Silicon Valley

Chapter 703: The New Giant of the Internet——Dianping

Henry was very swift and resolute in his work, and immediately listed the companies to be acquired.

Dianping and Meituan in China, Yelp, the largest review website in the United States, and Groupon, the largest group buying website in the United States. At the same time, there are Qype, Europe's largest review site, and DailyDeal, the largest group buying site.

Henry smiled and said, "No way, brother is too rich!!!"

"The food delivery market is still a hot spot. There are no big shots coming in. I should be able to grow rapidly! And tourism..."

Henry paused for a moment, and thought to himself, right now he owns Tripadvisor (Chinese name: Cat Trip Advisor), which is the most popular travel community in the world, providing users with timely and credible global travel information, as well as thoughtful and objective hotel services. Reviews, hotel index, hotel selection tool, hotel room price comparison search, social travel photo sharing, video uploading and online travel friend communication and other services, it is also the world's number one travel review website. The real reviews of travelers are the biggest feature of TripAdvisor. At present, TripAdvisor has become a large-scale online "database", which has a large amount of information about tourist destinations, including hotels, attractions, and restaurants.

Of course, TripAdvisor also operates its independent business unit (TripAdvisor-for-Business), which focuses on helping travel-related organizations reach TripAdvisor's millions of users. This department covers the hotel business (Business-Listing), which aims to help hotels obtain direct customer orders, and the vacation rental business (Vacation-Rentals), which aims to help owners include vacation rentals in TripAdvisor, providing users with in addition to Alternatives to hotels.

However, TripAdvisor can only be called the second giant, and the first giant is Priceline.

This life is okay, the distance between the two is almost the same. In the previous life, Priceline's market value was almost four times that of TirpAdvisor, as high as 67.4 billion US dollars, ranking eighth among the top ten Internet companies in the world! ! !

Founded in 1998, Priceline is a travel service website based on the C2B business model. The most powerful thing is that it created the "Name-Your-Own-Price" model, which is the customer's self-pricing system, and has registered a patent. Within 20 years Do not allow other sites to use! ! !

Over the past ten years, this model has been unique and is considered to be a revolution in the marketing model in the Internet age, and Priceline has grown rapidly in the process of inventing and using this model!

Relying on its distinctive business model, Priceline quickly raised $100 million in financing, and among Priceline’s early investors were even Microsoft co-founder Paul Allen (Paul-Allen). Then in February 2001, Li Ka-shing's Cheung Kong and Hutchison Whampoa spent US$73.52 million to acquire a 17.54% stake in Priceline (later gradually increasing their holdings to more than 30%), becoming the largest shareholder of Priceline!

"It's time to consider buying Priceline and build the world's largest travel website!"

"Villette," Henry waved and shouted.

"Your Majesty, do you have any orders?" Violet walked in front of Henry and asked with a bow.

"Help me make an appointment with Li Jiacheng!"

"Yes, Your Majesty!"

...

When Li Jiacheng learned that Henry wanted to see him, he flew to Williams Empire on the same day. Before leaving, he said excitedly to the family members: "Well... His Majesty Williams is going to summon me. It seems that our Li family has a chance to take off again!!!"

Although Warren Buffett's lunch is known as the most expensive lunch in the world, it often fetches sky-high prices. However, the truly priceless lunch is lunch with Henry Williams, which even Warren Buffett craves! A reporter once asked Buffett: "If His Majesty Henry Williams wanted to have lunch with you, how much would he need to pay to satisfy you?"

He shook his head and replied: "Oh, no!!! You are wrong, I should pay for it! I am willing to spend 100 million dollars to have lunch with His Majesty Williams!!!"

But this time, Li Jiacheng's invitation caused a sensation in Hong Kong, and major media reported it one after another.

At about 11:30 am on September 10, Li Jiacheng's special plane arrived at Diego International Airport, and then someone picked him up and went directly to Williams Palace.

Li Jiacheng waited in the waiting room for about ten minutes, and Henry took some time to rush over.

"Hello, Mr. Li!"

"Hello, Your Majesty Williams, it's a pleasure to meet you!"

"Please sit down!" Henry smiled, "I invite you here this time because I have something to discuss with you."

"Your Majesty Williams, if you have anything to say, just say it!"

"Okay, then I'll get straight to the point! I know that Cheung Kong and Hutchison Whampoa hold more than 30% of Priceline's shares, so I invite you this time to talk about the acquisition of Priceline. I hope that Mr. Li Jiacheng can facilitate this matter!"

Li Jiacheng is a businessman after all, and he has a far-sighted vision. Knowing that selling Henry's favor will get a bigger reward in the future, he said without thinking about it: "Of course, I am one of the directors of Priceline, and I am willing to do my best to facilitate this matter! "

Henry smiled slightly. Since Li Jiacheng agreed, the acquisition of Priceline was basically a certainty. Of course, calling Li Jiacheng this time is not just for Priceline. Li Jiacheng is currently the representative of the Hong Kong chaebol, the richest Chinese man, and has attracted much attention. Henry's meeting with him is similar to Chairman Deng's meeting with him back then. They are both sending a friendly signal to the Chinese in Hong Kong and even the world, and welcome them to develop and invest in the Williams Empire!

