Since 1981 Health School
Chapter 569: Astronomical endorsement price of 2 million
On the minibus coming out of Dongda Hospital, Chen Qi was surrounded by his own students, chattering in the compartment was very lively.
"Mr. Chen, you are too powerful."
"Teacher Chen, I really want to worship you!"
"You didn't see the constipated look of those Japanese doctors just now, it's so relieved!"
"Haha, yes, but in the end they had to be convinced!"
Hahaha~~~~
There was laughter in the minibus, and Chen Qi was also in a good mood:
"That is, since I dared to come, of course I was prepared. At the same time, I taught you a lesson, letting you know that surgery can still be done like this, and the irreplaceable role of endoscopic surgery. Now you have the concept of endoscopy in your mind. right?"
"knew!"
Chen Qi's superb endoscopic technology today not only conquered the Japanese doctors, but also conquered his 15 master students.
In the future, this group of students can brag to others without exaggeration. The level of their tutors is world-leading. They will never feel guilty when they say this.
Chen Qi was very happy to see the students so obedient, but decided to emphasize some words again.
"You 15 people follow us. Teacher Lan and I are the first batch of endoscopy students of Teacher Zhang, and will also be the first batch of endoscopy doctors in our country. When you grow up and mature, you will also become the first batch of endoscopy students in our country. The authority and expert of domestic endoscopy.
So, you must study hard in the future, and don't lose the chain. As long as you master the knowledge of endoscopy, you will have a bright future. Another important point is, don't look at you as poor students now, you will definitely become a little rich one by one in the future.
Because at that time, countless sponsors will come to you, and there will also be countless rich people who will come to you for flying knife surgery, and you can take the legitimate money. But remember, don't accept red envelopes, don't take medicine deductions, my students can love money, but they must get it in a proper way. "
Chen Qi spoke seriously, and all 15 students nodded their heads.
Yang Yibing blushed and said:
"Mr. Chen, don't worry, we will stick to our bottom line, otherwise we won't apply for the medical major."
Xie Danyang, a girl from Sichuan, said even more quickly: "Mr. Chen, don't worry, if any of us becomes a bad doctor in the future, you will expel him from the school."
Chen Qi felt relieved when he heard this, and also laughed loudly:
"Anyway, you just remember what I said today. If any of you encounter financial difficulties in the future, you can tell Teacher Lan with me. Don't worry, your teacher has nothing else, and the money is very big. But don't tell Zhang The professor said, Professor Zhang is still getting a dead salary."
Zhang Weizhong smiled wryly:
"It seems that we can only fight local tyrants in the future. How about letting Mr. Chen bleed today and let Mr. Chen and Mr. Lan treat us to Western food?"
"Hahaha~~~~"
"Good~~~~"
"I want to eat steak~~~"
“I want to eat pizza~~~”
"I want to eat McDonald's~~~"
Poor poor students think that pizza McDonald's is western food.
How much do you spend on meals? Without blinking his eyes, Chen Wanwan said to Atsuko Asano, who accompanied Nipro Yakuyo:
"Miss Asano, please help us find a high-end western restaurant. Tonight I will treat my colleagues and students to a big meal, and I will bear the cost myself."
"Hi, I will help you find the best western restaurant."
Atsuko Asano was specially serving Chen Qi, and she was quite familiar with the catering industry. Without saying a word, she picked up her mobile phone and contacted a top western restaurant in Ginza.
The car also turned a corner and headed for a new destination.
The western restaurant arranged by Nipro must be the top class, and of course the meals are also the most expensive.
They already had a public relations fee, and Chen Qi didn't have to pay for the meal expenses himself. They could issue an invoice later, and they could be reimbursed when they returned to the company.
Chen Qi didn't refuse either. Anyway, the two parties had a normal cooperative relationship. This small amount of money was nothing to a pharmaceutical company with a market value of tens of billions of dollars.
He just needs to stick to his bottom line and not use medical equipment indiscriminately for money, which will increase the burden on patients.
Coming out of the western restaurant, Yang Yibing quietly touched Jin Meng:
"Hey, Xiaomeng, how much did we eat for a meal just now? I think you took a look at the bill."
Jin Meng stuck out her tongue: "It's too exaggerated. The bill says 150,000 yen. I converted it, and it's almost 8,000 yuan."
All the students next to me widened their eyes when they heard this.
