Shokugeki no Imitation Chef
Chapter 153 I heard that my integrity has already landed softly?
"Okay, it's been eight hours, you can get off work! Tomorrow at nine o'clock, don't be late!" Zhong Mozu said to Liu Maoxing.
Reasonably speaking, from the point of view of the receptionist, Zhong Mozu did not criticize Liu Maoxing in any way, and even the most basic gestures and terms used to greet customers did not require Liu Maoxing, and Liu Maoxing learned it by himself...
Then he was severely stopped by Zhongmozu!
The front desk clerks of the "Mozu House" are all girls, and the men are all busy behind the scenes, and now Liu Maoxing is following other girls' actions to attract customers. On the day when the "Pancake Fried Chicken" in the shopping street was launched, the decline was even worse!
Afterwards, Liu Maoxing’s task was to poke at the door, and the mozu didn’t mean to abuse him at all. He still had a lunch break at noon and took care of the meal, and reminded him to get off work immediately after 8 hours, for fear that he would stay for a second longer...
Anyway, for Zhongmozu, as long as Liu Maoxing is not allowed to make any contribution!
Liu Maoxing did not move, but stared at the customers in front of the counter and the price list on the wall for a while...
"What are you doing? We don't have the idea of working overtime voluntarily. Hurry up and get changed!" Zhongmozu urged.
Regarding catering management, Liu Maoxing also took relevant courses in Yuanyue, but this was different from cooking, and it was impossible to practice in Yuanyue. Naturally, it was inevitable and somewhat theoretical.
But when observing the "Mozu House", Liu Maoxing compared it with Kaifeng Cai (KFC) and M Ji that he had eaten in his "previous life"...
Of course, although Kaifeng Cuisine and M Ji also focus on fried chicken products, they are not the same as "Mozu House". The definition is more inclined to "cooked food to take away", but there are similarities!
Even though Mozu House has never had anything to do with Liu Maoxing before, it can be regarded as the most difficult type of "field training" under normal circumstances, because all its operating processes have already approached a fixed process, and the dishes are extremely simple. The pertinence is also strong, and there is little room for improvement.
Liu Maoxing has already realized that the breakthrough still needs to be found in the business model, but now standing at the door and looking at the business model of "Mozu House" for a day, Liu Maoxing faintly feels that he has found an opportunity...
"President Zhongmozu, can I ask you a question?" Liu Maoxing said.
"You ask."
"What percentage of your turnover is your morah house's profit?"
"you guess."
"..."
Well, what Liu Maoxing is challenging now is not "the strongest difficulty under normal circumstances", but "the strongest difficulty with a bug"!
"To change the question, the cost of products, that is, fried chicken, should account for 30%...or more of the turnover of 'Mozu House' alone?" Liu Maoxing asked from a different angle.
"Of course! Starting from R\u0026D and patents, it's 40%!" Zhongmozu said immediately.
It's not "guilty", but this is what Mozu House is proud of!
The product cost alone accounts for 40%, which is already very high. Liu Maoxing estimated the rent and manpower of a store by observing the manpower distribution in the store, as well as his understanding of site selection, and combining what he learned in class. It should account for about 30% to 40%, that is, the final net profit before tax is only 20%-30%. From this point of view, Mozu is not bad...
However, Liu Maoxing asked in a low voice in Zhongbai Shenniao's ear: "Is it all according to the standard when it first opened? Has the cost of those shoddy materials been subtracted?"
"You, don't talk nonsense!" Zhong Mozu said in a panic.
"I have the tongue of a god. If you lie to me, go to Kansai immediately by car, and I will know your situation immediately." Liu Maoxing said.
Zhong Mozu stared at him, and said after a long time: "Those 'saved' costs have already been calculated in it! There are still 40%!"
Liu Maoxing nodded, and thought to himself: This is normal!
Just now, he calculated for a long time, and he always felt that if those fried chickens were really "Omi Chicken", the profit of "Mozu House" would be too meager...
"You don't want to report on me, do you?"
"Guess." Liu Maoxing imitated Zhongmozu's tone and said.
"Hehe, but it's useless for you to report! It's just that the meat you choose is not as high-quality as when you first opened the shop, and they all have certificates! At most, it's just public opinion. I..."
"Why didn't you raise the price?" Liu Maoxing interrupted.
Since she wants to take the route of integrity so much, she might as well raise the price! Although the source of customers may decrease, but...
"Hehehe, kid, you don't really want to make any achievements in the 'Mozu House', do you?" Zhongmozu sneered.
"Why not? President Zhongmozu should also care about 'making money', right? What if I can make you more money than a certain consultant?" Liu Maoxing said.
"Hmph, whimsical! Do you want me to make more money? Heck, I know you are an amateur after hearing your price increase suggestion. The current price of the Mozu House has been selected through various methods such as practice tests and customer surveys. It can balance the profit rate and the price of customers!" Zhongmozu said disdainfully.
Liu Maoxing nodded, and then asked a few questions about Zhongmozu, which made Zhongmozu sneer even more, thinking that Liu Maoxing was just a layman, because these questions were too basic!
But on the way back to Xingping's house after get off work, Liu Maoxing slowly had a draft in his heart...
From the previous conversation with Zhongmozu, Liu Maoxing has confirmed one thing... People in this world are very naive about "eating"!
"Mozu House" is indeed an old chain store, and its business model has been streamlined, but even a "rookie" like Liu Maoxing can see some ways to improve it!
