Silicon Valley
Chapter 296: $200 Billion
When people saw the name "Firefly Game Company" finally appeared, they couldn't help being surprised.
"As expected of a giant in the game industry, the game production is excellent!"
"Haha, Firefly's product must be a fine product!"
"It's a bunker, and the two football games of Firefly Games are going to be sold again!"
"..."
Countless game companies are very envious, jealous and hateful about this!
Not to mention how classic the two games "FIFA 1994" and "FIFA Football Manager" are, the fact that there is a 20-second advertisement in the halftime of the football World Cup game is enviable!
Although the advertising cost of the World Cup is far less expensive than the Super Bowl, it is not cheap!
Other game companies have to sigh, the Firefly game company has deep pockets!
At first, Henry gave them $100 million in order to get FIFA's authorization and asked them to advertise on the game. First, FIFA received a huge sum of 100 million US dollars, and secondly, considering that football games are conducive to promoting the World Cup, they agreed.
This 20-second advertising time at the World Cup is almost a nuclear bomb, and the two games "FIFA 1994" and "FIFA Football Manager" quickly exploded and swept the world!
"FIFA 1994" and "FIFA Football Manager" directly boarded the Firefly game platform and became a boutique game!
The daily downloads of each game are as many as one million, of which the average number of people willing to buy registration codes is more than 700,000. The two games together can sell nearly 1.5 million game registration codes every day. Each game registration code is priced at $30, and the daily revenue is as high as $45 million!
This set of data is really eye-watering!
Both games are sold on Firefly Games' own gaming platform at almost zero cost!
Other companies sell games for less than $45 million for a year, and Firefly Games only spent a day, but made it so easily, it's maddening!
"FIFA 1994" and "FIFA Football Manager" are produced by Firefly Sports Studio, a subsidiary of Firefly Games. Now that both games are successful, the sports studio is ready to branch out into more sports games. Next up is the NBA basketball game, and the NFL football game!
Sports games have always been very profitable games.
At present it is only a stand-alone game, online games will earn more!
FIFA 1994 and FIFA Football Manager have already made others jealous. It won't be long before companies develop similar football games! When the competition is relatively large, Henry will let Firefly Sports Studio transform and develop online games with all his strength. Such as "FIFA-Online"...
"FiFA-Online" can be played online online, and there will be various events. Players can create their own teams and player characters. Players can be trained, players can also be traded with other players, and even real star players can be traded in the game. In addition, there is a game mall in the game, and the "player packs" in the mall are divided into four categories: bronze, silver, gold and diamond. Players can also purchase players in the game store to enhance their team's strength!
Although the commercial value generated by the World Cup is not as high as the Super Bowl. But the audience is broad. Hundreds of millions of viewers around the world are fans. Some people describe it as, "Football is for America, football is for the world!" Although it is not accurate, it probably means that it has arrived!
In Europe, Asia, and South America, football is one of the most popular sports, on the contrary, rugby is ignored.
Henry was a Chinese in a previous life. Whenever the World Cup is held, countless fans stay up late to watch the game everywhere. The hottest topic is also around the World Cup! And the gaming industry is the most active at the moment!
Gambling has almost become a culture outside the World Cup. Every World Cup, there must be gambling!
Have you ever played online gambling?
Henry took advantage of the fire of the World Cup and ordered the global online company to launch a new function, "Gate of Global Online Gaming", dedicated to the World Cup betting activities.
After this feature was launched, it attracted a large number of users.
Global online suddenly became unprecedentedly popular, and traffic surged.
A week later, the "Global Online Gambling Gateway" attracted more than $100 million in betting!
Although this data is not much, it has attracted the special attention of many gaming companies in Las Vegas. They didn't expect it. It turns out that the Internet gaming industry can also develop to this level! This is still the first session, and it's still the first week. If the "Global Online Gambling Gate" has become famous, I am afraid it will be able to attract more gambling funds!
