Shenhao who plays around the world

Chapter 215 Cheap own fertilizer

While Lin Shen and his family were on vacation abroad, many domestic blockbusters were released during the Spring Festival at the same time.

After so many years of incubation, the box office potential of the Spring Festival season has been coveted by countless film and television companies.

Even though they knew that the proportion of their film schedule would drop significantly due to the same schedule as "The Wandering Earth" produced by Forestry Pictures, they still chose to face the difficulties.

They are just gambling.

Everyone is watching movies during the Chinese New Year. Your Xingyi Cinemas can’t just show The Wandering Earth, right?

If you really do that, it would be too ugly to eat.

Even the film department will not allow Xingyi Cinema to do this.

Of course, they can only make suggestions, not forcefully issue instructions.

Xingyi Cinemas has 1,500 movie theaters, which employ nearly 100,000 people.

I really offend Xingyi Cinemas. They have given up their job. Who will solve the jobs for 100,000 people?

Looking at Moukan is the most obvious example.

When a company reaches a certain level, even the officials must treat it with caution.

In recent years, although the box office during the Spring Festival period has been high, the attendance rate has been decreasing year by year.

People's income is limited, so who can afford the sky-high price of 100, 200 movie tickets from those unscrupulous theaters?

The more popular a movie is, the more these theaters dare to raise prices.

Just like "Hello, Li Huanying", after the word-of-mouth and box office boom, some theaters took the opportunity to raise the ticket price. In some theaters in Beijing, it even sold for 160 yuan.

For the Hollywood blockbuster "Avengers 4", the average pre-sale midnight ticket price has exceeded 200 yuan, and the IMAX theater ticket price once reached 460 yuan, making it still difficult to get a ticket.

The higher the ticket price the theater sells, the more money the film studio will receive.

As for the audience?

Who cares.

As long as they don't lose money, that's fine.

With ticket reimbursement being directly cut off from the source, movie tickets priced below 19.9 yuan are not allowed.

The battle between Maoyan and Taopiaopiao in the early years, and the scene of watching a movie for 6.6 yuan will never happen again.

"The Wandering Earth" is released during the Spring Festival and is priced at 30 yuan in first-tier cities (Beijing, Shanghai, Guangzhou and Shenzhen), 25 yuan in new first-tier and second-tier cities, and 20 yuan in third-tier and below cities.

This ticket price is unique during the Spring Festival.

Generally, before a film is released, the film studio will announce the settlement standard price in advance.

Most movies are usually priced at 40 yuan in the four major first-tier cities.

Below first-tier cities, regardless of towns, second-tier or third-tier cities, the price will not be lower than 35 yuan.

Compared with the attendance rate, raising ticket prices can at least minimize their risk of losses.

If the film studio does not agree to lower the settlement price, the theater will naturally not be stupid enough to pay for subsidies out of its own pocket.

In the end, the audience can only pay the bill.

"The Wandering Earth" is a film produced and distributed by Forestry Pictures, so it naturally has absolute autonomy.

As long as the pricing is no lower than the above regulations, outsiders can't control them.

How other theaters set prices has nothing to do with Forest Films.

In short, Xingyi Cinemas took the lead in taking the first shot to rectify the cinema industry!

…

As a migrant worker in a first-tier city, Pu Sijia finally spent her thirties and first year of junior high school with her family.

I couldn't wait to make an appointment with my little sisters, and planned to watch a movie, go shopping, and have a good time together.

I worked hard outside for a year and didn't save any money.

My horizons and consumption outlook have improved a lot.

Wait for Pu Sijia and her sisters to finish discussing which movie to watch in the group.

After opening Maoyan, Meituan and other platforms to compare movie ticket prices during the Spring Festival, people were instantly stunned.

Her hometown is just a third-tier city.

However, the tickets for several afternoon movies cost around 80 yuan.

It’s terrifyingly expensive!

"These black-hearted theaters had better close down immediately!"

Pu Sijia cursed silently, but was a little confused.

In first-tier cities, she often watches movies with colleagues and friends.

White-collar workers in big cities naturally want to live a more "respectable" life.

Although most of her monthly rent has to be paid to the landlord.

But when I return to my hometown, in front of my friends, I still want to show that I am doing well as much as possible.

But a movie ticket is enough for a meal in a small restaurant.

Pu Sijia couldn't help but miss the days when she was in college, when she could go to the movies with her sisters for only ten yuan.

