Shenhao who plays around the world

Chapter 258 The Richest Man in the World

In early April, the "Jinwutong Restaurant Guide" was officially released.

The press conference was held in Shanghai, and chefs from well-known restaurants in major first-tier and above cities in China also left for Shanghai to participate in this carnival of catering people.

With the care of Guanhai Group, terrifying traffic instantly hit the "Jinwutong Restaurant Guide".

In the field of long-form videos, Lemon Films and Television, a subsidiary of Guanhai Group, is the leader in China and competes with Netflix and Disney abroad.

In the field of short videos, Happy Planet and Douyin have formed a confrontation between the two.

At first, Douyin didn't take Happy Planet too seriously.

But a wave of Spring Festival Gala sponsorships directly caused Happy Planet’s traffic to explode instantly.

In addition, Lin Shen made the decision to use all profits to support short video experts.

Happy Planet has grown into a short video streaming platform that is not weaker than Douyin.

In fact, more and more masters of Douyin are defecting, switching jobs to Happy Planet, and re-operating their accounts.

Of course, a like only costs one penny.

But if you are really lucky, and happen to be favored by the algorithm mechanism, and occasionally make a small hit video, there is still hope.

In addition to Happy Planet, Weibo, Oasis and other social platforms, they have all made significant progress.

The live broadcast of the "Jinwutong Restaurant Guide" press conference will be conducted by Dousha.

On the Dousha homepage, a recommendation position is also specially given.

Liu Chun also didn't expect that these brother companies would give him such face.

Not only the price was low, but everyone was very enthusiastic.

Liu Chun's excited report even contained a hint of disbelief.

"Okay, I understand. You are fully responsible for this press conference. If you want people to give people, if you want money, give money. I just want results."

Li Bei was very calm.

Who among the real senior management of the group or the head of the branch company doesn't know that she has a close relationship with Lin Shen.

With this status, even if Shen Wan, the top leader of the group, saw her, he would politely call her "boss lady".

"I understand, please don't worry."

Liu Chun looked solemn, suppressed the excitement in his heart, and continued to report the specific details of the press conference.

This time several brother companies came to the rescue, and Tangcheng Group even sent a lineup of big names that is usually difficult to assemble.

It even includes two of the top new generation figures in the country.

Lu Yao and Ren Hao!

Ren Hao relied on his top girlfriend Yang Zi to become famous among many netizens. It was not until he became a top figure that he got a little better.

Two years ago, the two parted ways.

Ren Hao's career is still on the rise, and Yang Zi has reached a critical point in getting married.

One wants to continue wandering, and the other longs to have a family.

The two broke up on bad terms and immediately BEed.

Under Zhong Xia's arrangement, Ren Hao acted in several company-produced film and television dramas, stabilizing his position as a top celebrity.

Lu Yao, together with Ren Hao, is one of the two top male figures in the company. He has more than 50 million Weibo followers and is capable of taking on many roles.

Both of them have outstanding looks and excellent acting skills.

In terms of personality, Ren Hao is a little bit more assertive.

Lu Yao is a little more reserved.

In terms of private life, Ren Hao is a troubled boy, but fortunately he doesn't mess around.

He often falls in love with actresses on the set, and no one can say anything about it.

As for Lu Yao, his girlfriend is an outsider, Bai Fumei.

Lin Shen also met several times and had a good impression, and later served as a witness to their marriage.

Ren Hao and Lu Yao appeared together, causing some female fans who rushed to the sidelines to scream loud enough to tear the eardrums of others around them.

"Tsk...this popularity is really scary."

Liu Chun was slightly stunned, and was also shocked by the stickiness of their fans.

On Dousha's side, a senior manager from the technical department was sent over. He shook his head with a smile and said, "Where are you now? The number of people in the live broadcast room has increased by 1 million, and more fans of the two are still coming.

On the road, there are more than 10 million people online at the same time, so there is no difficulty at all."

