Since 1983

With the current market and movie quality, there are very few long-term box office hits.

Generally, it is fixed at two weeks. After two weeks, the box office is about the same, and piracy should also be rampant.

In the past, according to regions, there were first-round markets and second-round markets.

The capital city and the magic capital are naturally one round, and they set an example for the north and the south. Xu Fei makes a New Year's film, and he can estimate the total box office by watching one round of screenings in these two places.

This year is different, this year it is divided into theaters and theaters.

The China Film Times theater chain has not yet been officially established, but it has been OK privately. There are 36 theaters plus 59 from the New Film Federation, 70% of which are in the first round, about 67.

It won 3 million box office on the first day!

Most of them came to see Zhang Guoshi, or were hooked up by propaganda, some people tried it out, and some people really liked it. The first wave belonged to making quick money. In the first three days, nearly 10 million yuan was hit, and in the second week, it dived in a straight line.

On the other side of Modu, they may not be interested in this foreign dialect, and they were indifferent from the beginning. And in the southwest base camp, "The Unknown" has already exploded.

Guizhou Province belongs to the old, young, frontier and poor areas. Like Inner Mongolia and Xinjiang, the reform of theater chains will not be implemented for the time being.

In Sichuan Province, there are about 23 Pacific Cinemas; in Yucheng, there are Wanhe Cinemas, about 13. Although they have not yet been formally established, the theaters are almost the same.

Some theaters were not qualified enough to be a round, but with a wave of Mr. Xu's hand, all of them were screened.

Ever since, I tasted the sweetness of unified management and unified screening in an instant. Especially in Yucheng, there has been a long-lost phenomenon of queuing up to buy tickets.

"Shooting in Yucheng, we must support Lao!"

"I was there at Chaotianmen, and they even took pictures of me going inside. Bring the whole family to see it."

"I read it the second time, it's not bad, it's really domineering!"

Although the Southwest District is small in size, it has exploded with strong competitiveness, keeping pace with the North, and has become the two major sales markets of "Nobody Known".

...

"Estimated final box office 40-50 million?"

"so far so good."

In the radio and television office, leader Xu heaved a sigh of relief.

Last year, the market as a whole hit the street, only "Fifty First Dates" saved a little face. In the first half of this year, due to reforms, everyone was fighting to enclose land, making a mess again, 10 million, 20 million, 10 million, 20 million...

Ouch, it's like reading web articles, 6 o'clock, 8 o'clock, 6 o'clock, 8 o'clock, short and weak.

Currently leading is "Life and Death", an anti-corruption film with a box office of 120 million, but they all know how it came about.

Whether a market is good or not depends not only on its head and tail, but also on its backbone. The first place is 120 million, and the second place is more than 20 million, which is too ugly.

Leader Xu feels that he is very lucky to take office in June, and the integration of theaters in the second half of the year is almost complete, and he can still look forward to the New Year's film at the end of the year.

This is the value of Teacher Xu, the only remaining seedling.

...

"The cinema is indeed right!"

"If you do this earlier, the market will be up earlier!"

"Take a detour, it's not too late."

On the China Film side, the three giants are also talking about it.

Xu Fei was afraid that the audience wouldn't be able to accept "The Unknown", but he didn't expect it to be okay, saying: "Fortunately, I was able to tie with "Speak Well", almost forty to fifty million, which is not bad.

The main theaters have tasted the sweetness of joining theater chains, which is very beneficial to their work. "

"It's almost everywhere, and it can be formed by the end of the year, with about 30 theaters. "A World Without Thieves" needs to be announced, so we have to talk about it now." Wu Mengchen said.

""A World Without Thieves" is good, it's time to catch up." Han Sanping said.

"It's all about everyone's hard work." Xu Fei said with a smile.

The theater chain reform has undergone earth-shaking changes.

For example, "unified release", the domestic regional monopoly cannot be realized for a long time, but now it is possible.

The three of them had planned for a long time to make "A World Without Thieves" the first work to be screened nationwide, at least in theaters in the first round.

……………………

end of August.

At the gate of Xinqiao Hotel, Zhang Guoshi grinned happily. "Nobody's Name" has a good box office and a good reputation. I feel that I have made a breakthrough, and my heart is very smooth.

