Shenhao who plays around the world

Chapter 155 The light of domestic products

When Yuan Yuan followed the moving company's car and arrived outside Dayi Villa, she was shocked by the majestic scene in the North District.

In terms of area, the North District is not inferior to Huayuan Yunhe Villa in the south.

There are only 23 villas in total.

Each building is far apart and blocked by tall trees, making it an independent castle isolated from the world.

Under the leadership of the security guards, the moving vehicles drove on the asphalt road in the community.

There are villas with different styles in the surrounding area, and there are numbered villas at the entrance, which is an eye-opener for the moving guy and Yuan Yuan.

Any villa here is a super mansion that ordinary people can hardly own in their lifetime.

After walking in the community for a while, they were completely shocked by a villa built on the mountain.

All kinds of green vines and exquisite dreams are like immortals descending into the mortal world.

Such a house can no longer be described as a villa, but can only be called a palace.

Originally, Lin Shen and Shen Han didn't have many things, just clothes and the like.

Chen Ji and his few bodyguards could easily move it in two trips.

The villa has a total of 5 floors and 8 bedrooms, all of which are suites. There are three terraces alone.

There is a tea room, reception room, kitchen on the first floor, a large dining room on the second floor, a wine and cigar hall, and a spiral staircase connecting the two floors.

The audio-visual room, sauna and gym that come standard in luxury homes are all on the first floor.

Two sunken gardens are specially and luxuriously designed to allow the breeze from the mountains to flow in naturally.

There is an outdoor terrace on the second floor, where you can watch the soaring clouds and raise your glass to the bright moon for a drink.

Yuan Yuan walked to the sunken garden outside the villa and looked at the private garden built near the lake and the nearly 75-square-meter private swimming pool. Everything as far as the eye could see was lush greenery.

The rockery fish pond, waterside viewing pavilion, wooden platform and artistic water gallery connected by stone stacks and steps are all beautiful.

Living in a villa like this, it's really hard to feel bad.

It's a pity that she can't stay long.

This villa has been vacant since it was renovated.

In the mid-term, it was only used for one exhibition, also to find strong buyers.

Basically, people are sent to clean and seal it regularly.

It has been three or four years since the renovation, and there is no formaldehyde smell at all.

The air in the mountains is fresh, which is also very beneficial to Shen Han's recuperation.

As for the inconvenience of purchasing supplies?

If you need anything, just give me a call and a real estate agent will immediately help you purchase everything and deliver it to your doorstep.

The kitchen appliances and even the bedding in the villa are brand new. Even if an exhibition was held before, only the first and second floors were open.

For safety reasons, Lin Shen still had someone clean it.

…

New Year's Eve.

Lin Shen changed his mobile phone twice in succession before he could deal with a group of warblers.

Shen Han, Yang Shan and Li Bei, who had just returned, looked at someone's tired face and snickered secretly.

There is a price to pay for being carefree.

Although he didn't go back there, Lin Shen wasn't worried at all.

With the loyalty halo effect provided by the system, he is not afraid of a fire in the backyard no matter how he wanders.

After working outside for more than a month, I finally finalized the location and decoration plans for twelve hot pot restaurants.

Li Bei and Yang Shan coincidentally returned to Yangcheng.

Naturally, Lin Shen could not help but finally experience the joy of playing and singing day and night.

Shen Han didn't mind at all, and even repeatedly encouraged Lin Shen to consider taking care of her Yuan Yuan, but Lin Shen flatly refused.

If he really had any idea, it would only take him a few hours to buy a plane ticket and go back to Magic City, so why bother to attack the people around him.

On weekdays, there are only three of them at home.

Li Bei and Yang Shan came over to add a bit of popularity to the villa.

Anyway, the villa is big enough to accommodate a few more guests.

Yang Shan looked at Shen Han's belly becoming more and more obvious, and she felt envious in her heart.

She worked hard, but it didn't work.

Lin Shen couldn't run away anyway, and Yang Shan didn't bother to force it, so she just let it happen.

…

After midnight, the system sent New Year greetings on time.

"Ding, congratulations on getting [New Year's Gift Pack] x1!"

Lin Shen stopped complaining this time, and the system's naming was abolished as usual.

“Ding, congratulations on getting [Network Comprehensive Investment Privilege] x1!”

"Ding, congratulations on getting [Online Movie Investment Privilege] x1!"

"Ding, congratulations on getting [Film and TV Investment Discount Privilege] x1!"

"Ding, congratulations on getting [Excellent Employee] x5!"

"Ding, congratulations on getting [Limited time replacement currency-Turkmenistan Manat (30 days)] x1!"

Oh ho?

