Shenhao who plays around the world

Chapter 246 What a filial son!

"Ding, congratulations on obtaining 100% of the shares of Hermès Group!"

This time the system's New Year's gift came a little late.

Fortunately, the size of the gift is impressive enough.

The name of Hermès does not need to be elaborated at all.

Didn’t you see that various brands are claiming to be “the Hermès of toothpaste/tea/ice cream”?

In the minds of ordinary people, "Hermès" is synonymous with excellence in quality.

Looking at market value alone, Hermès is a brand that dwarfs luxury goods groups like Kaiyun and Richemont, which own dozens of brands.

Only the LVMH group can barely win a position.

in the country, many Hermès stores have to distribute goods.

Even on the surface, everyone is scolding me.

But once the sales revealed that it was in stock, I decided to bear the pain and buy it, just to get a bag that I have been coveting for a long time.

After all, this is also a way to screen consumer groups.

Just like LV's internal conference call, individuals and families with an annual income of less than 3 million, including students and white-collar workers, are classified as non-income earners.

When the news came out, it became a hot search topic and sparked heated discussions across the Internet.

Seeing the essence through the phenomenon is nothing more than a way for luxury brands to consolidate their superiority and cater to ultra-high-net-worth individuals.

The products of luxury brands can be sold at high prices because of the high quality of their own brands.

Blindly catering to the middle class can certainly improve performance, but it can also easily undermine one's luxury status.

Therefore, LV is racking its brains as it continues to swing between the middle class and high-net-worth groups.

Compared with LV, Hermès has a clear understanding of distribution.

Relying on bags that are extremely attractive to women, the performance of multiple business lines such as ready-made clothing, watches, and makeup has taken off.

To be honest, many people buy these distributed products, maybe resell them and give them away, all they want is the package.

The workmanship of other brands of bags may not be inferior to Hermès.

But the brand value is completely crushed by Hermès.

Lin Shen, who originally controlled Kering and Richemont, has as much say in the luxury goods field as the Arnault family behind LVMH.

Now Hermès also surrenders at the feet of Lin Shen.

Another of the world's top luxury brands has become a private asset under Lin Shen's name.

This feeling...

Of course it's great.

Lin Shen was in a good mood and wanted to continue sharing the joy with Shen Han.

Shen Han wrapped himself tightly and kicked someone under the bed.

Damn, this guy is so tired that he never dies.

In terms of actual age, I'm afraid he's almost 50.

But now, if Shen Han goes out and says that she is in her early 20s, people will believe her.

The temperament of a noble lady, the figure of a mature woman, the face of a young woman...

Two words, excellent!

Fortunately, the soundproofing of their villa is good, so even if you break your head inside, you won't hear any noise outside.

More than an hour later, Lin Shen held a cigar in his left hand.

Shen Han did not dislike Lin Shen smoking cigars, but felt that Lin Shen was particularly attractive at this time.

The thought that the two of them were together was through some kind of indescribable coincidence.

Even now, Shen Han still feels embarrassed when Du Jie and the others tease her.

If you want to blame someone for being too old-fashioned, he is also incredibly courageous.

Lin Shen asked Shen Han casually: "The listing procedures for Youliang Apartment have been approved. There may be a road show in a while. Lu Lin asked me to ask you, do you want to show up then?"

"I won't show up."

Shen Han shook her head and refused, she was not interested in publicity.

"Okay, I'll let him take full responsibility later."

Lin Shen was not surprised either.

Youliang Apartments are listed on the market, and their market value barely exceeds 10 billion.

Not to mention compared with Guanhai Group, even Hermès is enough to turn it into scum.

Of course, the selling point of Youliang Apartment is that it has zero formaldehyde.

This is indeed unique among long-term rental apartments.

In other apartments, tenants move in with trepidation. They also have to buy pothos and ventilate the apartment regularly, otherwise they won’t even know what happened.

In Youliang Apartment, you don’t need to worry about this at all.

From the moment you move in, a third-party inspection report will be provided.

The real money-making business is not relying on the rent difference, but relying on the apartment brand to expand the formaldehyde removal business. This is the cash cow.

Lin Shen didn't even bother making money from ordinary people.

For high-net-worth individuals who have high quality of life requirements, they will definitely be willing to pay hundreds of thousands for formaldehyde removal in a newly renovated house in exchange for the safety of their family.

Lu Lin's plan to go public was approved so easily precisely because of the business in their hands.

With the formaldehyde removal business as a moat, and relying on long-term rental apartments to scale up, the prospects are still very good.

But it's only good.

Compared with Hermès's earning speed, you can't even see the shadow of the former.

Hermès's net profit is at least 3.5 billion euros a year, not to mention more.

Coupled with Kering and Richemont, it is not a dream for Lin Shen to earn tens of billions of euros in luxury goods every year.

The more luxury brands there are, the more benefits it will bring to Guanhai Group.

Now that high-end shopping malls are opening and there are no rows of top-notch luxury products to support them, let’s see if consumers are interested in them?

