Shenhao who plays around the world

Chapter 81 Headstrong and willful (23)

box.

The location on the first floor can see the sea, and the private rooms on the second floor are relatively private and quiet, suitable for discussing business.

"Brother Lin, let me introduce to you, this is my friend, Dong Chuan."

When Zhao Bo saw Lin Shen and Yu Wen walking in, he stood up from his seat with a smile and introduced Lin Shen enthusiastically.

"Nice to meet you."

Mr. Dong is tall and tall, and he looks like a basketball player, but he is dressed in a distinctive style, wearing a motorcycle-style jacket, black ripped jeans, and a pair of brown Martin boots.

After greeting each other for a few words, Lin Shen got to the point, "I heard from Zhao Bo that you opened a nightclub in Shanghai?"

"Hey, it's okay if you don't mention this. It closed down not long ago and even the capital was not recovered."

Dong Chuan drank all the strawberry juice in the cup in depression. He lost tens of millions and learned a lesson. He had to go home and inherit his father's business.

Lin Shen said with great interest: "Can you tell me in detail?"

With such a ready-made failed entrepreneur appearing in front of him, Lin Shen naturally wanted to know more about the ins and outs of this industry.

If you can make money, who wants to lose money?

"You are older than me, so I will just call you Brother Lin. The nightclub business looks tempting, but only a few people make money."

"Most people, like me, started out as gamers, and ended up losing their pants."

For the sake of Zhao Bo's face and tonight's meal, Dong Chuan was happy to say a few more words.

If Lin Shen didn't listen to the advice, he would be a damned ghost.

"Nowadays, nightclub locations generally have a floor height of not less than 8 meters, and the business area ranges from a few hundred square meters to nearly a thousand square meters."

"If you look at any of the more famous nightclubs, none of them are less than 3,000 square meters."

"Based on the rent in the Magic City, the annual rent for a place measuring over a thousand square meters would exceed tens of millions."

"Do you know what determines whether the nightclub business is good or bad?"

At this point, Dong Chuanzhuan paused and gave up.

"Decoration and equipment?"

Lin Shen thought about it and realized that decoration and equipment should play a big role.

"No, it's sales."

Dong Chuan said with emotion: "The quality of a nightclub's business actually depends largely on nightclub sales. For a good nightclub, the transfer fee in the circle can reach over 1 million."

Sales and transfer fees?

This was also the first time Lin Shen had heard of it, and he found it quite novel.

According to Dong Chuanzhuan's method, if he signs a sales contract with a top nightclub, although he has to pay the other party 1 million, this 1 million may bring him 6 million in sales.

The signing fee of RMB 1 million is usually one year.

But for good nightclub sales, the monthly turnover is 500,000, and he has a bunch of phone numbers of rich and young people.

They get along quite well with many rich and young people, and they are happy to support them.

As for how to achieve millions of sales, Dong Chuan knows a lot about it.

In summary, it is face management.

If you give your customers face, they will naturally be willing to spend money to support you.

A good nightclub salesperson needs to have the ability to have good hands and eyes, and those who can do it are all good people.

You must have a large number of high-quality girls at your disposal, and provide one-stop services such as ordering late night snacks and delivering champagne to customers, which are even more basic qualities.

The 80/20 rule also applies to the nightclub sales industry.

Those who can make money from sales can make millions a year, while those who can't make money are just like chicken feathers.

The more you earn, the more your expenses will be.

In a nightclub, the most important thing is popularity. Many people who come to play will directly talk to the nightclub salesperson.

For example, I have a few girls here. If you transfer 520 to me, I will bring them in.

What do most people come to nightclubs for?

It's not just for girls.

Whichever house has more girls, the customers will go there.

In addition, there are some unspoken rules, such as inviting customers to come over for consumption and the manager signing drinks for customers.

Signing for wine is, to put it bluntly, just to fill the stage.

There is no need to pay for a wine signing, as long as the account manager or an employee of the external relations department signs it.

And some of the friends brought by these customers will spend their own money.

Sometimes the signed drinks are not enough and you are not enjoying the drink to the fullest, so you will buy more drinks at the original price and consume more, bringing profits to the bar.

The bar gives nightclub sales and outreach staff the opportunity to sign up for a free bottle of wine from time to time every day, and then they give it back to their customers.

The guest consumes again, which is the purpose of wine signing.

In this process, a qualified nightclub salesperson must be responsible for enlivening the atmosphere of the venue, which requires constant drinking to keep out the alcohol.

In addition, late-night snacks outside of nightclubs are also one of the activities.

Hotpots such as Haidilao and Laowang sell for as little as 400 or 500 yuan, or as much as several thousand. The last person to pay the bill may also be the nightclub sales.

Therefore, it is common for store owners to offer millions in signing fees in order to attract top sales.

At the beginning, Dong Chuan also spent a lot of money to find a salesperson with great resources. When he opened the business, the performance was indeed good.

But one person alone cannot support a nightclub.

Those well-known nightclubs don't have too many sales at this level.

I have to say that this meal was not in vain.

Without the guidance of industry insiders like Dong Chuan, I foolishly rushed in and was tricked to death.

Two king crabs and a dragonfly filled the table.

Eating seafood and drinking beer are good friends with gout.

Yu Wen, Zhao Xin, and a girl were chatting happily, and they were talking about cosmetics and other things that boys didn't understand.

Dong Chuan ate the plump crab meat and asked with a smile: "Brother Lin, after listening to what I said, do you still want to join the nightclub?"

"Vote, why don't you vote?"

Lin Shen was extremely satisfied with the meal. The free access to king crab was indeed a blast.

"Well……"

Dong Chuan was stunned for a moment and shook his head helplessly.

Yes, I can’t persuade you.

Maybe someone is rich and doesn't care about losing tens of millions.

Dong Chuan said casually: "How much does Brother Lin plan to invest? I will help you recommend a supplier of audio and other equipment later. I can give you some discounts in terms of price."

"Tentatively set it at 100 million. If the location is good, we can increase it to 50 million."

Dong Chuan was drinking juice. He choked and coughed a few times. He quickly wiped his mouth with paper, feeling a little confused.

"Pfft...cough, Brother Lin, are you serious?"

"You think I'm kidding?"

Lin Shen asked with a smile.

"Uh...that's not true."

Dong Chuan also heard from Zhao Bo that Lin Shen was a ruthless man who had assembled the three magic vehicles.

Even if you are rich and invest hundreds of millions, it is still not safe in the nightclub field.

OT is operated by an experienced team behind the scenes.

Lin Shen was a complete novice in this regard and didn't know much more than he did.

If you dive in headfirst, you're afraid you'll be tricked to death.

When he returned to China, he played around and slowly explored the market. Only after he understood the market did he make up his mind to invest in this industry.

Even so, I was still deceived enough.

Investing in nightclubs may not necessarily be a good project.

It's a complicated relationship, and if there's no knowledgeable person to help manage it, it's really easy to lose money.

Dong Chuan has finally seen what it means to be a ruthless person.

(End of chapter)