Topics related to the press conference directly became hot searches for the two top celebrities.

#Ren Hao and Lu Yao are in the same frame, who is the best among male artists in Tangcheng Group?#

Not long after, the number one hot search topic changed hands and became this Weibo post.

Fans of the two also began to quarrel with each other so fiercely that they became accustomed to it.

The two protagonists, facing the camera, showed off their handsome looks.

With good looks and acting skills, he is naturally successful in domestic entertainment.

What's more, both of them have the support of aircraft carriers like the Tangcheng Group.

Ordinary small traffic, resources that are out of reach.

For them, it's completely within reach.

As the number of people online in the live broadcast room exceeded 10 million, Liu Chun, who was in high spirits, kept talking about the various benefits of being selected into the "Jinwutong Restaurant Guide".

Traffic support is also the most important aspect for everyone.

They are willing to support Black Pearl of Magnesium Group, not just because Magnesium Group can bring them considerable traffic.

Along with the Shanghai area, restaurant chefs selected into the Golden Wutong Guide came on stage one by one to receive their awards.

The invited celebrities transformed themselves into presenters and took photos with many chefs to congratulate them.

Lin Shen was also present, chatting happily with Li Bei and Zhong Xia.

Li Bei spent a lot of effort to come up with this list.

For both emotional and logical reasons, it was necessary for him to come and take a look.

"This time it was a good one. The scene can be bigger next time. There are a few high-end restaurants..."

After standing in a high position for a long time, Lin Shen pointed out the shortcomings of this press conference one by one.

"Okay, I've written it all down, and I'll do it all next time."

Li Bei specially took a small notebook and wrote down all the opinions that Lin Shen had just raised.

"Don't take it so seriously. If you can do this in such a short period of time, you are already quite powerful."

Lin Shen didn't always hit Li Bei.

"Dr. Lin, Gucci, do you think Lu Yao's global spokesperson can be decided as soon as possible?"

Zhong Xia, who was next to him, found the right opportunity and wanted to help Lu Yao win it.

"Lu Yao... okay, I will notify Mr. Wu."

Lin Shen thought for a few seconds and readily agreed.

The rich water does not flow to outsiders' fields.

If I really want to change spokespersons, I will definitely choose my own artists first.

Lu Yao has acting skills, looks, and is popular with the public.

Previously, he had appeared several times in several blockbuster movies in Hollywood.

In terms of real celebrity status, he has already crushed the entire domestic entertainment industry.

Especially not long ago, "Knives Out" starring Lu Yao and former 007 Daniel Craig earned a global box office of US$300 million!

As the leading actor, Lu Yao is well-known around the world.

Originally, LV had already given Lu Yao the treatment of a branch spokesperson.

Since the integration of Kering Group, Lin Shen has emerged.

Naturally, LVMH Group would no longer cooperate with Lu Yao and found an excuse to directly terminate the contract.

Zhong Xia is not worried about fashion resources. The resources controlled by her own boss are no weaker than those of LVMH Group.

It’s just LV, which is on the same level as Gucci.

Instead of the LV spokesperson, there is a full-line global spokesperson for Gucci at the same level.

Lu Yao's strength has not decreased at all, and has even slightly increased.

Compared with Lu Yao, Ren Hao is a bit worse.

Zhong Xia is relatively familiar with Wu Yue from Kering Group.

If you don't have enough positions, forcing yourself to the top will inevitably lead to backlash.

Ren Hao's domestic entertainment can be regarded as a mixed pass.

The next step is to learn from Lu Yao and try to get involved in European and American circles.

Resources that other companies cannot provide are not worth mentioning to Lin Shen.

Since the war between LVMH Group and Kering, many of Zhong Xia's artists have had their spokesperson and brand ambassadorships suspended by the Arnault family, causing considerable losses.

Kering Group has generously provided a lot of fashion resources to stabilize the morale of its artists.

What's more, LVMH Group is not doing well either.

Their sales in the Chinese market are inseparable from the influence of celebrities.

