Salted Fish’s Self-help Strategy

Chu Yuanxi's words are actually very concealed, and they hide the essence of this methodology. In China, the most obvious effect of his use of this methodology is that he does not need to find a game publishing company, he does not need an agent, and he does not need to pay the agent.

We must know that many hard-working mobile game development companies have worked so hard to make a game and succeeded, but how much of the turnover can become a net profit? Less than 10%! The money is so special that the channels and distribution are gone.

But Chu Yuanxi skipped the agency in this set of dispatch, and only divided the money with the channel. At this time, the right to speak in the channel will become great, because the strong product + IP strong will have a siphon effect on the channel, even Baidu, 360 and blue-green manufacturers have to be serious.

The so-called siphon effect refers to the battle between channels. Is the battle between competing mobile games fierce? Very tragic, but as long as the battle between channels occurs, it is a full-scale war, and no one is immune.

The channel war is a standard stock competition, and the total flow in the market will not increase suddenly. The most typical example is "Fantasy Westward Journey" by Zha Yi.

When this hot mobile game was launched, all major channels wanted it, but Zhan Yi shook his head and said that we are not on the channel and only self-operated. As a result, the traffic of the major channels dropped sharply, because Zha Yi took a straw called "Fantasy Westward Journey" and sucked it into his channel. He hated the itch of the major channels, and some channels fell into disrepair as a result. A murder caused by a game.

However, the game industry speaks of products. Users vote with their feet. Channels usually sit high and divide the spoils and impose harsh conditions on game companies. At this time, there is nothing to do but to pretend to be dead. At that time, the market was frantically looking for similar MM products that could compete with the "Fantasy Westward Journey" mobile game, not for competing products, but for channels to keep their traffic.

This is also the reason why big IP mobile games became popular in the future. Why do channels prefer IP-oriented mobile games? It's not their multi-technology that they change skins, but big IP comes with its own traffic, so a unique IP mobile game can absorb the traffic of friends. No matter how good your game is, without IP, the channel just doesn't like it. This is a cruel choice in the market.

Therefore, Chu Yuanxi feels that her IP is already relatively strong, and as long as the product is strong, he can speak loudly to the channel. what? Channel fee 50%? what? What? Need to add 5% operating expenses? What are you kidding? Open your eyes and see the world! I have so many users from the media, so many IP fans and so much popularity. To give you the product, you should pay me traffic fees! I made your channel bigger, so you still want so much money from me? I advise you to be kind!

Although I would not say that, but the meaning is basically the same. What if the channel is not kind? It's easy to handle, just don't go to the channel, learn easily, and purely self-employed.

Zha Yi had a torch. If you follow normal operations to make "Fantasy Westward Journey" through all the major channels, Zheyi can earn more, not to mention a billion monthly turnover, 2 billion is also available, but Zheyi is not impressed by the short-term profit of one billion monthly Instead, it improved its own channels and sucked wildly while holding a straw, which changed the channel of Zap Yi, completely realized overtaking in corners, and broke the dominance of the Big Penguin channel in one fell swoop. Taishan Beidou stood side by side.

Chu Yuanxi didn't feel like eating this food alone, because the Ba Ren entertainment's background was far worse than that of Zha Yi, and there were too many users. Zha Yi was a portal, and the Internet was half the world. Although "A World of Disorder" has an unconventional AI and unconventional gameplay, how can the IP effect be compared with "Fantasy Westward Journey"? That is the number one game IP in the domestic game industry for more than ten years. Even if the dead pesticide is invincible now, it is still not as good as Fantasy Westward Journey than IP.

Who doesn't want to copy the process of establishing its own channels by Zap Yi? The problem is that if you don't have this ability, you still have to do it, but the heart is higher than the sky and the life is thinner. No one had this foundation and confidence in the entire Great Heavenly Dynasty Counting with his fingers. Therefore, the profit should be shared with the channel.

But this does not prevent bargaining with channels. Chu Yuanxi’s wishful thinking was first launched in a self-employed way, using high flow and strong popularity to help channels see the form, and early to get the SDK's early to attract the traffic of friends.

Why did Chu Yuanxi think so much in an instant? Because this is in China, the channel bosses will see you when you look up, even if you don't know them, you can ask. When I go abroad, my eyes are dull, and people who are unfamiliar with each other don't know anyone, and the cost of communication has skyrocketed.

Therefore, if you don't find a company that distributes mobile games overseas, you will build relationships with local channels yourself, and you won't even be able to pick up the SDK. It’s just about eating rice to think of growing rice, let alone eating, I can’t even eat the hot shit. This is the weakness of Chu Yuanxi's "methodology" when he went to sea. It's not that this methodology will fail after going to sea, but the most essential part will be cut off.

After joining Monica, Chu Yuanxi had a vision, that is, to build Pakistani people into a high-quality overseas distribution company through a traffic pool. Even if they can't be a distribution company, they must at least become a high-quality advertising service provider and sell water to gold prospectors. The profit of selling water is not necessarily lower than that of developing games.

So now Naibao intends to do this release ~www.wuxiaspot.com~ also has this strength, Chu Yuanxi is definitely willing to exchange ideas. Of course, these small calculations above are not necessary to be explained. Confucius still did not write about the Spring and Autumn Period instead of writing it? It is inconvenient to bargain with each other.

Sure enough, after listening to Chu Yuanxi’s well-founded plan, Aunt thia nodded very solemnly. She understood the part Chu Yuanxi wanted her to understand, and that is what the value of Pakistani Entertainment's users is. reflect?

Yuan Mu nodded sternly without knowing it. She felt that she understood all the routines Chu Yuanxi said, but why was thia's expression so solemn?

What she doesn't quite understand is distribution. Issuing is the issue of developing CP to make the product, and then leaving it to the issuing company directly, advertising and receiving channels to buy traffic to attract users, etc. are all things of the issuing company. Of course, these services are not free, they have to be profited by percentage from the game stream, and the publishing company usually takes a higher price than the R&D CP.

Now Pakistani Entertainment has its own traffic and user resources. If it follows the fixed business terms, Pakistani people will obviously suffer. But if you don’t follow the terms of the fixed model, it’s not easy to handle it. How much is this flow of money? Why did thia suddenly propose an agency? Don’t you value the money-absorbing ability of the mobile game "A World of Disorder"?