Senior Superstar
Chapter 850 Up for grabs (ask for a monthly ticket!)
After two years of hard work, is Li Shixin short of sponsorship for filming?
It would be unrealistic to say it is lacking.
Not to mention other works, "Only Love" and "Red Helmets", two works with modern urban themes, have proved that the works directed and starring Li Shixin have box office appeal and mass market.
If you want to attract sponsorship for this kind of urban-themed film and television works that have a market, you only need to let the air go to the brokerage company and you can negotiate tens of millions.
As we all know, urban-themed film and television works are the easiest to place advertisements on.
I really met a frantic director who completely ignored word-of-mouth, and even inserted soft-value advertisements in every frame of every shot.
The most common thing is that when the hero and heroine are chatting together, they are holding Aimuxi, the shopping bag behind them is Suning Tesco, the TV flicks TCL, the two of them are chatting and fighting, throwing a basin of unified instant noodles on the floor, and it's over. The protagonist and heroine slammed the door angrily, picked up the mobile phone and called Didi for a ride, and met the second male driver who was warm-hearted and wealthy and good at part-time financial management. On the way to take the heroine home, the camera flickered to show the street scene; A rider wearing a Meituan vest quickly passed by, and the billboard on the street read "Jingdong, more, faster, cheaper, quality life"...
For this scene, if it is placed in a domestic first-line director or a film and television work with top-tier participation, the sponsorship fee of 50 to 60 million will be stable.
What's the situation with Li Shixin now?
Maybe there is not enough precipitation in the works, and there is a lack of a series of awards that can improve the quality.
But in terms of popularity, it has been able to get a first-line edge.
And this front line has to be said to be two levels of actors and directors.
To say there is no shortage is obviously a lie.
In fact, there are not many directors who can make movies like the above, and make movies directly into commercials.
If a commercial film is really made like that, then the director of this work must be in two situations; first, the popularity is in a state of decline, and he is extremely short of money, and he wants to make some money before it completely cools down. The second type is tax evasion and tax evasion being investigated, and they are eager to make money to make up for it.
Not all brand sponsors are fools. Since they paid for it, they must have their own requirements. When you come out with a script, where does the image of the sponsoring brand come out, can it impress the audience, whether the success of the soft value is blunt or not, people must have to look at it after paying for it, right?
Sorry if it doesn't meet the requirements.
Please change the script for me!
And this form of script modification is the one that hurts the rhythm of the story the most.
Therefore, many directors in the circle hold an attitude of ultimate resistance to the matter of brand sponsorship.
Even some well-known big directors don't consider implantation at all except for the sponsorship at the beginning of the film and the acknowledgment at the end of the film when they are shooting film and television works.
Li Shixin does not have such noble morals, but his works are equivalent to his own children.
If the integrity and rhythm of the work is affected by brand sponsorship, then there is no way...
It's not that he hasn't made low-budget movies. What's more, there is currently a 10 million investment sponsorship from JDZ.
Having said that, "Twenty Years Back" or "Strange She" requires a lot of fashion clothing shots to reflect the contrast of the characters. If the crew prepares their own costumes for these shots, it will be troublesome on the one hand, and the investment will be relatively large on the other. Let Su Mang, a big fashionista, choose a sponsor. The styling of the main character is equivalent to outsourcing, and he can get money without having to worry about it. Why not do it?
...
As the studio's shooting team arrived at JDZ, Li Shixin, under the leadership of the local tourism bureau, worked with the crew to select locations and make a shooting plan.
By the way, I took the time to work with the photographer sent by Su Mang to finalize the shooting plan and storyboard of the "Blue and White Porcelain" MV.
On the other hand, although Li Shixin felt that he was a bit aggressive, compared to the 400 million Song Qinghua, this was still enough for Su Mang to pay attention to him and help him personally.
Although the circles are different, Li Shixin's conditions are here; in the film and television circle, there are two success stories of urban movies in succession, and in the fashion circle, although he has done a lot of things and offended some brands. However, the popularity of Harper's Bazaar's generous donation of 400 million yuan at the Charity Night is still there, and after Su Mang got in touch with him, the sponsorship matter also has some clues.
Marriott International Hotel.
After a day of filming, Li Shixin felt that his old bones were creaking when he walked.
In the room, seeing Li Shixin and Ge You slumped on the sofa with a blank expression on his face, Wu Ming, Zhao Jinzhi and others couldn't help complaining for a while.
"You too, don't you know how old you are. Do you think you look like a young man?! Hurry up, I'll go down and buy you something later, you can eat a little bit, and go to bed when you're done."
Wu Ming was tidying up the coat that Li Shixin put on the bed casually, while nagging.
On the sofa, Zhao Jinzhi frowned, looking worried at the tired Li Shixin.
"Brother, you walked 60,000 steps in the WeChat campaign today...do you need to find a masseuse for you to relax? Didn't you say that the Golden Rooster Film Festival is coming up soon, and there is no rush to make a movie Yes, otherwise... just take a break for a while, and there is still time to get busy with filming after the film festival is over."
Facing the complaints and persuasion of the two, Li Shixin waved his hands weakly.
Ladies, what do you know?
What's the situation now?
It's a period of rapid growth in my career!
What is missing for such an old man who needs good looks and strength?
All that is missing is time!
Work hard, is the peak season. If you don't work hard, it's off-season.
On the way to Zhiling, there is no off-season!
Just when Li Shixin was cheering himself up in his heart, the phone he put on the table rang suddenly.
Seeing that Su Mang's name was displayed, he immediately picked it up.
"Hey! Girl!"
???
Hearing Li Shixin's affectionate address, Wu Ming, who was packing up, and Zhao Jinzhi, who was about to speak, frowned at the same time.
After looking at each other, the two sides stopped breathing in a tacit understanding and pricked up their ears.
New enemy situation!
On the other end of Li Shixin's phone call, Su Mang's tone was quite relaxed.
"Brother, I've finished the sponsorship for you. The brands I'm familiar with or have a good relationship with before have already been contacted. For the things you need to sponsor for character clothing and accessories for filming, they are more Interested. I have already connected these brands with your agency."
"oh?"
Hearing the news, Li Shixin was overjoyed.
"Then thank you so much, sister, I'm busy now, so I'll definitely treat you to dinner next time we meet!"
"..., where's the word. It's just a matter of raising your hand, but brother, I have to remind you."
Hearing Su Mang's hesitant tone on the other end of the phone, Li Shixin frowned.
"whats the matter?"
"Before you were on Bazaar, you offended a lot of people. I contacted these brands, and for the sake of "Bazaar", they were very polite. But if they contact you, they may... borrow You have to be mentally prepared when the time comes. For these fashion brands, if you can bear it, you can bear it. After all, it is to solicit sponsorship, and it is not shameful to lower your head for the sake of making money, right? "
Su Mang's tone of discussion was full of discussion, which made Li Shixin amused.
A smart woman indeed.
There are actually two meanings in these words; the first is to remind myself that the matter that Fang Bo paid attention to before wearing a fake village has not passed in the fashion circle. Be careful when dealing with these luxury brand sponsors. What about next?
She still reminded herself that the sponsorship was drawn by her to support her career. Don't fall out with these brand owners again, so as not to be a bad person.
"Do not worry."
Li Shixin raised the corners of his mouth, looked at the calendar on the counterfeit green water ghost watch, and smiled.
"I'll get in touch with them in a while, but anyway, the matter of sponsorship can't be decided today. I have to wait until the movie's MV comes out."
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