At that time, even if the Spring Festival movie ticket was priced at a premium, it would only be 40 yuan at most.

Looking at the current ticket prices for Spring Festival movies, they are simply ridiculously expensive.

After struggling again and again, Pu Sijia decided to think about it again.

For four little sisters, it costs three to four hundred yuan to watch a movie, which is enough for them to go to Huoshe to eat a lot.

Tired from work, Pu Sijia's favorite thing is to watch short videos.

Sometimes I’m lazy and just catch up on a drama on the short video platform.

She herself occasionally shares some movie-watching experiences.

Although she doesn't have many likes and occasionally gets lucky, she can get a video with over 10,000 likes, but it's enough for her to become a part-time blogger.

"Eh?"

Pu Sijia was a little surprised: "Has Happy Planet launched a ticketing system?"

As a senior movie fan, the short videos recommended to her are naturally related to movies.

The trailer of "The Wandering Earth" is pushed to all users of the platform in the form of an open-screen advertisement.

The epic sci-fi blockbuster, coupled with the ticket booking link at the bottom, made many people subconsciously click on it after seeing it.

"so cheap?"

When she saw that the ticket price was only 20 yuan, Pu Sijia thought she was dazzled.

After all, the price of movie tickets has been rising steadily in recent years, which has made many people lose their enthusiasm for watching movies.

In fact, in order to save money on movie tickets, many people would rather not watch it and wait until the video platform is launched to make up for it.

The price of a movie ticket during the Spring Festival is enough to be a member of a video platform for several months.

After Pu Sijia quit Happy Planet and opened other ticket booking platforms for research, she finally came up with an answer.

Only Xingyi Cinema can enjoy such low ticket prices.

Moreover, whether Xingyi Cinema is showing its own movies or other movies, it generally sells tickets at the standard price required by the photo studio.

Pu Sijia didn't have to think too much and quickly entered the identity information of herself and several little sisters, and then at the speed of light, she grabbed four movie tickets with good seats.

"Sisters, I grabbed four movie tickets and it only cost 80 yuan!"

Pu Sijia shared the good news with several little sisters, feeling relieved.

Movie tickets that cost 20 yuan a piece during the Spring Festival were probably only available ten years ago.

…

During the Chinese New Year, everyone wants to take their wife, children, and parents to the cinema to spend two hours of fun.

There is no doubt that this wave of Xingyi Cinemas directly won the lottery.

All 1,500 movie theaters across the country were full and every venue was packed.

Not only did it save money on opening marketing, but it also won word of mouth.

When Pu Sijia and the others arrived at Xingyi Cinema, located on the top floor of a large shopping mall in the city center, there was a long queue at the door and hundreds of people sitting in the rest area.

Pu Sijia couldn't help but sigh, she hadn't seen such a lively scene in a movie theater in many years.

As ticket prices rise year by year, people's enthusiasm for watching movies has long lost its former glory.

Especially young people, unless there is truly explosive content, they can grit their teeth and enter the theater.

"Sijia, this cinema actually has a milk tea shop?"

There was a little sister who was quite surprised to see many people queuing up next to her.

"Is it really Fire Tee?"

When Pu Sijia saw the familiar man's profile picture, she immediately excitedly directed one of the little sisters: "Xiaoxiao, you go get your tickets, and I'll queue up to buy milk tea."

Xiaoxiao saw Pu Sijia's arrogant look and complained to the other two little sisters: "Sijia is almost thirty, and she is still chasing stars."

"Haha, I like Director Lin too, but it's a pity that he has no fate with us."

"At least he is happier than us. Today he finally handed over the child to his father. I usually just stay at home to take care of the child every day. I am so depressed."

A little sister who got married early expresses the sadness of married women.

When I got my movie tickets from the ticket machine, there was still about an hour before the show started, so I wasn’t in a hurry.

However, there is no rest space in the lobby.

There were too many people queuing up. Many people came with their families to support the movie after hearing that they could watch the movie for only 20 yuan.

From the QR code on the Xiaoxiao LED screen, I found that the pricing of this hot tea restaurant is quite reasonable.

Between 10 yuan and 20 yuan, it is completely within everyone's consumption range.

Milk tea, especially new tea brands, are the most profitable, with gross profit margins reaching over 60%.

Even Heytea and Naixue couldn't bear it anymore, and they lowered their prices one after another, down to the price range of 10 yuan to 25 yuan, which shows how big the profits were before.

