Shenhao who plays around the world

Chapter 229: The net worth has improved slightly

Every New Year's Eve, the system would reward Lin Shen in different ways.

This year is no exception, and the rewards are as awesome as ever.

"Ding, congratulations on acquiring 100% of the shares of Kering Group (including YSL cosmetics brand)!"

Wow, this reward is really not bad!

Kering Group is the third largest luxury goods group, only a little behind Richemont.

In the field of luxury goods, LVMH Group dominates.

It holds more than 70 top luxury brands such as Dior, LV, Givenchy, Loewe, Fendi, and Bulgari.

Richemont Group has taken a different approach and is eyeing the best in the field of hard luxury watches.

On the contrary, Kering Group, which owns 16 brands including Gucci, Yves Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Boucheron, and Brioni, has been going head-to-head with LVMH Group.

Hua Dani (Gucci), the flagship brand under Kering, has taken on the important task of fighting against brands such as LV and Dior.

At first, Gucci's creative director Michel was regarded as the most correct person.

But as Michelle's talents were exhausted, she also ended up being kicked out.

Even so, Gucci is still LV’s most feared enemy.

Just like if a woman wears Balenciaga's black silk stockings, her boyfriend will definitely gain an attack speed +300% buff!

Bottega Veneta is the favorite of the low-key rich group.

As for Saint Laurent (YSL), it is worth talking about.

This brand was originally acquired and operated by Kering Group.

Later, because Kering Group did not like to make cosmetics, its brands such as Gucci only made perfumes.

Therefore, L'Oreal took advantage of it and bought the cosmetics business that was spun off by YSL.

In recent years, market trends and consumer psychology have become increasingly difficult to predict.

Lancôme and Estee Lauder, due to years of crazy marketing, have lost their sense of mystery and the public is no longer interested.

Tom Ford and YSL, brands with personality and freshness, have become very popular in recent years.

L'Oreal has a keen sense of smell and hired Tom Page, a makeup master who has been in the industry for 30 years, as its creative director.

YSL's star items have once again been activated by the powerful marketing capabilities of L'Oréal Group.

The highlighter pen for concealer, velvety mascara, square tube lipstick, etc. are both popular and popular.

At a time when Lancôme was becoming popular and Helena was unable to support her.

The originally unintentional acquisition of YSL was like a life-saving straw, instantly lifting the revenue of the entire L'Oréal Group.

I saw that the cosmetics business, which was sold at a low price of 1.15 billion euros in the past, is now very popular.

The Pinault family, the major shareholder of Kering Group, is so depressed that it vomits blood.

For this reason, the name of Yves Saint Laurent was changed several times, and the logo was also changed again and again, just not to be confused with YSL, which sells cosmetics under the L'Oreal Group.

Otherwise, the more advertisements they place for YSL, the happier L'Oreal will laugh.

Ordinary consumers don’t know that YSL’s cosmetics and fashion businesses are two companies.

Who would refuse this kind of happiness of earning money on the side?

Not to mention that L'Oreal is reluctant to sell its YSL cosmetics business. Even if it were to be sold, the price would not be less than US$3.5 billion.

Estee Lauder was willing to spend $2.8 billion to buy Tom Ford.

YSL, which has better performance than Tom Ford and is more popular among girls, has no reason to sell it cheaper than the former.

With Kering and Richemont in his hands, Boss Lin owns as many as 50 luxury brands.

The combination of the two would have a market value of at least US$150 billion.

As long as Lin Shen doesn't make it public, the outside world won't know that he is the real boss behind the scenes.

…

"What's going on? You're smiling so happily?"

After filming for a year, Reba was finally finished. She pestered Lin Shen all day long, her features and eyes were alluring and charming after she was satisfied.

Lin Shen hugged Reba and said with a smile: "I've been taking a good rest recently. With this movie in mind, I won't have to work so hard in the next two years."

"You don't know how strict Director Jiang's requirements are..."

Reba finally found a chance, and Balabala complained.

Although off-screen, Jiang Ye was very polite to her.

As long as I'm filming, I almost don't recognize any of my relatives.

Fortunately, Jiang Ye's level is high enough, even a big shot like Xiao Lizi has no complaints.

The entire filming process, which took them to six countries and spanned three seasons, especially the final shot in Calgary, Canada, was almost torture to them.

