Shenhao who plays around the world

Chapter 151 Strategic Partners

On the opening day of Huo She's first store in Yangcheng, the mall hung a huge promotional poster with the words 100-30, attracting the attention of many customers.

The restaurant opened at eleven o'clock, and it was just half past ten, and there were already close to a hundred people waiting for a table at the door.

The flower baskets lined up in a row are quite spectacular, and the male and female waiters are uniformly dressed in formal attire.

Although it is not a big-name product, one set costs 1,500 yuan, and each person has two sets of work clothes.

Just from this outfit, it is directly different from ordinary hot pot restaurants.

With a basic salary of RMB 6,000, a perfect attendance bonus of RMB 2,000, food and accommodation included, and five days off, are you still worried about not being able to recruit people in Yangcheng?

In China, there are not many conscientious capitalists like Lin Shen.

This restaurant in Yangcheng has a total of 150 employees in the front and back offices. After all, it is a restaurant with an area of ​​1,000 square meters. It will be really busy with less people.

What's more, Lin Shen also promised to take five days off and two days off.

There are so few people, how can we give everyone two days off?

Looking at the domestic catering industry, such treatment is considered to be one of the few.

If calculated based on a monthly turnover of 5 million, employee salaries and welfare expenditures alone will account for 40%, plus 40% of the cost of food materials, 15% of rent and water and electricity taxes, the real profit is only a mere 5%.

Yang Shan didn't quite understand Lin Shen's thoughts.

If it is for the sake of reputation and popular scene, then it will be open to franchise at a later stage.

However, Lin Shen planned to take the direct management route.

It will take more than three years to recover the initial investment costs.

This does not include depreciation expenses.

Otherwise, you will just lose money and make money.

But the problem is, Boss Lin won’t lose money at all.

The small profit the restaurant makes is not as good as the 0.1 point increase in reputation, and the system rewards more.

When employees receive generous compensation, they will naturally serve more diligently.

When customers enjoy high-quality services, they will naturally give high evaluations.

Lin Shen can also receive rewards from the system.

No one loses, only the system loses.

…

At eleven o'clock, the restaurant officially opened, and the waiters were busy with the waiters.

The restaurant was quickly declared full.

The biggest characteristic of Chinese people is that they chase the rise and kill the fall.

Seeing that the restaurant is crowded, everyone can accept it even if there is a queue.

If there is no one inside and the price is cheap, no one will try it.

What's more, the 100-30 discount is really attractive.

Earlier, Yang Shan had conducted marketing on Douyin many times, looking for relatively famous food bloggers with 5 million followers.

Many young people in Yangcheng have some impressions of Huoshe even if they have never eaten it.

Now that Huoshe has opened a store in Yangcheng, and it is so cost-effective, I must try it.

To put it in more professional terms, Huoshe has been very windy recently.

Good service, great taste, and high value for money are Huo She's three major strengths.

Especially college students have a very favorable impression of the Huoshe brand.

Student parties across the country can enjoy discounts during off-peak periods.

For example, the restaurant originally had a 30% discount, but the college student group had a 39% discount, and they could get a discount on top of this.

What is the equivalent concept?

50% off!

As a poor student party member, I absolutely love Huo She.

In Xiaohongshu, Douyin, Weibo, and Moments, college students are everywhere helping to promote it.

It's a pity that Huo She's current store opening pace is slow.

Students in many cities are so hungry that they urge Huoshe to open a store as soon as possible on the official accounts of Weibo and Douyin.

Especially for junior and senior students, the last bit of prostitution time is simply a waste if it is not used.

The high turnover of Huo She is also related to the fact that college students dine during off-peak periods.

It is true that if you play this way, you will pay for every order you place in the store.

Every college student who comes here to shop here will give it a five-star rating.

Definitely 5 points, I am not afraid of being proud of this store at all!

The service is not inferior to that of Haidilao, and the price-performance ratio is super high, which is simply good news for wool fans!

Therefore, stores across the country can basically achieve a table turnover rate of 600%, and even higher on weekends.

As for store consumption, per capita is 160 in new first-tier cities and above, and 140 per capita in second-tier cities.

On this basis, there is a 30% discount and a 30 yuan queuing subsidy during peak periods.

For students in new first-tier cities and above, per capita consumption during off-peak periods is only 80!

Even the buffet is not that cheap.

But they think that if they make a lot of money, Boss Lin is really making money.

Originally, it was a waste to be idle during off-peak hours.

The student gang, however, took advantage of this time period to spend money, thereby increasing the turnover rate of stores in a disguised manner.

Calculated based on 80 yuan per person, 2 people per table, and a 5-point positive rating, the system will award 480 yuan per table.

Therefore, Mr. Lin is really making money.

…

Liu Linyu, the general manager of Tianhe City Mall, specially came to deliver a flower basket.

