Shenhao who plays around the world

Chapter 149 Go it alone

That night.

Huoshe has launched a unified 100-30% discount campaign in its ten stores across the country, and has also spent a lot of money on publicity on Meituan and Dianping.

People are forgetful. Idols in the entertainment industry are updated and iterated so fast. Today I am a fan of this one, and tomorrow I am a fan of that one.

Even the very small number of die-hard fans will turn to other celebrity families if they see no hope of their idol's comeback.

The two stores of SJZ should be regarded as the base camp of a certain traffic who used to be a die-hard fan.

After all, this is the hometown of a certain traffic.

In the past, many girls traveled thousands of miles just to support their idols, check in at hot pot restaurants, and post on Moments to prove that they were star-chasing.

Zeng Ting is one of the wicks. When she found out that her idol was banned, she felt like she was about to collapse. It took her a long time to come out.

I was planning to have a meal with my boyfriend, so I opened Meituan as a habit and took a look. Among the top stores recommended by the smart app, Huo She could be found.

Even if you have already moved on and fallen in love with other celebrities, you were still a fan after all.

"Shall we go eat hot pot?"

Zeng Ting looked at her boyfriend, but didn't give him a chance to refute, "Then I'll buy a roll first... eh?"

“There’s actually a discount?”

Fang Xin approached curiously and was also greatly surprised.

"Yes, it's still 30% off!"

Zeng Ting was also very surprised.

"Well... you can eat it at 30% off, after all, that restaurant doesn't taste that good."

Fang Xin has been there several times with his girlfriend before. The consumption is on the same level as Haidilao, and the taste is about the same, not that good.

In general, you can give it a try if you are chasing stars.

If you are pursuing taste, forget it.

If you are looking for cost-effectiveness, there are other affordable hotpot restaurants that can substitute it.

But who has a star-chasing girlfriend? Fang Xin often accompanied Zeng Ting to check in.

And the more people queue up every time, the more excited these star-chasing girls become. They are like spiritual shareholders, eager to achieve a breakthrough rate.

The two hailed a Didi and arrived at the door of the hotpot restaurant.

Oops...

All people.

Fang Xin quickly stepped forward to ask for a number. When he saw 62 tables lined up in front of him, he felt a little numb.

Hey, how long do I have to wait in line?

But just as he was about to suggest changing to a hotpot restaurant, he saw his girlfriend's eyebrows raised like a lioness's, and she shivered instantly.

When the two of them found a chair by the door and sat down, Fang Xin found something unexpected.

They used to come to this restaurant to eat, and although the waiters were nice, they were not as enthusiastic as they are today, and there seemed to be a lot more staff than before.

There were three people just pouring tea and handing out fruit snacks to everyone.

Seeing many girls folding paper cranes, Fang Xin was no stranger to it. Haidilao was doing this old trick.

For example, each folded origami crane can be used to redeem 0.5 yuan, but the maximum value is 30 yuan.

But the problem is, Haidilao doesn’t offer a 30% discount.

The 30 yuan discount for folding paper cranes in Huoshe can be added to the 30% off!

So generous, maybe the boss has changed, right?

It's so hard to make money now, so if you can make money, of course you can't miss it.

Fang Xin and his girlfriend folded paper cranes and complained to each other about the poor folding performance. The time passed unknowingly.

After the 60 paper cranes were folded, the waiter smiled and gave them a small wooden sign as a voucher when checking out.

Thinking of this, Fang Xin began to worry that the owner of this store would be chased away by everyone, so he posted a message on WeChat Moments.

"Brothers, bring your girlfriends to pick wool when you have time. Even if you get 30% off, you can even get 30% off by folding paper cranes. There is no shop like this after passing this village."

There are many people like Fang Xin.

After waiting in line for an hour and a half, it was finally their turn.

"Ah... this store is so outrageous that they even removed all the promotional boards for Lun Lun."

Zeng Ting was disappointed when she didn't see the familiar advertising board under the red maple leaf tree, and had the urge to turn around and leave.

"No, honey, we have been waiting in line for so long and worked so hard to fold the paper cranes. Now that we are gone, wouldn't it be a loss of blood?"

Fang Xin secretly had fun in his heart. No boy wanted to see his girlfriend being obsessed with another man, even if the other man was a celebrity whom he couldn't see.

