Shenhao starts from a fake rich man

Hearing Han Haoran’s confident words, Lei Jun’s heart still stirred.

As the president of a listed company and an angel investor, Lei Jun’s ability to recognize people is very good.

Therefore, Lei Jun could see firmness and seriousness in Han Haoran’s eyes.

When Han Haoran said this, he was full of confidence in himself!

Although I don’t know, where does Han Haoran’s self-confidence that surpasses Apple come from.

But considering Han Haoran’s various miraculous deeds, Lei Jun felt in his heart that since Han Haoran had set this goal, there was really hope for it to be realized.

Lei Jun himself has actually thought of a plan and strategy to enter the smartphone market.

The high-end smartphone segment, although the profit margin is the largest, is also a market where Apple and countless other big brands compete in the future!!

Lei Jun thinks that as a latecomer, it is impossible for him to compete with them in this market!

What Lei Jun wants to do is to focus on low prices!!

Keep costs down, and even don’t need profits at first!

Launch the most affordable and high-quality low-end smartphones to seize the market!!

Although it is cheap, the quality cannot be bad, creating a feeling of good value for money.

Even, Lei Jun considered that he had no background in producing mobile phones before, so he could only find OEM in his 17 factories.

So the initial production will not be too high, so Lei Jun combined this and even thought of a strategy for online sales and hunger marketing.

Make others feel that the phone they launched is very popular and difficult to grab. It sold out in a few minutes!

This will increase the influence of the brand, and through hunger marketing, when the next batch of products are released, they will be coaxed by more people!!

And as Han Haoran said, Lei Jun did think about forming an ecological chain of his own brand.

In this way, he can stand in an invincible position!!

But if Han Haoran wants to compete with Apple, then he must not take the low-end route he planned.

Only by entering the high-end market and having the same price as Apple’s mobile phone can we surpass Apple!!

Lei Jun’s research on Apple and Jobs is undoubtedly very, very profound.

It can be said that Lei Jun is confident that there is no one who has studied more thoroughly than himself.

I want to know why Han Haoran is so confident that he can compete with Apple.

Lei Jun immediately asked: “Mr. Han, if you want to compete with Apple, I want to know what the pricing of the first generation of smartphones in your research and development is?”

Lei Jun knows that the price of the iPhone3GS that Apple has just launched is about 8,000 soft sister coins.

At present, in terms of the consumption power of the H people, this is undoubtedly a very high-end product.

That’s more than most people’s monthly salary!!

Lei Jun also knows that today’s H is young, even if many people who do not have such high spending power, want to have an Apple mobile phone.

And many people, buying an iPhone and liking Apple’s products or systems, are purely for vanity.

It can be said that with the promotion of the media and the fermentation of the Internet, the iPhone has become the mobile phone that most young people look forward to.

Even though many people can’t afford to buy an iPhone, he is very envious of those who own an iPhone.

That’s what’s so scary about Apple.

Therefore, Lei Jun naturally knows how difficult it is to compete with Apple in the smartphone market!!

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If his original idea is the same, avoid Apple’s price range and make cheap low-end smartphones, it is the king!

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Lei Jun was very much looking forward to Han Haoran’s answer at this time.

If Han Haoran’s pricing is around 2000 or even lower, it means that Han Haoran has the same idea as himself.

It’s all about avoiding the iPhone and seizing the market segment!

But if Han Haoran really has such a price, it is undoubtedly a joke to surpass Apple!!

At most, it’s just carving up a low-priced market that Apple can’t look at.

However, if Han Haoran’s pricing is similar to Apple’s.

Lei Jun also felt that Han Haoran was a little overwhelmed.

The iPhone can be sold so expensive because it is the first brand to launch a smartphone and redefine mobile phones!!

The finished product of the iPhone is actually not high.

But the brand value of the iPhone is so high that Apple can sell it at a higher price than the finished product!

But Han Haoran is a latecomer, if he can’t make a product that far surpasses the iPhone, it is not enough to compete with the iPhone!!

But at present, it is impossible for a company or brand in the world to make a better mobile phone than the iPhone!

Jobs is simply a god in the field of smartphones!!

Moreover, Lei Jun, as a person who has studied the iPhone in detail, knows that the iPhone has an irreplaceable point.

It is Apple’s unique IOS operating system, as well as the iTunes APP.

When people get used to Apple’s operating system, and at the same time, they pay for a lot of music or favorite apps in iTunes.

It’s almost impossible to get them to switch to a different brand!!

Their switching costs are simply too high!

In Lei Jun’s heart, Apple is already invincible.

Han Haoran said that he wanted to surpass Apple, and if anyone said this, Lei Jun would think that person was talking wildly.

Han Haoran was not afraid to leak his thoughts to Lei Jun.

And at present, the pricing of the first mobile phone in Han Haoran’s heart is not a 223 trade secret.

So, Han Haoran looked at Lei Jun and replied, “Mr. Lei, although there is no official decision yet. ”

“But the price of my first mobile phone should be more than Apple’s latest generation product, if nothing else, the iPhone4 is a dollar!!”

Lei Jun knew that what Han Haoran wanted to take was a completely different route and positioning from what he envisioned.

Han Haoran really wants to benchmark with the iPhone.

Because he knows how terrible the iPhone is, Lei Jun wants to know where Han Haoran’s confidence comes from.

At this time, Lei Jun had forgotten the original purpose of coming here, and wanted to discuss investment ideas with Han Haoran.

After all, Han Haoran is a task praised by the “God of Investment” Warren Buffett.

As a loyal fan of Jobs, Lei Jun asked directly: “Mr. Han, if you have studied the iPhone, you should know that any brand now, even a big brand like Shanxing, wants to go head-to-head with the iPhone is looking for death.” ”

“I wonder what you did for the price of the iPhone?”

“If you launch a phone, even if it’s as good as an iPhone, no one will buy your phone. ”

“You need to be better than the iPhone to shake up the iPhone market. “_

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