In addition to shooting action scenes in severe cold and extremely low visibility conditions, the action was almost entirely completed on skis.

Not to mention anything else, Li Zi lost 15 pounds immediately after filming this movie.

With Lin Shen's relationship and Reba's 'connected person', Xiao Lizi and the others were naturally treated politely.

Listening to Reba endlessly sharing anecdotes about the shooting with him, Lin Shen was not impatient. He occasionally tried to make excuses, which made Reba roll her eyes at him.

It should have been explained clearly in one hour, but it was delayed to four or five hours.

When Reba finished her exhausted bath, she went to the cloakroom to change into a set of pajamas. She was suddenly surprised to find that the drawer was filled with Balenciaga stockings of various colors.

"It will be torn anyway, so there is no need to spend such unnecessary money."

Reba thought that Lin Shen bought it specially, so she couldn't help but murmured something in a low voice.

After all, when someone sees her wearing this, her attack speed will increase unconsciously.

After she finished her skin care, she was wearing a thin nightgown, revealing only two slender legs as white as bamboo shoots.

Her pink and white feet stepped on the soft carpet and came to the bedside to sit down.

They were already an old couple, so Lin Shen didn't pay much attention and was watching the game with great interest.

Needless to say, the quality of the current Chinese Super League games has greatly improved.

Opening up the quota for foreign players instantly brought the pace of the game close to the level of third-rate European leagues.

Don't think that the third-rate European leagues are weak. Even our international players may not be able to get into the main position there.

When I see someone watching football, I don’t even bother to watch it myself.

Reba was so angry that her teeth itched and she ran back to the cloakroom.

She took a pair of freshly unpacked Balenciaga black silk stockings, sat on the edge of the bed and slowly put it on her long, fair legs.

"Gudong~"

Reba looked back and saw that Lin Shen was swallowing his saliva, and a smile suddenly appeared on his face.

A beautiful woman taking a bath is enough to seduce her.

Reba also increased the size, sitting on the edge of the bed and putting black stockings on her legs.

Who can withstand this?

Lin Shen was a hungry tiger pouncing on his prey, and it was not easy for Reba to play the no-fight card this time.

…

When the two woke up, the chef, housekeeper, and maids began to work.

Even the warm water in the bathtub will be carefully adjusted by the maid in advance.

The two of them were like conjoined twins, enjoying themselves shamelessly in the bathtub.

Without parents and children, it is as happy as heaven.

If the two of them weren't so hungry, they might have stayed in the bathroom for half a day.

Reba, who had not had the opportunity to taste delicious food for several months, almost cried while eating the delicacies carefully prepared by the chef.

If "Inception" fails at the box office this time, she will really be depressed to death.

Until now, she still feels a little nervous.

In the past, super blockbusters always had Hollywood actresses as the heroines.

This is the mainland's first foray into Europe and the United States. Judging from Lin Shen's intentions, it's not as simple as before.

Thinking of the strong position of AMC theaters, Reba felt a lot more at ease.

"By the way, do you like any of the brands under Kering Group?"

Lin Shen cut his steak and asked casually.

"Gucci?"

Reba replied subconsciously.

"Congratulations on becoming the global spokesperson of Gucci."

After Lin Shen finished speaking with a smile, he picked up his phone, sent a message, and continued eating.

"Wait a minute...how did you get involved with Kering Group?"

Reba asked with some confusion.

As Lin Shen's close friend, Reba naturally knew that Lin Shen was the boss behind the Richemont Group.

The fact that she can get the Asia-Pacific spokesperson for Van Cleef & Arpels undoubtedly means that she is from the Richemont Group.

Logically speaking, Kering Group should compete with Richemont Group.

How could it be possible to use her?

"Can't you guess this?"

Lin Shen smiled and pinched Reba's fair face. The touch was as good as that of a young sister in her early 20s.

At this moment, an answer that shocked Reba suddenly appeared in her mind.

"You...you shouldn't have acquired Kering Group, right?"

Reba's voice was a bit incredulous.

After all, Kering is a luxury goods group with a market value of nearly 100 billion U.S. dollars!

"clever."

Lin Shen smiled and nodded.

"Oh my god..."

Reba was momentarily at a loss for words and didn't know how to describe her mood.

After the shock, surprises came in waves.

Marry the chicken, follow the chicken, and her relationship with Lin Shen has already become inseparable.

She still knows very well how profitable luxury goods can be.