"All right."

Zeng Ting thought about the hard work of queuing, and followed the waiter into the store glumly.

Moreover, the tissue boxes, aprons, and order boards in this store, and the wheel that fans used to talk about, all disappeared.

Except for the gimmick of being a popular hot pot restaurant in the past, the core is a completely new store.

Zeng Ting felt quite cheated.

Regardless of the idol halo, the taste of this restaurant is really average, not even as good as several small restaurants that Fang Xin took her to before.

But fans are creatures like a self-contained filter halo.

The hot pot restaurant opened by Idou, no matter how terrible it tastes, still has to tell others that it is delicious.

Otherwise...then it's a fake fan.

The bottom of the pot is still the same, a traditional butter pot, 68 per serving.

As for the mushroom soup or the mandarin duck pot with tomatoes, they are slightly cheaper, only 58.

To put it bluntly, Huo She’s per capita consumption at the two SJZ stores can only be said to be pretty good.

Except that the signature dishes are a little more expensive, other dishes are similar to those in ordinary hot pot restaurants.

In the past, Fang Xin always felt distressed when ordering dishes. He would only order two or three dishes at most.

But this time, all the signature dishes on the leftmost menu page were ticked.

There are all kinds of things, including the bottom of the pot, it’s just 300 yuan.

But after the discount and the Qianzhihe discount, it only costs 180!

Guaiguai, 90 per capita!

Before, this was a dish that could only be eaten at 150 per person.

Not long after placing the order, the waiter brought a pot of richly flavored base. It looked different from the base he had eaten several times before.

The smell after boiling made Fang Xin and Zeng Ting whet their appetites.

“Wow, the base is so fragrant and delicious!”

Zeng Ting's eyes lit up and she was full of praise for the new taste of the base.

"Indeed, this store has definitely changed its owner. We can come here more times in the future."

Fang Xin rinsed his hairy belly, which gave him the feeling of being authentic.

It's spicy and fragrant, unlike the old and bitter base of this store's previous ones.

The taste is great, the service is good, the price is cheap, and the price/performance ratio is excellent.

Even Zeng Ting, who secretly swore in her heart just now that she would never come to this store again, couldn't help but be impressed by the new taste of this store.

Such a delicious hot pot restaurant is simply a paradise for hot pot lovers.

What?

No idol?

Anyway, I have already become a fan of other people.

…

Similar scenes continue to play out in Huoshe stores across the country.

In just one night, Huoshe spread the word of mouth and swept the social media.

Taking advantage of this opportunity, Yang Shan made a decisive decision and spent a sum of money to invite various food bloggers to visit the store.

The remuneration is considerable, and various food bloggers are involved, which naturally boosts the popularity to a higher level.

Huoshe’s new logo has also been upgraded.

The final value of a certain amount of traffic was completely squeezed out by Yang Shan.

Yang Shan also received feedback from stores across the country. Yesterday, the average table turnover rate reached 4.2 times, and store turnover generally exceeded 100,000.

There are also many stores with amazing results, with a turnover approaching 150,000.

In terms of word-of-mouth, it jumped directly to the 4.8-point level.

The points that were deducted were also due to the long queue time.

There is no way around this.

These 10 new stores brought Lin Shen an income of 3.4 million yuan in one day.

In the short term, Lin Shen has no plans to continue to expand.

There are not enough quotas for even one. Lin Shen has to leave the only binding quota for the Yangcheng store.

If it expands too much, it can easily pull the egg.

Even Haidilao can't do it, let alone other brands.

These 10 stores are currently only under extensive management.

The subsequent refined management will also require Yang Shan to spend a lot of thought.

Today’s income: 7 million!

After all, he just took over, and being able to deliver such results already makes Lin Shen very satisfied.

Without saying a word, the dog system directly deducted the arrears for promoting the loyalty of 10 stir-fry masters, leaving only 4 million for Lin Shen.

In the following week, Lin Shen's daily income continued to rise as the word-of-mouth spread of Huoshe.

It didn't slow down until it stabilized at a daily revenue level of 8 million.

Because these ten stores have large single store areas and are located in prime locations in second-tier and above cities, the average is 4.2 million per year.

