Shining Star Korean Entertainment

Chapter 287 Lecaf endorsement

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In order to qualify these two basic skills, from the time he received the script from Lee Byung-hun in September to negotiating with the crew to finalize the contract, Lim Yoo-min had to start more than two months of action guidance during the promotion of "My Father"

training, and then go to the filming location for filming.

In the past two months, thanks to Lin Youmin's "young strength and strong understanding", the planning of the movie "Three Guys" took more than a year, and just the construction of the shooting scenes alone,

It only lasted half a year, and the training of Li Bingxian and Song Kanghao also lasted four months!

As for the salary issue, Lim Yoo-min was originally supposed to receive 80 million won for "My Father". However, in order to save costs, he chose to invest and share dividends based on the box office. In the end, he earned several times the normal salary.

It's also a very unexpected thing. This kind of good thing doesn't happen all the time.

As for "Three Guys", the cost is as high as 15 billion. Any production company will feel trembling after watching it, and worry about whether it can recover the cost. According to this cost, it will take at least 4 million to watch the movie.

Number of people!

Even if the investment this time is a super giant like CJ Entertainment, even if it has a strong lineup like Song Kanghao, Lee Byung-hun, and Lin Youmin, it is easy to encounter Waterloo if you are not careful.

Under Li Bingxian's suggestion, or out of respect for the two big brothers, Lin Youmin still did not choose to take the salary directly this time, but used all the salary as investment, just like the model of "My Father".

When signing a contract, because

Because he only starred in "My Father", Lim Woo-min's resume in the film industry is not rich enough, and the salary has not increased much. Moreover, this time Lee Byung-hun and Song Kang-ho were personally invited. So Lim Woo-min only took

A salary of 100 million won.

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While preparing carefully for the next movie, the fashion week catwalk was as successful as ever. Lin Youmin successfully attracted attention from all sides, not only many local Korean brands, but also many international famous brands.

South Korea and departments in Asia are beginning to pay attention!

Of course, most of them are still in the wait-and-see stage. For fashion clothing brands, temperament and style are very important! Whether a model can control her own brand and bring out the brand's temperament are all crucial things.

The unexpected reward from this catwalk is—lecaf!

Korea's top sports brand!

Yes, it is not a fashion brand. It is a sports brand. Since its establishment in 1986, it now has annual sales of 230 billion won. It is a sports brand with the highest customer satisfaction in South Korea!

Speaking of which, Lin Yumin has never endorsed any sports brand, and Lecaf did not only value Lin Yumin during Seoul Fashion Week. They had already been interested in Lin Yumin's image as early as when he was playing the role in "The War of Money".

The investigation began. Although Lin Youmin's image in "The War of Money" does not fit the position of lecaf's spokesperson, it is precisely because of this that it has been delayed and put on hold, and only now has the contact started.

But because of Lin Youmin's recent popularity, lecaf's marketing department and advertising planning department have once again started the selection of Lin Youmin - because in people's eyes, sunshine and vitality are the best endorsement directions for sports brands, but for

For lecaf, South Korea's share has reached a bottleneck. After reaching a peak in 2006, sales have declined significantly this year.

Even though South Korea’s protection of local brands is generous enough, brands such as Nike, Adidas, and even Chinese brands have begun to look at it with eager eyes!

Therefore, lecaf has been looking for new image positioning and solutions. Last year, they tried to hold the "National StarCraft Competition", which attracted the attention of game enthusiasts. They also established the "UK Fashion Center" in the United Kingdom.

Incorporate more fashion elements into it.

Their next step was to find a spokesperson with unique temperament. Soon, their targets were locked on Lin Yumin and Kim Tae Hee.

This time lecaf’s endorsement is not for one person, but for a bundle of endorsements. Obviously they will not be stupid enough to give up such a good publicity point as the rumored couple, such as the “couple sportswear theme” once Kim Tae Hee and Im Woo Min sign

The endorsement contract will be immediately put on the research agenda.

Lecaf, who is rich and wealthy, will not be stingy with endorsement fees! Together, the two of them can earn up to 1 billion won in endorsement fees!

Among them, Im Woo Min’s price is 400 million won, and Kim Tae Hee’s endorsement fee is 600 million won!

You can’t blame Lin Youmin for making little money. You must know that half a year ago, 300 million won for a cass was enough to make him overjoyed. What’s more, his market price at that time was only about 100 million won, and a movie called "Money"

"War" has doubled his net worth several times. It is indeed a "money war".

As for Kim Tae Hee, this price is just a reasonable level for her who has been in the industry for many years and has already established her national image of a natural beauty. She is much more beautiful than Im Woo, which is very normal!

Kim Tae Hee shoots CF every year and has more than a dozen endorsements at least. Her ability to attract money is evident! Kim Tae Hee can be said to be a very strange artist in the advertising endorsement industry. In South Korea, the CF and endorsement fees of female artists are higher than those of the same

Male stars are all less famous. Looking at all the female stars in the entertainment industry, there are only a few who can maintain their unique advertising status. Kim Tae Hee is one of those few.

As for Lin Youmin, his current commercial value potential is extremely high, and his endorsement fees are also at the upper-middle level among first-tier actors, but there is still some distance between him and top-tier actors. This is also related to the deliberate suppression by his management team.

Currently, due to Kwon Eun-chan's strict selection criteria, Lim Woo-min only has four or five endorsement contracts with giants such as LG, Hyundai, Samsung, and SK Sunkyung. They are still under contract and have not negotiated endorsements for major products.

plan.

Similarly, these large groups do not lack celebrity endorsements. If they have celebrity endorsements, it is naturally the best. If they don’t have them, they won’t take it seriously. Even the more famous Lin Youmin is, the higher the endorsement fees will be, the happier they will be!

No matter how high a celebrity's endorsement fee is, compared to the profits generated by boosting product sales, it is completely a drop in the bucket and not worth mentioning!

Such an endorsement is also the first real collaboration between Lim Woo-min and Kim Tae-hee outside of "The War of Money". It attracted attention from the outside world as soon as it was announced. At this time, every move of the two people will arouse the attention of many people.

curiosity and interest,

However, Lin Youmin has no intention of paying attention to these things at this time, because he will soon usher in two very important days for him personally! (To be continued. If you like this work, you are welcome to

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