Shining Star Korean Entertainment

ps: March 22nd! Today is Baolan’s birthday...a beautiful and happy day!

In fact, as early as Lim Yoo-min won the Baeksang TV drama, due to the special theme of "The War of Money", major financial institutions extended their olive branches and offered sky-high contracts to invite them to be spokespersons.

What is a sky-high price contract?

Anyway, the price is much higher than the current endorsements of Lin Youmin. The financial industry in 2008 has a stormy atmosphere. Many Korean financial institutions have begun to throw out olive branches and sign endorsement stars to save the decline.

The business may be more like a dying struggle, but it's better than nothing.

In the past, financial institutions would not have lowered their prestige to invite an entertainment star to be their spokesperson, let alone a big bank like KB Kookmin Bank.

Not to mention financial-themed movies like "The War of Money", which have become the targets of competition for many financial institutions.

After some selection and discussion, Kwon Eun-chan helped Lim Woo-min choose the endorsement contract with KB Kookmin Bank, and once again jointly served as the endorsement with Kim Tae-hee.

In this kind of company, Lim Woo-min's endorsement role is greater than that of Kim Tae-hee, so for the first time, the two received equal endorsement fees, both worth 600 million won.

This price was already very high in 2008. You must know that actor Jang Dong Gun’s endorsement fee for Woori Bank was only 750 million won, and Ha Ji-won, the spokesperson for Exchange Bank, was paid 500 million won.

(ps: In fact, after 2009, I feel that Korean endorsement fees have experienced a blowout period, especially with the rise of new forces such as Kim Yuna, Lee Seung-ki, and SNSD, which have reached the level of 1 billion won. Before, it seemed that it was only rain. Until then.

Later, billions became commonplace.)

Fortunately, this is just a bank endorsement. It is a very normal range, and not the ambiguous theme of lovers that Lin Youmin is avoiding now. He does not want to challenge the limit of Park Hyomin's tolerance anymore.

Although Park Hyomin was still angry with him, Lin Youmin didn't believe that Park Hyomin would not pay attention to his information.

Therefore, when it comes to collaborations such as CF endorsements, Lim Woo-min is only on top of things, and only collaborated with Kim Tae-hee on this one.

This is because KB Kookmin Bank's size and endorsement price are too generous, and it is impossible to refuse. The treatment level is also very sincere, and even gave Lin Youmin a special VIP card from their bank, so that he can borrow money to buy luxury homes in the future.

You can definitely go to them and get some good deals.

After Baeksang, Lin Yumin's popularity continued to rise, and he was firmly at the forefront of the first-line actors, and his status was very stable.

And his commercial value has made countless people jealous. Although the top brands are not in a hurry, Lin Youmin is still on an obvious upward trend. They will not take action until Lin Youmin reaches his first peak. This

It also coincides with the wishes of Lin Youmin and Quan Encan.

Give Lin Youmin some more time. His achievements will never stop here. Selling at a price is the most correct choice.

However, his current net worth is quite optimistic. Although his status is only in the first-tier, in terms of commercial value, Lin Youmin is not much worse than those super first-tier stars.

There is plenty of room for choice. In order to maintain the operation and establishment of the studio, Lin Youmin himself has to have daily expenses, so naturally he cannot miss so many opportunities in vain.

Quan Euncan also did some research and research, and after discussing with several highly paid think tank planners from the studio, he selected a few suitable ones for Lin Youmin.

Almost all outside media call Lin Youmin the future CF king. Maybe it won’t be long before this “future” can be taken away.

The first decision was made on a high-end bread brand called Tous Les Jours.

Touslesjours is a high-quality chain bakery brand with the core of "handcrafted, healthy and delicious, trustworthy, classic European style".

Currently, it has opened more than 1,600 stores in South Korea, China, the United States, Vietnam and other countries. It is well received and praised by consumers and has won the Customer Satisfaction Brand Award many times.

From this scale, it can be seen that although this store belongs to the category of bakery, it is definitely one of the leading enterprises in becoming bigger and stronger, and will not affect the high-end route endorsed by Lin Youmin.

Tous Les Jours bakes delicious bread directly in the store in a hand-crafted style. It claims to use the highest quality flour and 100% hand-crafted cakes. Although the price is a bit more expensive, it has a good reputation in Korea.

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When Lin Youmin went to shoot CF for them, he also saw the store decoration design with a simple European pastoral style, which gave people a refreshing feeling.

Of course, although the brand is of high quality, the remuneration for this type of endorsement is only average, less than half of the price of the bank that Lim Woo Min endorsed, and the contract was signed directly for a mere 200 million won a year.

Quan Euncan didn't think much about it and signed the contract without even bargaining. The benefits of Tous Les Jours' endorsement are not just a matter of cost. You have to think about it, in South Korea, it has more than a thousand stores, and Lin

Youmin is currently their only signed spokesperson, which means that in every store, there will be a large advertising poster of Lin Youmin!

This publicity effect is what Quan Euncan hopes to see. People often say that actors should keep their sense of freshness and not be over-consumed. Otherwise, watching too much will have a negative impact on the work.

But Lin Youmin has no worries about this at all. In addition to his outstanding appearance and temperament, his modeling booth and solid acting skills also contribute a lot. Just like Zhang Dongjian in the past, didn't he still shoot more than ten or twenty commercials every year?

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In addition to Tous Les Jours, Lin Youmin's other endorsements, coincidentally, are mainly for catering brands.

In fact, catering is at a relatively low-end position in the brand value chain. It is far from being comparable to luxury brands. However, there are no absolutes. Lin Youmin will not think much about fried chicken restaurants, but fashion

Catering franchise brands are another story, also in an upstream position.

For example - Bibigo, the full name of the global fashion bibimbap specialty store Bibimbap (Bibigo) restaurant, is a Korean bibimbap specialty store with the theme of "fresh and healthy".

It is similar to the bibimbap buffet, but the form and scale are more high-end and classy, ​​and it is completely different.

What Bibi Go wants to show is a food culture in which humans advocate fresh, delicious, green and healthy food. In particular, it fully utilizes "green vegetables" and makes self-selected food a major feature.

There is another one called VIPS, also known as VIPS in English. It is a famous Korean catering brand. Together with Tous Les Jours bakery chain and Bibigo Korean restaurant, it is a wholly-owned company invested and established by CJ Group in 2004. Its main business is The steak and salad bar has hundreds of chain stores in South Korea, and has been called "Korea's No. 1 Steakhouse". (To be continued, please search Piaotian Literature, the novel will be better and updated faster!