Guan Zelong's family is relatively poor, and he felt distressed when he heard that one meal cost a household worth 10,000 yuan, even if it wasn't his own money.
"Hey, you said how rich Mr. Chen is. Our village doesn't even have a million-dollar household."
Liu Jing only has admiration in her eyes:
"See, this is the treatment of top doctors. Mr. Chen is no longer comparable to ordinary doctors in China."
Zhou Xiong also nodded and said:
"Many of my classmates have gone abroad. Only after seeing Mr. Chen did I realize that it doesn't matter which country you go to. The important thing is to follow the right tutor. There are also professors in China who are far superior to those abroad."
As soon as the words came out, the rest of the students agreed again and again.
These days, anyone with a bit of energy wants to go abroad. These 15 students didn't say they didn't want to go, but they didn't go there for one reason or another.
In the end, they picked up a loophole instead and followed a real medical expert.
Chen Qi didn't hear the chatting of his classmates. He was holding Lan Lijuan's hand and walking on the streets of Japan.
Looking at the city under the neon lights, Lan Lijuan also felt emotional:
"Chen Qi, when do you think our country will be so developed and so lively?"
Chen Qi thought that this was the right question to ask. It will take at least 20 years for the country to become so prosperous.
The next 20 years will be the days when China's national destiny will be at the forefront. The economy will develop vigorously, the market will be highly prosperous, the government will be well-organized and the people will be harmonious, and the GDP will directly reach the second place in the world. Then...
Chen Qi was still thinking wildly, when he heard the younger sister quietly complaining beside him: "Brother, what do you think the second brother is doing?"
There was a bookstore by the side of the road. Chen Shu was hiding in a corner, reading a magazine with great interest, when suddenly he was slapped on the back of the head.
"Who! Big Brother..."
Chen Qi took away the magazine in Chen Shu's hand at once, and glanced at it, looking cool and beautiful.
"Get out, you've been reading such indecent magazines at such a young age!"
"Brother, I'm already 21 years old..."
"Then I'll tell my sister, I'll tell your sister-in-law..."
"Don't, don't, I'll go, I'll go right away!"
Chen Shu reluctantly put down the magazine in his hand and left the bookstore step by step.
Chen Qi saw that the younger brother had walked out of the bookstore, coughed lightly, and looked at the salesperson of the bookstore not far away.
"Excuse me, wrap this, this, and all the magazines and photos here..."
"Excuse me, do you have a photobook of Ms. Miyazawa Rie..."
"No, hey, it's a pity, thank you how much..."
Chen Qi left with a big bag of magazines from the side door of the bookstore, found a dark corner and received them in the space, and then walked out clapping his hands contentedly.
Looking at the little brother who looked aggrieved, he smiled and said:
"Let's go, since we're out shopping, let's go to the shopping mall. Later, each of us will pick a Walkman, which is my gift to everyone. You can listen to music in your spare time, and it's better to learn English. We will have more opportunities to go abroad in the future. Let’s go, whoever can’t keep up with English, don’t regret it if you suffer.”
The students cheered again when they heard it.
Walkmans, especially Sony Walkmans, were definitely the most popular gadgets for young people in the 1980s and 1990s. A set of several hundred yuan is worth half a year's wages for workers, and it is not affordable for ordinary people at all.
Whoever owns a Sony Walkman is definitely the prettiest boy, the one who has the priority in choosing a spouse in school.
Later, with the rise of the southern electronics industry, domestic Walkmans became popular in the 1990s, but the sound quality was very poor.
It was not until the end of the 1990s and the beginning of the 21st century that it was eliminated by the CD player. Of course, the CD player was also eliminated by the MP3, which also indicates that technology has entered the fast lane.
When Chen Qi and the others returned to the hotel, Kaito Nimura, Nipro's manager, was waiting.
In the living room of the hotel suite, Nimura Kaito put a small box on the coffee table, and said sincerely:
"Dr. Chen, this is 300,000 US dollars in cash, which is the labor fee for this teaching operation. Please accept it."
The $300,000 was agreed upon by the two parties in advance, which included not only the labor costs for the surgery, but also the right to use the video footage of the surgery by Nipro.
They can play the video of this operation in the future for product promotion, but there are restrictions on use.
Of course, the intellectual property rights of the surgical videos belong to Chen Qi, which is very important.