The advantages of acquiring Kering Group definitely outweigh the disadvantages.

Thinking about Kering and Richemont combined, the market value is probably over 150 billion US dollars!

What woman wouldn't be proud that such a luxury goods group with a market value of trillions is in the hands of her man?

"Then I won't have to spend money to buy things in the future?"

Reba's eyes lit up.

No matter how rich you are, you can't resist the pleasure of free prostitution.

Lin Shen smiled and nodded: "Not only that, when they have new products in the future, they will send people to the community as soon as possible. After you select them, they will be sold in stores to ensure that you are the first batch to enjoy the new products."

"Love you~"

Reba was so excited that she left a greasy lip mark on Lin Shen's face.

"Hehe, let me wipe it for you."

Reba also noticed it and was about to wipe Lin Shen with a napkin.

But Lin Shen acted faster and came back with revenge.

"Well……"

The maids next to him lowered their heads and did not dare to look directly.

"Someone else is here."

Reba's breathing was rapid, her body couldn't help but soften, and she glared at Lin Shen resentfully.

"It's even now."

Lin Shen continued to eat the beef slices, which were much sweeter than before.

“Are you really going to give me Gucci’s global spokesperson resources?”

Reba sat on Lin Shen's lap, fearing that someone was teasing her.

She is not short of money.

But female celebrities are not just competing for face.

Now that Sister Mi has retired, she has made Lin Shen happy.

The most luxurious endorsement is just a matter of one word from Director Lin.

"Looking at your structure, can you be satisfied with just one Gucci spokesperson?"

Lin Shen smiled and raised his chin.

Reba understood immediately, cut the steak skillfully, fed it to Lin Shen's mouth with a fork, and thoughtfully used a napkin to wipe the oil stains from the corners of his mouth.

"In terms of jewelry, you already have Van Cleef & Arpels."

"As for watches, after Panerai expires, I plan to let you represent Vacheron Constantin."

"After Inception is released, your international influence will definitely increase a lot. At that time, we will officially announce the identities of the three top luxury global spokespersons."

After Lin Shen finished speaking, it was quite interesting to see Reba stunned by the surprise.

Who to choose as spokesperson for these brands is a matter of just one word.

But for female celebrities, they have to rack their brains and break their heads to become a brand ambassador.

I even want to feed the tiger with my own body, please those brand dads, and see if I can get a business resource with a higher title.

"Husband, I love you so much~"

This time, Reba didn't care about the two maids who were serving them. She excitedly hugged Lin Shen's neck and vented her inner excitement.

Van Cleef & Arpels, Gucci, Vacheron Constantin.

No matter which one you pull out, it is a well-deserved luxury item and is highly sought after by rich and famous people.

In the entire industry, no one can gather the three most luxurious stars.

What's more, this is the global spokesperson for the three major brands!

In the fashion circle, this is the upper limit of treatment!

Generally speaking, global spokespersons may not be able to endorse a full range of products, and usually only endorse eyewear and handbag product lines.

All spokespersons must have been inspected by the brand for several years before they are carefully identified as spokespersons.

Just like Zhong Xia had previously fought for Lu Yao to be the global spokesperson for LV, but the deal has not been finalized yet.

In the final analysis, Lu Yao's influence is still limited to the country.

For global spokespersons for one or two product lines, LV might be considered.

But don’t even think about being a global spokesperson.

Unless, like Reba, they have the opportunity to participate in a super blockbuster and have considerable international influence, only then can they be willing to give this status.

"eat first."

Lin Shen could enjoy Reba's various favors with peace of mind.

…

After finishing the meal, Reba couldn't wait to show off to Yang Mi.

Lin Shen, on the other hand, kept holding video conferences to explain how the newly acquired Kering Group could complete the handover smoothly and stably.

After sorting out information about Kering Group, Lin Shen discovered it.

This luxury goods group also owns the third largest sports brand in the world - Puma.

Originally, Puma's major shareholder was Kering Group, but later on, Kering Group was afraid that Puma's growth would drag down the group's own valuation.

Therefore, all 70% of the shares held in Puma were distributed to the group's shareholders. The largest shareholder, the Pinault family, holds about 30% of Puma's shares.

Initially, Kering Group had the idea of ​​selling Puma.

Who has made sports fashion stocks so popular in recent years? The Pinault family, who are good at speculation, naturally refused to take action immediately and kept holding Puma's shares in their hands.

