Salted Fish’s Self-help Strategy

Chu Yuanxi patted Yang Jiangang on the shoulder: "Brother, please be sorry."

Yang Jiangang raised his head: "What's so sad about me when I'm happy?"

"Because you were fined for watching your mobile phone during a meeting, do you still have to ask? This is the last and most important regular meeting before going online. The fine is not doubled, right?" Chu Yuanxi knew that Yang Jiangang had worked with everyone for several years. Moreover, he gave up the option of Renren, so he has special feelings.

So he decided to punish more to show respect.

He thought Yang Jiangang's plan was called Zhuangtianqu, but he didn't expect Yang Jiangang to be rare and peaceful today. He didn't feel fined for money, as if he had entered a state of detachment. He only heard him slowly say: "Actually, I joined Renren in 2006. At that time, I was called Thousand Oaks Game. I was doing a page game called "Cat Travel". I remember very clearly. I haven't talked to the school network. merge."

"So early? I first knew that everyone was a page tour "The Book of Heaven".

"At that time, I switched jobs. When I went back, everyone was already the first-generation overlord of the IOS Apple Store. At that time, there was no Android and all mobile games were at the Apple Store. Guess what we did?"

"You mean before 2012, right? I haven't brought a game product back then. What did you do?"

Yang Jiangang triumphantly said: "In 2012, we called'multi-screen games', which is the same service on the web and mobile terminals, but the recharge price is low on the web page, understand? So the players recharge on the web page and play on the mobile phone without giving IOS points Channel fees."

"Fuck, you are not beaten to death by an apple like this?"

"Hey, Apple just doesn't beat me, are you biting me? At that time, 30% channel fees were too high, hey..."

Chu Yuanxi suddenly found it interesting to chat with Yang Jiangang on Renren.com, and learn from history. The rise and fall of everyone is of great significance in the entire history of the Internet development of the celestial dynasty. The mistakes made must be worthy of the later generations to learn from, and even the current situation of Pakistani entertainment is likely to be worthy of reference. It should be carried out Review.

It happened that Yang Jiangang participated in the work of everyone in two different periods. This is a living fossil. Many things can be heard as historical materials. It is a short history of white horses passing through the gaps, but many interesting fragments are buried.

He knocked on his forehead and said, "This is not what I remember the most. It is everyone's other trick, which is also very awesome. I remember that at that time you renamed the same game and packaged it with icons, and then entered Apple for review as different games. Apple passed the trial. It’s damned. When I first arrived at Pengfei Technology, I saw that one of your games occupies seven or eight positions in the Apple rankings, which is really shameless."

"Hahahaha I have experienced what you said. This is the way our genius has come up with it. It's much better than your step-by-step approach." Yang Jian Gang laughed and said after laughing: "But happiness leads to sadness, this matter It’s the root cause of everyone’s failure. I remember very clearly that on December 15, 2012, Apple suddenly changed its face and took our game off the shelves illegally."

"I don't understand this. Taking off the shelves is nothing more than resubmitting for review. Why is the root of adult failure? But the impression seems to be that everyone collapsed at once and was beaten to death by Apple. After that time It’s the world of "My name is MT" and "Big Sovereign", and the Apple rankings are much cleaner."

Yang Jiangang sneered, "You don’t know, mobile games only emerged in 2012. At that time, we mainly transplanted the previous page games to IOS, and then mastered the'methodology' for making money. To put it bluntly, we just use the old games directly. Do it again. It's fast and it can make money. That's right, but later that group of companies used it to make games. What are we special, special..."

Speaking of this, he couldn't bear to look straight, Chu Yuanxi was curious: "What are you guys?"

"Our talent is out of gear."

"Huh?" Chu Yuanxi was inexplicable, "There are no people who can use it? Hiring people? For such a big company, directly digging into Palm Fun Technology can dig out Palm Fun." Palm Fun Technology is a company that develops engines, also In the imperial capital, Renren should not be too convenient to dig.

"It's not only about technology, but also about planning. At that time, the strategy SLG was already in the afterglow, but everyone was always doing web games. The most popular web game was SLG. The planning level was also out of gear, and no one would be a card card. However, at that time, 18,000 mobile game teams popped up all of the country. When everyone recalled, it was suddenly red. The success rate was less than 1%. Everyone didn’t even hear a few products thrown out. , It's so withered."

Chu Yuanxi was stunned for a moment, "I think your analysis of the reasons for everyone's decline is too tactical."

Yang Jiangang rolled his eyes and said, "Do you despise me if you have a low level, just say it."

"Well, let me just say that you are too food." Chu Yuanxi stood up, "A company that is so big, Tianchao's Facebook, and a company that was able to compare with Penguin in the first place, it is impossible to fail because of this reason you said. Next, this reason is too harmful. Everyone is the world's first pure social network ~www.wuxiaspot.com~ before Facebook, and it must be commercial backwardness that can quickly knock it down."

"What is backwardness in business?"

"For example, layout and decision-making choices. Think about how Nokia fell. I remember that Renren's successful games have not been on the Android channel? I even watched it specifically after I arrived at Pengfei, and it was strange at the time. You Follow me in the front and back of Pengfei, remember that Pengfei had a 100-person intermodal team in 2013? There were only a few Android channels at the beginning, and then it grew to 200, with one SDK for each channel. , Pick up tired skr people."

"Yes, right, right, it’s silly for Renren not to connect to Android, but when we do web games, we don’t have intermodal transportation, and we don’t use it when we reach mobile phones. This is called commercial backwardness? That similar stupid thing everyone does too much. That’s a lot. At that time, I remember that everyone’s management didn’t consider our planning opinions at all. Everything looked at the mathematical model first, as if the mathematical model was omnipotent. Then there was stupid performance. The performance system definitely had bugs. Implementation planning 6 Every month there will be a new group of newcomers. I think the ability of a pony horse to come in and execute is also unable to escape being laid off."

"That's how you left?"

"No, I've been planning, better than execution, until November 2013. In fact, everyone's performance was really low in June, and I started to lay off strategically. At that time, the core team was basically all Fuck off, and then the company’s executives patted their foreheads and dropped a bunch of professional managers. This group of stupid guys earn several times the salary of the elderly, but they don’t understand the product or the game market. The contradictions have increased sharply. Look at these idiots leaving the job unpleasantly."

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