After reading the introductions of several rewards, Lin Shen's eyes suddenly lit up.

The first reward is easy to understand. In the future, in addition to online dramas, he can also invest in the production of online variety shows.

The so-called online variety shows refer to the variety shows produced by the three online platforms of Aiyouteng.

For example, "Qi Pa Shuo" and "Tucao Conference" need not be produced by TV stations.

You know, an excellent variety show is as profitable as a movie.

If Lin Shen wants to establish a long video platform, he must produce several popular variety shows to steal some users from other platforms.

Just having online dramas without variety shows would inevitably lead to a top-heavy business.

There are many people who follow dramas, but there are also many people who only watch variety shows.

The second reward, Lin Shen felt a little tasteless.

In the film and television industry, Internet majors, which generally have a poor reputation, are at the bottom of the narrowest chain of contempt for domestic entertainment.

Many internet creators even use the video platform to preview the 6-minute "benefits" and start making online movies with completely different lengths between the first 6 minutes and the following minutes.

Such deception of the audience and malicious consumption of market popularity naturally caused adverse effects.

It is estimated that the system also thinks that Lin Shen will not be able to develop the movie market for a while, so it will give him some sweetness first.

As for the third reward, it actually made Mr. Lin almost jump up with excitement.

This film and television investment discount privilege is determined based on Lin Shen’s current Shenhao system level.

Before this, when Lin Shen invested in film and television dramas, he would try his best to choose low-cost ones to reduce his own investment budget.

In the eyes of outsiders, he only spent 60 million on his investment in "Yu Ci Xiao Wu Zuo".

As everyone knows, another 40 million has been deducted by the system.

The biggest use of this discount privilege is to allow Lin Shen to enjoy the current level of discounts, greatly reducing investment costs.

For example, Lin Shen's current system level is lv6.

If he invests in "Yu Ci Xiao Wu Zuo" now, he only needs to pay 24 million to the system.

Even when he reaches level 10 in the future, he can use the system for free without spending a penny.

Even if it is only a 40% discount, for Lin Shen, the amount of money saved every year is not a small amount.

The money saved can naturally be used to produce more movies and TV series and enhance the competitiveness of the video platform.

The final reward, the limited-time replacement currency drawn, made Lin Shen a little uninterested.

The exchange rate between Turkmenistan’s manat and RMB is only 1:2, which is far from the excitement of having a dinar suffix.

After all, it's free of charge, so there's nothing much to say.

After the New Year's Eve, the binding quota for industry rebate critical strike privileges has also been refreshed.

Lin Shen did not hesitate and directly bound the 12 branches that were being renovated.

From now on, these 12 new stores can also enjoy the same rebate benefits as the current dozen stores.

After the new year, Lin Shen will be able to enjoy the happiness of earning tens of millions a day.

Upgrades are just around the corner.

…

The current cold winter months are not suitable for starting new film and television projects.

The two crews are also working intensively on filming, striving to finish filming before the end of the year and complete editing and release after the end of the year.

At Lemon Films, the development of long video apps is also proceeding in an orderly manner.

The first version of the App has been successfully produced and is still being updated and tested repeatedly.

Everyone was busy except Lin Shen.

Walking around the community with Shen Han every day, don't let your little days be too pleasant.

After the New Year, Li Bei reluctantly said goodbye and returned home reluctantly.

Yang Shan didn't want to go back to that patriarchal home, so she simply stayed here with Shen Han.

…

After nearly two years of development, Zhulu Media can be considered a relatively well-known presence among mcn organizations.

Although Lin Shen's career map has long been inclined to other fields.

But it doesn’t cost much to support Zhulu Media.

Every month, the system rewards divine benefits - up to 15 million virtual currencies, which can be used to buy traffic and give gifts to anchors to increase their popularity.

Or sell it directly to other companies, and the proceeds from the sale are used for the company's daily operations, and Lin Shen basically doesn't need to throw any more money into it.

The company now has no less than 10 Internet celebrities with millions of fans.

Xu Na is the only one who earns tens of millions of dollars. She is also the company's most profitable internet celebrity and one of the top ten Douyin anchors.

From product selection to the operation of the live broadcast room, Zhulu Media has built a team that only a super anchor can possess for Xu Na, which shows how much attention it attaches to it.

The amount of money spent on Xu Na before and after was more than tens of millions?

Of course, the harvest is also full.

As we all know, anchors who bring goods, especially top anchors, make money in billions.

Xu Na’s live broadcast always ranks among the top ten on Douyin’s sales list.

As a beauty anchor, Xu Na was not in a hurry to make money in the early stage. Instead, she slowed down her pace after communicating with Xu Wei.

