Save the Bachelor of Heaven

After the launch of "In the Mood for Love" clothing, sales were still good.

On the one hand, Chen Jianghe has been working as an OEM for big-name European and American clothing brands, such as CK, GAP, Ralph Lauren, Michael Kors, etc., and has trained a large number of skilled and experienced workers. And he also has a considerable understanding of the modern clothing production process.

On the one hand, with Xiang Nan's financial support and Chen Jianghe's own brains, "In the Mood for Love" received overwhelming publicity once it was released. And Louis Koo was really popular at the time, so it drove a lot of sales.

On the one hand, Mood for Love has fashionable styles and low prices. Compared with foreign brands, its price is low. Compared with domestic clothing, its style is new.

In the 1990s, domestic clothing brands were just getting started. Meters Bonwe and Tangshi were founded in 1995, Semir was founded in 1996, Yichun was founded in 1997, La Chapelle was founded in 1998...

In the Mood for Love also caught up with a good time. If it were launched a few years later, it would face huge competition. Now everyone is just starting out, so In the Mood for Love has not been left behind, and it has quickly become one of the top clothing brands in the mainland.

…

In the following years, In the Mood for Love expanded rapidly, opening branches and advertising all over the country to increase its popularity.

Especially in 1998, before the TV series "Huan Zhuge Ge" was aired, Xiang Nan asked Chen Jianghe to sign several leading actors to endorse men's and women's clothing respectively.

Before the TV series was aired, except for the two former Little Tigers members Su Youpeng and Chen Zhipeng, the other four leading actors were basically transparent and had almost zero visibility.

Therefore, Chen Jianghe signed them all without spending much money.

Then "Huan Zhuge Ge" became a hit, and the six of them became famous all over the country and became known to everyone.

The advertisements they endorsed were subsequently released and appeared on TV, newspapers, magazines, subways, shop windows, etc., which greatly increased the popularity and sales of "In the Mood for Love".

Chen Jianghe only spent hundreds of thousands in endorsement fees, but achieved tens of millions in success. It can be said that he made a big mistake.

…

"Daguang, you are so amazing. How did you know that those people would be popular, so you asked me to sign them in advance?" Chen Jianghe called Xiang Nan and asked curiously.

You must know that except for Su Youpeng and Chen Zhipeng, who are slightly famous, everyone else is penniless.

"Simple, because I am not optimistic about them, but the production team behind them." Xiang Nan said with a smile, "This drama is written by Qiong Yao and produced by Mango TV.

One is a well-known screenwriter from both sides of the Taiwan Strait and three places, and the other is the mainland entertainment platform with the highest ratings. It’s a damn thing if this TV series is not popular. "

Although Qiong Yao drama is criticized nowadays, it was really popular in the 1980s and 1990s.

TV series written by her such as "Green Grass by the River", "Plum Blossom Brand", "Yilian Meng", "New Moon Princess", "Wanjun", etc. were all sold out when they were broadcast in the mainland. fire.

"Huan Zhuge Ge" was invested by Mango Channel. At that time, Mango Channel had already experienced skyrocketing ratings with programs such as "Happy Camp" and "A Date with a Rose", almost approaching those of CCTV.

Therefore, if there are good screenwriters and a good platform, there will be trouble if the TV series is not popular. Of course, Xiang Nan was also the cause. He actually knew that this TV series would be popular.

"Cow!" After hearing this, Chen Jianghe only said one word.

Xiang Nan's business vision is indeed better than his. He didn't see that this TV series would be popular, so he almost missed a business opportunity.

"You are the real one. You manage the company, I'm just talking." Xiang Nan said with a smile.

…

Entering 2001, Xiang Nan increased investment in the mainland, mainly investing in the Internet and real estate.

In fact, he has already started investing heavily in Silicon Valley since he came to the United States in the 1980s. Like Microsoft, Cisco, AMD, EA, Intel, Oracle, ADOBE, etc. In the 1990s, it invested in Yahoo, eBay, Google, Amazon, America Online, etc.

Although in 2001, the Internet bubble broke out in the United States.

However, Xiang Nan had already sold off the stocks he held before this. Not only did he not suffer much loss, but after the Internet bubble, he took the opportunity to buy stocks at the bottom and made a huge profit.

In 2001, the mainland Internet also suffered heavy losses, and the stock prices of several Internet companies listed in the United States suffered plummets. For example, NetEase, Souhu, and Xinxing have all fallen to cabbage prices, and their market values ​​are even far lower than their actual asset values.

In this case, Xiang Nan's investment in them was like nectar to them, and it was also a big bargain for Xiang Nan himself.

Entering the new century, the development of real estate is also becoming more and more prosperous.

On the one hand, in 1998, the country announced that it would officially stop the welfare housing allocation system. If people want to live in their own new houses or big houses, they have no other choice but to buy a house.

On the one hand, people’s income is also increasing. In the early 1990s, the per capita monthly salary in the city was 178 yuan; in the early 2000s, the per capita monthly salary in the city was around 800 yuan. In ten years, revenue more than quadrupled.

The increase in income will inevitably lead to the improvement of people's quality of life. Food, clothing, housing and transportation will be better than before. Living in a good house and a big house has become a common demand, so real estate has great potential.

However, Xiang Nan did not set up his own real estate company. Instead, he directly invested in the real estate company, issued high-interest loans to the real estate company, and purchased completed properties in batches.

Through these methods, although Xiang Nan does not have a real estate company under his name, he has become a little-known big financier and giant in the mainland real estate industry.

…

In 2003, after Taobao was launched, Xiang Nan persuaded Chen Jianghe to open an online store on Taobao and increase online sales.

"Is it okay to sell online?" Chen Jianghe asked doubtfully.

"This is a necessary attempt." Xiang Nan advised, "Online shopping will be a major trend in the future, just like eBay in the United States. It has only been established for eight years and its transaction volume has already reached 23.8 billion US dollars.

Do you know how many years did it take Wal-Mart to have such a transaction volume from the very beginning? It took forty years. So you can see that online shopping is developing much faster than offline shopping.

If you don't seize this market now, you will lose the opportunity. By the time others develop, you will be a step too late. "

"Online sales, you can't see customers or cash. What if you get scammed?" Chen Jianghe asked again.

"Don't worry, the funds will be placed on the third-party platform first, and there is still a certain guarantee. Of course, it is not ruled out that you will not be cheated, but the loss will be within a controllable range." Xiang Nan explained.

"Then how do you determine the price online? If it is lower than the price in a specialty store, won't it affect the price in the store?" Chen Jianghe asked doubtfully.

"Simple, set up a sub-brand that only sells online." Xiang Nan said, "With different styles and different brands, consumers can't compare prices even if they want to."

After hearing this, Chen Jianghe extended his thumb sincerely.