Eighty percent of top-tier domestic entertainment artists have been swept away by the Tangcheng Group.

Those who are not included are either old, prone to collapse, or tepid.

These three types of people are naturally not suitable candidates for spokespersons and brand ambassadors of the LVMH Group.

There is no turning back when the bow is drawn.

All consequences of the decision made by the Arnault family will also be borne by their family.

However, Lin Shen has been very lucky recently, and the system has successively awarded him shares in the Prada Group and Chanel Group.

Without even thinking about it, Lin Shen directly integrated these two newly acquired companies into the Kering Group to strengthen Kering's competitiveness in the luxury goods field.

There is not much to say about Prada Group. In addition to Prada, there is also an affordable luxury brand miumiu.

If there is a chain of contempt for bags, Hermès deserves to be at the top of the chain and the absolute king.

Below Hermès, Dior, Chanel, LV, and Gucci all despise each other.

At the absolute level of contempt are the six major brands: Yves Saint Laurent, Prada, Celine, Givenchy, Fendi and Balenciaga.

At the lowest level, it is an affordable luxury brand that is simply unavailable.

MK, Coach, Fulla, Miu Miu, all belong to the affordable luxury category, and the price is only a few thousand.

After annexing Prada and Chanel, Kering Group's competitiveness in leather goods and bags has become stronger than that of LVMH Group.

Prada's market capitalization is not high, only about 15 billion euros, and its annual net profit is barely 400 million euros. The decline is becoming more and more obvious.

Chanel's market value exceeds 100 billion U.S. dollars, and its annual after-tax net profit is as high as 4 billion euros.

Today's Kering Group's annual net profit after tax alone will be as high as 15 billion euros.

This is evident from the huge profits in the luxury goods industry.

In particular, Chanel still has a free cash flow of 4.5 billion euros on its account.

After Wu Yue completed the merger of the two new groups, he was also surprised.

With so much cash flow in hand, it stands to reason that there is no need for Chanel to sell itself out.

Fortunately, Wu Yue is a smart man and never interferes with matters beyond his authority.

…

#Kering Group has acquired two more cities, Prada and Chanel have joined the Kering family!#

#The largest group in the field of luxury goods, with annual net profit of up to 15 billion euros, the new world’s richest man is born!#

#Independent luxury brands, please be careful, maybe you will become the next acquisition target of Kering Group!#

In recent years, Lin Shen has deliberately kept a low profile and rarely appeared in public.

But to this day, he still maintains the record for the number of followers on his personal Weibo account.

180 million!

Lin Shen has not updated Weibo for several years.

The most recent Weibo post was from three years ago.

To this day, there are still countless young girls who never forget to check in as a souvenir.

The message urging Lin Shen to come back resonated with many girls.

But the real owner seemed not to have this in mind, and he also treated the Weibo account coldly.

Compared with chasing other celebrities, they, as fans, have to grit their teeth to borrow money and buy products from brands endorsed by celebrities to show their loyalty.

Lin Shen never suggested trying so hard to get leverage. Who among celebrities would pay attention to the plight of their fans?

Lin Shen doesn't want anyone to blindly buy products just to support him.

Single items often cost thousands or even tens of thousands, so you still have to act within your capabilities.

Artists including those under the Tangcheng Group have also been taught by Zhong Xia on weekdays not to maliciously lure fans into spending.

If he really had a strong head, Lin Shen wouldn't bother to care.

With an annual net profit of 15 billion euros, Lin Shen's net worth instantly surpassed that of Arnault and Musk, making him the new richest man in the world.

As the saying goes, the first bird is shot.

There is a system in place, and outside discussions are not a big deal at all.

…

#The richest man in the world, Lin Shen!#

This hot search quickly climbed to the top of the list.

If Kering Group were to go public, its market value would be at least 250 billion euros.

The most frightening thing is that Kering Group, with a market value of more than 250 billion euros, is a wholly-owned company owned by Lin Shen.