It is different from the "peddling-style" live broadcasts that people are used to in most beauty live broadcast rooms, which exaggerate the efficacy and promotion.

Xu Na will quietly educate her fans about the ingredients, costs and true efficacy of skin care products, and she has accumulated a lot of loyal fans.

Unlike most anchors who carry goods, Xu Wei established an Artistry brand after asking Lin Shen for instructions.

There are countless players on the domestic cosmetics track, and everyone knows how tempting the huge profits can be.

Take facial masks as an example. A facial mask that costs less than 2 yuan a piece sells for 30 yuan or even 40 yuan.

Even if the commission for anchors is raised to 30% or even 50%, it is still a huge profit.

As for R&D investment?

nonexistent.

In the traditional concept, expensive = good.

In addition, it is endorsed by the anchor and has a huge discount. It is definitely a must-buy, and you will make money if you grab it.

As for the effect, who will care?

Take Fuhaojia as an example. Among its 441 employees, there are only 6 R&D personnel.

For a company like this, the annual net profit exceeds 600 million, which shows how easy it is for women to make money.

Another example is Hua Xizi and Perfect Diary, which did not start from marketing and have low profits. How can they spend billions on marketing every year?

Huaxizi’s Tongxinlock lipstick is priced at 219 each, but the real cost is less than 1/10, and most of it is the cost of the shell.

Even a big brand like Chanel has an annual marketing budget of several billion dollars. Where does the money go?

Of course, you have to do all kinds of advertising, hold big shows, and build your own brand to be recognized by consumers. A lipstick costs three to four hundred yuan for a brand with a high premium.

It is not difficult for a brand to grow from zero to more than one billion sales by relying solely on online channels, but it is easy to be labeled as an "Internet celebrity" and it is difficult to rise to a higher level.

If you want to transform from a popular brand to a powerful domestic brand recognized by the public, you must have an offline presence.

Physical stores are conducive to brand product display and image building, and the focus is on improving brand sales channels.

But if you want to open a store offline, you must have sufficient R&D capabilities and rich SKU categories. You can’t just sell a few lipsticks in a store of a hundred square meters, right?

Loose powder, perfume, lipstick, facial mask, eye shadow, blush...

If you want to become a truly domestic cosmetics brand, this road is not that easy.

…

Some time ago, Lin Shen injected a sum of funds into Artistry and spent 150 million to acquire Dongfang shares and a foundry under his name as the production base for Artistry brand products.

Many cosmetics brands are at most responsible for product appearance design and online marketing, but the actual production is done by these OEMs that many people have never heard of.

Even foundries now pay attention to investment in scientific research.

Especially with the introduction of new regulations, many small and medium-sized foundries that fail to pass the R&D and engage in false concept propaganda will either be eliminated or forced to increase investment.

Coupled with the rising prices of raw materials, small and medium-sized foundries with low prices as their core competitiveness will naturally find it difficult to continue.

In addition, emerging brands are also more willing to cooperate with large foundries that are well-known and have a good reputation, so that the foundries can endorse the brand.

150 million, buying a foundry covering an area of ​​30,000 square meters will definitely not be a loss.

The factory site is not small, and it can be expanded in the future, and its production capacity can also be continued to increase.

The Dongfang shares acquired by Lin Shen were originally a beauty brand, but later transformed into OEM\ODM business, with four emulsification and preparation workshops for washing, skin care, soap and makeup.

There are also six production filling and packaging workshops, with a total of 25 production lines and a comprehensive production capacity of 18 million pieces/month.

To be honest, this kind of production capacity is already quite large.

On the market, more than 80% are small and medium-sized foundries.

Dongfang Co., Ltd. is completely ranked among the top ten foundries.

But these top ten are only at the level of goalkeepers and can be squeezed out at any time.

If we look at the cosmetics industry chain, Dongfang Co., Ltd. is a midstream manufacturer.

Purchase raw materials from upstream manufacturers, accept orders from downstream cosmetics brands, and earn considerable profits.

However, Dongfang Co., Ltd. is limited in size and is still the lowest-profit midstream manufacturer, with a gross profit of only 25%.

Upstream raw material providers and direct-to-consumer brands have gross profits of 80%.

What's more, Dongfang Co., Ltd. does not yet have R&D capabilities.

The so-called Traditional Chinese Medicine and Cosmetics Research Center is only chaired by a master of pharmacology from Sun Yat-sen Medical University.

Which of the leading manufacturers on the market does not have dozens of Ph.D.

This is not to say that those with higher academic qualifications will be more capable, but the market recognizes this.

Moreover, among the foundries, Dongfang Co., Ltd. is also in an awkward position at the middle and lower levels.

