Senior Superstar

How is the box office performance of "Alien Awakening"?

From the book point of view, the first round of the national premiere on the first day is over, and the box office results of more than 6 million are actually acceptable.

Generally speaking, the first round of premieres on May 1st and National Day is usually less than the following ones because of the early time.

This has nothing to do with the laws of the market, the main reason is that most of the box office contributors are office workers and students. Those who choose to go to the cinema early in the morning on the first day of the long vacation are definitely true love.

And what really played a decisive role in the box office is actually the 10:00 noon show and the 8:00 pm golden show.

Compared with the first round of the first round, these two games usually have a box office increase of 3 to 50%.

So according to this box office standard, if there is no accident, the box office of "Alien Awakening" should be around 20 to 30 million on the first day.

This result is not bad for the current box office market.

But for "Alien Awakening", such a result is definitely not good!

Why?

Propaganda strength!

You know, a month before the National Day file, "Alien Awakening" started a large-scale publicity campaign.

Throughout September, whether it's Dou Shou or Biz.com, whether it's Weibo or Maoyan Film Review, "Alien Awakening" is definitely the most mentioned upcoming new film.

In addition, domestic An Qibei and many powerful Hollywood movie stars came to Huawei to stand in the film, and the entire movie took up a lot of public resources. According to industry estimates, the domestic distributor of "Alien Awakening" this time, which is An Qibei's contracted company Xinghao Entertainment, will definitely not spend less than a little on the promotion of "Alien Awakening" Five hundred million!

In Li Shixin's view, after a series of operations, including making the currently quite popular An Qibei and the famous Hollywood niche in "Alien Awakening" gossip, the bright side and the unseen side add up. The cost of publicity and distribution of this film may have reached 200 million, or even more.

Under such announcements, considering the huge attention before the film's release, Li Shixin can only give a mouthful of old phlegm at the box office.

Oh tui!

Rubbish!

How do you explain this?

It’s the same as the new book on Qidian Chinese.com; a book, the website desperately promotes it, it’s a homepage splash screen, it’s a fan event, and it’s a whole set of recommendations. The CEO editor jointly recommends it, and it ends up getting a million dollars. Favorite, the first order is 10,000 after it is on the shelves.

It looks like the first order is over 10,000, so awesome.

But is there something to brag about?

Taking up so many resources, the work itself has become a hot topic. Under such a rhythm, if there are no jaw-dropping results, it basically means that the operation has failed.

This is another form of rushing!

Just to give an example, there is no meaning of mapping.

The reasoning for movies and novels is the same. If there were no such announcements, would the box office results of more than 20 million yuan on the first day be acceptable for "Alien Awakening"?

It is actually acceptable.

After all, this film was released simultaneously in North America and Mainland China. With the two markets being released at the same time, getting this box office is not a failure for "Alien Awakening" whose production cost reached 500 million yuan.

But there is a premise.

The filming must not be lowered!

But now, facing Bibixi's work, Li Shixin felt that he had to give it a kick.

After the premiere ceremony, Li Shixin and Li Juan immediately returned to the film and television company.

Almost immediately, several representatives of the National Theater Alliance were contacted, and they put forward a request to increase the film schedule of "The Wandering Earth".

Regarding Huaqi's request, the cinema side naturally had nothing to say.

Although there are quite a few good National Day films this time, there is no doubt that "The Wandering Earth" produced by IAMX3D is too dazzling in terms of single ticket price and attendance.

The national average ticket price of 54 yuan a ticket, plus the attendance rate of 56 people in a single show in the first round, on average, for each "Wandering Earth" screened, the theater's revenue benefit is 3,000 yuan. About two hundred yuan. And it is worth noting that this film is a two-hour feature film in the market.

Generally speaking, for such a feature film, the additional viewing value such as popcorn and Coke is also quite high.

Normally, even one out of every ten viewers buys a popcorn set. Then after one episode of "The Wandering Earth", the theater's revenue for each hall can reach more than 4,000 yuan!

Based on the calculation of four shows a day in a screening hall, that is more than 10,000.

At present, in first- and second-tier cities across the country, most Class A theaters have three to four IMAX halls.

Seven days of National Day Golden Week, such a profit is an irresistible temptation for any theater!

This kind of attendance rate and revenue ratio is also a quality that can be "excessive" for any theater.

In Li Juan's office.

After two o'clock in the afternoon, Li Juan, who made N calls, shook his fist fiercely.

Putting down the phone on the desk, he let out a hey, and rushed to Li Shixin with a brisk walk, took Li Shixin's hand in his arms and kissed him.

"The United Cinemas gave a reply. An emergency adjustment has been arranged to increase the film schedule of "The Wandering Earth". Starting this afternoon, our film schedule will be adjusted to 14,000 shows across the country! Dad! My dear dad! Just wait and watch "The Wandering Earth" explode at the box office!"

hey

Li Shixin grinned in disgust as Li Juan held his hands tightly and looked at the halazi on the back of his hands.

tut tut tut tut

Sure enough, the old man had to be on fire.

Look at this bastard, his eyes are so red that his eyes are so red!

Earn money, look at this title.

hey

This old man, who is addicted to accepting his son, feels tired of hearing this sweet name!

Disgusting!

He grabbed an alcohol wipe and wiped the back of his hand thoroughly, Li Shixin curled his lips.

"What is the current schedule of "Alien Awakening"?"

"Hey, why do you care about him? Just now I told the theaters that the main reason for the film selection is to find films that did not perform well in the first round. The current box office performance of "Alien Awakening" is not bad. It means, wait another two days to see the follow-up of this film. Then decide whether to cut down the filming on a large scale and let "The Wandering Earth" appear. I didn't ask specifically, but the current filming should be adjusted a little bit. It’s like 345/30. They’re all IMAX movies, and the filming of “The Wandering Earth” will occupy some of the filming of “Alien Awakening.”

"not enough."

Hearing Li Juan's report, Li Shixin shook his head slowly.

"ah?"

Li Juan was taken aback.

"Godfather, what can you say is not enough?"

"Not enough cuts."

Li Shixin patted the non-existent dust on his body, and got up directly from the sofa.

"Go, call the theaters again. Tell them, the film "The Wandering Earth" must have a box office of over 100 million today. The next seven days will be the fermentation period of the box office and word of mouth. In these seven days, I want at least 100% Seventy's of the film. And"

Speaking of this, Li Shixin grinned.

"I want IMAX."

"Godfather, this 70% of the filming, you are clearly going to eat the entire filming of "Alien Awakening"! If this spreads."

As if afraid that others would hear, Li Juan closed the door of his office, and hurried back to Li Shixin's side.

"We're going to face a monopoly lawsuit!"

"monopoly?"

Hearing this word, Li Shixin blinked innocently.

"I'm a director in my sixties. I have worked hard on the set for more than half a year, and I have produced a film that audiences love to watch and has a good reputation. ? What's wrong with me?"

"."

Looking at Li Shixin's innocent face, Li Juan was deeply speechless.

Hearing this, it seems

Really all right?