Say Yes To Making Bad Games, What the Hell is Titanfall?

"Targeted... publicity?"

In the conference room, Mori Gu looked at Shen Miaomiao, who was at the head of the table with a serious face, and then turned to Gu Sheng next to him:

"Uh... this... ah...?"

Just now!

The chairman suddenly held a meeting and said that he wanted to adjust the subsequent promotion strategy of "Call of Duty: Modern Warfare II".

Moritani was confused.

Because the promotion strategy they have formulated for "Modern Warfare II" has always been relatively conventional, all of which are normal promotions.

Although in theory, from E3 to the present, they have been wrestling with Yunwei's "Eve of Catastrophe".

However, in formulating the publicity strategy, Gu Sheng did not adopt the previous targeted plan to fight against Comella.

In his words, "We just need to promote our projects well. On the eve of the catastrophe... God will have his own arrangements."

As for Moritani, who was leading the announcement, although he didn't know what Gu Sang meant by "divine arrangement", as Gu Sheng's number one supporter, Moritani had no doubts and just went ahead with it.

But now!

However, the chairman suddenly held a meeting and said that he would change the next publicity strategy and began to target "The Eve of Catastrophe" harshly. And judging from his expression, Gu Sang had no idea about this.

For a moment, Moritani hesitated, not knowing what the chairman wanted, and asked Gu Sheng with his eyes.

"Tsk! Don't look at him, look at me!"

Shen Miaomiao rolled her eyes and said in her heart that they are really a bunch of traitors and traitors. I am the one who pays you wages, bonuses, dividends and gifts. Why do you all look to Lao Gu when making decisions?

"Ah, oh, what do you mean..."

Moritani shrank his neck and seemed to realize that his subconscious actions were a bit contrary to Tiangang, so he quickly turned to Shen Miaomiao again:

"Chairman, did you make it clear?"

"What else does this mean? It's literal."

Shen Miaomiao spread her hands:

"In the previous confrontation between "Resident VII" and "Silent Hill II", how we dealt with Comella, now we will deal with Yunwei!"

hiss--!

Hearing this, Moritani couldn't help but take a breath.

You know, he was the one in charge of the publicity and distribution work of "Resident Evil VII" at that time.

At that time, he had just joined the Golden Wind, and that promotion war was also the first time he dealt a heavy blow to his former club.

That battle could be said to have caused Comela heavy losses.

But now, Director Shen actually asked him to deploy his plan again, change the target, and use full firepower against Yunwei.

Although this was not a difficult task for him, theoretically speaking, such an arrangement ran counter to Gu Sang's plan.

For a moment, Moritani was in a dilemma and hesitated to speak.

Seemingly seeing Moritani's confusion, Gu Sheng also spoke in time:

"Director Shen, can you tell me the specific ideas?"

Gu Sheng was actually quite confused. He didn't know what the little ancestor was thinking about today, and he suddenly had a convulsion.

It is not impossible to change the publicity strategy.

The question is – why?

Nowadays, the situation of "Modern Warfare II" is very good. The spontaneous promotion by media players alone is enough to maintain the topicality and popularity of the game.

At this time, he suddenly changed his strategy and began a targeted publicity attack on "Eve of Catastrophe"...

Isn't it necessary?

After all, it's "Before the Catastrophe". You don't even need to touch it. It will die suddenly on its own after a while.

The two looked at each other.

Shen Miaomiao avoided Lao Gu's sight with a guilty conscience and secretly cursed——

Why isn't it necessary? Why is it not necessary!

How can I make them Hongwen if I don't target Yunwei?

If they are not Hongwen, how can Eve of Catastrophe overshadow Call of Duty?

If it can’t beat Call of Duty, how can I get rebates?

Don’t understand anything! Stupid big pig hooves! This family all depends on me!

She rolled her eyes in her heart and saw Shen Miaomiao clearing her throat:

"Ahem...that's it. Although judging from the current situation, we are completely in a favorable position and the publicity is relatively high,"

"but!"

"As the official release date of Eve of Catastrophe is getting closer, Yunwei will definitely not let our popularity continue like this,"

"Then, the first-mover advantage is very important to us,"

"Only by responding in a timely manner to Yunwei's upcoming full-scale propaganda counterattack can we gain a firm foothold and not be afraid of the latecomers from "On the Eve of Catastrophe"..."

Um--! ! !

rational!

Far-sighted and insightful!

After hearing this, everyone nodded and secretly said that the chairman really has a long-term vision!

Only Gu Sheng scratched his nose, his grin seemed a bit ambiguous.

Is there something wrong with what little Nezha said?

Obviously, no problem.

Regarding Yunwei's upcoming counterattack, they have no problem making targeted arrangements at this time.

It can even be said that little Nezha has an extremely keen sense of smell this time!

But again -

That was "On the Eve of Catastrophe"...a scam project that died suddenly at the sight of light and died at birth.

It's really a waste to spend money on Xuanfa on this thing.

but!

Only he knows this situation.

In this case, the situation becomes more embarrassing——

Gu Sheng wanted to persuade Little Nezha not to worry, but he could not refute her far-sighted strategic vision.

Some trade-offs!

Gu Sheng finally nodded:

“Best regards, Chairman!!!”

Ever since!

An outrageous publicity war in which "each has its own agenda" has just begun!

