Senior Superstar

Li Shixin came to the film festival this time, but he was actually in a hurry.

There was a rehearsal for the Spring Festival Gala before, and the serialization of "The Three-Body Problem" later. After the Chinese New Year, I entered into the busy work of re-editing and dubbing subtitles for the shortlisted films.

Li Shixin has little understanding of the Berlin Film Festival in this time and space.

As the saying goes, knowing yourself and knowing your enemy wins a hundred battles, but this wave is indeed guilty of incomplete information collection.

On the way back to the hotel from the restaurant, Li Shixin used his mobile phone to search the Internet, and only part of the true face of the Space-Time International Film Festival was presented to him.

Although the purpose of the film festival is to strengthen the exchange of film workers from all over the world and promote the improvement of film art.

However, with the changes in the international situation in recent years and the infiltration of various countries in various fields, the film festival in this time and space has already become a veritable ideological front.

But that's not the worst part.

The terrible thing is that this is not only true of Berlin, but almost any film festival. Where it is initiated and held, it must be that the group there has the right to speak.

It is understandable that the family has the final say on its own territory.

But what really makes Li Shixin uncomfortable is the award review system of the International Film Festival.

Most of the current international film festivals adopt a small jury system. The jury is small, usually around ten people.

Are there any downsides to this review system?

How to say.

Because the number of judges is small, and the judges are almost all bigwigs in the industry, they have their own independent film aesthetics, so in the process of selecting works and filmmakers, the small jury often has an anti-commercial retrospective psychology.

For example, if you ask ten people who claim to be literary youths to select a music awards ceremony, the proportion of unsuccessful singers in the draft is likely to be 100%. Because for many people who have been immersed in the real music world for many years, the more journalistic singers and music are, the more aesthetic rebellion they will cause.

The same goes for the film industry.

Under the small jury system, the more unique or even unconventional a movie, the more it will be recognized by the jury.

Under such a system, the various awards of the film festival are obviously beneficial to those directors who have ideas and creativity but have not been recognized by the mainstream market.

Formally because of the small jury's rejection of overly commercialized aesthetics, major international film festivals are often referred to as "literary refuges."

But on the other hand, too much pursuit of this non-commercial and popular effect can easily lead to biased judgments. It even blurs the macro, objectivity and balance that a comprehensive film festival should have.

At each film festival, the shortlisted works that stand out in the competition section are almost the result of a group of judges tearing them out.

In the end, it is still the taste of the chairman of the jury that decides who will win the grand prize.

So there is a word in the circle - there is no standard every year, and the standard is changed when the person is replaced.

But no matter who is changed in the jury, it's just a matter of the taste of the work. One thing to know is that the jury is also set up by the organizer, and ideology is definitely a very important option to be included in the jury.

To give the simplest example; the Busan Film Festival will definitely not invite director Zhuo Yue Yu Yang as a judge.

This is the invisible front.

And in such an invisible front, no matter how the jury is torn apart because of personal taste, there is actually a tacit understanding in their hearts.

This kind of tacit understanding is; only those works that echo their ideology can have the qualifications worthy of their tearing.

Although I heard a lot of nonsense from Bibixi at night, there are useful information in this nonsense.

Neither "Ling" nor "The Undertaker" and "Only Love" have any obvious political leanings. It is even said that "The Undertaker" and "Only Love", which he is most hopeful of winning this time, have no political leanings at all.

Of these two films, one explores the issue of "death" that all human beings have to face. One is to explore the unchanging theme of "love".

On a higher level, this is a theme that transcends the political level.

but.

The theme of the work has no political inclination, which does not mean that the work has no inclination.

When the theme of the work has no political orientation, the main political orientation of the work is the political orientation of the work.

It might sound funny to say that, but it is what it is.

Unfortunately, at the dinner just now, Li Shixin had already expressed his position very clearly.

