Song Tan Jishi

In the past, Song Tan, an all-round master, was quite familiar with the concept of MCN.

But now she... emmmm...

In short, I asked Baidu about internal affairs, and successfully harvested a lot of noun explanations full of technical terms and general concepts.

In the end, I discovered that the so-called MCN organization, to put it bluntly, does two things - find high-quality content upstream (such as anchors like Qiao Qiao, some excellent short videos, etc.), and find platforms downstream to promote. *

Of course, they also work.

For example, at this moment, the other party added Song Tan's WeChat account politely and perseveringly, and then kept drawing cakes for her——

"...You see, Mr. Qiao Qiao didn't get traffic tilt at all on the live broadcast platform, and his exposure rate was very low. Obviously, with his ability, it is easy for him to have more than one million fans."

"Our platform not only connects with major channels, but also has in-depth cooperation with many advertisers and delivery platforms. Mr. Song, do you watch Douyin? The xxx and xxx that are particularly popular on Douyin belong to our company! Their fans are close to five million !"

Song Tan became interested: "The xxx you are talking about is the one who posted the side-by-side video?"

That's a handsome guy with abs.

To be honest, this company has found him a very good position. He is sunny and handsome, with a very pure smile, like a big boy next door.

However, the muscle lines are well practiced (or maybe painted), and the edge rubbing is not as vulgar as others, but with pure desire——

The reason why Song Tan remembered it was because Ulan once swiped the video and gave him crazy likes.

In the video, the young and pure 18-year-old puppy with abs is holding a hose to water the garden, while happily tossing his hair, his white shirt is soaked, revealing the looming outline of his abs...

cough!

Who can stand up to a decent person?

No, when Song Tan asked, the other party instantly became more enthusiastic:

"That's right! That's him! You see, we are not like some other organizations that only care about traffic and don't care about long-term development. For example, Mr. Qiao Qiao, if he is willing to sign a contract, whether it is to bring goods or promote, we will have more It fits his route and product selection."

"I can promise you this, within three months of signing the contract, the number of fans will definitely exceed one million, and it must be real data and not trolls!"

"And as long as we follow the route we planned, after sharing with the company, it's no problem to earn more than 300,000 a month in the early stage! Not to mention the later stage!"

"In addition, we will also arrange assistants, professional photography teams and scripts to be in charge. The content generated in the future will be of higher quality, and it will also reduce your workload."

"By the way, the expenses of this part of the staff are also borne by the company."

To be honest, the cake is well drawn, big, fragrant and round.

but……

Song Tan thought for a while: "Have you ever bought anything from my house?"

Ah this.

The other party got stuck: "You...doesn't your family have anything to sell recently?"

"Nonsense." Song Tan disagreed: "Isn't there a straw mat here?"

But there are only straw mats left! And there are not many in stock, so few beds a day, they are always sold out at night.

The remaining tea and egg marinade packs and summer tea are sold out as soon as they are on the shelves. As for the others...the selling price is 9999 and there is a big word [not shipped if out of stock]...

What does this ask him to buy?

The other party sighed regretfully: "So, Mr. Song, as I said, our family's hunger marketing plan is completely unsuitable for Mr. Qiao Qiao. Not only is his ability to carry goods not saturated, it has even been greatly wasted .”

"To tell you the truth, we even have a preliminary plan for Mr. Qiao Qiao's development."

"Whether you sign the contract or not, as a professional organization, we cannot tolerate such waste. So I will give you a plan for free—"

"It's the agricultural products at home. Mr. Qiao Qiao can give them away as welfare. For the usual selection of products, we still need a professional team to coordinate and formulate the quantity of hunger marketing."

Don't just sell a few hundred copies every time... A video watched by 100,000 people sells hundreds of copies. People in their organization will feel heartbroken just by looking at this data!

And last time.

That anchor Xiaojiang is a contracted anchor of their competing company, such a good opportunity, it is obvious that he can turn the tables and eat all the bonuses of the other party...

In the end, it ended in such an anticlimactic manner. Xiao Jiang's fans came over, but because he slid and kneeled too fast, no one on both sides lost their fans...

What a waste!

Song Tan sighed: "So...you really haven't bought anything from my house?"

One thing to say, this cannot be blamed on other MCN institutions.

In fact, when there were still some stocks in the past, Qiao Qiao's reputation was not obvious, and his fans were pitiful, so he couldn't attract the attention of big companies at all.

Later, when the reputation gradually rose, the prices of things were often complained by new fans that they were unreasonable. At this time, the talents of their agency set their sights on Qiao Qiao.

I also tried to snatch it twice, but because the price had to be reported and reviewed, it failed several times.

At the end, that is, now, only the straw mat can be bought.

But... how can this be good or bad? There are more than 1,000 beds on the Internet, and the workmanship is impeccable. Their graphic marketing is more professional and excellent than theirs, and the sales volume is also higher. There is no need to read it again.

Therefore, the other party did not understand Song Tan's persistence in asking such questions.

Of course, the good reputation of Song Tan's family cannot be wasted, and they even have another route plan:

"You don't mind either."

"Mr. Song, our products have a good reputation on the Internet, and I also believe that we are really outstanding."

"But no matter how good it is, the yield is too low. And you are in agriculture, so you should know the hard work."

"The reason why we made the proposal just now is also in consideration that Mr. Qiao Qiao can easily earn millions a month through live broadcasts in the future. And here, your agricultural products can be used to give back to fans to build fans and build a strong reputation. It doesn’t have to be so hard.”

These words are sincere and have a long-term plan. At first glance, they are really very promising.

Even Song Tan believes that as long as the other party faithfully fulfills their promise, then this route is truly the optimal route.

And here, it seems that they feel that they have the chance to win, and the other party's words are also bold:

"I'm not afraid to tell you that with the capabilities of our organization, we can send these fruit and agricultural products to major overseas markets. From taste to quality, we are guaranteed to win awards... You don't have to worry that we will run out of water..."

"To put it bluntly, we dare to disclose these plans to you now because we believe that other platforms besides our organization must sign a more stringent contract with Mr. Qiao Qiao..."

"I believe there are other organizations looking for you, Mr. Song, you can compare them. As the parent of Mr. Qiao Qiao, this matter really needs careful consideration."

Tomorrow is the first anniversary of the series! Except for 2016's "Green Strange Chronicles", I don't seem to have written for such a long time.

The average is still 30+ to 7000. The glory value is only 3000 short of four stars. It may not be worth mentioning compared to others, but it is very satisfying to me!

These are inseparable from everyone's love and support!

To celebrate, try Riwan tomorrow!

(Just trying, after all, I still have to go to the gym. I was so tired after being in the hospital until twelve o’clock today.)

*The concept of mcn is compiled from Baidu Library, and Zhihu@常飞.

Spoiler alert, the hero will probably hate this video in the future.