Signed To The Hundred Billion Group

Li Jian and several people listened to Zhang Yi's words, and felt a bit of that smell.

Zhang Yi said on the rise and continued: "The largest consumer group of milk powder in China is children! So we focus on this field!"

"We must put out the advertisement and let people all over the world know that the nutritional value of our camel powder is more than ten times that of milk! Let those parents know that if they don’t drink our milk powder, their children’s nutrition will only be those of other people’s children. One in ten."

"Isn't there that saying that is good? You can't let your children lose at the starting line! This is a big selling point of our product promotion."

"As for celebrities, please also invite popular child stars or actors from special dramas!"

Having said that, Zhang Yi casually spread both hands: "Anyway, our things are good things. As long as the brand is sold, they will naturally know the value after drinking!"

After listening to Zhang Yi's words, Li Jian's eyes, which were originally cloudy, were full of light at this time!

It's not that he doesn't understand this kind of marketing tactics!

This is arguably the simplest and straightforward tactic in the business world, but it is also one of the most difficult to use.

Because to achieve this level, huge capital is needed to operate. Moreover, once the product fails to become a hit, you will lose the bottom pants.

Li Jian didn't expect that Zhang Yi would come up with such a generous method! This also means that Zhang Yi will continue to make additional investments in his company!

"In this way, if it can be made, it is not impossible for our camel powder to be among the top ten milk powder companies in the country!"

Li Jian said excitedly.

Su Mingyu and Han Yunuo also looked at Zhang Yi with surprise.

They originally thought that Zhang Yi invested in Li Jian just to repay his favor. But now it seems that it is not just that simple!

Zhang Yi noticed the surprised gazes of the two women, and spread their hands casually: "As I said, Brother Jian’s company is the first company that wants to introduce camel powder into the country! It has already opened up overseas sources. And there is a certain foundation in the country. If it can be developed, it will definitely become a big climate in the future!"

He didn't invest purely to repay his kindness. If Li Jian's company is not favored by him, Zhang Yining would directly give Li Jian 100 million yuan, so that he can live Wu You's carefree second half of his life.

However, he has done actual investigations on the camel powder industry proposed by Li Jian. I found that it was indeed something interesting!

"Don't underestimate high-end nutritional products!"

Zhang Yi’s eyes were filled with confidence, “Just the brand is loud enough, and if there is no problem with the quality of our products! Through marketing, I can make it a necessity for parents to buy for their children!”

Li Jian was very excited, and tremblingly approached with the red wine in his hand, "Zhang Yi, I believe you are a marketing genius! This camel powder can definitely be made in your hands!"

Zhang Yi smiled and shook his head: "Brother Jian, the company is yours. I won't want it! I just put forward my own suggestions, and you will manage them in the future. And I'll just wait for the money!"

A group of people smiled heartily.

However, apart from Zhang Yi, probably everyone did not expect how popular their company's camel powder would be after their large-scale publicity!

After eating this meal, Li Jian immediately invested a lot of money and completely smashed into the advertising announcement!

The people of the whole country suddenly discovered that the golden time point of each David's vision, and a product called "Future Star Camel Powder" appeared at the same time.

"According to international authoritative experts, camel milk has 30 times the nutritional value of milk! A cup of camel powder a day will give your child 30 times the nutritional value of the previous one!"

A very authoritative professor in a white coat said to the TV.

"Future Star Camel Fan, let you become a new generation star like me!"

The two national-level child stars were holding Future Star Camel fans, and showed sweet and confident smiles on the TV.

Then there are more than a minute-long advertisements on local satellite TV!

The content of the advertisement is also simple and rude. Seriously pointed out the many problems of contemporary children with stunted growth, such as slow physical development, poor physical fitness and other common problems.

Then, the children from two different experimental groups were used for comparison. The children who insisted on drinking camel powder for one month were obviously better than those who drank milk powder in terms of height and physical fitness!

Such a series of advertising bombings has invested a huge amount of publicity funds!

Zhang Yi is also not stingy at all, and directly smashed in another 500 million!

After this kind of brainwashing propaganda, the term camel fan officially entered the minds of all parents and children across the country.

"Camel's milk powder? How difficult it is for this thing to produce milk!"

Many parents are curious about the milk of this creature, but some people are sane and will not blindly follow the advertisement.

But after hands-on investigation, it was found that, as the advertisement said, the nutritional value of this kind of milk is much higher than that of milk!

At the beginning, some people were still skeptical, but even those parents with high academic qualifications and smart people could not help being bombarded by advertisements. After a long time, they would put camel powder higher than milk powder subtly. On the level of a grade.

"A cup of camel milk has the nutritional value of 30 cups of milk!"

This concept was repeatedly mentioned by Zhang Yi's publicity team!

Therefore, even derived a concept, that is, if your child has been drinking camel milk since childhood, his physical fitness and even IQ will exceed that of the child drinking milk by 30 times!

"Don't let your kids lose at the starting line!"

This idea is very popular in today's age.

Since then, many wealthy parents have taken the lead in buying camel powder for their children to drink.

After seeing this, those parents with relatively ordinary family conditions also gritted their teeth and spent high value to buy. The purpose is to prevent your children from losing at the starting line!

For a while, whether parents can buy camel powder for their children has become a label to measure whether parents are responsible for the next generation!

In just half a month, all the camel fans in Li Jian's inventory were sold out! It shocked him!

"What should I do if the inventory is insufficient? I didn't expect the market situation to be so good!" Li Jian was a little anxious.

Seeing the steady flow of orders, he was worried if he couldn't make any money!

However, after Zhang Yi learned of this situation, he smiled and shook his head.

"Brother Jian, don't worry! Let them hang out for a while."

After Li Jian heard what Zhang Yi said, he immediately understood what he meant.

"You mean...hunger marketing?"

Zhang Yi smiled and nodded: "Things are more expensive. The more difficult it is for people to buy, the more valuable they are."

"But then again, the camel is not a cow, and its output is small."

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