Shenhao: Gold Medal Investor

"A sneeze! A sneeze!... A sneeze!"

Wang Shanshan sneezed three times in a row. Who the hell is talking about me?

"Is the air conditioning heater turned on too high?"

Chen Xinmiao, a foreigner with a reddish-brown beard, pulled out a few tissues and handed them to Wang Shanshan. He had been in China for a long time and was familiar with Chinese sophistication. These tissues were handed out in a very Chinese style.

Wang Shanshan took it and thanked him, and then said: "We have carefully made plans for your last request. We will introduce viewers to the live broadcast through the Just Know Your Music app. We will ensure that 100,000 professional users watch your live broadcast. We will

What needs to be determined today is the content that needs to be conveyed through live broadcast."

Chen Xinmiao looked a little embarrassed, so he looked at the woman sitting next to him with short hair and a beige business suit. She was Chen Xinmiao's Chinese wife, Chen Heyan.

Chen Heyan spoke softly, but her logic was very clear. She said: "Director Wang, to be honest, we don't know how to promote our products. Our products are typically good but not popular. From then on, we don't know how to promote our products.

When there are breakthroughs in scientific research, there are various reports, and various science and technology awards are won. Whether it is door-to-door sales or product exhibitions, many people pay attention, but sales have never increased."

Chen Xinmiao immediately made up for it: "It's not just that the sales volume is not increasing, but the performance is simply dismal."

Wang Shanshan's expression was a little strange.

In fact, he doesn't want to hear these things, he just wants to finalize the content to be expressed, and then let the screenwriter package the content. Finally, he will achieve the agreed KPI target, collect the money and leave.

As for whether Mr. Chen's medical equipment can be sold after the live broadcast is launched, of course, it is better to sell it. Maybe it can become a repeat customer or a success story. But if it cannot be sold, at least it will not be worth half a dime to Wang Shanshan.

relation.

However, this information is of interest to Gao Si. In the past, when he still had numerical intuition, he was particularly interested in mining this kind of information. Now he cannot obtain this information at will. Of course, when others speak, he will listen very carefully.

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Gao Si asked: "How much does your sensor cost?"

Chen Heyan replied: "Different functions have different prices. Take the most common heart monitoring sensor as an example. Its function is an embedded heart detector, and the effective time is 72 hours. The price is

6,800 yuan.”

Gao Si asked again: "Isn't heart monitoring a very common equipment in hospitals?"

Chen Heyan said: "It is indeed very common, but portable heart monitors have to be worn close to the body for fear of interference. Mobile phones cannot be kept close to each other, and they cannot be taken with them for CT MRI or the like. Wired heart monitors are even more inconvenient.

After the patient goes to the toilet, the nurse has to ask the nurse to plug it in again. After taking off the device, the data is no longer accurate."

Gao Si nodded to show that he understood.

But in his heart, he still felt that spending an extra 6,800 yuan in three days just for the sake of convenience was really not in line with the national conditions. This thing is convenient, and medical insurance does not reimburse it, so it is strange that it sells well.

This is obviously a story about I really have a cow.

A farmer was interviewed and asked, if you had one million, could you donate it to the country when it needed it? The farmer responded generously. The reporter asked again, if you had a cow, could you donate it to the country when it needed it? The farmer pondered.

For a moment, there was no agreement. The reporter was shocked, why can one million be donated to the country, but not cows? The farmer replied: Because I really have a cow.

This is why degradable sensor technology is so popular but not so popular.

Anyone with eyes can see that degradable sensor technology is a black technology, and it is really useful. But the prerequisite is that you don’t ask me to pay for it. If it is my turn to pay, then even if I agree, you still have to ask me

The wallet said no.

This is voting with your feet.

Chen Heyan also talked about the past marketing strategies of Xinmiao Company. They knocked on the doors of hospitals directly and held product introduction meetings, which is also called conference marketing. They even opened experience centers inside large hospitals to provide patients in need with

Patients apply for experience to increase reputation. I have tried various methods, but can't see the effect.

After hearing this, Gao Si couldn't think of anything to do.

This kind of degradable implantable sensor is actually a microcomputer, and it still has a very high technical threshold. A few thousand yuan a piece is already a relatively cheap price at present, and further price reductions do not seem to trigger a surge in the market. This kind of

At that time, he could only listen in.

When discussing which products to feature, Gao Si heard about a neuromodulation chip. He didn't understand it, but he vaguely thought it was interesting.

Gao Si interrupted their conversation and asked: "I just heard you mention the neuromodulation chip. What is this?"

Chen Xinmiao replied: "Oh, this is a system that promotes tissue self-healing. For example, someone is injured, but the skin's recovery ability is not very good. Then we can implant this chip under the dermis. Chip detection

When there is an inflammatory response, or a similar physiological response that hinders wound recovery, bioelectrical pulses can be released to activate the immune system, eliminate the inflammatory response, and activate cell division."

"That is to say, after installing this chip, the wound will not be inflamed and will heal quickly?"

Chen Xinmiao nodded and said: "Roughly speaking, it can be understood this way."

"Doesn't that mean you don't need to take medicine after being injured?" Gao Si seemed to have found the key.

"That's not true. Drug effects and immune system activation are two different paths. However, sometimes, wounds that are difficult to heal often have circulatory or immune system defects. Either the blood circulation is insufficient, or local immunity is

The strength is low. It is often difficult to take medicine at this time. The neuromodulation chip works."

"How much does this chip cost? Is it selling well?" Gao Si couldn't help but feel excited.

Chen Xinmiao shook his head and said: "The price is 9,000 yuan. We originally had high hopes for this product, but..."

As soon as he said "but", everyone present knew what he meant without saying much else.

Gao Sidao: "Be kind, I suggest you order this product for live streaming. In addition to 100,000 professional users, introduce 10 million ordinary users."

Chen Xinmiao's eyes immediately glanced over. What he meant was: We don't need non-professional users.

Gao Si explained: "Mr. Chen, you think it is useless for non-professional users. This is the biggest mistake you have made in marketing over the years. Take the neuromodulation chip as an example. This thing only needs to be advertised once as 'no scars after injury'."

It’s enough to drive people crazy. What’s wrong with a wound healing quickly, or what doesn’t require medication, are all trivial matters, not worth mentioning at all. Not leaving scars is the most important thing.”

Chen Xinmiao, Chen Heyan and his wife looked at Gao Si as if they were looking at a monster.

Gao Si was unmoved and continued: "It's useless even if other manufacturers want to launch similar products. We can surgically implant it, but the scar will grow back without removing it. Can other manufacturers do it?"

"I now have an injury on my shoulder caused by a car accident. Lao Chen, can you help me see if my injury can be saved if I use your product?"

Medical device companies have their own clinics and treatment rooms. Chen Xinmiao took Gao Si in to check the wound. He saw two T-shaped scars horizontally and vertically on Gao Si's left shoulder.

Gao Si said: "How's it going? My shoulder blades still hurt. I think there will be scars on my skin. Do you think it can be saved?"