Senior Superstar

During this period of time, Li Shixin devoted all his attention to the production of the film, and all the chores related to the film's announcement and submission for review were handled by the film and television company.

Feeling the powerful publicity of "Alien Awakening", Li Shi confidently said that it was impossible.

Although this is an era where talents will not be buried easily, entertainment to death. But under the fast-paced rhythm of life, the fragrance of wine is also afraid of deep alleys.

For example, the starting point Chinese website has a high-energy, wonderful plot, prominent characters and full of milky white positive energy in the novel "Age Superstar", because

Forget it, let’s not mention it, let’s take the movie as an example.

There are quite a few works that have fallen into the sand because of insufficient publicity, or whose box office has not reached the same level as word-of-mouth expectations.

For example, in the time and space before him, Mi Fan Entertainment was in charge of announcing the animation film "The Shape of Sound".

The popularity and reputation of this film in Japan is actually not inferior to that of another animation film "Your Name" in the same period.

But it is precisely because of the publicity and distribution of the company's dishes that only two-dimensional labels such as "cosplay", "house dance", "bullet screen" and "playing call" are used in the publicity and distribution methods, and finally a good hand is played. It was pulpy.

Compared with the 570 million box office of "Your Name" in the same period, "The Shape of Voice" only took 43 million box office.

However, this is far from the only case where the box office hit the street because of the overwhelming reputation and extremely high evaluation due to mistakes in film scheduling and marketing.

It is also another film that Mi Fan Entertainment is responsible for publicizing and distributing, the domestic folk music youth film "Flash Girl", the two-dimensional element combined with folk music is novel enough, and the quality of the film is quite good to be honest. It is youthful and inspirational, and the performances of the actors are pretty solid. Among the youth films that can only fall in love, it is considered a top-notch work.

However, because the posters of the movie were exactly the same as the wedding band scene, the title of the movie was even more confusing, so that a youth film that could break 500 million box office only got 49 million box office in nine days of release. embarrassing situation.

In the end, under the pressure of fans and the film production team, the publicity team of Rice Media knelt down and begged to arrange the film.

But even if the dishes are sincere, there is no way to save the fiasco at the box office.

Although "The Wandering Earth" has a large fan base and reputation because of the first half, but it's announced!

The matter itself is still very important.

how to say?

Announcing the matter itself is the same as the author of the starting point asking for monthly tickets online.

It's one thing for the audience to watch or not, but it's an attitude to sincerely ask for a monthly ticket.

You don't ask for a ticket, you update it quietly every day, and the readers take a look; good guy, this dog author only knows the code word every day and doesn't even ask for a monthly ticket, what does he mean? Do you feel that the writing is not good, and you are too embarrassed to ask for a monthly ticket?

Na,

Attitude is very important.

Li Juan's call was quickly connected.

"Godfather! I just received the final cut version of the movie! It's being submitted for review urgently. We have already said hello to the radio and television side. The publicity department attaches great importance to our project, and we will definitely not delay the November premiere!"

Hearing the greeting from that side, Li Shixin chuckled.

What the fuck do you need to say?

The old man's movie, you go ask who in Radio and Television can open his eyes and get stuck in my neck?

I think life is going too smoothly!

"I'm not telling you about this, I want to ask, how is the film's publicity work going?"

Facing Li Shixin's inquiry, Li Juan let out a cheer.

"You ask this! According to our company's plan, the large-scale publicity campaign will not officially start until the day after tomorrow, that is, the week before the release. But during the few months you have been filming, the topic of "The Wandering Earth" has become very popular in our company. It has been maintained all the time, and the fan activities of "The Wandering Above" have been going on. Don't worry, this will definitely not be missed. "The Wandering Earth" is our company's first big project in the second half of this year. The company paid 80 million yuan for the announcement, and I won't give the company a penny!"

Good boy!

Godfather didn't hurt you in vain.

Congratulations on raising your rating again in the eyes of your godfather!

Retune back to S for you!

He silently praised Li Juan in his heart, and Li Shixin heaved a sigh of relief.

"If you have time, send me the publicity plan, and I'll take a look."

"When I put down the phone, I will send you the plan immediately!"

After agreeing with Li Shixin, Li Juan hung up the phone.

