Senior Superstar

Chapter 811

In the living room.

Hearing that Li Shixin asked JDZ to make some movies, a group of leaders all showed blank expressions.

As workers in the system, they obviously don't understand how the entertainment industry operates.

Especially Lu Pengfei.

"Ms. Li, as a person who doesn't have time to watch movies, please forgive me for asking. Is it better to make a movie for local publicity, or is it better to invite celebrities to speak for the city?"

Li Shixin was amused by this unprofessional question.

Is it effective for a celebrity to endorse a city?

Maybe, maybe not.

This thing depends on the celebrity itself, and whether the celebrity takes the endorsement seriously. At the level of celebrities themselves, the best endorsement is to invite local celebrities to speak for their hometown. This is the best endorsement for the local publicity effect. Among other things, let's take Ding Zhen, a Tibetan brother for example. The original ecology of Internet celebrities directly brought the tourism industry of their hometown by dozens of percentage points by themselves, and directly turned themselves into a business card of their hometown by relying on the effect of network traffic.

Another example is Brother Dayi, although he became famous through the draft method, he has always maintained the original ecology of farmers. And after becoming famous, he did not leave the hometown where he lived before. In a sense, it has played a certain role in enhancing the local popularity.

But this kind of star is just a special case. Even if this kind of original people become popular, they will stick to the original design.

And like ordinary celebrities, they must focus on their main business. Any celebrity hopes that his fans will like him. Rather than any thing attached to him, any label—even if these labels and things made them.

So even if some popular stars mention their hometowns from time to time, the effect on local publicity is very limited.

But what about movies?

It's completely different.

Just when Li Shixin wanted to explain to Lu Pengfei in detail what benefits a successful movie can bring to the shooting location. Suddenly, I noticed that Sun Jianfei, director of the tourism bureau who had dinner with me at noon, was also there.

Noticing Sun Jianfei's hesitation to speak, Li Shixin smiled slightly and cast his gaze over there.

Sensing the signal from his eyes, Sun Jianfei nodded, stepped forward and said;

"Mayor Lu, this is for sure. The communication effect of the film and television media is definitely better than that of a certain star, especially if the film and television can interact with the tourism industry and the main local industries. .”

"oh?"

Hearing what Sun Jianfei said, Lu Pengfei became interested.

"Director Sun, what do you say? I don't know much about film and television, but it seems that your tourism bureau put advertisements on both CCTV and our provincial TV station the year before last. The money was spent, and the effect seems to be mediocre? "

After being poked in the heart by Lu Pengfei, the smile on Sun Jianfei's face was a little embarrassed.

"Ahem, Mayor Lu, it's like this. Film and television works are different from advertisements. The tourism attraction caused by film and television works is far beyond the reach of other marketing methods.

Let me put it this way; movies have a longer exposure to tourist destinations than commercials. For example, the storyline can make the audience have an immersive feeling, thereby stimulating the audience's desire to travel; and the application of special effects, star effects, and the display of shooting angles can maximize the image of the place.

Film location as an art form appears in film and television, and its influence is subtle. And the life cycle of a movie is much longer than that of an advertisement!

A successful film and television work is enduring. Even fast food movies often have a sustained popularity of three to five years. Let me tell you this, a movie is one and a half hours, and it can be placed in movie theaters, on the Internet and on various film and television platforms. "

Hearing Sun Jianfei's explanation, Lu Pengfei nodded deeply.

"Then I get it. But roughly how much impact can filmmaking have on the local economy?"

This question really caught Sun Jianfei for a moment.

Seeing that Sun Jianfei was stuck, Li Shixin chuckled.

"Mayor Lu, there is no way to quantify this matter. There are too many variables in it, but let me give you an example. Have you heard of "The Lord of the Rings?"

"Well, although I haven't seen it, I know it. It's quite famous, like a Hollywood blockbuster!"

Just know it, otherwise I won’t be able to ask you to vote for a while. Ahem, I can’t tell you the benefits of making movies and doing soft planting!