"Teacher Xu is working hard!"

"Director Zhang is working hard too!"

"Hey, it's still your hard work!"

Zhang Guoshi is very sincere and has cooperated in four plays, which is simply too cool! Mr. Xu should be the best partner, knowledgeable and capable of handling affairs, and everything is arranged clearly.

"I had a meeting with several literary planners yesterday to study what to film in the next film."

"Thinking about the next one so soon?"

"While I'm still young, I'll make a few more films, and I won't regret it when I can't move anymore..."

Zhang Guoshi paused, and said, "I want to try martial arts."

"Martial arts?"

"I have had this idea for a long time, and I also dreamed of being a knight."

"Then what are you shooting? Jin Yong Gu Long Liang Yusheng?"

"I thought about it at first, but I felt that Hong Kong and Taiwan's filming was bad, and there was nothing new. We planned to write it ourselves. We chose a few themes, such as assassinating the king of Qin, Nie Yinniang, Hua Mulan, etc., and wrote it first."

"..."

Xu Fei shrugged, this is "Hero"!

Historically, after Lao Mouzi finished filming "Happy Time", he was working on the script of "Hero".

At first, it was written as a literary film, with a Rashomon-style structure, mysterious and mysterious themes that can never be explained, what is the world, war and peace, killing or not killing... these are all the routines of literary films.

After the script was written, "Crouching Tiger, Hidden Dragon" won the Oscar.

Zhang Guoshi was frustrated at once, and then Jiang Zhiqiang from Hong Kong encouraged him, saying that the market is good now, you have to do it, and you have to make blockbuster movies.

Do you want Zhang Manyu? Do you want Liang Chaowei? Do you want Li Lianlian? I'll find you a hundred horses!

In this way, "Hero" changed from a rudimentary literary film to an extreme blockbuster.

After the release, the whole country scolded.

One is that the story is thin, and the other is that the theme is twisted. The knights of the invaded country gave up assassinating the King of Qin because they wanted to pursue peaceful reunification...

In fact, Zhang Guoshi originally had an ending for a literary film:

King Balabala of Qin gave Wuming a pupa, Wuming gave up the assassination, and when he was shot to death by random arrows, all the ministers suddenly beamed with joy and said: "Congratulations, Your Majesty, for escaping a catastrophe!"

Hey, King Qin's image changed in an instant.

Later, it may be changed due to commercial considerations. After all, there is a literary and artistic blockbuster like "Jing Ke Assassins the King of Qin" hitting the street ahead...

Xu Fei didn't say much, and waited for his script to come out.

...

The two entered the Xinqiao Hotel.

The end of August is very important for the Olympic bid work. Today is the last review of the promotional film, and the 28th is the announcement day of the shortlist.

If Beijing is shortlisted, the film will be sent to the Sydney Olympics in September. There will be a small booth for the candidate city, allowing limited publicity.

All members of the Olympic Bidding Committee were there, and several reporters were invited. Everyone sat down and started to play the film.

Clearly divided into several sections.

The first shot is the starting point of the runway, and then cuts to the gate of the Forbidden City being opened, and the Hall of Supreme Harmony is faintly visible, and then cuts back to the runway, and several athletes rush out. Followed by the Great Wall, Beihai, Hutong, Bell and Drum Tower, Quyi and so on.

The second part introduces the situation of the Olympic venues, and the third part is the modern cultural atmosphere.

For example, the live opera "Turandot", Yanni's performance in Taimiao, a singer with a guitar in his arms, a disco led by a modern girl, a skateboard boy who is about to speed up...

Then came sports, and more than a dozen influential figures in Chinese sports quickly appeared.

The last part shows the crowd's desire for the Olympics. People shouted something unabashedly to the camera, their faces full of joy.

The whole film is fast-paced and has the style of music video.

The theme is full, the picture is beautiful, and the work is very delicate, but a group of people are silent for a long time after watching it.

"It feels better than expected."

"Well, almost personality."

"The style is too flat, with everything and nothing standing out."

A few reporters whispered, the members of the Olympic bid committee were not unified, and there was a lot of discussion.

(besides……)