Seeing the overwhelming popularity of Huoshe’s 11th branch, the first in Yangcheng, I was stunned. It felt even more exaggerated than the opening of Haidilao.

"Mr. Lin, your store is really prosperous. Even the popularity of the mall has been boosted by you."

"Mr. Liu won the prize, just to make a profit at a loss."

Lin Shen smiled lightly and muttered about his wealth.

Liu Linyu said with a smile: "You are too humble. I wonder if you are interested in reaching further strategic cooperation with our group. We can give you more discounts in terms of rent."

"oh?"

Lin Shen raised his interest and said, "Mr. Liu, you might as well talk about it."

"That's right. Our group also has many commercial projects across the country. We also have several strategic partner quotas every year. The group will be biased in terms of rent and building promotion resources."

"I can submit Mr. Lin's Huoshe brand here. If it can pass the review of the headquarters, your Huoshe will be stationed in other Tianhe City projects in the future, and the rent will be greatly discounted."

"It's roughly the same as Haidilao. However, Haidilao has not been able to do well in the past two years, and it is not as able to take the initiative as it was earlier."

Liu Linyu finished speaking with a smile and gave Lin Shen time to think about it.

It can be said that this is harmless to Lin Shen.

In the hot pot industry, Haidilao's rental ratio has always been a myth and has never been surpassed.

Usually for restaurants, rent accounts for 25% of revenue.

Haidilao, on the other hand, only accounts for 4% of its revenue. The average store area is about 500 square meters, and the annual rent is only 1.3 million. This includes property fees and other related expenses.

There is no other way. They have a brand effect and will have an advantage in negotiating with shopping malls.

Especially shopping malls with low customer flow have to beg Haidilao to enter the mall, and they also have to subsidize renovations and waive rent for a few months.

In addition to being free from renovations for many years and free rent, there is also a dedicated elevator to facilitate its 24-hour operation, as well as support from resources such as outdoor billboards in shopping malls.

In short, it has reached the level of Haidilao.

The status between shopping malls and brands has been reversed.

With the current size of Huoshe, it is somewhat of a dream to get the kind of treatment that Haidilao has.

Even Haidilao will not regard Huoshe as a strong enemy.

Even Banu, who started his business in the industry with Haidilao, is still far behind Haidilao in terms of scale and revenue.

"Okay, thank you for the hard work, Mr. Liu."

Lin Shen thought quickly in his mind, and there was no reason why he shouldn't take advantage of this.

"If it's not hard, then I won't bother you too much."

Liu Linyu smiled and shook his head. If recommending Huoshe to the group can help drive customer flow, this can be considered one of his achievements.

Otherwise, do you really think he is very idle?

…

After the noon peak period, many students came here to visit, but it was still full.

Lin Shen and his group sat in a private room and had a hot pot meal.

Since Shen Han was here, I chose Yuanyang Hotpot.

Yang Shan's eyes lit up when she heard that Liu Linyu intended to recommend them to Teem City Group, "That's great. Our current rent is still high. If we can become their strategic partner, the rent can be reduced by 20%." %.”

"However, Teemall's commercial projects are limited. We will open 12 new stores at once next year, and Teemall can accommodate up to four stores."

Lin Shen smiled and comforted: "The boat will be straightened out when it reaches the bridge. These shopping malls all see how popular our stores are now. Even if it doesn't work next year, when the number of stores increases in the future, sooner or later they will give in."

"That's true, but opening 12 stores at once requires a lot of funds."

Yang Shan was a little worried, fearing that Lin Shen would have financial problems.

"Don't worry, the funds will be available soon."

Lin Shen patted his chest and looked calm.

The system's designated industry rebate crit authority is limited to binding to one store per month, but the binding quota for the entire year can also be withdrawn at once.

This year's 12 quotas have been used up.

In less than two months, we will enter the new year.

At that time, the binding quota will naturally be refreshed.

Because the area of ​​each of their stores is about 1,000 square meters, the rent will naturally be much more expensive than Haidilao's.

If you work hard and control the annual rent + property fee of a single store to 4 million, it shouldn't be a big problem.

For 12 stores, the rental cost is 48 million.

For decoration, it is calculated based on 3 million for a single store, which is 36 million.

All in all, it’s only 84 million.

At his current rate of making money, it only takes less than 10 days to raise the start-up capital to open a store.

When these 12 stores open, he will be able to earn 14 million yuan every day!

Hiss... earn tens of millions a day!

Thinking about the speed of making money, Lin Shen couldn't help but drool.

Even if he spends money, Lin Shen can build a long video platform that is not weaker than Aiyouteng.

Let me ask, how many investors can be like Lin Shen, burning nearly 5 billion in a year, and still do it easily?

Within Aiyouteng, only Goose Factory can hold on.

The other two companies could only accept defeat.

