Senior Superstar

It's not that Li Shixin doesn't like domestic production, but celebrity endorsement is not just a brand issue.

He is the direct value embodiment of an artist.

Skip some companies that have been more than a hundred years old and have not used advertising and publicity to demonstrate their brand value. Nowadays, from top luxury brands to fast-moving consumer brands, almost all use spokespersons to show consumers their brand value.

What is the brand value, most people do not know. But in fact, the commercial influence of an artist has a set of calculation methods.

A relative equivalent value is calculated based on the artist's popularity index, word-of-mouth index, professional index and endorsement index.

In China, there is a list of commercial value of artists.

If others don't talk about it, let's take Liu Xin, who has become a signed artist under the studio, as an example.

Before this product was touched by Xin Ye, the popularity index was 77.5, the word-of-mouth index was 92.8, the professional index was 85.7, and the endorsement index was 85.8. The comprehensive index of artist commercial value is 89.88.

Although there must be a certain amount of brainwashed water in this index, but in the domestic environment where everyone uses it, this data basically represents the top level of the entertainment industry.

According to this list, Xinye's current template can be called a bug.

To the end of "Only Love", Li Shixin's popularity index is 65.2, word-of-mouth index is 96.1, professional index is 99.3, but the endorsement index is only 31.6!

It seems that the popularity is acceptable, the word-of-mouth and professional indexes are over the top, and the endorsement index is seriously stretched. Ordinarily, the comprehensive word-of-mouth index and professional index can make up for the lack of endorsement index to a certain extent. However, Li Shixin's commercial value ranking is only in the middle of the entire entertainment industry.

If calculated according to the sum of the four indexes and then divided by 4, Li Shixin's composite index should be 73. But on the current list, Li Shixin's composite index is only 63.5.

If it is an index of 73, although it is not very glamorous, it has barely entered the first echelon.

The bad thing is that there is an age algorithm in the comprehensive index.

If a twenty-year-old young man gets Li Shixin's current four-dimensional index of popularity, word of mouth, professionalism and endorsement. That's okay, the comprehensive score is estimated to be around eighty-five. Because the newcomers in the initial stage have an unlimited future.

But Li Shixin's sixty-six-year-old age directly pulled down the entire index.

Sunset and West Mountain.

The endorsement matter was unclear on the phone, so after hanging up on Li Juan, Li Shixin opened the artist's commercial value list.

Looking at his composite index, which has risen slightly with the popularity of "Red Helmet" in the past two days, but will reach 64, he took a deep breath.

Looking at it again, he obviously didn't do anything, just eat and eat every day, and he had already reached a composite index of 72. An Xiaoxiao, who was ranked very high among the female artists, crushed the lighter with a snap.

Princes, generals, and relatives are kind! ?

Why? !

"No, the old man must get the top endorsement!!!"

A loud shout resounded through the corridor of Unit 3, Building A, Jianhong Community.

"Godfather, isn't there salt in the kitchen?"

Amid endless echoes, the door was pushed open from the outside with a bang. Looking at Zhang Shuo with a toothbrush in his mouth, Li Shixin frowned.

"You didn't follow the group today?"

Faced with Li Shixin's question, Zhang Shuo raised a stubby brow.

"Old man, you look down on me Zhang Shuo too much. Now I, Zhang Shuo, is also a master in the Rong store! I just go around with the group. Given my current position, I usually It’s because the production team lacks a good supporting role or something, so ask me to play a cameo role, and then give them a capable actor. There are so many production teams in Rongdian, which one, Zhang Shuo, can go whenever he wants, and leave as soon as he wants?”

"speak English."

"Oh, the crew of "Decisive Battle in the Ancient City" stayed up all night last night. I played the role of an officer. I went to the bomb site all night. Today the director gave me half a day off, and I rested in the morning."

Nothing!

Nothing.

Looking at his No. 1 godson who hadn't improved at all, Li Shixin waved his hand.