Lying on his big bed, looking at the high ceiling of the hotel room, Li Shixin sighed faintly.

sleep!

Woke up and worked hard to sell the film.

What kind of golden bear and silver bear, don't want to!

Making money makes the old man happy!

Our old Li came to the film festival, we can't go back empty-handed, can we?

If you can't get the award, you have to earn some foreigners' money to make up for it!

According to the arrangement of the jury, the screening of "Ling" was held on the first day.

The two films "Only You" and "Only Love" were shown on the third day of the screening.

After visiting a few classics around Berlin with a group of old fans, Li Shixin pulled all his energy back and put it on the screening side.

After a day of fermentation, "Ling", which was broadcast on the first day of the screening, has already published several film reviews.

In contrast, film critics have a fairly good reputation for "Ling".

Especially for the scene creation and a large number of Peking Opera elements in the film, several magazines such as "Filmmaker Weekly", "kino \u0026 co" and "Main Film" gave some positive comments. But for the plot content of the film, several magazines have mentioned it in one stroke.

Among them, a short film review in the Asian film section of "Shadowman" can well represent the perception of "Ling" by mainstream Western film critics; an Asian film with beautiful scene settings, lens language and story elements, but with no depth in character exploration.

On the online audience rating page of the Berlin Film Festival, the comprehensive score of "Ling" only got a score of 6.2 after its premiere.

It can be said that in the eyes of Western audiences, this film, which set off a round of Peking Opera craze in China last year, is a pass.

In the restaurant of the hotel.

Seeing Li Shixin staring at the film review about "Ling" in the magazine in his hand, Xu Xiao and the others couldn't help but feel a little worried.

Huaqi's operation and distribution center is responsible for the operation and distribution of all film and television works under the film and television company. As the main person in charge of the distribution center, when the film "Ling" was launched on Chadou.com last June, it was Xu Xiao who handled it.

"Ms. Li, don't worry too much. In fact, this score is not low."

"oh."

Hearing Xu Xiao's comfort, Li Shixin silently put down the magazine in his hand.

"Xiao Xu, I have to ask you a question. What are the main considerations for international film companies to buy films at film festivals?"

? ? ?

Hearing this question from Li Shixin, everyone who thought Li Shixin couldn't stand the fact that the critics and audience scores of "Ling" did not meet expectations and were depressed instantly frowned.

no,

We thought you were so frustrated that you didn't talk all morning.

I dare you to be so serious because you are studying the business of selling movies!

Smacking her lips, Xu Xiao organized her words and explained;

"There are actually quite a few factors. The most important thing is to win awards. This is the most intuitive and simple factor. Basically, for feature films that can win awards at film festivals, all international film companies will give them a very good award." However, there are only a few award-winning works each year, but after a film festival, the distribution rights can often reach more than 100 films. In addition to awards, the perception of film critics and audiences, is also a very important factor.

Take "Ling" as an example, with an online rating of 6, it has basically entered the attention of filmmakers. It's just that this score is still... slightly lower. If the film "Ling" does not win the award, the overseas distribution of the film "Ling" may not be sold in a few regions. Even if the film studios in Japan, South Korea and Southeast Asian countries are interested in it, it is estimated that they will not be able to fetch a high transaction price.

It is estimated that it is about 10 million yuan in a single region, or about 50 million yuan in a packaged global issue. However, the probability of the latter happening is not very high. After all, this round of screenings has already represented that European and American audiences do not have much interest in this film.

Of course, the ratings are actually just a reference, and the tastes of film studio representatives and their own judgments are also important. The film itself is very small, but it is valued by the film dealers, and there are many sold at high prices, but this depends on luck. "

"Well."

After listening to Xu Xiao patiently, Li Shixin nodded deeply.

Putting the magazine in his hand on the dining table, he stood up.

He squinted his eyes as he looked at the huge poster of "The Undertaker" on the special booth of the film festival in the business center cinema across from the restaurant.