On the surface——

Golden Wind was far-sighted, and in order to avoid being at a disadvantage in the subsequent announcement of "On the Eve of Catastrophe", it took the initiative to kill Yunwei.

Yunwei Games is ready to go. In order to further increase the popularity and reputation of its own projects and increase game sales, it will give it a go and give Golden Wind a hard blow.

And behind the scenes——

Shen Miaomiao's idea was to use targeted propaganda to anger Yunwei, make Kaunike red-hot, and suppress them regardless of the consequences, thus overwhelming the momentum of COD and prompting her to make a return.

Gu Sheng wanted to make such a targeted announcement. As the saying goes, the higher you fly, the harder you fall. If Yunwei fights them regardless of the consequences, the final result will only be an even more tragic death.

As for Kaunike and some core senior executives who know the inside story, what they want is to stabilize investors and the financial backer Vivendi, continue to increase the stock price and market value, create short-term prosperity, and create greater space.

A publicity war, two top manufacturers, overt and covert with eight hundred tricks!

In a weird atmosphere!

The final battle is here!

It can be said that both sides in this battle used their full strength and frequently made strange moves!

In terms of Yunwei, it goes without saying that he is wealthy and powerful, and a tsunami-like publicity campaign is sweeping the world!

As for the Golden Wind, Moritani Tetsuya's skills are also top-notch. His "black and white" style precise strikes can always find gaps in Yunwei's publicity craze to achieve precise sniping!

Crazy!

The clouds are powerful and warm, and the funds are like the flowing water of the Yangtze River.

The gold arched the fire, and the sniper shot was like shooting a halberd at the gate, with incomparable accuracy.

The enthusiasm between the two sides is getting higher and higher!

Even later, a core member of Yunwei openly stated that "If "Modern Warfare II" is the masterpiece among today's somatosensory games, then "Eve of Catastrophe" is the only creation god in the next-generation virtual world"!

And under such a crazy publicity confrontation!

The expectations and number of pre-orders for "On the Eve of Catastrophe" have also skyrocketed to a level that can be called terrifying!

After all, with "Modern Warfare II" at the forefront, players all over the world want to take a look. This announcement is so overwhelming and the momentum is so great that it even claims to be enough to crush COD and create a "creation masterpiece" of a new era. , how shocking it is!

finally!

After three weeks of crazy announcement war!

On the last day of the month!

Under the common attention and anticipation of hundreds of millions of players around the world!

8pm PT!

"The Eve of Catastrophe"

Officially announced the lifting of the ban! ! !

…

"Coming, coming! Finally here, friends!!!"

at this time!

Dream’s live broadcast room popularity has exceeded 280 million!

As one of the representatives of media experience at the E3 exhibition, this time he started the journey of "Before the Holocaust" again, and the number of viewers it attracted was terrifying.

For a moment, the barrage of water friends in the live broadcast room has been blasted away——!

‘The ban is finally officially lifted! Oh My God! too excited! ’

‘The trial failed, development was delayed, and the announcement war...the experience of this game is really full of ups and downs, and it has a lot of fate’

‘Don’t worry about being late for a good meal! This is coming! Although my ticket was delayed before, my expectations for this game are even higher! ’

‘I’m so looking forward to it! This year is really a big year for gaming, with GW’s Modern Warfare II before it, and Yunwei’s Eve of Catastrophe behind it...’

‘A game that claims to be enough to create a new era, wow, my scalp goes numb just thinking about it’

'The second virtual apocalyptic world in the previous live promotional video is finally coming, I can't wait...'

‘All the waiting is for the best surprise! Excited and excited——’

‘It is said that the total investment in this game has far exceeded one billion dollars, is it true?’

'It should be true. After all, it is a project that Yunwei has been working on for more than half a year. It is the most important work of Vivendi.'

"It must be over one billion. You don't even look at Yunwei's stock price and market value. It has skyrocketed. One billion is a small thing to them."

‘I can only say that the investors on the eve of this wave of investment catastrophe are really discerning. This project may really usher in a new era of somatosensory games.’

'I'm coming, I'm coming...'

'Excited……'

‘…’

With the excited discussion among water friends!

This way!

The countdown to unlocking is over, and Dream can’t wait to start the game as soon as possible!

The familiar smell hits your face!

It’s still the same opening CG, the same plot, the same animation as at the E3 show, nothing has changed.

It seems that Yunwei is very confident in the story structure of his work.

And this confidence also prompted them not to make any major changes to the opening CG of the game.

Dream nodded secretly without any doubts.

After all, the quality of a game can only be judged by entering the game.

If the quality of the game is excellent, even if the opening CG shows you a PPT, you have to say that the game is innovative and innovative.

Excited heart, trembling hands!

finally!

With the end of the opening CG!

Dream's eyes fell into a brief darkness, full body sensing intervened, and the game officially started!

Looking forward to it with great excitement!

hiss--!

Dream took a deep breath:

"Friends, next is the time to witness the miracle——"

Talk!

As Dream slowly opened his eyes, everything around him was revealed in front of him.

However!

Only half a second!

After Dream saw his surroundings clearly, he was suddenly shocked and his heart skipped a beat!

etc? !

This familiar safe house...

This familiar UI interface...

This familiar street layout...

This familiar tool shop across the street...

A moment!

There was complete silence in the live broadcast room!

A bad premonition gradually came to Dream's mind...