Except for a few leading shopping malls such as Beijing SKP, Shanghai Hang Lung, and Nanjing Deji Plaza, which have an annual turnover of more than 10 billion, they themselves have extremely high social recognition.

Most shopping malls rely on luxury brands to enhance their style.

Needless to say, rent subsidies, decoration subsidies, various advertising spaces, etc.

In the past two years in Shanghai, the turnover of Guanhai Plaza has increased rapidly.

Before, without Lin Shen's help.

Shen Wan relied on his strong negotiation skills to win over several top luxury brands.

After receiving strong support from Kering and Richemont Group, Shen Wan was even more confident.

When attracting foreign investment, there is no need to use advertising space and rental subsidies as bargaining chips.

As soon as the news of the arrival of Richemont and Kering came out, a long list of designer brands took the initiative to defect, even paying entry fees, which shows the influence of the two major groups.

This kind of influence is entirely achieved through money.

Lin Shen has read Kering's financial report and found that the annual marketing budget for advertising and promotion is 30 billion yuan.

LVMH Group is more, at around 40 billion.

Even if it is as noble as Hermès, it still needs to spend more than 2 billion to make its presence felt.

In recent years, the online marketing budgets of luxury brands have increased year by year.

Before, Douyin's mouth was full of oil after eating.

Since the owners of Kering and Richemont became Lin Shen, all the online advertising orders of the two major groups have been given to Weibo and Happy Planet, causing heavy losses to Douyin.

…

Get up early.

Lin Shen ran around the villa area.

The air in the suburbs is not valuable to many Shanghai migrant workers.

Because they had no time to breathe the air without too much pollution, they had to start the exhausting commute that lasted nearly an hour and a half.

In this private villa area covering an area of ​​113 acres, there are no outsiders to disturb you.

Apart from Lin Shen's family, there are only servants who occasionally repair lawns and tree branches, and security personnel who patrol around the villa area 24 hours a day.

When they saw Lin Shen running in the morning, they would stop and bow respectfully before continuing to do their work.

There are 21 villas, many of which are vacant.

Any building covers an area of ​​more than 4 acres and has eight or nine rooms.

Unless you are very brave, living alone will make you unable to sleep well for the rest of the night.

In the center of the villa area, on a green natural turf, there is a small football field.

Compared to adults, children are full of energy.

Early in the morning, a group of little guys who were about five years old, under the care of a nanny, were dressed up and had a great time playing on the court.

Lin Shen stopped and walked over.

"Dad~"

Several little guys wrapped up in buns nearby rushed into Lin Shen's arms.

Among them, there are still a few of mixed race.

With big watery blue eyes, Kabakaba is super cute.

Previously, Lin Shen lied and claimed that his hidden physical illness had been cured.

In fact, he just let the system adjust certain aspects of his body's vitality to be the same as that of a normal person.

From then on, there was good news in the family.

Even Mahlaha and sisters Talia Ryder, who later joined the big family, were also tricked.

Lin Shen even had a period of time where he had someone urgently build a small hospital behind the community, complete with an operating room and a blood bank, and equipped with a group of elite medical nurses all year round.

Whether it's giving birth to a baby or having a headache.

It can be solved in the community without leaving home.

"mua~"

Lin Shen kissed the little babies one by one on their cheeks, and then handed them over to the nanny.

Although these little ones are only five or six years old, they can play football well and have completely inherited their father's excellent genes.

Lin Shen will not ask too much about his children's future careers.

As long as there are a few qualified heirs, even if the others are prodigal sons, he, as the father, can definitely afford to support them.

Seeing dad supervising the battle naturally made everyone more excited.

Usually, their father would either stay with this aunt or stay overnight in that aunt's villa, so he had no time to play with them.

Among them, the boss, Lin Zixian, took advantage of his height and long legs to score the ball first into the smaller version of the goal.

"Dad, I scored a goal~!"

Lin Zixian ran over excitedly and asked for praise with a proud look on his face.

"Good game, keep going."

Lin Shen smiled and rubbed Lin Zixian's head, which made the younger brothers next to him particularly envious.

Lin Shen, the father, would always be stricter with boys like them.

It's not like they dote on their sister.

If anyone is disobedient, just take care of him.

Being praised by their father makes them a hundred times happier than when the teacher usually praises them.

Watching a bunch of little guys playing football, Lin Shen suddenly thought in a funny way.

If these little guys grow up in the future, they can lead the national football team to win the championship trophy without the outside world knowing their true relationship with him.

Then as a father, I'm afraid he will be blown away.

Moreover, this is not difficult.

Just like those superstar templates he cherishes, if he arranges them for his own children, he will naturally not feel bad.

Just because you're good at football doesn't mean you have to take the path of a player.

After watching for a while, Lin Shen stopped immediately: "Okay, let's go back and take a shower, and then go to class after dinner."

"Know it."

After hearing his father's words, the eldest brother Lin Zixian skillfully put the football into his net bag and led his few follower brothers and sisters back to their respective villas.