"Okay, don't go. Drive to the Er Shao Center, pick up that little stinky girl, and let's go directly to Shanghai."

"What are you doing in Shanghai, godfather?"

Ignoring Zhang Shuo's blinking eyes, Li Shixin grinned and looked up at the sky at forty-five degrees.

"Go to conquer the city and become the most commercially valuable star."

"speak English."

"Get a better endorsement."

Shanghai.

Huaqi Headquarters Building.

Looking at the row of letters of intent for brand endorsement spread out on Li Juan's desk, Li Shixin curled his lips and raised his legs.

"Godfather, this is the brand selected by the commercial department. It is more suitable for your position and the endorsement conditions are not bad, and the probability of endorsement signing is relatively high. Let's see which one you like, and I will let the commercial department and Contact with the brand side. If the brand side agrees, we will settle the matter as soon as possible. If we hurry up in time, we can meet before the Golden Rooster Awards Ceremony."

After snapping his nails, Li Shixin snorted softly, "I don't like these things."

Seeing Li Shixin's dull old face, Li Juan's expression collapsed.

"No, godfather, these are all first-tier brands in China! I don't say anything else, I just reported the Magpie men's clothing brand. Several male celebrities in our company have mentioned it to the company many times, but I have been suppressing it! And this Zhu Dou, the advertising budget in the past two years has been very large, which is not inferior to foreign men's clothing brands at all. Such resources, that is, you and I will let you pick and choose. If it is the second person, he will have to ask me to use it. !"

Faced with Li Juan's collapse, Lord Xin didn't take it seriously.

So... you godson old man recognized it for nothing?

Do you say you are good-looking, or do you have a lot of money?

What does the old man think of you as a godson?

Isn't that what they do? !

What good do I want you to be wronged by the old man after doing such a small thing!

While complaining in his heart, Li Shixin put down his legs and leaned over.

"Jian'er, godfather is not a high-sighted person. These brands are really not suitable for me."

Seeing the helplessness on Li Shixin's face, Li Juan was stunned: "Godfather, why isn't it suitable? You don't like domestic first-line men's clothing brands such as Bao Magpie and Zhu Dou. Is it possible?"

After thinking for a while, Li Juan slapped his thigh.

"Godfather, I know what you think! But, he doesn't have a large-scale shroud brand in China either!"

Believe it or not, I will give you direct humane destruction? !

I, an old man in his forties, spoke for Shroud? The old man sees that you tasted the sweetness of the endorsement of the cemetery before!

"Cough cough."

Glaring fiercely at the blind Li Juan, Li Shixin said in a deep voice, "What Godfather means is, is there a brand with more weight than these?"

? ? ? ?

Li Juan was dumbfounded after looking at the big sign on the desk.

"for example?"

Li Shixin took a deep breath, "Men's clothing such as Giorgio. Armani, Versace, Burberry, Zegna and so on. If these brands are difficult, Brioni and Canali can also make do. I don't care about watches and bags. Pick, Earl, Jaeger-LeCoultre, Girard-Perregaux, Cartier are all available. Rolex and Patek Philippe are too old-fashioned, if they can be used, I can also consider it. Bags, it doesn’t matter. What LV, Gucci, Dior, Ji Fanny, Prada, I can do it."

After counting the top brands he knew in one breath, Li Shixin set his sights on Li Juan.

The latter has been stunned by this series of top international big names.

After a long time, Li Juan babbled and dropped his butt on the chair.

Taking a deep breath, said;

"Godfather, I think your ideas are not mature yet."

"Why immature?"

"I still need a car endorsement, otherwise I will contact Rolls-Royce tomorrow and terminate the contract of the old lady who lives in Buckingham Palace, and I will replace you."

"Why!?"

Hearing what Li Juan said, Li Shixin slapped his thigh.

"Good son, have an idea!"

"You're old and crazy!"

Li Shixin, who suddenly became excited, completely broke Li Juan.