Senior Superstar

The matter of locking the field is actually nothing new in the fan circle.

As long as there are movies with traffic stars, fans will not only contribute KPI to buy tickets for their idols, but also lock up and support outside the venue is also a routine method.

So what exactly is a lock?

This matter is quite complicated to say, because the lock field is divided into two situations.

The first situation refers to the behavior of using "ghost fields" to stimulate audiences and theaters in order to obtain high box office for movies, and create high box office records at low cost.

That is to say, the fans or the capital directly paid to book the midnight stalls with very low attendance rate, so as to make the box office of idol movies.

Generally speaking, this is done in order to make films with good performance hit higher box office. For example, what hero, what wolf, what monster was in Li Shixin's previous time and space?

These films that created box office records have basically done such things.

But this kind of behavior is actually not a bad behavior. To put it bluntly, it is just trying to "leave a name in history" and boost the reputation of an already good quality movie.

Originally, not many people watched the midnight show. Fans and managers are willing to pay for the box office, which is a good thing for movies, and it is not a bad thing for theaters.

It belongs to the nature of wishing to fight and suffer - win-win!

But another situation is more controversial.

If the box office performance of a movie is unsatisfactory, in order to prevent the movie from being taken offline and replaced by movie theaters due to the lower than expected box office, some fans will buy tickets for this movie at various time slots in advance when the movie theaters have not adjusted the film schedule. .

But this is not the same as booking a box office.

Generally, the purpose of this kind of lock-up is to make the theater have to show the show due to the reason that "the tickets have already been sold". As long as the movie has a schedule, it's enough.

China's movie market is a huge market. As long as there are movies scheduled in theaters, and as long as the reputation of this movie is not bad, there will definitely be those kind of idle audiences who will jump into the pit.

As long as someone buys a ticket and jumps into the trap, he is indirectly creating a box office KPI for the idol!

Fans don't pay much, and the movie in which the idol participates wins the screening.

But beyond that, there are no winners.

The undisputed loser. The theaters.

According to the regulations, even if the movie sold two tickets, it had to comply with the Consumer Agreement Protection Act to show it.

God is sorry, if you encounter that kind of movie fans with a dismal attendance rate, every show in the theater will be a blood loss!

The kind of blood loss that can't even make back the electricity bill!

For this kind of lock-up, the theater hates it.

Xinghao Entertainment Operations Department.

Watching the little rich woman named "Big Devil" directly call for a lock in the group, and under the huge temptation and instigation of the newly joined rich woman "30,000 yuan red envelope", fans from all over the group are divided into small groups The elders responded one after another, with great enthusiasm. Several operators who were in charge of setting off the atmosphere in the fan group hissed, and turned their attention to the director Li Rui.

"Brother Rui, although the box office of "Alien Awakening" is not as good as expected, it has exceeded 100 million at least two days after it was released. According to the data sent today, the average attendance during the day is still nearly 20 people per show, so unlock it now. Is it early?"

Faced with the mutterings of several colleagues, Li Rui touched the stubble on his chin.

Colleagues don't know, but as the director of the operation department, he knows it well.

The box office of "Alien Awakening" is far bigger than they imagined!

How big is it?

Let's put it this way; the box office on the first day was claimed to be 80 million, and 1.4 million movie tickets were sold.

It looks pretty good, but how did the 80 million box office and 1.4 million first-day viewers come from?

It was in exchange for the operation department's investment of nearly 20 million yuan in support funds for Anjibei's fan groups all over the country!

Every time a fan buys a movie ticket for "Alien Awakening", the fan association will give a subsidy of 20 yuan—about 60 yuan for the premiere ticket, and after the subsidy, there will be a 34% discount!

With such a big discount, this was the box office of 80 million on the first day.

That is to say, out of the 1.4 million tickets sold at the box office on the first day, nearly one million of them were fan subsidy realized.

If this part is thrown out, the 100 million publicity funds invested by Xinghao Entertainment will actually bring in 400,000 movie tickets!

This publicity and distribution revenue ratio has already been overturned!

At this time, facing the concerns of his colleagues, Li Rui took a deep breath.

"Lock! Since someone organizes someone to call, let them act immediately, start immediately!"

"Ah?" "Huh?" "Boss, is this too urgent?"

Facing the surprise of his colleagues, Li Rui slapped the table hard.

"Didn't you hear what the chief assistant said just now? What time is it now? President Zhou is already very unhappy. The project of "Alien Awakening" can only succeed and not fail! Everyone is going to be sacrificed to heaven."

Li Rui looked around the crowd expressionlessly and said in a low voice.

"But the director, I think at this stage, the lock-up can't be unconscionable, at least. When the fans are mobilized, the fund has raised enough, and the theater will be suppressed again. At least every show, the lock-up is guaranteed. The number of people is more than 20 tickets. Type out the cost of the theater side, so that even if the theater knows that we are locked, there will be no great dissatisfaction. Now the second day of Golden Week, this time to open the unconscionable lock, It only locks the venue but does not suppress the venue. If the theater finds out, I am afraid it will be unhappy."

"Unhappy?"

Li Rui smiled coldly.

"Fan behavior, whether they are happy or not, has nothing to do with us? It's done, we will make money from this wave of operations. If it doesn't work, Beifan will take the blame. What are you worried about?"

Seeing Li Rui made up his mind, several colleagues shut their mouths.

Yes, dead friends don’t die poor

Anjibei's fan behavior has something to do with us Anjibei?

All of a sudden, in the general fan group, a few "big guys" started the rhythm.

"@大魔王, little sister Saigao!"

"@全部, friends from fan clubs all over the world, lock the field and work!"

Seeing the enthusiasm in the fan group, especially those "big guys" who are flying up in the rhythm band, frequently speaking and calling for lock-ups, Chen Boshi frowned.

She raised her left eyebrow, and looked at Li Shixin who was sitting next to her, drinking tea as if nothing had happened.

"Old man, it seems that the actual box office of "Alien Awakening" is not very good."

After taking a sip of tea, Li Shixin chuckled and raised his right brow.

"In a small world, there are a few flies hitting the wall. Buzzing, screaming, and sobbing. Ants flock to the locust tree to exaggerate the country, but it's not easy for a mayfly to shake a tree."

With a very frustrated tone, Li Shixin smiled and recited a poem engraved in his DNA.

With the corners of Chen Boshi's mouth curled up, he slowly stood up and looked out the window at the Huangpu River shrouded in the sun.

"When the westerly wind leaves Chang'an, the sound of dysprosium is flying. No matter how many things happen, I am always in a hurry; the world is turning, and the time is pressing. Ten thousand years is too long, just seize the day and night."

While reciting, he pressed his big hands on Chen Boshi's twin tails and stroked them lightly.

Hehe smiled and patted lightly.

"The four seas are churning, the clouds and water are furious, and the five continents are shaken by wind and thunder. Boshi, we must sweep away all harmful insects"

"All invincible!"

Holding up the lollipop high, Chen Boshi took the last sentence.

At the same time that Li Shixin taught Chen Boshi the supreme law and the dragon slaying technique, Anjibei fans all over the country had already started to take action.

An unprecedented lock-up battle in this time and space has kicked off!

PS: The child is finally healed, the two days of tossing are over, thank you for your understanding and support! There will be more in a while.