In terms of rent alone, Lin Shen paid 42 million in one lump sum, 7 million in deposit, and almost 1 million in property and miscellaneous expenses.

One hero has three gangs. Lin Shen transferred Li Bei to help Yang Shan.

As for the investment in bars, we have to postpone it.

At the current stage, straightening out the ten stores is the top priority.

Yang Shan was originally extremely busy, but when Li Bei, who was also an outstanding employee, appeared, she immediately breathed a sigh of relief.

A healthy company must have a gathering of talented people, and it all depends on Yang Shan alone. Even if she is exhausted, she is too busy.

But the problem is that it is difficult to recruit outstanding employees, who are the treasures of every company.

You can easily get an annual salary of several million, as well as stock options, so there is no need to stoop down and get married.

…

October 1st.

Lin Shen saw that the cash in his account exceeded 160 million, and he really wanted to stand in front of the balcony and laugh out loud.

Now he is truly wealthy!

I earn 8 million yuan every day, and I really can’t stop being so happy.

With money, many things become easier.

Currently, one of the perfect and excellent employee recruitment volumes is available for use at any time.

Suddenly, after Lin Shen entered various conditions.

The system gives a piece of information.

Name: Zhongxia

Level:Excellent employee

Age: 30 years old

Height:170cm

Appearance:80

Loyalty:80

Skills: Business Management (Excellence), Business Negotiation (Excellence), Insight (Excellence)...

There is nothing much to say about the first two skills, they are easy to understand.

The latter skill caught Lin Shen's attention.

Skill: Insight

Effect: Has Bole potential and can dig out talented leaders from the vast sea of ​​people.

The introduction is simple, but for the entertainment company to be established, Zhong Xia is definitely the most suitable helmsman.

A thousand-mile horse often exists, but a bole does not always exist.

There are many handsome men and beautiful women in the entertainment industry, but becoming famous also depends on your fate.

That's why there is a saying, a small fire depends on support, a big fire depends on life.

With the help of a system to cheat, Lin Shen was able to come up with many high-quality scripts, but for such a good project, outsiders were somewhat at a loss.

If there are artists from your own company whose acting skills are online, of course the good news will not go to outsiders.

Lin Shen didn't keep another perfect employee recruitment paper and recruited a director.

Anyone in the entertainment industry knows the importance of a director.

The glory of Chinese Brothers is inseparable from Feng Gangpao's leadership.

The long-term development of a company depends directly on whether there is a big-name director in charge.

As long as there is a director in charge, even if this batch of newcomers is not good, there will still be a next batch, and sooner or later they will be able to gain something.

It can be said that only a company with a director can be considered to have the ability to create stars.

Otherwise, you can only make ends meet with others.

Name: Jiang Ye

Level: Perfect Employee

Age: 35 years old

Ability: Director (perfect), producer (excellent), screenwriter (excellent), editor (excellent)...

Loyalty:80

Perfect level of ability, probably at Cameron's level, he can make both commercial and literary films at his fingertips.

In the new month, the two die-hard quotas were refreshed and assigned directly to Zhong Xia and Jiang Ye.

Lin Shen was immediately satisfied when he saw the dark red word 100 displayed on the two people's loyalty.

This time, no matter how good the conditions are from outside, they can't be poached.

As for the start-up capital, Lin Shen is also very generous.

Spend 40 million to buy the script and storyboards of "Yu Ci Xiao Wu Zuo".

Get another 40 million as the production budget for this drama and make it the company's first project.

Here and outside, it’s just 80 million.

As for "The Princess", it's good, but given the shocking standards of that show, it will definitely not pass the review now.

Even at that time, not long after it was aired, it was ordered to be taken offline and deleted.

Speaking of which, that drama can be regarded as the originator of subsequent dramas.

A man travels back in time to become a woman, two men fall in love, and satisfy a group of fujoshi hobbies that have been banned for a long time, so this drama will become extremely popular.

Including the current Dangai dramas, Shanhe Ling, Chen Qing Ling, Addiction... they are all based on the same approach.

If you like to watch fujoshi, there will naturally be a market for it.

The so-called star chasers are not mostly girls.

The reason is very simple. Girls don’t need to think about buying a house or a car, so they can have the leisure to chase stars.

As for men, they are almost exhausted from work every day. The most they can do is watch the beauties on Douyin after get off work to relieve their fatigue.