After queuing for about half an hour, I got four cups of milk tea.

I asked my little sister to take some photos for myself, and Pu Sijia was busy with P-pictures for half an hour.

Although Pu Sijia is not particularly interested in science fiction movies, this movie is one of the rare things that made them completely attracted by the compact plot, and even felt like their horizons were opened.

Can domestic science fiction movies be filmed to this extent?

It’s incredible!

It only cost 20 yuan to watch such an excellent movie.

Pu Sijia and several little sisters all felt that this wave was a huge gain.

By the way, I also watched a movie and drank milk tea.

You can’t miss a hot pot meal, right?

Coincidentally, Huo She also opened a store in their city.

Due to the limited consumption potential in the city, Huoshe opened a store, but the business was so good that it exploded.

Another happy day of queuing.

In the past two years, Huo She has already surpassed Haidilao in the hearts of young people.

It's delicious and not expensive, and it's 50% off at every turn. It's simply not ethical.

Especially among college students, the favorable impression of Huo She is overwhelming.

Many college students from ordinary families can earn a lot of money by working and studying on weekends.

As for the service attitude, there is nothing to say.

After watching a movie, drinking milk tea, and eating hot pot, the per capita consumption was only 100.

As for those theaters that charge 80 a ticket, only fools go to support them.

When she got home, Pu Sijia couldn't wait to edit the video material taken today and upload it to Happy Planet.

By the way, Amway has a few fans, so I will definitely go pick it up when I have time.

No one can tell whether there will be so-called ordinary people's entrepreneurs who will ask the higher authorities to force Xingyi Cinema to increase ticket prices.

…

Just as many people expected, someone did have a wrong idea.

Several cinema chains launched small-scale trials to protest against Xingyi Cinemas' malicious selling of movie tickets at low prices.

It's hard to say, there wasn't someone behind the scenes.

But in the face of absolute strength, they are just a bunch of clowns.

For the above, as long as the overall situation is not chaotic, it is your company's own business to set the price.

In a sense, Xingyi Cinemas is activating the already sluggish movie-going market.

No, several official media criticized several theater chains for raising ticket prices without a bottom line, and focused on praising Xingyi Cinema Line for its contribution to reshaping ticket prices in the movie market.

At this point, other theater chains have also ceased operations.

With the help of low ticket prices, the number of moviegoers of "The Wandering Earth" increased rapidly. After word-of-mouth spread, more people went to the theater to support this domestic science fiction masterpiece.

The box office of "The Wandering Earth" was even higher than that of several movies of the same period.

1 billion, 2 billion, 3 billion...

Finally, it successfully exceeded the 5 billion mark!

Excluding the 2% service fee of the online ticketing platform, the split box office is 4.9 billion.

The box office share of 4.9 billion also made Forest Pictures a lot of money.

As a self-distributed film by Forest Films, the box office after deducting 5% of the film's special funds and 3.3% of the special business tax was 4.493 billion.

From this part of the box office, China Film will deduct an agency fee of 1%.

Don't ask why, just give the money and that's it.

When it is the turn of theaters and producers to share accounts, the two parties generally follow a 57:43 account sharing model.

There's nothing much to say about this.

The popularity of "The Wandering Earth" does not require lowering the share of the game to increase the film placement ratio.

Relying on the advantages of lower prices, better decoration, and location in the CBD, the market share during the Spring Festival is as high as 37%.

This also means that of the 2.562 billion that goes to the theater chain, Xingyi Cinema Line can get 947 million.

When Xingyi Cinemas was first acquired, their annual box office revenue was only this amount.

But now, this is just the box office revenue they get from one movie.

The real big deal is still in the hands of investors.

Unlike other movies, investors are also subdivided into producers and distributors.

The Wandering Earth is entirely self-distributed by Forest Films.

The so-called distribution is nothing more than persuading theaters to release a certain movie and increase the proportion of films scheduled.

Domestic distribution companies are not as strong as the Big Six in Hollywood.

Many times, you have to pretend to be a grandchild in front of theater companies in order to get a considerable proportion of the films you distribute.

In terms of distribution, is there any company in the film and television industry that is stronger than Guanhai Group?

Online there are Weibo and Happy Planet, a traditional media platform and an emerging short video platform.

Offline, we have Xingyi Cinemas, which has 1,500 cinemas and is the leader in the cinema market.

Compared with Guanhai Group, Wanda is not only inferior in its self-produced film capabilities.

