Salted Fish’s Self-help Strategy

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Chu Yuanxi didn't think this was the most serious problem at all, although Youtu had 10% more senior members than the other two, which was quite an exaggeration.

Just listen to Yuan Mu said: "The most funny thing is that Youtu has long been aware of this problem, and also chanted the slogan of youthfulness, but it is getting older and older! This website is definitely sick. Why do you say this?"

Chu Yuanxi was happy, "Because Ali Entertainment has always liked reverse operations."

Station A once tore with Youtu, the degree of tearing was very tragic, and then unexpectedly after half a year, Youtu first made a gorgeous strategic investment in Station A, and was immediately acquired by Ali. Then, Station A, who thought he could live a good life, found that Ali was helpless by him.

This operation is definitely a mystery, because the second dimension is the easiest to bring young users, especially the combination of station A and potatoes. Station A was the first domestic video platform to introduce barrage, and Tudou was the first domestic mainstream video site to introduce barrage. As a result, the two brothers knelt. This absolutely embodies the essence of Ali's defensive investment, that is, I would rather watch you die, and never allow you to be rescued by others, until you completely lose your value. I don't care whether you are dead or alive.

Yuan Mu thought about it as if that was true. As a professional investor, the occupational disease she developed will not be changed by temporarily taking over a business negotiation job. She comes up and conducts due diligence first. With strong contacts and research capabilities, she will help her negotiating opponents. Show it open.

As a result, it was discovered that Youtu is definitely a mystery. For example, when purchasing comic IP from the island country’s leading IP player, Jump, he swallowed thousands of miles in the first year and bought 100 copies in one go. The juvenile jump is estimated to be Zhengmei, rubbing her hands in excitement, and she wilted in the next year. I don't know how many grass and mud horses the juvenile jump's ten generation bottle adult has to run through?

Why is there such a big turning point? Because of personnel changes. But what about the content needs of UTO's rejuvenation? No one cares.

"In short, I'm not optimistic about Youtu. Although our dramas are produced with our own power flow, the strategy given by Youtu can make a lot of money, but if you want to expand your influence by film and television dramas, it is estimated that you can only rely on satellite TV. Then Dongdong will be on Shandong Satellite TV. This is a rhythm that is completely promoted to middle-aged and elderly people!"

"You are not optimistic about Youtu, because you have not grasped the essence of their problems." Chu Yuanxi skillfully rinsed the tea, and said: "Aging is not the most important issue of Youtu, but the most important problem. Phenomenon. The original sin of Utu lies in the strong integration of Ali's strategy, do you understand?"

"What you are talking about is... integrate Youtu into the Ali business chain and become a drainage channel?" Yuan Mu has already done a lot of work in this area, and Chu Yuanxi knows it.

"Yes, Youtu's independence has been greatly dwarfed. I originally thought that I could be a crown prince, but in the end I had to serve the emperor."

"But why does this cause rejuvenation to fail?"

"Isn't it obvious? Youtu Lao Yang said so clearly? We must embrace rejuvenation. If young people leave us, it means we leave the center, right? But what do they do? Don’t be physically honest and call young people to come soon. As a result, the young people came and they were packaged for sale. The interface was messed up like a small advertising camp. Who can bear this? This is exactly what older users can tolerate. For young people People are negligent and disregard the habits and mentality of young people. What is the result of not aging?"

Yuan Mu was very suspicious, "For this reason? I don't think that this reason will make Youtu so miserable, right? Who doesn't have a 120-second ad right now? Well, Soori does not."

"Of course there is more than this, but the core reasons are similar. What shocked me the most before Uto was that they didn't understand what content and service are. Compare iQiyi, iQiyi is a hit drama coming to VIP Users can watch it ahead of time. Ordinary users can watch it after a few days. Youtu VIP can only watch it for five minutes. It is self-evident who the user chooses.

Youtu’s understanding of the content is that I provide copyright and you pay me, while iQiyi provides copyright and I also provide membership services to give you a differentiated service experience. You can pay for a higher experience, or you can do it for nothing. But the experience of white prostitution is poor. Therefore, iQiyi has added more content, while UTO is realizing in a variety of ways. This is an anti-user operation. "

"Yes, yes, I understand." This problem is much more serious in Yuan Mu's mind than small advertisements. "Ali said this is called global marketing, and it is known as selling and watching. Although the effect is terrible, Ali is obsessed with it. To open up the path between Youtu and all its consumption scenarios, I don’t know how much virtue the user lacks. Do I have to buy something from you to watch a show?"

Did Chu Yuanxixin say that you encountered something upset when you chopped your hands? He decided to make a concluding remark for this small meeting: "The key point is that Ali thinks this is income-oriented, which is correct. The problem is that the platform for watching dramas is not suitable for selling things, short videos and live broadcasts. It’s only suitable for bringing goods, but Ali doesn’t do it, so I don’t buy it quickly. This is called a magical operation? Neither understand young users, nor the content, nor the service. This is the excellent land of the past."

"In the past... Udo? What do you mean?"

"Yeah, I just said that you didn't grasp the essence of the problem. Youtu can't do it because they operate in reverse every day, but what if you reform? After all, the basic plate is still there, and you may start a new life."

Yuan Mu obviously doesn't believe it~www.wuxiaspot.com~ How can it be so easy? Do you know what is hard to return? "

"Hey, the term hard to return is really not applicable to big entertainment. People change their minds and change their minds quickly. Their problem is that they don't know how to reverse it. After so many years of trial and error, I don't know how many times I haven't tried it out. Let them find the correct methodology. There is still hope with Ali's ability to uphold it. After all, people have money. In fact, Ali is too shameful, otherwise it would have been long ago."

"What do you mean by this? Too much face? Should I understand it as praise?" Yuan Mu looked at Chu Yuanxi with a bad expression, and said to his heart, is there anything worth tainting here?

"I mean, they can actually reproduce the Penguin video, not only the APP, but also the copyright and operation-related operations. Think about it, the Penguin video has almost no trial and error, just from the younger brother. If my brother gets the first job, he must be very good, right? If Liu Lu is the boss of the big entertainment industry, according to her vegetable market theory, she promises to buy two and five dollars, it would have come back."

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