The system has always made Lin Shen worry-free.

Today, all shares of Puma are owned by Lin Shen alone.

The world's third largest sports brand has since become Boss Lin's private property.

But after briefly searching Puma's financial reports, Lin Shen was speechless.

Puma has been in the Chinese market for many years, but its revenue share in the Chinese market is actually not as good as that in the EMEA region (Europe, the Middle East, and Africa).

Puma's biggest problem is that it has few product categories and lacks core featured products.

Nike has AJ, Adidas has Coconut.

As the third largest sports brand in the world, Puma has no popular sub-brands.

In this case, the only issue is cost-effectiveness.

But in this regard, how can Puma compete with domestic brands?

No matter how low Puma's price is, it can't be more than a few tens of dollars lower.

Although Puma's football line is outstanding, most people still recognize Adidas more.

In other categories, Puma has even less say.

Like basketball, Nike is popular among the public.

There is ASICS in volleyball and Yonex in badminton.

With the overall saturation of the sports market, major sports brands have been involved in craziness.

If it doesn't change, Puma will sooner or later withdraw from the Chinese market in despair.

Of course, Puma has not thought about saving itself.

Just like they restarted their basketball business, spent heavily to sign many rookies, and hired rapper Jay-Z to be the president of Puma's basketball business.

In terms of basketball business, Puma has indeed seen some results.

However, if you focus on one thing, you will miss the other.

Having invested a lot of budget and energy in the basketball business, the financial situation of its "old business" football business has become increasingly stretched.

In recent World Cups, very few of the teams sponsored by Puma have even entered the finals, let alone winning the championship, far behind Adidas and Nike.

Like most sports brands, Puma has also moved its production factories to Vietnam in recent years.

Although it can save more costs, once container shortages and port congestion occur, we will face difficult problems such as supply delays and inventory backlogs.

Lin Shen's handling methods can be described as simple and crude.

Directly separate Puma from Kering Group and merge with Under Armor to form a new sports group.

Guanhai Sports has two major brands: Under Armor and Puma.

Puma transferred its basketball business to Under Armour, focusing its energy on its old football business, and succeeded Under Armour as the sponsor of the Chinese Super League and the national team.

In the past, I was entangled in sports and fashion, but could not find a good Puma from both sides. I can also put aside my worries, focus on promoting new products in fashion, and be a fashion brand with peace of mind.

As for sports products, just leave it to Under Armour.

Puma has a market capitalization of US$15 billion and annual revenue of approximately US$7 billion.

Under Armor's market capitalization is close to US$6 billion, and its annual revenue is US$6 billion.

After the two merged, the revenue instantly exceeded the tens of billions of dollars.

Netizens who were originally not very fond of Puma became a little more excited when they saw that Puma was also taken under Lin Shen's banner.

Guanhai Group did not go to war, it just replaced the head of Puma's marketing department.

When it comes to Puma's crotch, it has a lot to do with its poor marketing capabilities.

Guo Yu, known as a marketing genius within Guanhai Group, became Puma's senior vice president, focusing on marketing business.

Comparatively, Guanhai Group acquired Puma and merged it with Under Armor.

The changes within the Kering Group are not well known to the public.

With the cooperation of the Pinault family, the entire handover process was extremely smooth.

If it weren't for the fear of causing public opinion, Lin Shen would have wanted to merge Artistry with Kering and Richemont.

Artistry has never been listed on the market, because it does not need listing financing at all to bring a steady stream of wealth to Lin Shen.

If Lin Shen is willing to list Artistry, its market value will definitely exceed US$200 billion.

Domestically, the revenue of L'Oréal and Estee Lauder is not as good as that of Artistry.

Various shampoos, facial cleansers, shower gels, and facial masks are constantly harvesting the pockets of the middle-class and above groups.

In terms of earning power, brands like L'Oreal are younger brothers.

I would like to ask, which brand of facial mask on the market has sold 1,000 masks and is still highly sought after?

Other daily chemical companies are secretly happy to have a net profit of 15%.

Artistry's net profit, without exaggerating, is at least over 50%.

This wave of rewards from the system has indeed made Boss Lin’s status as the world’s richest man even more difficult to shake.

This means that Lin Shen deliberately kept a low profile, otherwise it would have caused an uproar.

(End of chapter)