…

Liu Linyu reported Lin Shen's Huoshe to the group headquarters and applied for strategic cooperation city qualifications. It didn't take long for him to receive an approval reply from the headquarters.

Obviously, those in Tianhe City don't know anything about Huo She.

The search index on the Internet is also rising steadily, and Huoshe has full potential.

Tianhe City also has two commercial projects in Guangzhou, one each on Panyu and BJ Road, and there is also a commercial complex in Tianjin and Shencheng.

If Huoshe enters these four commercial projects in Tianhe City, the rental price will be 20% lower than that of other brands on the market. In addition, there will be free resources for outdoor billboards from time to time.

Yangcheng alone will have three Huoshe stores in the future.

BJ Road and Tianhe City in Panyu have good passenger flow. Just as the renovation period is over, the bound quotas in the system can also be refreshed.

Before that, Yang Shan was still busy training personnel.

When there are more stores in the future, the supply chain should also be put on the agenda.

For example, Xiabu built the Ximeng Sheep Industrial Base in Inner Mongolia and invested in the peanut base in Qingdao. After expanding, they want to control costs from the source and ensure reliable quality.

At present, Huoshe has only a dozen stores, and it is too early to talk about how to build a supply chain.

However, when the number of stores exceeds 100 or 500 in the future, the supply chain must be put on the agenda.

With the funds in place, Yang Shan and Li Bei were reluctant to leave, so they had no choice but to set out to find a location for Huoshe's branch.

In the early stage, just ensure that there are 2 stores in each new first-tier city or above.

Guangzhou is an exception. After all, Teem City is very sincere and the rental discounts offered are very attractive, so it will open two additional stores.

2 in Shenzhen, 2 in Wuhan, 1 in Shanghai, 1 in Tianjin, 1 in Hefei, 1 in Hangzhou, 1 in Beijing, and 1 in Chengdu.

Except for Shenzhen and Wuhan, the only cities that plan to open one more store in the future are all cities where Huo She has already set up shop.

The core business districts of each city are limited. Opening two stores is just enough to avoid diverting traffic from each other.

As for second-tier cities, opening one store is enough.

The number of places in the early stage is limited, and naturally priority will be given to cities with stronger spending power.

As soon as the two left, the house suddenly seemed a little empty.

However, everyone is young.

You can let go of things like the love between your children and your children first.

While Shen Han could still go out, Lin Shen specially took Shen Han to visit the set.

The first stop was the filming of "The Imperial Gift of Little Witnesses" filmed in Hengdian.

As for "White Night", the filming is scheduled to take place in the capital, which is too far from their side.

Shen Han's current situation is not suitable for flying.

Besides, costume dramas are much more interesting than modern dramas.

What is the most popular in Hengdian?

That must be an extra act.

Each and every one of them has dreams of being a star, eating box lunches, waiting for someone to take a fancy to them, and become famous all at once.

Although dreams are good, reality is cruel.

When it comes to acting skills, students in majors are at least guaranteed to get off the assembly line.

It can be said that there are only a handful of people who can climb from an extra to a leading role.

This time, when the imperial concubine was appointed as the candidate, he did not use a completely new talent. Instead, he directly raised the level a bit and chose Huang Mengying from Jiaxing.

In terms of remuneration, Jiaxing also gave me a friendly price. After all, she was the heroine, so she only received 3 million.

Yang Mi is now rumored to be leaving, and Reba has been rumored to be poached by the outside world many times.

Jiaxing also urgently needs to train new people so that it can promptly make up for the losses after the two people left.

In this case, an outside project came to the door and directly provided resources for the female protagonist.

Jiaxing almost didn't even think twice and directly accepted the drama for Huang Mengying.

The salary of 3 million yuan is a 50% discount compared to Huang Mengying's previous quotation.

However, the script is really good.

Huang Mengying doesn't want to act, but there are still people who are willing to take it.

Su Xiaotong, the heroine of the original drama, directly rose from a salary of more than 100,000 yuan to an external quotation level of 5 million yuan due to this drama.

Sometimes, all it takes to be top-notch is a blockbuster TV series.

The fire depends on fate, which refers to whether there is an explosive project that can find you.

Mr. Lou's relationship is still very powerful, and he personally found several important supporting roles.

In addition to supervising the use of funds by the crew, Zhong Xia was very cooperative with Lou Jian in other aspects.

Lou Jian's directing skills have been proven, so Lin Shen is naturally very relieved.

The remuneration of the two male and female protagonists was reduced by Zhongxia to the level of 3 million, which is equivalent to less than 100,000 per episode.

The remuneration of other supporting actors is naturally not that high.

Therefore, the remaining 50 million were all used for serving the Tao and setting the scene.

The male and female protagonists are not as immature as their original acting.

To be famous in the industry, you must at least have some acting skills.

With Lou Jian's guidance, the audience can still watch it.

(End of chapter)