Shenhao: Tianhu Started And Reached The Pinnacle Of Life!

After handing the mobile phone to Feng Tao who was on the side, Tang Tian once again put his mind into the park in front of him.

The area of ​​this park is not large. After Aston Martin became a wholly-owned subsidiary of Ford in 1994, Ford not only provided it with financial guarantees, but also fully provided it with Ford's technology, manufacturing and supply systems around the world. And support the design and development of new products.

However, the scale of the headquarters has not been expanded, but more advanced production equipment has been replaced, which has little impact.

Because Aston Martin has followed the British luxury cars in the manufacturer, a large number of manual operations are used, and the production capacity has always been low. It is rumored that it takes eight days to make a car, and the production equipment is not highly automated.

It has to be said that Tang Tian was a little disappointed about this, at least he didn't see the elements of this brand that could take the world by storm from the Aston Martin headquarters.

"Dr. Ulrich Bates."

"What do you think?"

Sweeping around, Tang Tian set his sights on the middle-aged white man beside him.

Ulrich Baez has been the CEO of Aston Martin since 2001 and has been the president for 14 years until later generations.

Whether it is the understanding of Aston Martin or the operation of Aston Martin, he has an absolute right to speak.

"Boss!"

Ulrich Baez always maintained a respectful attitude towards the Dongfang boy in front of him, and replied softly: "As a race car."

"Our strength has always been the strong engine, and that's been the case since '58."

"But this has changed since 2001. We need stronger engines."

"Otherwise, our business will wither away."

"NO!"

Shaking his head slightly, Tang Tian said meaningfully: "The engine can be the core of a car, but it cannot influence the operation of a car company."

"Aston Martin's predicament is not just the engine. At its root, it is a failure in the general direction."

"Even Rolls-Royce has begun to launch mass-produced cars, why are you still wandering in the narrow field of track sports cars?"

Of course, he from later generations knows that since 2001, the Aston Martin V12 engine is essentially a fusion of a pair of Ford Duratec V6 engines. This kind of poor quality patchwork certainly cannot win the favor of those working in the track sports car industry. .

But how many cars can the track sports car industry digest in a year? Hundreds, thousands? Can this support the operation of a car brand?

You must know that Aston Martin is not the leader in the field of track sports cars, but Ferrari is. Its competitors include Koenigsegg, Pagani, Lamborghini, Siebel and other top sports car brands, which have always been rooted in this field. Is the most stupid behavior.

"Boss!"

"us...."

Ulrich Baez seemed to want to defend himself, but he was stopped by Tang Tian before he could speak.

A pair of eagle-like sharp eyes stared at the middle-aged white man in front of him, Tang Tian said word by word: "Listen, buddy."

"I'm a businessman, not a racing driver, and I don't care what Aston Martin can achieve on the track."

"I bought this brand for $850 million, and the first thing I have to do is to keep it alive, you understand?"

Click!

Ulrich Baez's complexion suddenly changed, becoming a little pale.

Tang Tian's straightforwardness and pressure made the Aston Martin CEO a little breathless.

From the young oriental boy in front of him, he didn't feel immature, but vicious like a business tycoon.

At this time, Tang Tian beckoned and continued: "Since you have no idea, let us listen to other people's ideas together."

"Dr. Andy Palmer."

"Yes, boss!"

A resolute middle-aged man in a suit and leather shoes who just walked into the park attracted the attention of many Aston Martin executives.

Ulrich Baez recognized Andy Palmer at a glance, this doctor of engineering management, Nissan's global "second in command" and senior executive vice president. Next, Andy Palmer's words completely shocked him.

"Boss!"

"I think to change the status quo of Aston Martin, we must change the business category."

"Mercedes-Benz, BMW, and Audi are all the best examples. Only high-end cars are high-end luxury products suitable for the masses."

"Aston Martin can continue to produce sports cars, but it must not just be a limited edition, it must be transformed into a mass production model."

What?

Hearing this, Ulrich Baez couldn't calm down all of a sudden, and blurted out: "We don't have experience in producing cars."

If racing cars and sports cars belong to the same strain, then the gap between the car that focuses on comfort and the former two is very deep.

"This is not a problem."

Glancing at him, Tang Tian said indifferently: "A few days ago, at the Yanjing Auto Show, I bought a car, a Bentley GTC."

"Internally Bentley refers to the car as a new coupe model, combining the shape of a sports car with a saloon interior."

"Do you know its price? Including tariffs, it is equivalent to $780,000."

"hiss!!!"

Both Ulrich Baez and Andy Palmer gasped.

This price has almost caught up with the prices of some of the world's top sports cars, which is really amazing.

"In March, Bentley sold no less than 100 units in Xiaguo alone."

Tang Tian stretched out a finger and waved it in front of their eyes.

"Gulu!"

The executives of the two British car companies couldn't help swallowing.

The profit of such mass-produced models is far higher than that of hand-made customized models. With 100 Bentley GTCs, Bentley has earned at least 30 million US dollars.

You know, Aston Martin's annual profit may not reach this figure.

"Last year, Toyota's sales in China soared from 183,000 the year before to 308,000, a year-on-year increase of 68 percent."

"General Motors sold 876,700 vehicles in China, an increase of 32% over the previous year."

"Volkswagen sales soared 24.3 percent to 711,000 vehicles."

"Audi sales increased by 39% over the previous year, surpassing 80,000 for the first time, Mercedes-Benz 21,200, an increase of 32% over the previous year, BMW 36,357, an increase of 51.3%. Jaguar, Land Rover and Volvo climbed to 10,914, an increase of 60%. "

"The future of the world lies in the east, and the future of the east lies in Xia."

"As the second largest market in the world, Xia has 1.4 billion people, and its GDP keeps rising every year."

"Aston Martin wants to change the status quo and become the world's top luxury car brand, it must seize the opportunity of Xia Guo."

Data spit out from Tang Tian's mouth one after another, stunned the two English white men one after another.

If this growth rate is followed, Xia Guo is indeed the biggest positive for the new car market.

Immediately afterwards.

Tang Tian dropped a bomb: "The British consortium wants to buy Aston Martin, even at the expense of one billion dollars."

"But why did Old Bill sell it to me for 850 million U.S. dollars?"

"Because Xingchen Investment is an enterprise of Xia Guo, Ford may have lost 150 million US dollars now, but Ford can earn several times or even ten times from Xia Guo this year, and this is the reason."

"...."

Ulrich Baez and Andy Palmer were dumbfounded.

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