When Chen Qi saw that the banknotes were in place, he was of course happy. How many sets of courtyard rhythms can be exchanged for 300,000 US dollars?
"Okay, then thank you, Mr. Nimura."
Chen Qi signaled, Lan Lijuan nodded, took the money and walked into the room, never coming out again.
When Nimura Kaito saw that only the secretary was left in the room, he complimented him:
"Dr. Chen's teaching operation today is really wonderful, we are deeply impressed, not only amazed the doctors, but also made us suddenly realize that our instruments have such uses and can perform such operations. Simply fantastic."
The wider the use of endoscopic surgery and the more operations there are, the better the sales and development of endoscopic equipment manufacturers. There is a causal relationship.
Otherwise, why would Nipro beat Chen Qi?
It's picking up and sending money. If it weren't for Chen Qi's lack of demand, sending a few girls over would be a matter of one sentence.
Chen Qi knew that this partner would not say these words for no reason, so he smiled and nodded.
Kaito Nimura continued to explain the purpose of this trip:
"Dr. Chen, we have cooperated for so many years and we are old friends, so I will cut straight to the point. This teaching operation has allowed our company to see Mr. Chen's leading position in the field of endoscopy and its huge commercial value.
Therefore, we decided to establish a long-term partnership with Dr. Chen. In this way, we sponsor you with a research fee of 2 million US dollars every year. Our requirement is that all your surgical instruments use Nipro products. "
To put it bluntly, it is project fees, and to put it bluntly, it is advertising endorsement fees.
Is $2 million a lot? Many.
Don't forget that Chen Qi's endorsement fee in the previous year was only 300,000 US dollars, but now it has risen to 2 million US dollars. This price has reached the treatment of top doctors in Europe and America.
Is Nipro losing money?
There is no loss at all.
Because among the endoscope manufacturers, Nipro can only be regarded as second-rate,
First-class companies such as Olympus, Karl Stroz, Fuji, Stryker, etc., are the number one group in the field of endoscope production.
Of course, the gap between Nipro and them is not that big, and the product quality is absolutely guaranteed.
As long as Chen Qi becomes the spokesperson of Nipro, it is not impossible to become the No. 1 in the field of endoscopy based on his performance today.
If the number one doctors in the world all use Nipro's surgical instruments, the advertising effect triggered by this promotion will be very huge.
An advertising fee of 2 million US dollars may be exchanged for hundreds of millions or billions of dollars in sales. How much profit is there in the middle?
Don’t forget that, like medicines, the R\u0026D cost of endoscopes is very high, but the real production costs are far less than that, and the profit of medical devices is much higher than that of medicines, even decades later.
Domestic doctors, how many people died of drug deduction? The numbers of doctors who died on medical devices are shockingly exaggerated.
Chen Qi was quite satisfied with the endorsement fee of 2 million a year. He works as a doctor in China, and his annual salary is only a few hundred dollars.
And there is another advantage of cooperating with these top pharmaceutical companies, that is, they will help you build momentum for the doctor himself, help you publicize some international medical organizations, and help you get started.
Behind every authoritative doctor, there must be a pharmaceutical company fully supporting it.
The key is that this kind of endorsement contract is loose, not like an entertainment star, the company will take the big money for any money.
Chen Qi's use of Nipro's surgical instruments does not prevent him from earning extra money. The flying knife red envelope still belongs to Chen Qi, and Nipro will not withdraw money.
"Okay, since you are old friends and the previous cooperation is very pleasant, I am willing to be your endorsement doctor for endoscopy, but in addition to the sponsorship of 2 million US dollars, I hope you can additionally sponsor a batch of endoscopy in my hospital medical equipment."
Nimura Kaito felt relieved when he heard this, and repeatedly promised:
"Of course, the endoscopic medical devices used by your Yuezhong Hospital are all provided by our Nipro company. Of course, this is also exclusive. Dr. Chen's unit will not be able to use products from other companies in the future."
Chen Qi has a question:
"I agree with this in principle, but if there are some equipment that Nipro cannot provide, but we really need to use them clinically, what should we do?"
A pharmaceutical company is not omnipotent. It is limited to the protection of intellectual property rights. Some patented monopoly products can only be sold by other companies, and Nipro may not be able to provide them.
Ercun Kaidou then smiled and said: "So, we want to discuss another cooperation with you, Dr. Chen."
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