Save the Bachelor of Heaven

However, Xiang Nan does not agree with their development path towards affordable luxury products.

"Don't forget, there are still many poor people in the world. There are 600 million people in China alone whose monthly income is less than one thousand yuan." Xiang Nan advised, "You set the price of clothes so expensive. A T-shirt only costs one or two hundred yuan. Who will buy it then?

Don’t forget that although you have to pursue profits when doing business, small profits but quick turnover is the way to go. Those affordable luxury goods and luxury goods seem to be very profitable, but you don't know how much inventory they destroy every year.

We just have to rely on low prices to seize the market and focus on genuine, cheap and high-quality products. This is the way to long-term development. "

"But aren't they talking about 'consumption upgrade' now? If we keep keeping prices low, it seems very low-level." Luo Yuzhu argued.

"Is it vulgar or not? Sales are the key." Xiang Nan curled his lips, "Some people say that Guo Degang's cross talk is vulgar, but which cross talk actor is more popular than him now?"

Under his insistence, In the Mood for Love has always adhered to the strategic direction of "cheap, good quality" and "genuine goods at a reasonable price". When other clothing brands began to raise prices, they still maintained low-end prices.

…

Entering 2018, Xiang Nan successively sold his real estate, land, and real estate company shares.

When he entered the real estate market in 2001, real estate in the mainland had just developed, and the market value of the major real estate companies with the highest market value was only a few billion, so he easily acquired a large number of shares.

Nowadays, these large real estate companies generally have market values ​​of hundreds of billions, or even trillions. Now Xiang Nan has taken action one after another, with profits exceeding fifty times.

And Xiang Nan used all the money he earned to buy gold. In 18 years, the price of gold per gram was nearly 300 yuan. By 2024, the price per gram was close to 600 yuan, which has nearly doubled.

The most important thing is that gold is naturally currency. Hoarding gold is a very good financial management tool for wealthy people like Xiang Nan.

Because he is now worth over $300 billion. Such a large amount of wealth, without a suitable investment channel, can only watch its value depreciate.

After all, currencies depreciate at about seven percent a year. In other words, if the wealth appreciation rate does not exceed this number, it means that your wealth is constantly shrinking.

Xiang Nan's net worth of 300 billion has shrunk by 7% every year, which is 21 billion US dollars. This is not a small amount. Therefore, it must be used for continuous investment, and buying gold is a very good financial channel for him.

First, gold has sufficient ability to preserve value. Gold cost about 90 yuan per gram in the past two thousand years, and has risen to 600 yuan per gram in 2004. The average annual increase is about 30%, which is even higher than the increase in housing prices in some areas.

Secondly, gold is naturally rare and can be sold at any time. Unlike a house, even if you want to sell it, it will not be easy. Therefore, Xiang Nan successively hoarded gold worth hundreds of billions of dollars.

…

Entering 2021, the slogan of consumption upgrade has not been shouted for two years, and the era of consumption downgrade has soon arrived.

Because In the Mood for Love has always maintained the strategy of "small profits but quick turnover", it has the least inventory, large product sales, fast capital flow, and a high reputation among consumers.

In those years, while so many clothing brands, both domestic and foreign, were raising their prices, only In the Mood for Love has not seen much price increase, which has won the favor of consumers.

Therefore, in the era of consumption downgrade, when the sales of other brands suffered heavy losses, the sales of Mood for Love increased instead of decreasing.

Especially in the era of smartphones, In the Mood for Love was one of the first e-commerce companies to conduct live broadcasts to bring goods. It not only invited celebrities to the live broadcast room to bring goods, but also cultivated its own anchors.

The novel sales method of live streaming has further increased the sales of In the Mood for Love, so the sales of In the Mood for Love have always been good.

…

In 2023, Chen Jikai led his team to launch a groundbreaking large-scale AI model, making his company an overnight success with a valuation of more than 50 billion US dollars.

Chen Jikai's net worth has also risen to five billion US dollars, and he is known as a truly rich and handsome man. Then he married a junior student at Stanford University, a girl named Stanley Younger.

Qiaogu complained about this, thinking that her son should be chosen from Chinese descent, and she even planned to match her son with Chen Jianghe and Luo Yuzhu's daughter Chen Lu.

Chen Jianghe and Luo Yuzhu got married in 1983 and gave birth to a son named Chen Xin. In 1988, another daughter was born, Chen Lu.

Chen Xin and Chen Lu were both very smart. When they grew up, they both went to college, went to study in the United States, and lived at Xiang Nan's house for a while.

Qiaogu liked Chen Lu very much. She thought the little girl was beautiful and cute, so she wanted to be her daughter-in-law. However, Chen Jikai only regarded Chen Lu as a friend and did not call her at all, so Qiao Gu tried to match her up for a long time, but the two did not get together in the end.

Xiang Nan doesn't mind this. Children and grandchildren will have their own blessings, so don't worry about them.

"When your father asked you to marry Ji Fei, you didn't get married either. Don't worry about the child." Xiang Nan said with a smile, "Who he likes to be with depends entirely on his own thoughts."

Qiaogu had no choice but to give it up after hearing what he said.

…

In 2024, Xiang Nan successively sold off his own products in the United States, and finally closed the Daguang Fund and announced his withdrawal from the financial investment circle.

In 2026, Chen Jianghe and Luo Yuzhu also handed over the responsibility to their children to manage the In the Mood for Love Group.

Several of them, elderly people in their sixties, all took a back seat, drinking tea, playing chess, chatting, and enjoying themselves.

For them, there is endless money to be made, but life is limited. If they devote all their limited life to making money, then this life will be too hard.

In the same year, Qiu Yingjie, who had been promoted to ministerial level, also retired and became neighbors with Xiang Nan and others.

These elderly people often have dinners and travel together, talk about the past, and think about the future. I can't say that their lives are very carefree, but at least they are quite nourishing.

More than ten years later, in 1943, Shen Hong and Qiu Yingjie passed away one after another, followed by Luo Yuzhu. Chen Jianghe cried so sadly that he fainted for a time.

He has liked Luo Yuzhu all his life. Although the two of them have very hard tempers and often quarrel, they both know that they love each other deeply. Therefore, how can they bear it now that the yin and yang are separated.

Therefore, after Luo Yuzhu's death, Chen Jianghe remained depressed. Within two years, he followed Luo Yuzhu.

Over the next four or six years, Qiaogu's health gradually deteriorated.

Although Xiang Nan took careful care of him, he was ultimately no match for destiny. But she was very peaceful when she left. She passed away in her sleep and did not suffer any pain.

Xiang Nan was awakened by the sound of a notification ringing in his ears, only to realize that Qiaogu had left, and couldn't help but shed a few lines of tears.

"Chen Daguang thanks the host for fulfilling his wish. He has never failed Qiao Gu again in this life. He has left him a beautiful memory and fulfilled his biggest regret in life!"

"The mission is completed, the host will return soon!"