Soviet Union 1991
Text Chapter 222 Promotional Strategy
First update, I would like to say sorry for the delay in updating today.
Yanayev's red-headed document warning of the direction was distributed to all Soviet cadres in the form of paper like snowflakes. In the document, he clearly emphasized the need to be alert to the emergence of ideological trends and prevent the Soviet Union from being led to another extreme. This document was like a slap in the face to those who believed that the Soviet Union had returned to communism.
Yanayev also insisted that to prevent himself from being infiltrated ideologically, he must establish an equally sufficient belief. Just belittling the opponent's democratic and liberal values is not a long-term solution. The Soviet Union itself must also have a concession. People's beliefs that are certain enough can be used to maintain relations between the Soviet and the participating countries. In order to maintain national unity and use communism as the goal to solidify people's hearts, the Soviets created the largest bureaucracy and privilege system in the world.
Therefore, the ideological values that highly combine socialism and patriotism naturally fell into Yanayev's consideration. Patriotism plays an important role in bringing people of different colors and beliefs together in the United States.
Therefore, Yanayev also put forward the slogan to the participating countries that supporting the Soviet government is to love the motherland. This patriotic slogan played an important role in the Patriotic War, but later became due to the rigidification of Soviet propaganda agencies. Patriotism was self-denied by the bureaucracy.
For this reason, Yanayev also approached Surkov in the form of propaganda. As the candidate to lead a new era of Soviet propaganda agencies, he placed this important task on Surkov's shoulders. Yanayev's request is that patriotism must be subtly infiltrated into public awareness in a way that the people like to hear and see, and it must be in a form that people are willing to accept. Don't let people feel that this is a deliberate and brainless praise from the official.
"Use drawings, movies, paintings and other forms to capture the younger generation of children, who can no longer accept the erosion of so-called liberal values in the West," Yanayev reminded.
"Drawing pictures to promote posters? But if you promote posters, the actual effect is not satisfactory." Surkov kindly reminded. Those stupid pigs in the previous Propaganda Department almost pushed the image of the Soviet Union into the abyss. It also proves that statement. The propaganda departments of socialist countries are almost all enemies of the state.
"No, no, no, the promotional poster is also too rigid. It will give people the feeling that this is deliberately done by the official." Yanayev thought for a while and said, "We can use a comic form to let children People or young people are more willing to accept such propaganda, and their support for the motherland, the people, and the Soviet Union will have a subtle influence on them."
"Comics?" Surkov was slightly startled. This was the first time he heard such a fresh statement.
As a time-traveler, Yanayev certainly knows the impact of comics. For example, the right wing of the island country launched Kanniang in order to promote and beautify militarism to those dead nerds.
"Yes, comics. For example, we can use animal anthropomorphism to express all the countries in the world. The Soviet Union can be a giant bear. The United States is an eagle. Then France is a Gallic chicken, the United Kingdom is John Bull, and China is Rabbit. Express international events in a way that the younger generation likes, and incorporate patriotic plots into comics to express them in a way that the people like without appearing to be singing praises to ourselves. ”
"This is really a very vivid way of expression, and only General Secretary Yanayev can come up with it." Surkov sighed. This was not flattering, but a compliment to the General Secretary's idea. .
"Comrade Surkov, you cultural workers should also go deep into the people to explore what they like. A person who works hard without thinking is an act of being divorced from the masses." Yanayev reminded kindly.
If those stubborn guys in the Soviet Union had half the vision of a time traveler like me, the Propaganda Department at that time would not have been riddled with holes infiltrated by the two traitors of the Soviet Communist Party.
"In terms of movies, we can try to downplay the role and influence of political parties in it. For example, during World War II, the government and the heroic spirit of the Red Army soldiers were shown more, and they expressed that while they struggled and dedicated themselves to the great motherland, the Soviets and the motherland Mother has not forgotten them either. Remember, we must combine small people with big events to improve the positive image of the Soviet Union.”
When Ryanaev said this, the first thing that came to mind was the two movies "At the Fall" and "Stalingrad". Although "At the Fall" has always continued the plot of Hollywood's Black Soviet Union, just as Americans like the Black Soviet Union and then use it in black It's as if he had done it first. In terms of story, "At the Gate of the City" is quite good.
If these American works were used for plagiarism, the effect would be quite good. For example, the Soviet version of "Fury", the Soviet version of "Saving Private Ryan", and the Soviet version of "Band of Brothers", although there are no Oscars and no box office in socialist countries, they are enough to beat Western Hollywood movies of the same year.
Of course, Yanayev only told Surkov his ideas, and the specific details had to be left to the directors of the Moscow Film Studio to study, and these things left Surkov, the publicist, to Let the minister worry about it. Who told him to be in charge of Soviet public opinion and propaganda?
"We must release at least one high-quality film per year that is good enough to rival the Oscars, so that Hollywood in the West will feel ashamed, and at the same time, we will reverse our disadvantage in publicity." Yanayev said with some pride. If he had not traveled through time to Yanayev, he should at least make a movie, at least he could win an Oscar for Best Director.
"One per year?" Surkov was a little stunned. Even he could not guarantee that the movie scripts he wrote would not have uneven gaps, but where did the General Secretary get his confidence from?
"Yes." Yanayev said affirmatively. With the outline he provided, the best director in Moscow wrote the script and filmed, and there was almost no limit on the funds to shoot these movies.
"By the way, I am very interested in the cartoon that the General Secretary mentioned before. What name does the General Secretary plan to give this cartoon?" Surkov did not dare to neglect the cartoons personally suggested by the General Secretary of the Communist Party of the Soviet Union, and wanted to finalize the plan as soon as possible.
"Name." Yanayev held his forehead and thought for a while, then said, "Let's call it "That Year, That Bear Affair"." (To be continued ~^~)
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