sorry to interrupt, I'll talk to him." After that, he gave Liao Xingxing a wicked smile.

The boss has always had the highest priority to chat with the management. The two beauties have no objection, but Liao Xingxing's face changed suddenly, and he entered the meeting room and said, "I will pay you the intellectual property rights..."

"Hahahaha if you can get a girl by plagiarizing my knowledge, I will give you free. The problem is that I am not looking for you for this!"

"What's the new task?"

"No, your plagiarism is not complete, and the direction is different." Chu Yuanxi stood in front of the blackboard and said while writing: "I know that you must understand advertising when you do operational planning, but traditional advertising is about making rules for users to participate. The video must be reversed. In the short video, the user is the protagonist, and we have to be the supporting role. Our advertising program has to give the stage to the user without highlighting us. The user sees us in the video and thinks of himself, so he Only the desire to copy.

If you still uphold the traditional way of advertising, you may be taller, but users will at most shout awesome and will not copy. What kind of short video fire? Not only the high praise, but also the large amount of broadcasts and the large amount of citations that can drive the entire network to follow suit, it is called Huobian.com, otherwise it can only be called a hot money. The idea of ​​advertising must not be to make explosives. This is the first. "

Liao Xingxingxin said that I just said a few words, there are first and second?

Just listen to Chu Yuanxi's continued point: "Second, to think based on this, what we need is not how to promote the advertisement to the audience, but how the audience imitates our advertisement."

Yes, Liao Xingxing had a black line on his face and was completely denied. This heavy blow made him let go of the stubbornness of operation planning: "Do you have any tricks or something?"

"Generally speaking, it’s the boss who comes to the employees to come up with a plan, but..." Chu Yuanxi thought of the community social or tag social he had been reorganizing recently, "but I have an idea. You know the phone It connects people together, but it actually increases the gap between people and takes up a huge amount of people's time, making it a great thing to come out and have a meal together."

Liao Xingxing was fascinated: "You mean to be something related to food?"

"No, what I'm talking about is that contemporary young people are actually in huge contradictions and loneliness~www.wuxiaspot.com~ Everyone has different labels, and they will instinctively seek to group by labels and seek a sense of psychological belonging. Our advertising plan You don’t have to seek to impress all users. As long as you give a clear label, it will impress the users under this label. Then we do a few more advertisements with different labels, of course, we can meet the premise of the tonality of "Troubled Times", and then pass What do you think of different UP main launches?"

Liao Xingxing’s thoughts were opened again, "Label...hey, what do you think of the label'Taoist Youth"? The Daoist youth has something to say, let’s think of some jokes and tell the most shameful story."

"I think it's ok, you can discuss with the new beauty..."

"Well, Old Chu, don't you blame me for not knowing anything and making all the mistakes?"

"Why do you have psychological pressure?" Chu Yuanxi was surprised, "You are an operator who plans to engage in activities, and I brought you over to sell ads in the market. You all made me better. What does it mean? Blind! Make your Pearl cast dark. It's normal for you to make a mistake, just don't expose it in front of beautiful women."

"It makes sense!" Liao Xingxing happily turned his head out of the meeting room: "The boss gave me a new idea..."