After only about five or six minutes, a "new email" reminder came to his mailbox.

Open the file with the attachment, and the complete publicity plan of "Wandering Down" was displayed in front of Li Shixin.

Good guy!

Seeing the publicity plan of the film and television company, Li Shixin directly said, "Good guy."

Basically, in addition to using popular characters to create scandals to increase the topicality of the film, the company has almost arranged for the publicity and distribution channels on "Alien Awakening".

Although not as dense as "Alien Awakening", there are still a lot of 30-second-long advertisements on Weibo's homepage, as well as necessary hot searches!

In addition to online, the offline publicity methods relying on Huaqi advertising are also dazzling.

It can be seen that the company is really willing to throw money into it this time.

But after going through the plan quickly, Li Shixin frowned and smacked his lips.

What about this plan?

As the director of "The Wandering Earth", he is very happy to see such a sincerity and attention-grabbing publicity plan.

However, as a friend of the chairman and a shareholder who holds one million shares of Huaqi Group, seeing such a publicity plan, he just felt that the meat really hurts!

So proud!

And it's a bit too much, the publicity methods in many places are optional. If you do it, it may benefit the box office, and you will be sorry for those who pay for the announcement.

Thinking about it, Li Shixin took out his unknown ballpoint pen from his pocket, and took out the small notebook he carried with him.

After scribbling down a few lines of notes and revisions, he took a photo and sent it to Li Juan.

"It is recommended to keep only the Weibo homepage and necessary hot searches, and cancel all offline advertisements except for the subways in key box office-contributing cities in the first and second tiers, so as not to cause excessive publicity and fatigue for the audience."

Here, just as Li Shixin's WeChat message was sent, Li Juan's phone call came in a hurry.

"No, godfather, you're crazy! You started calling me to ask me about the intensity of the announcement, as if I was afraid that the intensity was not enough. But now I feel that the announcement is too intensive, what should I do?"

Hearing Li Juan's anxious questioning, Li Shixin sighed faintly.

Really young.

I don't know temperance!

Money is not spent like that.

"Let me ask you, is "Wandering" released online now?"

"It's already launched. After the key period expired in July, members paid to broadcast it on our own Chadou. It has been broadcast for almost three months now."

"oh."

Hearing this, Li Shixin nodded.

"That is to say, those who are willing to spend money to watch "Wandering" have almost watched it by now?"

"Well, almost. It has been online for half a year now, and basically everyone is willing to pay to watch it."

"Have you considered the white prostitute?"

"ah?"

Hearing Li Juan's bewilderment on the other end of the phone, Li Shixin chuckled.

"Go, communicate with Dou Shou, Biz, and Weibo. It's best to start today, "Wandering". It's free for the entire network!"

Following Li Shixin's train of thought, there was a slapping sound on the other end of the phone.

"Hey! How did I forget this! Godfather, Gao! This action fully proves that you are still in the atmosphere! I will arrange it right away!"

Nothing!

What is the nature of "Wandering"?

That is a large promotional film!

This "Wandering Down" is about to be released, and there is a paid broadcast with it, can the one who earns those three melons and two dates become the richest man in the world?

Nothing!

Silently complaining about the publicity team in his heart, Li Shixin called Li Juan to stop.

"Wait a minute!"

"Godfather, do you have any other plans?"

"October 1st of this year, if I remember correctly, will coincide with Mid-Autumn Festival, right?"

"Yes, October 1st is also the Mid-Autumn Festival, and the two holidays collide."

"Um."

Li Shixin nodded, with a clear decision in his heart.

"Fine-tune the publicity plan, add a set of Mid-Autumn publicity copywriting to the elements of the National Day. Chinese science fiction must also reflect Chinese characteristics. Forget it, let you do too much trouble. This, I will do it myself. "

Li Shixin stopped writing and hung up the phone directly after he heard Li Juan.

Back in his office on the second floor of the children's center, he silently turned on the computer.

I extracted several groups of shots about the moon from "Wandering Down" and quickly edited them.

Just when Li Shixin was working overtime and preparing to export.

On his Weibo, the sand sculpture netizens who have been waiting for "Wandering Down" for more than 140 days can't stop shouting.

As the long-awaited hope is getting closer and closer, the feeling of claws scratching one's heart is hard to suppress!