After sorting out the language, Li Shixin said lightly;

"Before this movie, New Zealand's popularity was not high. Its industrial economy was mainly based on animal husbandry and forestry industries. However, after the release of the "Lord of the Rings" trilogy, as the main location of the film, the scenery of New Zealand was It has been widely spread around the world, especially after "The Return of the King" won a record 11 awards in Hollywood at the 76th Academy Awards Ceremony and became popular all over the world as a cultural communication film.

I have seen a video report before, saying that according to the statistics of the New Zealand Tourism Bureau, before 2000, the number of tourists received by New Zealand every year was only more than 70,000. However, after "The Lord of the Rings" became popular all over the world, the number of tourists received by New Zealand hit a record high that year, a surge of 400%, and it received 300,000 tourists from various countries throughout the year.

Of course, Lord of the Rings is a special case. After all, it represents the pinnacle of film productions all over the world. And where the investment in this movie is, we will definitely not be able to reach this height.

However, it is undeniable that the "Lord of the Rings" series of films can be regarded as the most successful filming location promotional film. The fairyland-like shots and oil painting-like scenery in it left a deep impression on audiences all over the world.

The film was shot in more than 150 locations across New Zealand. Now, most of these filming locations have become popular tourist attractions and have begun to receive tourists. In addition to these, local photography, catering, and business, all those that have hooked up with "Lord of the Rings" have greatly increased their income.

According to the article I read, one out of every ten foreign tourists claims that "Lord of the Rings" attracted them to New Zealand.

Mayor Lu, this is the stimulating effect of movies on local industries. "

Listening to Li Shixin's embellished bragging and Amway, Lu Pengfei's eyes gradually became eager.

"Ms. Li, if you want to make a movie with us, what do you need?"

Yo ho!

Take the bait!

Seeing Lu Pengfei's expression, Li Shi cheered in confidence.

But on the face, he stretched out two fingers calmly.

"First, investment. Second, local government support."

"Support we will definitely support it with all our strength! But Mr. Li's investment, as you know, our JDZ's economic aggregate is placed there. As a government, we have great difficulties. This also costs money, and that also costs money. "

When you hear the benefits, you strike hard, and when you hear the investment, you are submissive?

Li Shixin frowned as he looked at Lu Pengfei who had become bitter in an instant.

Not liking to listen to government officials, he waved his hand lightly.

"Actually, I decided to make this movie because I thought that the people here are good, and looking at it now, this historic city is really in trouble, so I came here with the mentality of helping. If Mayor Lu finds it difficult, we can change it." Way. By the way, you came tonight to talk about endorsement with the old man, right? Look, you’ve been wandering here and there, forgetting about the business. Well, the old man makes a statement first. Spoke for our local government, I definitely can’t ask for the same price as I would for a brand endorsement. With my current position, it’s about 40 million in five years. If you give us JDZ, you’ll get a 50% discount. Twenty million will be fine.”

"."

drop!

Received additional [jealousy] [shock] [no FK said] negative applause value, 6128 points!

What a robbery you are!

Looking at the two fingers stretched out by Li Shixin, Lu Pengfei thought for a while and asked tentatively;

"What about filming?"

Faced with the question, Li Shixin raised his chin and withdrew a finger.

"The minimum is 10 million. One movie, and another fashion blockbuster."

Faced with Li Shixin's two asking prices, Lu Pengfei smacked his lips.

"Ms. Li, this matter is not a trivial matter. We have to go back and discuss it for an investment of 10 million yuan."

"Well, I've come all over here, and I won't leave in the next two days."

Li Shixin nodded, and stood up neatly.

Early the next morning.

Li Shixin got up early to go to the park for morning practice with a group of old fans, but he received a call from the Propaganda Department.

"Ms. Li, last night we held a meeting overnight to study the feasibility of your film project."

"Oh? How to say?"

"We JDZ voted for this project!"

Hearing Sun Xiaocheng's heroic tone on the phone, Li Shixin chuckled.

Have vision!