Since 1983

radio and television.

Leader Xu looked at the "Beijing Morning Post", which is a city newspaper.

For a long time, there were government and professional newspapers in the country, which preached current affairs, opinions, people's livelihood, industry news...

In 1995, "West China Metropolis Daily", founded in Rongcheng, became the first urban newspaper in China. As the name suggests, it is a newspaper close to the citizens.

Since then, metropolitan newspapers have become popular all over the country.

Large amount of information, strong readability, political economy, society, culture, sports, entertainment, everything. The profit is also astonishing, as the "Beijing Morning Post" just announced, this year's advertising revenue has exceeded 100 million.

Leader Xu was looking at the entertainment section, news about "Crouching Tiger, Hidden Dragon".

"Golden Ball? Oscar?"

He just thought it was amazing, no one expected that this film would be a big hit in North America.

Not to mention the Oscars, getting the Golden Globe would be great! In the light of Chinese films, Xu Fei's investment is more important, and the two female characters are still from World Film and Television.

Then he watched the news of "A World Without Thieves", and he was flattered, the words were full of temptation, so he couldn't wait to have a look.

"..."

After a while, Leader Xu put down the newspaper and thought about all kinds of melons in recent days.

In his opinion, Xu Fei has been put on the cusp of the storm, and the new award must be given if it is not given. If it’s not done well, one person will be responsible; if it’s done well, it’s everyone’s credit.

Metropolitan newspapers across the country are the most suitable carriers. The combination of newspapers in the capital + various places can really apply.

The key is whether the radio and television should be officially endorsed.

If Radio and Television does it, this award will theoretically have the same status as Huabiao, Golden Rooster and Baihua. Even more powerful, it has a propaganda advantage in itself.

On the other hand, such a powerful resource will also bring positive benefits to radio and television.

For example, the Huabiao Award receives very little attention every year, and its status is inflated. The golden rooster is scolding, scolding means high attention!

Leader Xu watched "Crouching Tiger, Hidden Dragon" and "A World Without Thieves" again, thinking about it... At this moment, he suddenly heard a knock on the door, and the secretary came in.

"Xiao Xu just called and invited you to watch a movie."

"Um?"

"At the Beijing Film Studio, there are Deputy Director Zhao and a few people from China Film Group. He said that "A World Without Thieves" will be released soon. He has no idea, and I want you to check it out and encourage it."

ha!

Leader Xu laughed, and said, "It's not for me to encourage him, it's clearly because he wants to reassure me."

"That's what I mean. I want you to see the quality of this film. However, Deputy Director Zhao has already reviewed the film, and she thinks it is very good. If you are not free, I will push it for you?" the secretary said.

"No, I just happen to be interested. It's okay in Beijing Film Studio, just keep it quiet, you can arrange it."

"OK."

…………

Friday, December 22.

On weekends, before Christmas Eve, it is definitely a battleground for future generations.

Today's film studios and audiences lack awareness and need to be cultivated slowly. Xu Fei has been brewing the soil for the New Year's Eve a few years ago, and this year is no exception.

The first move is the unprecedented zero-point premiere, in several ticket warehouses such as Beijing, Shanghai and Guangdong, and select local leading theaters.

The second trick is on the 23rd and 24th, couple tickets are half price.

The third trick is to unify the release in theaters across the country.

The night was cold with fine snow.

At around 8 o'clock, a couple came out of the hot pot restaurant and came to the Capital Cinema in a tired way.

"Two copies of A World Without Thieves."

"On sale tomorrow morning, you can pre-order."

"Isn't it Zero Point?"

"The field zero is not here."

"Huh? Didn't the New Year's movies premiere here before?"

"Do you want to buy it or not? If you don't buy it, get out of the way!" The conductor said with a sullen face.

The boy still choked and was pulled back by the girl.

"Still watching?"

"Look, it's only past eight o'clock, what do you want to do so early?"

"No no! I'm not!"

"Then what don't you want to do?"

"No! No! Me, I'll make a call..."

The boy's face turned red, he asked his buddies, and said, "It will be shown in the theater at Renmin University."

"Don't you figure it out first? Can I still have a ticket now? It's my birthday! Can you use some dim sum?"

"Anyway, let's go and have a look."

"Go and have a look? If you don't have a ticket, it's a waste of time!"

The provocative atmosphere just now suddenly turned into a quarrel, and the two moved their positions angrily.