Lacking R&D capabilities, it is naturally impossible to adopt the OBM model like several leading manufacturers.

The OEM model refers to the fact that the foundry is only responsible for taking production orders and does not need to consider R&D capabilities at all. It is also the survival model of many small and medium-sized factories.

In the ODM model, R&D capabilities become core competitiveness and are met according to the R&D needs of downstream brands.

To put it bluntly, ODM is better than OEM in terms of personalized customization.

For example, Huaxizi has a production order for a loose powder.

Foundries with scientific research capabilities are naturally more likely to win this large order.

Without scientific research capabilities, we can only look for some cutting-edge brands or start-up brands with insufficient strength.

The OBM model represents a company that started as an OEM. When its R&D strength reaches a certain level, it will start to take the independent brand route.

At this point, it actually begins to form a certain competitive relationship with downstream brands.

It is no longer just a single supplier and customer relationship.

Among local foundries, only the top three leading factories have this qualification.

If Dongfang Shares had this ability, it would never sell it to Lin Shen.

Expanding production capacity is also a bottomless pit.

The capital investment for a complete production project (including workshops, production lines, warehouses, and office buildings) will be in the billions of yuan.

Even for just one production line, the capital investment is in the tens of millions.

Lin Shen purchased 10 facial mask production lines directly from the system. The production lines provided by the system are all fully automatic and integrate eight sets of traditional processes. The production capacity is double that of ordinary production lines, with a daily production capacity of 240,000 pieces.

The number of operators has also been reduced from 50 in the ordinary production line to 4, and the automated real-time detection function will increase the product qualification rate to as high as 99.99%.

With such a strong effect, the price is twice as expensive as a traditional production line, with a fully automatic production line costing 20 million.

Before the loss, I drew a limited-time replacement currency, and my daily income doubled to 18 million.

Lin Shencai was willing to buy 10 fully automatic production lines for Artistry's production base.

Even the formula that Dongfang Co., Ltd. had been lacking before, the system gave the best solution.

Ordinary facial masks cost 2 yuan/piece and have the effect of moisturizing and repairing skin after long-term use.

A high-quality facial mask, costing 20 yuan/piece, which can remove acne, whiten skin, and eliminate scars with long-term use.

Perfect facial mask, costing 100 yuan/piece, long-term use has the effect of delaying skin aging.

After reading the solutions provided by the system.

Lin Shen's mouth twitched slightly, feeling that the system was fooling him.

Lin Shen: "Is this sure to be effective?"

System: "100% effective. If there is any problem, I will compensate you."

Lin Shen gave a thumbs up.

The system has said so, so it must be effective.

But the word "long term" somewhat made Lin Shen feel unsure.

Fortunately, the system explained that after using it for a month in the early stage, you can see obvious effects.

However, continued use is required to maintain this effect.

Theoretically, if a female consumer uses Perfect Mask for three years, she will be at least three years younger than her peers.

Nest grass!

This effect is really a bit scary.

What are women most afraid of?

It’s not that I have money, but my appearance has aged.

The system works like this, and those ladies will definitely be willing to invest heavily in their faces.

Those facial masks on the market that cost thousands of dollars a piece are definitely not half as effective as the perfect facial mask provided by your own system.

To be fair, selling this kind of facial mask for 1,000 shouldn’t be too much, right?

For those female celebrities and wealthy ladies, 1,000 facial masks are completely affordable.

If they really see results, word of mouth will be more effective than spending any amount of advertising money.

For ordinary facial masks, Lin Shen would not be so conscience-stricken, only 20 pieces.

When it comes to hydrating, moisturizing, and repairing the skin, this one is definitely not overpriced compared to all the facial masks on the market.

Even though it has no effect, it's so good that it's so good. Even if you have the nerve to sell it for 40 a piece, he only sells it for 20. He's definitely very sincere.

As for high-quality facial masks, they must be provided to female consumers above the middle class. They cost 20 yuan and sell for 200 yuan, which is very reasonable.

Perfect facial mask, a special product, 1,000 pieces, non-discount price.

Huge profits?

That's right.

Without huge profits, who would do business?

Which beauty brand on the market is not hugely profitable?

Besides, the facial masks provided by the system all have real effects.

Even if it was taken for testing, Lin Shen would be fine at all.

It makes no sense. Only those foreign cosmetics brands are making huge profits in China. A single facial mask can easily cost hundreds or even thousands.

Not only do we need to lay out and sell domestically, but we also need to go abroad and enter the European, American, Japanese and Korean markets, becoming a true light of domestic products!

A small facial mask is such a huge profit. Interested book friends can search for Fuljia’s boss. I’m going to eat first and come back to see if I can read another chapter.

(End of chapter)