Henry immediately began to talk to Li Jiacheng about other things, such as power development, real estate development, and construction after desert transformation, etc., and immediately reached verbal agreements on many cooperation projects!

At 12:30, Henry and Li Jiacheng had lunch in the palace, and after lunch, they sent someone to take him to the hotel.

"Villette, give this list to Smith, and try our best to acquire the companies on it!" Henry handed a printed document to Violet at this time. "In addition, please contact Jack Ma, and at 9 o'clock in the evening, we will have a video conference!"

"Okay, Your Majesty!" Violet responded, and took the document Henry handed over.

At 9 o'clock in the evening, Ma Yun's team had already opened the video, waiting for Henry's connection.

When Henry joined the video, he was greeted by crowds.

"Your Majesty Williams, hello!"

Henry nodded, and said lightly: "I once said that if the bank does not change, then we will change the bank! Today, I want to say that if the hospital does not change, then we will change the hospital!!! At present, many hospitals have a serious phenomenon of arbitrary charges , and it takes a long time to register and pay the bills. Regarding the various malpractices of the hospital, I think someone must stand up and carry out reforms!!!”

Ma Yun and others couldn't help but nodded when they heard the words.

"Your Majesty, how do you plan to change it?!" Ma Yun asked.

"Now is the Internet age, so we use Internet thinking to solve the hospital's problems! Various complicated procedures such as registration and payment can be solved through Alipay, so that patients and their families do not need to wait in line! At the same time, patients also Can comment and score doctors and hospitals! If a doctor dares to be irresponsible, the evaluation will naturally be extremely low. Then from now on, no patients will come to see this doctor, and the doctor will have no income. Through this The way to improve the quality and sense of responsibility of doctors! In addition, Tmall Pharmacy is established, patients can buy medicines directly online, the price is clear, and price cheating is eliminated! Many patients complain that the medicines in the hospital are too expensive and cannot afford them! "

After hearing this, Ma Yun was very excited, and he almost said it in his heart, as if this was what he wanted to do, and it was said by Henry today.

"Your Majesty Williams, I fully agree with your decision!!!" Ma Yun immediately expressed his support!

"Well. Okay, now I want to talk about another thing." Henry paused and said, "Soon, you will know that a new Internet giant company is about to be born..."

As he said that, Henry began to introduce the company he was about to acquire, and then said: "Payment is the entrance of the Internet mobile terminal, and reviews are also the entrance of the Internet mobile terminal. Right now, more and more third-party payments are born, which are beginning to erode Alipay's Market share. In fact, in the final analysis, payment is only a means, and users can also use other payment methods without using Alipay.”

During the New Year’s Red Envelope War, WeChat Pay entered the third-party payment field overnight and immediately competed with Alipay, which illustrates the problem. Alipay's position is precarious, not unassailable.

As for Alipay’s social development in order to increase user stickiness, there is no way to do it, which shows that it lacks social genes, and users themselves do not want Alipay to engage in social networking, because there are too many scammers in society, which can easily cause personal property safety crises.

According to the characteristics of Alipay and Taobao, reviews should be its advantage. It is not impossible to start with travel reviews, food reviews, and product reviews, and then gradually develop into various communities. Moreover, the review itself gives people a feeling of survival of the fittest, and then using big data, users can quickly find things that meet their needs, which in turn gives people an excellent user experience!

Henry talked a lot eloquently, and Ma Yun and others nodded frequently.

"Your Majesty," Jack Ma asked, "are you planning to merge Taobao, Alipay and Dianping?"

"Yes!" Henry nodded and said, "Dianping can be made into a large platform, which has options such as finance, tourism, shopping, hospitals, and takeaways. At the same time, these options can be operated independently, making apps, and occupying users' mobile phones. The desktop, because of the blessing of Dianping, will definitely be more popular with users!!!”

"Every review or every action of a user is a consumption habit. When we collect enough data, these users will never be able to escape, because we can push him the most desirable and most suitable things in his heart. !!!”

...

...

Two weeks later, Dianping suddenly became the focus of the world.

After Williams Royal Investment acquired Dianping, it made frequent moves and acquired more than a dozen major Internet companies at a cost of more than 150 billion U.S. dollars, making Dianping a very powerful Internet giant! Then it actually merged with Taobao and Alipay, which is amazing! ! !

"This is going to cause trouble!!!" Netizens exclaimed.

The industry has speculated about Henry's layout.

On October 1st, although Dianping’s resources had not been integrated and a new app hadn’t been produced yet (the old one was discarded), the slogan came out first: “If there are reviews, you will know the best! !! Dianping will give you the best travel, shopping...experience!!!”

Nowadays people are pursuing higher and higher living standards! When watching movies, read movie reviews first, and skip junk movies; when reading novels, read book reviews first, and skip junk novels; if you want to shop, read product reviews first, and skip junk products...

More and more people have developed a habit of reading comments first, so the new version of Dianping came into being! ! !

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