There is no subway there, so I took a taxi cruelly, and when I went to the place, I saw the International Cinema standing very conspicuously on the street. Brightly lit, crowded and lively.

There are many diners sitting in the store on the first floor, and some are hanging out inside, looking at the bookstore, and playing with the claw machine.

The counter at the ticket office is dark red, Miss Yishui's white shirt, black jacket, and black stockings. Next to sell popcorn, drinks and the like. There is a big screen on the wall, and the trailer and film schedule of "A World Without Thieves" are displayed in a loop.

There are also several sets of rest seats.

The boy went over and asked, "Are there still tickets for the zero o'clock game?"

"The last two are left."

Later generations are all electronic displays, but now we can only get a paper map, and the seats are very front.

But it's all here, look.

"How much is a piece?"

"Fifty dollars."

Before the other party was startled, the ticket sales lady said again: "I recommend you to get a membership card, you can get a 30% discount and accumulate points. If you upgrade to a platinum card, you can get a 40% discount, and a diamond card is a 50% discount.

You can participate in our various activities. In addition to your personal use, friends and family members can also use the card for consumption, and the points are calculated uniformly. "

"What's going on?" the girl asked.

"On the day of my birthday, I will watch the movie for free, and I will receive a small gift. We will also choose from among the members for the anniversary celebrations, celebrity meetings, etc...."

"Hey, it's my birthday today!"

The girl was excited and took out her ID card to show to others.

After the verification, the young lady smiled and said, "Okay, you can enjoy the membership treatment by applying for the membership card now."

Ever since, the boy recharged one hundred yuan and spent another thirty-five yuan to buy a ticket.

The girl got a birthday gift and a zero point gift, which included Gong Li's autographed photo, and felt that she had earned it.

Teacher Xu is inhumane!

Let the stars under the banner write autographed photos at every turn, and then take the photos to cut leeks, which is a huge profit.

…………

China's film market is taking off. In addition to opening up and increasing production, the upgrading of audiences is also an important factor.

The new generation of audiences can accept all kinds of flower work inside and outside the play, and are more willing to speak out about the film.

In the era when entertainment was scarce, people were satisfied with what they had to watch. Later, there were such things as good movies, bad movies, marketing points, traffic capital, and buttocks.

Today's zero-point field is mostly young people.

There are a lot of things to play in the cinema, so it will not be boring, and it is easy to wait for the ticket check, and there is a long queue in an instant. There are also reporters taking pictures and interviewing.

In the largest hall No. 2, there are more than 400 seats.

It seems that it is not as good as the Capital Cinema, but that one is a screen, and this one is nine yuan.

The young couple entered the venue excitedly, wow as soon as they entered!

Hall 2 uses the largest screen other than IMAX today, and the seats, floor, walls, and lights all look super classy at first glance. When the buttocks sit down, the feeling is more intense.

Probably the contrast between the bench and the sofa.

The armrests on both sides are lowered, and there is a special place for drinks.

"This theater is good, come to see it later?"

"Yeah, come on."

The boy was perfunctory, regretting in his heart: After watching it, it's already two o'clock! Find a hotel and wash up, how much time do you have? ! ! !

Fortunately, tomorrow weekend...

There was no celebrity meeting at Zero Point, but Xu Fei came anyway.

He likes to watch movies with the audience and feel the atmosphere of jubilation or scolding. Didn't occupy a good seat, sitting in the corner of the front row, next to a pair of young lovers, gnawing at each other as if no one else was around.

Tut tut!

Teacher Xu looked at them and exclaimed how good it is to be young.

Like me at that time, it was a proper crime of hooliganism.

Soon the lights dimmed and the screen came on.

After the public release license, there is a CG title first, with three workers, peasants and soldiers standing together, moving forward.

There are words at the foot: Jingcheng Film Studio.

There is also a big line below: China Film Co., Ltd.

Then the second one:

"Boom!"

An extremely clear sound, amplified in the most advanced audio equipment, is extraordinarily transparent.

I saw a drop of ink dripping onto the white paper, and the paper was soaked in ink and became mottled and old. Immediately, like an invisible pen, wrote a few ink-style characters:

"World Movies and Television!"

The third:

The gleaming turret of the Forbidden City, underneath is the "Forbidden City Film Industry".

Although it is very rough, there is a sound of frogs underneath. In the past, I only saw moving titles in Hollywood blockbusters, but I actually saw them in domestic films.

This is what Xu Fei strongly requested to make, and it is called "the packaging of a large film."