Save the Bachelor of Heaven

A few years passed in a hurry, and in 2020, the real estate industry suffered a heavy blow.

Real estate investment has decreased by 40%, transaction volume has plummeted, the real estate capital chain has been severely impacted, and real estate risks in third- and fourth-tier cities have surged...

Fortunately, Jingyan Group has Xiangnan as its manager, and it started planning as early as three years ago, abolishing projects, returning funds, and reducing debts. Therefore, its capital reserves are relatively sufficient, and it is less affected by the shock.

Jingyan Group is regarded as a high-quality real estate company because of its excellent financial situation.

Industry status, stock prices, and property sales all increased.

In comparison, Wang Feiyu's Xiangyu Real Estate and Yang Ke's Dadi Hengxin are both heavily in debt due to their aggressive expansion in the past few years, buying land and building houses everywhere, and now their operations are in trouble.

In particular, Wang Feiyu's Xiangyu Real Estate has an asset-liability ratio as high as 92% after excluding advance receipts, and a net debt ratio as high as 800%. The operating situation is already quite dangerous.

But Xiang Nan was not surprised by this.

In the past few years, Wang Feiyu, in order to seek revenge for Xiang Nan, has expanded aggressively, borrowed heavily, acquired land everywhere, and developed projects. He wanted to make more money so that he could be more qualified to compete with Xiang Nan.

And Tang Xin is also a greedy and pragmatic person. In order to make more money, she got more commissions and bonuses, and also strongly supported Wang Feiyu's expansion.

Therefore, Xiangyu's development is irrational, and it is a bit too much.

If they had worked so hard when the real estate market was booming, they might have succeeded. But it is a pity that people are not as good as heaven, and now the real estate industry has been hit hard.

Due to the excessive borrowing of Xiangyu Real Estate, the current asset situation is quite dangerous. There is only one chance to close the liquidation.

...

In two or three years, the real estate market is still tense. Sales are sluggish, investment is shrinking, house prices are falling, and the capital chain is tight...

Fortunately, Jingyan has Xiang Nan's backing, and nothing happened. Instead, when other real estate companies were unable to expand, they won many good locations, laying a good foundation for future development.

In contrast to Xiangyu Real Estate, thunderstorms occurred in many projects.

Because of excessive borrowing and inability to repay, suppliers refused to supply materials, and builders were unable to start work.

Therefore, many projects that have already started have been suspended, almost reduced to unfinished projects. This also made house buyers very dissatisfied, and they demanded refunds and check-outs one after another, which caused a lot of trouble in the city for a while.

In the second half of 2003, there was a thunderstorm in Xiangyu Real Estate.

The project was completely shut down, the capital chain was completely broken, and the bonds and commercial bills due could not be paid, and the suppliers lived directly downstairs in the headquarters to collect debts... There was a lot of trouble for a while.

Wang Feiyu was also included in the list of dishonest persons, and his fate was quite miserable.

In March 2004, Xiangyu Real Estate officially announced its liquidation.

The tycoon in the real estate industry who once intended to compete with Xiang Nan fell into a slump and became a victim of the great era.

Seeing his fate, Xiang Nan was not surprised.

Doing business is all about doing what you can. Wang Feiyu was blinded by revenge, so he only wanted to make a lot of money in order to compete with Xiang Nan.

In fact, with his ability and steady progress, it is absolutely impossible for him to be in such a mess, and now he is still his own real estate tycoon.

As a result, he committed the word "greedy" and ended up with nothing. It's really pitiful and deplorable!

...

As the vice president of Xiangyu Real Estate, Tang Xin was also forced to lose her job due to the liquidation of the company.

Although she is very capable, experienced and well-known in the industry, no company dares to hire her again right now.

Firstly, reducing debt and securing funds are the development strategies of almost all real estate companies. And Tang Xin is the person who is in charge of the project, and he has to invest money in the project. Now no real estate company dares to invest lightly, so naturally there is no reason to hire her with a high salary;

Second, most people who come to do business are more superstitious. Because the uncertainty in this industry is too great, it is common for people to become poorer by the third and richer by the fifth, and the pressure they face is very high, so they are more taboo.

Although Tang Xin was capable, she had just ruined a company after all. In this case, no company would dare to invite her rashly. So Tang Xin was unemployed for a while.

Although with her savings, it doesn't matter if she doesn't go to work. But as a strong woman, what she wants is the feeling of commanding thousands of troops, saying what she says, and making decisions.

Let her idle at home and be a housewife, she might as well be dead.

So Tang Xin finally decided to start her own business. She took out her savings over the years, and then used her contacts to get an investment to start a cultural tourism town.

It is to build a small town on the outskirts of the city to attract tourists for sightseeing and consumption, and at the same time to build real estate and sell it.

This business model is not uncommon in China.

But it is a pity that with the broadening of people's horizons and the improvement of appreciation level, this kind of cultural tourism town created mechanically has gradually been abandoned due to the lack of cultural heritage, too many commercial elements, and serious homogeneity. Consumers abandon.

In the end, Tang Xin's cultural tourism town project fell through, and the investment of 500 million yuan was wasted. Tang Xin was also included in the list of dishonest persons due to her huge debts. It would be very difficult for Tang Xin to make a comeback.

Knowing her fate, Xiang Nan sighed for a while.

This is called "greedy words become poor". If she stayed in Jingyan Group, she would still be the manager of the project department, and even the vice president and president would not be a problem.

But she is too greedy and wants to make more money. Well now, she can no longer make money.

...

In 2005, Dadi Hengxin also suffered a thunderstorm because it could not pay the due bonds.

At this time, Yang Ke has succeeded as the president of Dadi Hengxin. He tried his best to maintain it and raised funds everywhere, hoping to turn the tide and save Dadi Hengxin.

But in the end, it was still powerless and it was difficult to recover from the defeat. In the end, in 2007, Dadi Hengxin was also applied for compulsory liquidation by the creditors.

Although Yang Ke did not borrow money from the private sector like Xie Jiayin and Tang Xin did, so he escaped a catastrophe, did not become an old rascal, and was not listed on the list of dishonest persons.

However, as a man who is dedicated to pursuing his career, he has struggled for half his life, but his career has failed completely, and he can't help but feel very depressed.

In comparison, Jingyan Group has Xiang Nan inside and Fan Jingang outside. Its development in recent years can't be said to have advanced by leaps and bounds, but it is also thriving.

Compared with ten years ago, the market value has increased by more than five times. Not only is it the largest real estate company in Shanghai, but it is even expected to compete with real estate companies across the country.

Seeing this scene, Yang Ke was even more sad.

If he hadn't tried to change jobs in the first place, then the positions of vice president and president might have been his.

Fan Jingang's abilities are far inferior to his. If he hadn't run away to speak out, Fan Jingang's day would never have come.

But now Fan Jingang is a leader in the real estate industry in the country, but he has become a bereaved dog.

Comparing the two, how can we not feel desolate.