The system only gives Lin Shen the privilege of investing in online dramas, which is a bit embarrassing.

Web dramas, especially low-cost web dramas, have no appeal at all in front of the three video platforms.

Even when "Yu Ci Xiao Wu Zuo" was being prepared, Goose Factory only gave it a B-level positioning. It wasn't until it became popular after it was aired that it immediately increased its publicity.

In the early years, the three major platforms jointly burned 100 billion yuan, which also helped to increase the prices of film and television dramas.

But at the end of the day, they couldn't bear it any longer, so they just sat down to negotiate and jointly protested against the actors' high pay.

Little did they know, they were the initiators.

Without them maliciously raising prices, the actors' remuneration would be exaggerated to the astonishing level of tens of millions?

Even movie stars couldn't resist the temptation of money, and ended up ruining their reputations one after another.

Lin Shen is also thinking about a problem. With systematic investment privileges, in the field of online dramas, his company will definitely be the best in the future.

Today is different from the past. Now the three major platforms have begun to transfer the pressure to the producers, mainly promoting the split-account drama model, and the amount of the split is entirely up to them.

The account sharing cycle has also been extended from the previous three months to the current six months, making it look like the store is bullying customers.

Based on the quality of "Yu Ci Xiao Wu Zuo", the popularity is certain, but in terms of how much it can earn, it is only around 20 to 30 million.

After all, the only one that can exceed 100 million yuan is "The Fireworks of the World".

But the problem is that three years have passed and there is still no second part of the online drama that has grossed over 100 million yuan.

What's the reason?

The market is immature, and most film and television companies with production capabilities are waiting and watching.

Even if "Yu Ci Xiao Wu Zuo" can become the second part of an online drama with a revenue of over 100 million, based on the actual total investment of up to 80 million, the profit will only exceed 30%.

In addition, the shooting period is three months, and the follow-up accounting period is half a year, and the profit is only about 30 million for most of the year, which is really not very interesting.

But what if we change the angle?

It might be a good idea for Lin Shen to build his own platform and use "Yu Ci Xiao Wu Zuo" as a promotion.

Moreover, Lin Shen is not short of money.

In the future, we will be able to produce a steady stream of excellent drama series. The benefits of building our own platform are definitely far greater than simply selling film and television copyrights.

Just watch LeTV to understand the importance of film and television copyrights.

Thanks to the Legend of Zhen Huan, the employees of LeTV are now very nourished.

There is no 996, no boss, no involution, it is simply a fairy-like day.

Lin Shen called Zhong Xia directly and told him his thoughts.

Zhong Xia did not oppose Lin Shen's idea, but put forward many additional suggestions on how to develop the App and even subsequent publicity.

I have to say that such employees are good employees.

The kind of person who always refutes his boss is probably not Shi Lezhi.

There was still 80 million left. The Gubei No. 1 house he bought for Tang Yan and the others had a balance of 75 million. Lin Shen paid it all in one lump sum this time, which made the original owner of the house extremely excited.

The biggest remaining creditor is Qin Lan.

It’s only 150 million, a matter of 20 days.

Lin Shen still plans to use the original director Lou Jian for "Yu Ci Xiaowu".

Although, some low-cost online dramas do make money.

But Lin Shen will not ruin the reputation of his company's signature figure just to make a little money.

When the money is enough, Jiang Ye will be given the role of "White Night Chaser".

As the ceiling of crime themes, it is the best web drama in 2017 and its reputation is soaring.

The original work was an investment of 80 million, plus the 80 million spent on the script, the investment is not a small amount.

Zhongxia also registered two companies in a row, namely Forest Pictures and Lemon Technology.

The former, named after the homophonic name of Lin Shen, includes the main company that Jiang Ye and other artists will manage in the future, and is responsible for providing dramas to the latter.

The latter is the long video platform that Lin Shenling Zhongxia focuses on building.

When "Yu Ci Xiao Wu Zuo" and "White Night Chase" are completed, they will be launched on the Lemon Video platform.

The top priority is to launch the video app before the series goes online.

At the time of the current Internet winter, Kiwi Fruit, Youku, and Goose Factory have laid off employees.

Older employees aged 35+ have become the hardest hit by layoffs, and many business lines have been wiped out.

