Shenhao: Gold Medal Investor

Driving on the highway, Wang Shanshan started talking.

"My live broadcast client is indeed a bit special. I have never taken on this kind of job before. He does not broadcast live to all netizens. He hopes that I can help him invite his target customers to participate in the live broadcast. It is a bit like a

Online product recommendation meeting.”

At this point, Gao Si felt that Wang Shanshan was being overestimated. Wang Shanshan was in the movie industry. Even if it was a live broadcast, he would design and control the process, scenes, and content of the live broadcast, and help invite target customers. Is this not the case?

Wang Shanshan is good at this. Advertising and media companies should be doing this kind of thing.

Gao Si asked: "Customers in the medical and health field don't want to be oriented to the public? In other words, their medical devices are not oriented to individuals, but to hospitals?"

"Yes," Wang Shanshan nodded: "They hope that I can find doctors, nurses or professionals in related industries to watch the live broadcast."

Gao Si shook his head and said: "This customer is trusting someone else. They should look to the live broadcast platform to divert traffic, not you."

Wang Shanshan smiled and said: "How can a live broadcast platform distinguish the user's industry? They have always labeled customers based on their hobbies."

Gao Si became impatient and said, "Don't be so pretentious. If you fart, hurry up."

Wang Shanshan said hurriedly: "Okay, okay, let me tell you the answer directly. I understand that users of your platform have professional labels. It's just that too few people label themselves doctors or nurses, which cannot meet customer requirements.

So Yun Mei went to check it out and found that a song called "Under the Shadowless Lamp" was a resonance song for these doctors and nurses..."

"What is resonance music?" Gao Si interrupted Wang Shanshan and asked.

"Resonance music is music that resonates with users. After analysis, there are a total of 1.2 million users who resonate with this song. These people are more or less related to medicine. Wei Qing talked about the characteristics of this customer group.

I told the client, who quickly agreed. Yunmei is responsible for pushing messages to these users. As long as 100,000 of them can participate in the live broadcast, the task will be completed."

Gao Si didn't answer. Wang Shanshan drove silently.

The silence lasted for ten full minutes.

Gao Si finally said: "It's probably not easy to get 100,000 of the 1.2 million people to watch the live broadcast. Although these 100,000 people are not many, their circle is too precise. 100,000 people are enough to let one

The new product has become well-known to everyone. Are you planning to create a phenomenal medical product?"

Wang Shanshan was a little embarrassed and said: "It is indeed difficult to get 100,000 precise users to watch the live broadcast. However, this company is also one of our advertisers. Whether it can become a phenomenon-level product, we have no idea

There is no need to care. Unless, you take this opportunity to invest in them."

"How much did you charge them for advertising?" Gao Si asked.

"Based on 50 yuan per accurate user, 100,000 users is 5 million in advertising fees. There is also a bet here. If the number of accurate users we eventually import does not reach 100,000, then we can only use 30 yuan per user.

The yuan standard has been settled."

These words confused Gao Si. In the past, he would have been able to evaluate data such as the number of imported users and conversion rates in minutes. But now, Gao Si has no idea at all.

…

After driving the car for a while, Gao Si noticed something was wrong.

"Wang Shanshan, you may have gone the wrong way. This doesn't seem to be the way back to the Magic City."

Wang Shanshan spoke righteously, and said: "When did I tell you that I was going back to Shanghai? I said I wanted to see a client."

Only then did Gao Si realize that he had preconceived ideas. He set off at 6:30 to meet clients. If he got up so early, of course he had to spend three hours in advance to return to the capital.

"Then you are going to Yuhang?"

"That's right. It seems that you are not a road addict." Wang Shanshan smiled on his face and drove the car steadily.

…

At 8:20 in the morning, we parked in the parking lot of Tianren Building in Yuhang City.

Gao Si looked at the time and frowned slightly.

"It's not even half past eight. If I had known you were coming to Yuhang, I wouldn't have gotten up in a hurry. Wouldn't it be nice to have a good night's sleep?"

Wang Shanshan smiled and said: "It's not early at all. The appointment time with the client is at half past eight. We are Party B, can we still ask Party A's father to wait for us? Let's go."

Eight thirty is really early.

Most companies in the office building don't start work until nine o'clock. Even the elevators are empty.

The two took the elevator to the 16th floor and saw the medical device company Wang Shanshan was talking about - Xinmiao Technology, a company name that was so unscrupulous that it made people laugh.

Wang Shanshan made a phone call before going upstairs, and the contact person was Mr. Chen.

But, is the foreigner with fair skin, a high nose, and thick reddish-brown hair on his head and face who stood at the elevator entrance to greet him, the same Mr. Chen that Wang Shanshan said?

The image of Mr. Chen is a bit too sudden.

Wang Shanshan had obviously met the sudden-looking Mr. Chen. He directly stepped forward to shake hands: "Hello, Mr. Chen."

He also introduced Gao Si to Mr. Chen as an investor.

Mr. Chen has long been accustomed to people around him questioning him. After saying hello, he explained: "My name is Samuel, American. When I was a graduate student, my supervisor's surname was Chen, so my Chinese name is Chen."

.”

Mr. Chen's Mandarin is quite standard, and you can't hear too many foreign accents unless you listen carefully.

Only then did Gao Si understand that the Chinese homophone of Samuel is Xin Miao. Foreigners have a blind sense of admiration for the Chinese characters with three gold and three water stacked together, so they took the opportunity to come up with the strange name Xin Miao.

A company name as shabby as Xinmiao Technology will be born.

Xinmiao Technology is a real Chinese private enterprise, and its legal person is Chen Xinmiao’s wife, Chen Heyan. One guess is that Chen Heyan is probably the daughter of Chen Xinmiao’s mentor. The legal person of this private enterprise is none other than Chen Heyan

.

The flagship product of Xinmiao Technology is an implantable health sensor. It is characterized by its small size and can be injected into the human body within a few seconds through a special syringe. Subsequently, these sensors will send any information to the designated device.

Detectable health information.

These are not the most powerful. The most powerful thing is that these sensors are constructed from DNA, proteins and degradable metals. After implanted in the body, the sensors will slowly degrade under the action of body fluids. No surgery is required to remove them.

Although Chen Xinmiao is a China expert, his talent is mainly in research. Medical equipment sales require not only strong marketing capabilities, but also an in-depth understanding of the domestic medical equipment market. Whether it is Chen Xinmiao or

Both Chen and Yan were at a loss to open up sales for their products.

They originally wanted to recruit a few high-level marketing talents with high salaries, but they tried several sales directors, but none were reliable, so they came up with the idea of ​​advertising through live broadcasts.

Wang Shanshan has never done anything similar, and he is not sure that he can do it well. However, he is also curious. If the live broadcast method is effective for precise users, maybe the live broadcast business can open up a new situation, so why not?

Woolen cloth?

Little did Wang Shanshan know that Gao Si was really interested in investing in Chen Xinmiao's company.