Lin Shen couldn't help but shook his head and smiled bitterly when he saw the little guys being led by nannies and greeting each other at the door of their respective villas.

When outsiders see them for the first time, it might be easy to mistake them for just playmates who live in the same community.

As everyone knows, they are both the same father.

This means that their father is in good health, otherwise he would have died young.

…

Under normal circumstances, where did Lin Shen sleep last night?

I won’t change places for breakfast the next day.

After Lin Zixian was taken by the nanny to take a bath, she changed into clean clothes and went downstairs.

Then I saw that my parents were already seated, so I quickly climbed onto the stool and sat down obediently, eating the breakfast in front of me and drinking hot milk to grow taller.

However, while Lin Zixian was eating, he was also secretly looking at Shen Han.

"Mom, you look so beautiful today."

Lin Zixian thought about it for a long time, but he still didn't have enough vocabulary in his mind, so he simply praised him.

"Talk too much and eat your food."

Shen Han glared at Lin Zixian, but he was obviously not angry, but in a good mood.

"oh……"

Lin Zixian curled his lips and said nothing.

Every time dad comes back, mom will become beautiful the next day.

Although he didn't understand the specific reason, it had already become a rule.

He discussed this magical rule with his younger brothers, and even secretly asked the nannies and aunties.

But they just laughed and refused to tell them why.

Only last night, he woke up in the middle of the night to go to the bathroom and heard his mother sobbing secretly in the room.

Out of curiosity, he followed the crack in the door and saw a little bit.

Before she could see clearly, she was taken back to the room by a passing nanny.

"Dad, can I ask you for one thing?"

Lin Zixian looked at his father, who was sitting at the main table eating breakfast, and spoke hesitantly.

"Um?"

Lin Shen was stunned for a moment, then nodded with a smile: "You say."

"Every time you come back, can you please stop hitting mom? Mom will cry for a long time every time. If you are unhappy, just hit me."

Lin Zixian mustered up his courage and his voice was weak with a hint of pleading.

"Ahem...who said I hit your mother?"

Lin Shen couldn't hold it back, and the milk got into his trachea. He coughed a few times before he recovered, and looked at Lin Zixian dumbfounded.

"Don't talk nonsense, your father didn't hit your mother."

Shen Han was also baffled, but felt particularly moved.

Knowing how to protect my mother at this point made her heart melt.

"Yes!"

Seeing that his father was not angry, Lin Zixian became a little bolder: "I clearly saw my father beating my mother with a belt, and my mother cried very hard, just as hard as he beat me."

"cough……"

Lin Shen was stunned for a moment and didn't know how to answer.

What the hell is that a thing?

Shen Han was so moved just now that he was instantly thrown into Java, and his whole body wanted to get into the ground.

Fortunately, the nannies are not nearby at the moment.

Otherwise, she, the mistress, would really be shameless in public.

Shen Han looked at Lin Shen, unable to hide his shame and anger.

It’s not that he insists on closing the door and preventing air circulation, so how can the child see it?

Seeing the look in Shen Han's eyes that wanted to kill him, Lin Shen quickly made amends.

Now that the children are older, they often need to avoid things.

Du Jie and Du Qingying usually visit Shen Han.

But if Lin Shen comes back, they will basically go back to another villa.

How happy it would be to be together until now!

Under Lin Shen's temptation, Shen Han reluctantly agreed to go to Du Qingying's room.

As a result, the room air conditioning temperature was turned on too high.

Lin Shen felt a little stuffy, so he opened the door a small crack.

Who would have thought that Lin Zixian would see him by such a coincidence.

Fortunately, after Lin Shen's words, both of them breathed a sigh of relief.

The kid didn't see anything but heard the sound of the belt being whipped. He thought Lin Shen had beaten Shen Han, so he was taken back to the room by the nanny.

Lin Zixian's eyes were rolling, and he couldn't understand why his mother was so happy after being beaten with a belt.

Every time he was served by Lin Shen's belt, the feeling was heartbreaking.

On the contrary, those younger sisters have never enjoyed this kind of father's love.

Even if I make mistakes occasionally, I will just get a few words from my dad.

The gap should not be too big.

Every time they were dissatisfied, their father would tell them that you are the heirs and the sisters would get married in the future, so they would be honest one by one.

Under the education of their teachers, they have long known the importance of family inheritance.

Everything they enjoy now was created for them by their father.

If they want their children to be like them in the future, they must pass this family on from generation to generation.

Although Shen Han never instilled in him the idea of ​​inheriting the family business, in Lin Zixian's heart, he must become his father's first choice as successor.

Whether it is an outsider or a member of the family.

Who can see him and not say that he looks exactly like his father?

Although becoming a qualified heir is very tiring, he actually enjoys this kind of tiring.

In the words of their teachers, many children dream of becoming them.

Ever since they were born, they have defeated 99.99% of the people in the world.

And as long as he works a little harder, he will add a few more digits after the decimal point.

(End of chapter)