The newly established Lemon Video accepts all comers, as long as they have the ability and age is not a problem, they have received thousands of resumes.

The headquarters of both companies are located in Shanghai.

As for the so-called Beijing circle and Shanghai circle in the entertainment industry, they have little to do with Lin Shen for the time being.

As of now, Lin Shen and his two companies still have no such person in the entertainment industry.

Zhong Xia's ability won Mr. Lin's trust.

In this month, the two companies grew from scratch, and almost all of them were busy in the middle of summer.

In the middle of the process, Lin Shen couldn't stand it anymore, so he transferred Song Kun, who had nothing to do, from the nightclub to Lemon Video as the CEO, while Zhong Xia only had to be in charge of Forest Pictures.

Now that Song Kun is in charge of one stall, Zhong Xia goes all out to get the script first and finish off Mr. Lou.

Lou Jian had always been filming serious dramas before "Yu Ci Xiao Wu Zuo", and filming online dramas is really a bit of a down-to-earth way to help the poor.

As for Jiang Ye, he is several levels higher than Lou Jian. He shoots this kind of pediatric web drama and just shoots mosquitoes with anti-aircraft guns.

For Forest Pictures, Jiang Ye is a nuclear weapon, which must be used on the most worthwhile projects.

Lou Jian's price was not high, and with the script handed to him, he felt as if he should have filmed it. He was overjoyed and readily agreed to direct.

Once Lou Jian is taken care of, Zhong Xia, as a producer, doesn't have to worry about too many things.

After confirming that he would go it alone, Lin Shen increased the budget of this drama by another 20 million, reaching the 60 million level, which is already considered an A-level production.

According to Zhong Xia's understanding of the entertainment industry, online dramas or movies with a production cost of less than 30 million can only be considered C-level projects.

B-level projects, with production costs between 30 million and 50 million, are projects used to promote newcomers and have a slight chance of becoming a hit.

A-level projects, the production cost is between 500-100 million, there will be many good actors with good acting skills, and the chance of becoming popular is not small.

An S-level project, with a production cost of between 100 million and 300 million, has top-notch actors and veteran actors joining the cast, and has a high chance of becoming a hit.

SS-level projects, with production costs between 300 million and 500 million, are top-notch productions that bring together top domestic actors and will become popular before they are aired.

For a small company like theirs to be able to run an A-level project is already quite remarkable.

And the company has more than one project to be launched at the same time, "The Imperial Gift of Xiaowu".

"White Night" is an A+ project with a production budget of up to 100 million!

Nowadays, the entertainment industry has entered a cold winter, and many celebrities are unable to receive filming, so they go to live broadcasts to sell goods.

Zhong Xia carefully selected the actors for the former.

Lin Shen was dumbfounded that the male and female protagonists were still the same two idiots.

Speaking of which, these two are also magicians.

When other people play ancient puppets, they will be very good at cooperating with the business during the broadcast. If they have a girlfriend, they will hide it tightly.

But the two of them were lucky. They revealed one after another that they were already in a relationship, and then they started doing business in front of the audience, which really ruined their popularity with passers-by.

Fortunately, the quality of the drama itself is good, so many netizens simply became fans of the drama.

However, Lin Shen did not intend to use them both this time.

For such a good drama, the IQs of those two gods are of little value in signing for it.

After the show itself was aired, the two's acting skills have been criticized by netizens.

Due to budget constraints, Lou Jian didn't have many choices at the time.

This time the budget has been increased by 50% compared to the original, reaching 60 million. Coupled with the salary cap policy, the salaries of stars have also dropped a lot.

I can't afford to hire a top-notch person.

But for experienced actors with acting skills, the price is not high.

Even the Taoist service can be upgraded to a higher level this time.

A headgear costing 3,000 yuan is absolutely different from a headgear costing 200 yuan. The beauty shown in the lens is completely different.

If you look at bad things, you will feel particularly uncomfortable.

Rich crews can even make extravagant costumes very well.

As for the poor crew, they can only save as much as they can in every aspect.

In order to add an extra 100mm lens, I had to argue with the producer for a long time.

This time the budget has been increased a lot, and Lou Jian will definitely be able to shoot even more brilliantly than the original one.

(End of chapter)