It's not because Liu Maoxing is smart, but because Liu Maoxing has been brainwashed by those fast food chains in his "previous life" conceptually, so he is fundamentally different from the catering operators in this world...
That night, Liu Maoxing carefully weighed many things, and after finishing the draft, he was so confident the next day that he didn't even wear work clothes, so he went to the Mozu House in the ekinaka.
"Huh? Liu Maoxing! Why aren't you wearing a uniform! Change it right now!" Zhong Mozu reprimanded.
"I don't want to be the doorman today, I have something to talk to you about." Liu Maoxing said.
"Heck, can't help it? Do you think I want to talk to you?"
"Talk to me that you have no loss at worst. You think what I said is meaningless. If I leave directly, it will be regarded as a failure of the assessment. Isn't it just what you want?"
Zhongmozu froze for a moment, as if he didn't understand where Liu Maoxing had such great confidence, but thinking about what Liu Maoxing said made sense, since he came here to stay here for "revenge" for a few days, he still had to hear a few words from him Talk time?
"Come with me!" Zhong Mozu led Liu Maoxing into a small manager's room in the store.
"What do you want to say? Hehehe, it won't be Yuanyue's top student, what's your opinion on the management of my 'Mozu House'?" Zhong Mozu mocked.
"In order to prevent some unnecessary troubles, I will record the conversation later...to prevent you from accepting my method but not using it on purpose, and then enabling it after I am fired! You should understand that if Yuanyue knows about similar things , what will happen." Liu Maoxing fiddled with the phone while talking, then put it aside.
"Tch, you think too much of your own ideas!" Zhong Mozu said disdainfully, completely treating Liu Maoxing as a young boy who has not experienced much in the world and feels good about himself.
"I think what Mozu House should do most now is not to open more branches with good locations, but..."
Zhong Mozu also got a little more serious, only to see Liu Maoxing said seriously: "...It's about reducing the cost of ingredients!"
The moment Liu Maoxing finished speaking, the president of Zhongmozu wanted to widen his squinting eyes and take a good look... After all, he has never seen such a brazen person!
Zhongmozu felt that he had completely overestimated this guy's integrity before.
"Impossible! Unless you buy low-quality meat, there is very little room for reducing the cost of ingredients! The Mozu House will not do such a thing of fishing!" Zhong Mozu sternly refused.
"No, no, what I mean is...it has nothing to do with meat, we can use other products to 'dilute' the cost!" Liu Maoxing shook his head.
nonsense! Is it a grade to teach people to eat low-quality meat?
"Dilution cost?"
"That's right, store manager Zhongmozu, don't you think that the 'Mozu House' has too few product styles? There are only a few kinds of fried chicken over and over again." Liu Maoxing reminded.
Zhong Mozu still shook his head: "No, fried chicken is the foundation of 'Mozu House', only good at fried chicken can 'Mozu House' stand upright, you can't make some fancy things to disperse for the immediate benefit. energy."
“That’s still fried chicken! Why not try to develop some kind of dipping sauce or something that goes with fried chicken?”
"Then the cost is higher?"
"I didn't mention giving it as a gift, you can sell it separately! There are also ordinary drinks, desserts and other side dishes, don't they take up your energy?" Liu Maoxing continued.
"These things are everywhere! How profitable can they be! What kind of dilution can they play?"
"What if we sell a bottle of drink for five times the price? How about a sauce for ten times the cost?"
"Then why don't I go out and buy..." Zhong Mozu suspects that Liu Maoxing has gone crazy.
"Because we have a discount!"
"discount?"
"For example, the family portrait set meal, three pieces of each of the three types of fried chicken, only 2,000 yen!"
Zhong Mozu looked at him speechlessly: "Isn't that still more than 900 yen more expensive now! Where is the discount?"
"But it also comes with two drinks and three sauces, the total 'value' is 2,000 yen!"
"A discount of more than 1,000 yen? Then my cost will be even higher!" Zhongmozu said, "You trickster wants to murder me".
"2,000 yen is the price in the store. In fact, it is a drink that can be bought outside for 100 or 200 yen. The cost is even lower, plus the sauce that costs tens of yen..."
This is a psychological problem, just like Kaifengcai's family "beep..." Theoretically, the discount is 45 yuan, but in fact, the cost of its three cups of Coke "worth" dozens of yuan is no different from the cost of 1.25 liters of Coke in the supermarket... …
"...Isn't it good to do this?" Zhong Mozu hesitated.
"Huh? I don't think it has changed your pursuit of fried chicken? It's just that you've made more money from drinks. It doesn't hurt!"
"..."
"If you make more money, you can also improve the quality of the meat!"
"..."
"If you have money, you can develop a more suitable fried chicken recipe!"
"..."
"President, what are you waiting for?"
Liu Maoxing suddenly felt that when did his character design become a black-hearted dog-headed military strategist in a century-old shop who tried every means to encourage the honest shop owner to do some bad business?
You can't survive two episodes in a TV series, right? For the elementary school students in the Reaper, it seems that they will be killed by the old employees in the store after ten minutes of living!
But Liu Maoxing actually doesn't have any psychological burden. Being considerate of diners is the quality a cook should have... But it doesn't affect business! As Liu Maoxing encouraged Zhongmozu to say, what's wrong with maximizing business profits without losing quality? There is still a difference between the psychology of a cook and the psychology of a manager...
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