However, unexpectedly, in the second week, the gambling capital attracted by the "Global Online Gambling Gate" actually rose to 500 million US dollars, which immediately surprised the gaming companies!
In reality, it is very inconvenient to bet on the ball, and it is necessary to go to the gaming company to go through various procedures. The Internet is different. As long as you register with Global Online and bind your PayPal account, you can enter the "Gate of Global Online Gaming" to play football, which is convenient, fast and hassle-free!
If you win money, Global Online will directly send the money to your PayPal account, and send an email to remind yourself!
Because the Internet is more convenient, the "Global Online Gambling Gate" is developing faster and faster, and the number of people who bet on football is also increasing. As a bookmaker, Global Online has really made a lot of money. But what makes the most is the advertising fee. During the World Cup, the global online traffic surged, and the advertising fee was almost outrageous. It was a sky-high price. For example, the advertising fee charged by Global Online for Coke during the World Cup was 10 million US dollars. This is just a company The advertising fees of the company and other companies add up, and the amount is huge to an astonishing level! But advertisers are willing to spend the money because it's worth it!
Taking advantage of the World Cup, the number of global online users has grown by leaps and bounds, and the popularity has also increased a lot. For a time, the global online stock price soared, from $120 per share to $155, and the total market value quickly increased from $120 billion to $155 billion!
Subsequently, Global Online took advantage of the victory and immediately launched a blog and Twitter.
Whether blog or Twitter are heavyweight core products!
Once released, it quickly swept the world.
In the past, the main methods of Internet communication were forums, BBS, Tieba, and instant chat software, but now there are two more products.
Blogs are weblogs that combine text, images, links to other blogs or websites, and other topic-related media to allow readers to leave comments in an interactive way!
Twitter can be said to be a simplified version of a blog. It is a platform for information sharing, dissemination and acquisition based on user relationships. Users can update information in about 140 characters through WEB, WAP, and various client-side component personal communities, and realize Share instantly. The form of Twitter can be described to a large extent as "the essence of blogging", and its shortness and refinement greatly improves the speed of its effective dissemination and the speed of publication!
While Global Online launched its blog and Twitter, it also invited many film and television stars, singers, business celebrities, etc. to open blogs and Twitter. Even the Clintons were fooled by Henry to start a blog and Twitter.
Blogging and Twitter have a huge role in increasing user stickiness.
Previously, investors believed that Global Online was just a portal that could easily be surpassed by other companies with core products. The establishment of ICQ Portal is a clear example. The ICQ portal website is supported by ICQ software, and it is still invincible. It can even go to siege the city and snatch other people's territory!
E-mail alone may not survive the world online, because most people do not use e-mail every day! Use it when you need it, don't use it when you don't need it. Moreover, more and more email software was born, ICQ launched ICQ email by ICQ software, AOL launched AOL email, Microsoft launched msn email!
Although the global online email market is in a monopoly position, if there is no other product to consolidate its position, the market share will be eroded one by one sooner or later!
But now that blogs and Twitters come out, they are completely super core products tailored to enhance user stickiness. They incorporate social, media and other functions, which are really powerful!
Many investors are amazed by the means of Global Online!
Internet experts said: "Blogs and Twitter are of great significance, symbolizing the advent of a new era of the Internet! Global Online is not only successfully entering the social field, but also challenging the status of traditional media!"
"To give a very simple example, such as a car accident that just happened, netizens can use Twitter's message sharing function to immediately publish the news on the Internet. But newspapers can only be seen after printing. This shows that , Twitter will definitely have a huge impact on newspapers! The traditional media is crumbling, it is not an alarmist!!!”
"Twitter will be another one of the most innovative products after icq software!"
"The status of the global online Internet giant will be hard to shake!!!"
With the increase in the number of bloggers and Twitter users, Global Online has been sought after by countless investors, and the stock price has skyrocketed!
On July 10th, Global Online's market value exceeded the $200 billion mark, shocking the world!
(To be continued ~^~)
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