Salted Fish’s Self-help Strategy
Chapter 596: Feel relieved because it doesn't work
It is a very unexpected gain to catch up with Lao Fan, because Lao Fan is not the same as the previous presidents of big entertainment, he agrees to buy big money.
To say that Ali has no money or refuses to spend money, no one believes it. In fact, since the establishment of the big entertainment, there has been almost no year to burn less than 10 billion, because Jack Ma believes that Ali will always be trapped if he does not do entertainment. In the corner of e-commerce, only by expanding entertainment elements can it reach out to the larger business world. Therefore, the group can be said to be extremely supportive.
The problem is that, except for the time when Liu was in power at the beginning, almost no years did not burn money in the opposite direction to the market law, and then used strong organizational skills and ample staff thickness to achieve this opposite. Upward breakthrough, the result is that the more sudden the sudden defeat, the faster.
After this, the achievements of Ali Grand Entertainment will be obvious to all as long as they are presented-
Youtu was the industry leader when it acquired Youtu in 2015, and now it has almost fallen out of the first echelon.
Rejected "The Best of Us" and "Ghost Blowing the Lamp", these two dramas made iQiyi and Penguin Video respectively.
I did not approve of the large purchases of online dramas, but Iqiyi approved it, and then started a new era of online dramas with the 5 million episode of "Tomb Notes".
With 8 million daily live shrimp and 10 million daily live daily to less than 500,000, users handed over to Penguin Music and Zha Yiyun.
None of the above is the most important miss. The most important thing is to miss the acquisition of Kuaishou and refuse to develop short video applications. The Laifeng team inside Youtu actually invested in short video development earlier than Kuaishou, but it didn't happen, and it was not worth it to think about it.
The most recent major loss was "Rip Hop in Heaven". You need to know that the current president of Youtu Lao Yang and Haiquan have a very close relationship. In 2016, Haiquan won the right to adapt the cosmos country hip-hop show "TM", and Lao Yang made a perfect miss. Iqiyi didn't expect this kind of good deeds to be its own turn, and immediately organized the team to make "Heavenly Rip Hop" became an annual hot variety show.
Faced with this situation, Lao Yang once explained: We should not follow the trend, and should not be frustrated by missing a few hits, because the hits are just a gambling, and we should focus on the stable production of high-quality content. This is reasonable. The problem is that other people don't wait for you to practice internal skills, they directly increase the cost of the industry, and make big entertainment blood loss.
This is the transcript that Dawenyu has changed ten executives three times in five years.
It can be said that what Alibaba Entertainment lacks is the understanding of the entire entertainment industry. It is either simply unprofessional, or looks professional but cannot keep up with the market changes. You have to stick to your past successful experience, but the past successful future may not be successful. . Therefore, Chu Yuanxi dared not make any promises to Lao Fan. Your plan will not be implemented. With the business style of the current Youtu President Lao Yang changing day by day, God knows what will delay me. This thief ship must not be easily boarded. of.
Soon, Yuan Mu found Chu Yuanxi with a weird expression, and rarely invited him out for a walk.
Chu Yuanxi walked on the campus of Zhejiang University, saying that he was worthy of being a university next to the West Lake. The scenery is simply not ordinary, and the beauty on the campus is like a cloud. Putting Yuan Mu at this level is an average level. The main university is simply too provocative. I thought that if I applied for Zhejiang University, I would definitely pass the exam, why didn't I apply for it? what a shame!
"Hey, don't look at the beauties." Yuan Mu looked at Chu Yuanxi's eyebrows, and asked angrily: "You, rejected Lao Fan?"
"Yes."
"It's a fart! Why do you have the confidence to reject Lao Fan? Do you know—"
"What are you doing so surprised? It's not that you refuse to buy from Lao Fan. You are too calm." Chu Yuanxi said that although Ali likes to intervene in everything, it is just a choice for the launch of a drama. it's not a big deal.
And, fortunately, it is not about investment and financing. In fact, Ali’s investment needs to be more cautious than Big Penguin, because Penguin had a strong desire to control at first, but later became a buddha, but Ali is not. Ali upholds a strong strategic investment and must include investment objects in itself. Systematic. If it's just this, it's okay. After all, Ali's system is wide enough, but Ali is mainly defensive investment. What is defensive investment? The target he casts can die, but cannot be taken away by others.
This was the direct cause of the conflict with Meituan, and the root of the failure of the little yellow car.
From this point of view, Pakistani Entertainment has developed faster and perfectly avoided the problem of being acquired by Ali. Why didn't Yuan Mu calm down? Because it takes a certain amount of courage to reject Ali and Big Penguin.
"By the way, do you have any grievances?" Chu Yuanxi looked at Yuan Mu's eyebrows tightly, and his emotions were a bit wrong. She couldn't help being very curious. "Your investment in Pakistani entertainment is so successful. It stands to reason that you should be beautiful. Right?"
"I can't talk about grievances, I just feel like you are floating. I tell you that you have been too smooth recently. It is not very good to go too smoothly. The great success will cover up many problems. You are more than a great success now. , What about Tai Chi? This is my personal opinion."
The so-called friends, who can speak against the ears, Chu Yuanxi suddenly smirked, "Let's not be so polite, right? Are there any immature tips?"
"how do you know?"
Chu Yuanxi said that as long as you can't hide things on your face, I will know by watching your words and colors! He even knew what Yuan Mu wanted to say~www.wuxiaspot.com~, so he sighed: "The Baren entertainment itself is based on the headline platform. This label is inevitable, and it will not be contaminated with Ali? I am weak. It doesn’t matter when it was, but will Penguins have opinions about this volume? This is what must be considered.
The Ba people’s label is inevitably my label, but there are so many places I need to rely on penguins in the future, and I absolutely cannot stand in line now. "
Yuan Mu didn't speak for a long time, wondering if someone had already given Chu Yuanxi a similar suggestion? In the celestial dynasty, it does not matter if it is a physical entity. If the hybrid Internet is mainly virtual, then BAT is the three mountains that cannot be bypassed at all. Among them, AT’s obsession with investment is so fanatical that it makes a company grow to a certain size. At this stage, it is inevitable to choose a side station.
The Ba people could only be regarded as a small mess before. Later, the IP of "Troubled Times" was a success, but it would not emit an extraordinary fragrance before it was realized. But now the game has been a great success. It is visually estimated that the turnover in the half-month of November should be more than 300 million. The key is that the DAU is very high. Seeing that it is rushing towards the ten million mark, this scale is enough to arouse the interest of behemoths eating.
It is rare that Chu Yuanxi had already thought about this issue, and Yuan Mu could not play any role, but he was inexplicably relieved.
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