Excluding those mysterious financial families, Lin Shen has stood at the pinnacle of the world's financial circle.

Even one word from him can easily make a stock rise by its daily limit.

This is the magical charm of being the world's richest man!

Celebrities who were a little worried at first are now completely at ease.

My own boss has become the richest man in the world, and they still have nothing to worry about.

If you don't show your loyalty now, you won't have the chance to show your loyalty in the future.

There are even some smart ones who have obtained the status of branch spokespersons or Greater China spokespersons.

It seems that these celebrities have taken advantage, but in fact, the brand has not lost at all.

It is precisely because there are celebrities carrying goods and increasing the product's popularity that their brand has a terrifying value.

Just like Prada, whose previous products were not outstanding, it relied on supermodels Kendall Jenner and Bella Hadid to often carry armpit bags out on the street.

It’s so popular that it’s out of stock.

No matter they are supermodels or female celebrities, they cannot escape the curse of Prada armpit bags.

Almost all of the familiar female celebrity faces on the Internet have been photographed with Prada armbands, attracting many star-chasing girls to imitate them.

In 2020, Prada’s armpit bags were all over Weibo, Bilibili, and Xiaohongshu all year long.

Brand design is important, and the influence of celebrities bringing goods cannot be underestimated.

There was also a lot of fighting within the Arnault family.

The Arnault family’s decision this time came from Arnault Sr.’s second son Alexander, who is also the current CEO of Tiffany.

Originally, the old Arnault, under the influence of his second wife, wanted to hand over the power to Alexander.

However, the latter's decision this time led to a significant decline in the group's sales, and the group's shareholders also called Arnault Sr. to express their dissatisfaction.

Arnault Sr. is only the major shareholder, not a wholly-owned shareholder.

Forget about Prada, the old Arnault has always looked down upon it. It is just an old luxury brand that is struggling to survive.

But Chanel is different. With a market value of hundreds of billions of dollars, Chanel's annual net profit makes old Arnault extremely envious.

He had made multiple acquisitions before, but was rejected without hesitation by the Widmore family, which owns the Chanel brand.

But Lin Shen allowed the Widmore family to sell Chanel in a low-key manner without the outside world being aware of it, which is simply unbelievable.

If it was the old Arnault, he would at least listen to the quotes from other consortiums.

Because of this, the elder Arnault became more and more worried about the issue of heirs.

None of his sons have outstanding abilities.

The eldest daughter is very capable, but she is a woman after all, and it is impossible for him to hand over the empire he has conquered to outsiders.

Even in the Agnelli family, all direct descendants were almost dead, and only Andre was left alone, so they had no choice but to use someone with a foreign surname.

In addition, John Elkann is the grandson of their family legend Gianni Agnelli, which allows the former to secure his position as the head of the family.

Alexander stood in front of his father's hospital bed, looking ashamed.

Because of his poor decision-making, the group's sales dropped sharply.

If the old Arnault were still alive, those ambitious people would definitely make a fuss about it.

Old Arnault is not worried about anything else. He is afraid that the person from Kering Group has the idea of ​​​​annexing them and becoming the leader in the entire European luxury goods world!

"Alexander disappointed me this time. I will talk about your whereabouts later. Now I announce that Antoine will be the CEO of LVMH Group for a term of two years. As long as you perform well and meet expectations, the future head of the family will be yours."

!”

Arnault Sr. saw his eldest son, who was over 50 years old, and felt a flash of fear in his heart.

Antoine's abilities are not outstanding.

But the advantage is stability, not as radical as Alexander.

For today's LVMH Group, stability is the most important thing.

There are very few independent luxury brands on the market now. They must collect cash flow to prevent the group from being acquired without knowing it.

As for whether the Arnault family can hold on to the LVMH Group?

Old Arnaud smiled bitterly.

With these few incompetent heirs, we can only wait and see if God is willing to lend a helping hand to them!

(End of chapter)