In terms of online publicity, Guanhai Group can also reduce Wanda to scum in seconds.

According to the 43% account sharing ratio, the revenue received by Forestry Pictures is 1.932 billion.

The production cost of The Wandering Earth reached 500 million, and the publicity cost was only 150 million.

Ignoring Xingyi Cinemas, this movie made a net profit of 1.282 billion!

One movie made 1.3 billion, almost 200 million US dollars.

To be fair, such an amazing return on investment is rare in China.

Regardless of the main theme, it is almost considered the ceiling of domestic movies.

Jiang Ye became famous with this movie!

Become a hot favorite in the film and television industry.

Jiang Ye alone has made more than one billion for Forest Pictures.

In addition, many excellent directors have emerged in the past two years.

In the field of TV dramas, Aiyouteng was even beaten to the point where it was unable to fight back.

Before the domestic audience could recover from the shock of wandering around the earth, Forestry Pictures once again officially announced a blockbuster news.

Jiang Ye will direct an epic super science fiction masterpiece "Inception". This movie will be shot with IMAX cameras and the production cost will be as high as 300 million US dollars!

300 million US dollars, what is the concept?

In Hollywood, it can be considered a super blockbuster.

Domestically, it has shocked countless people and made them look forward to it.

Many film and television companies are not optimistic about Forest Pictures' big deal this time.

Although Jiang Ye has the background of "The Wandering Earth", he also has strong box office appeal.

But for a blockbuster worth 300 million US dollars, the cost recovery needs to be at least close to 900 million US dollars.

Even if Forest Pictures still distributes its own films, it won't be able to make much money from the domestic film market alone.

In fact, the possibility of losing money is very high.

Other companies that had originally wanted to get involved through their connections were frightened and quickly stood aside.

It is a recognized fact that China cannot produce super blockbusters.

Heartbroken and helpless.

But this time, Jiang Ye got a high filming budget that made countless directors jealous.

Regardless of whether it can make money, this kind of super blockbuster, even if it just shows the face, is excellent.

If you have the opportunity to walk on the Oscar red carpet, it will be worth it in your life.

Many veteran stars have come forward to recommend themselves, hoping to have the opportunity to participate in this movie.

The film with the highest single production budget in history has completely stirred up the domestic entertainment industry, causing countless people to seek connections and recruit people into the group.

Even Yang Mi, who had been absent for a long time, was a little moved.

Not to mention that Reba, who is currently filming "Famous", is very attentive to Lin Shen in the video whenever she has nothing to do, and her little thoughts are very obvious.

If you can star in a super blockbuster worth 300 million US dollars, regardless of the box office and reputation, your life will be worth it!

There are so many people who are thinking about the heroine.

But in front of Guanhai Group, we can only discuss it in a friendly manner to see if we can win this role.

They don't have the courage to play other tricks.

…

It wasn't until mid-February that Lin Shen and his family returned to China.

Some people who are well-informed want to pay a visit immediately.

The position of heroine is naturally reserved for Reba.

The rich water does not flow to outsiders' fields.

Reba's acting skills are not bad now, and her appearance is in line with European and American aesthetics.

Jiang Ye did not refute this.

Reba, who returned to China early for filming, could not suppress her excitement when she heard the good news revealed by Yang Mi. She wished she could fly to Lin Shen immediately.

"Sister Reba, what good news makes you so excited?"

The leading actors in the crew are also smart people.

What can excite a top-notch person like Reba must be great news.

Let me ask you, in the current entertainment industry, is there anything more exciting than the casting of "Inception"?

"Well...it's not convenient to disclose it at the moment."

Reba was still conscious and did not directly tell the news about getting the heroine.

"Reba, please stop hiding it from us. Is the casting successful?"

Yin Zheng was also very gossipy and asked for everyone.

"That's right, the specific role hasn't been decided yet."

Reba also noticed that this group of people would not give up until some inside information was revealed.

"The heroine, or the second female lead?"

Yin Zheng was envious in his heart, but he also understood.

There are wild rumors in the circle that the target of Reba's previous scandal is probably the chairman of Guanhai Group.

If someone takes action, even if the heroine is given to Reba, who would dare to say no?

"Currently, we have selected the second female lead. It will depend on the actual audition situation later."

Reba was also afraid of irritating them.

Just the second female lead made their eyes turn red with envy.

If she gets the female lead, wouldn't she make these people jealous to death?

(End of chapter)