Silicon Valley

John Chambers began to be busy with the listing of the world, and the bank sent the vice president of the company to talk about it.

For the time being, AOL is very squeamish, but their alliance is dead in name only.

Cisco is actively sending people to contact MCI, hoping to reach an M\u0026A plan!

In December 1989, the game "The Lost Vikings" developed by Blizzard passed Nintendo's review and became the first American game that could be ported to Nintendo. Therefore, some game magazines in the United States also reported on the matter, saying that it was The future star of American gaming! But this has angered EA. Blizzard is the future star of American games. What about EA?

As a public company, how can EA see Blizzard riding on its head? At this time, Sega came to the United States with the 16-bit game console Mega-Drive. With its own game development strength, EA decided to cooperate with Sega Video Game Company to develop sports games on the Mega-Drive and officially fight against Nintendo!

Doesn't Nintendo look down on my EA games? I'll work with your competitors to kill you! ! ! Nintendo has also established a great enemy for itself. EA is too good. It is known as a fast shooter in the game industry. It produces three games a month, which is simply against the sky! ! !

However, no matter how good the enemy is, Nintendo is fearless and smashes it with one punch! ! !

Nintendo in the 1990s is like a hang-up, absolutely invincible! EA's cooperation with Sega is definitely a lottery. Of course, relying on the fast development speed, EA has made N games, which is quite profitable! And it is also a game publishing company, and it is very nourishing by absorbing the blood of others!

The computer version of The Lost Vikings, which only ran on DOS, sold tepidly. Ported to Nintendo, it's pretty much the same.

After all, this game is still Blizzard's first game, and the right to practice. Henry wanted them to develop Warcraft, but worried that they wouldn't be able to. "Dune 2" is the originator of the real-time strategy game, and "Warcraft" is the follower of "Dune 2". However, although it follows the trend, it is extremely innovative, creating a precedent for the networking mode!

Come on, just buy the game company Westwood that made Dune 2, merge the two, develop Warcraft together, and then give pointers from the side, this is not a big problem!

Henry thought about it for a while, and felt that this is the safest way to do it!

So I went to Blizzard and said to Mike Morhaime, Alan Adhan, and Frank Pierce: "That's it, I'm going to buy another game company, and then merge the two to develop a new game. !"

"Mr. Williams, when the company was established, we signed an agreement, which emphasized that the independent development rights of the game belong to us, but now you want to designate us to develop other games?" Mike Morhaime said with a little dissatisfaction. .

Henry laughed secretly in his heart, it seems that you are not convinced if you are too clever!

Henry smiled slightly, took out the game design document he had prepared and handed it to them, and then said lightly: "This is a game I designed, the name is "Warcraft", if you don't like this game, I will find Other game companies do it!"

The three carefully browsed the manuscript, and while watching, they exclaimed.

Mike Morhaime was stunned by the game designed by Henry. He was humble and sincerely pleaded, "Mr. Williams, please give us this game!!!"

"Why, didn't you say you want the right to develop the game independently?"

"Mr. Williams, can't we be wrong?" The three looked embarrassed.

Henry thought about it, and it would not be a good idea to merge Blizzard and Westwood. They simply set up a game group company, Blizzard, westwood are just one of the subsidiaries, so that they have more independence, both cooperation and competition.

As the saying goes, competition makes progress!

If the Blizzard team is too fat to make the family dominate, I wonder if he still has the spirit of innovation? I can't always guide them to develop games by myself...

"Well, the game can be handed over to you, but it needs to be developed in cooperation with other companies. In addition, I will set up a game group company, and Blizzard will merge into this company and become its subsidiary!"

Mike Morhaime thought for a while and said, "No problem!" In fact, there is really no problem. No matter which company Blizzard belongs to, Mike Morhaime's shares in Blizzard are not diluted, and Having the right to develop the game independently is basically the same as before. The purpose of Henry's establishment of the group company is to optimize resources, share technology, and fight other game companies with the power of the group!

That's a lot better than Blizzard going it alone.

Not long after, Henry registered a game company in California called Firefly Games!

Although Weifeng Capital Company is Henry's asset, in order to clarify the ownership, Henry still transferred Weifeng Capital Company's shares in Blizzard Company to his private name. Then, hang Blizzard under the banner of Firefly Games!

Westwood was founded in 1985 and has yet to make any decent games. Henry sent someone to talk about the acquisition and bought Westwood with almost no effort. Of course, Henry still gave Westwood two founders, Superi and Castle, 10% of the shares each. Without the founders, this company is equivalent to Without a soul, Henry might as well recruit employees directly!

Henry spent three million dollars to get 80% of the shares, and then moved westwood to Silicon Valley, just across the wall from Blizzard!

Now, the main purpose of Westwood and Blizzard is to make "Warcraft", and Firefly Games also has a heavy task, and needs to establish its own distribution channel! ! ! In fact, this task is more important than the development of "Warcraft"!

There is a saying, channel is king!

The main reason why EA can become one of the global game giants is that it has a perfect distribution channel! Publishing other people's games can make a steady profit. The more games you publish, the more you earn. How many games can you make, forty games a year? It is not certain whether the games developed by yourself make money or not, but the research and development expenses are not a small amount.

There are thousands of game companies in the world, big and small, and the number of games produced is counted in multiples. If you publish games from other game companies, not to mention how much you earn, each game earns an average of 100,000, and 1,000 games are 100 million. . In fact, for some best-selling games, one can make hundreds or even tens of millions of dollars for the publishing company, and if there are a few more best-selling games, a young man can easily earn hundreds of millions of dollars!

Nintendo is so awesome right now that it actually resembles a publishing company! Relying on your own game console platform, use the royalty system to publish other companies' games, and make a lot of money!

The six major Hollywood film companies are also giants because of their distribution channels!

If Firefly Games wants to become the dominant player in the game industry, it must first have its own distribution channel! Fortunately, Henry has many companies and channels. Among them, the channels of the West German Press are the most helpful to Firefly Game Company. Many stores sell books, music CDs, video tapes, and game cards together. With the help of West German Press, Firefly Games quickly mastered this part of the channel.

Of course, this channel alone is not enough. Supermarkets, electronic malls, and console stores are all targets of Firefly Games.

Building a perfect channel is a long way to go!

But Henry is fully confident in establishing a channel with the most extensive and complete distribution channels in the world! (The recommendation ticket is too weak, please support it. In addition, the book friend group: 424930141, everyone is welcome to join! Today, this chapter was sent in advance, read it early and go to bed early.)